this is retail plus +
08 // 2015
THE CONCEPT
pop + ah + sur-
THE DETAILS
A MULTI-LAYERED EXPERIENTIAL EVENT ORGANIC + EVER CHANGING
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THE BOARD
A TYPICAL
THE NAME simple easy light bold
LET G
M NUS
LOST FOUND
AHHA
VET ED eenie meenie miney
P NNED
SIFT
MO.
THE SWIPE O.MY
P CKED
ERA
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ESSEN TIALS
ALL ABOARD
THE PANTRY
SWEET SOUNDS
SHOW + TELL
the just for you selection of life changers + savers test it / try it / have a drink in it EX // fall freedon • the 2 outfits that will make the season easy + breezy • the new brew tasting + merchandise • working in + out // the office to gym all you need to pack is a change of shoes
the around the world experience / highlighted location + culture changed out quarterly EX // british invasion • the 5 best products • the 3 must visit stores • what to eat // with samples + take homes to bring the british back with you
the taste makers taste tester / where the chefs / stylists / bakers / baristas / mixologist teach you their ways + show you their secrets / full time bar + refreshment area EX // Nick Stefanelli’s cocktails + cigars • the 5 things he cant live without • from my kitchen to yours
acoustic corner with tunes for the mood / but not just background noise / a live spotify / showcasing bands that are coming to play concerts locally EX // mellow moments • artist info • record player • discover weekly list • albums • show tickets
sharing our ah ha moments + the brands behind it / the show + tell showcase celebrates + enlightens + engages // more experiential / for events / classes / galleries / sessions EX // oh snap! • motorcycles • outdoor rec supplies • art gallery / session • the lab • hair salon • makeup artist
JUST THE THINGS YOU NEED BECAUSE LIFES TO SHORT TO SPEND IT LOOKING
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scene.
A ROTATING ROUND UP OF THE SELECTED FEW / YOUR MUST HAVES PACKED FULL OF LIFE LESSONS + LOCAL LOVE/ IT’S EVERYTHING YOU NEED FOR THE SIMPLE PLEASURES OF LIFE
behind the
sharing joy
THE COLLECTIONS
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5TH ST N.E.
flexible + easy
THE DESIGN
THE BOARD
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hang on! metal grids + peg boards allow for max flexibility + use of space
SIMPLE / EASY / LOW IMPACT / UNCONVENTIONAL USE OF MTLS + COMBINATIONS PACKED FULL OF LITTLE SURPRISES + POPS OF FRESH MINTY COLORS
STORE FRONT
COP THIS
pastes ups!!! 100% which also takes care of signage
SAND WICH add a sandwich board with changeable letters to highlight the at home retailers + your good to go
copper / pipping for fixtures + displays
PLY WOOD
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built in plywood shelving with niches to highlight individual gallery pieces in and take advantage of the expansive walls + height of space // a play on the multi-channel retail
THE LIST
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the wall of fame where interviews / events / notes + mentionables are featured EX // THE FALL OF H.A.M.E. having a mental escape / fresh fall finds + favorites
engage + enjoy
ACT IVATE
MARKETING THROUGH EVENTS RETAIL + EXPERIENCE
EXPERIENCES THAT BLURR THE LINES OF RETAIL / BE IN THE KNOW / BE SUPPORTIVE / BE SOMEBODY ELEVATING EVENTS THAT YOU HAVE TO CHECK OUT the master a curated show highlighting dcs finest through the hot shot himself lunch with the ladies join us for #pineappleDC a ladies lunch for women entrepreneurs brilliantly spun spin class with the brilliant bike crew / test + be tested in print learn how to screen print + make your own stencil + print the bio
THE LIST
interview with this months special guest / projected on the word its electric drink + draw with electronic inks paste ups with purpose compose / print / install / tips + tricks / to the streets with stacey + sasha graffik streetz
have printed pages with questions graphically displayed and an indicated area for visitor to handwrite answer + then hang on wall EX // must do this weekend: life necessity: a day in the life of
insiders guide on the street art sub culture / significance in DC + those behind it the business type starting up 101 from the women who co created your favorite card co // typecase keeping up with co styling sessions with coree moreno // editorial hairdresser + womendresser sketchy scenes sketching the district with Alejandra Carillo an active artist doing her own thing
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INSTA NTANEOUS
PHOTO WALL with large scale insta prints of the brands / goods / lifestyles we represent
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digital
IN
PRINT TO IN rl
LIFE.
the tips / tricks / advice next to the products
FROM
TAKE ME LET’S GO! escape with us on the must see + must experience wonders of the world
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LISTEN TO THIS WALL
THE WHATS WHAT we have all the answers to help you simplify + make room for the important things in life / the essentials + our must share favorites brought to you by the innovators + trend setters leading the way
.sidewalk
DIS PLACED TAKE SOMETHING / LEAVE SOMETHING BOX we all have stuff that we have boughten that just isn’t right, and we hold on to said stuff because we feel shitty throwing out a perfectly good item just because it didn’t work for you. so here is that place to get shed some weight + pass it on to someone who will love it!
5TH ST N.E.
CO
CONSPIRE THE MA’ATI
EDENS MM. LA FLEUR RON EDWARDS VITA KIN MOTORCYCLE GUY FLASH TAT / ARTIST LADY BRILLIANT BIKE PEOPLE
PARTNERS
HAIRDESSER + EDITORIAL STYLISTS KEEPING UP WITH CO / STYLING SESSIONS TOLD ME HE WANTS TO BE THE VIRTUAL GAY BEST FRIEND
COREE MORENO
JEWELERY MAKE WORKS / WORKED @ SALT + SUNDNRY
MALLORY SHELTER JEWELRY
H ST STORE INSIDE THE CREATIVE MINDS OF M&&B WE ALL HERE FOR THE SAME PURPOSE
M&&B
HANDMADE BOTANICAL PERFUMES TO LIVE IN I THINK SHE WORKS FOR FOLLAIN? FLORESCENT.CO
FLORESCENT PERFUME
MICHELLE SAMSON FLORIST / CURATOR / STYLIST TASTEMAKER + COLLABORATOR
TAFFY FLORAL
SHAMRIA THE STORY OF A 20 SOMETHING AFRICAN AMERICAN WOMANS ADVENTURE IN DC DISCOVERY + AROUND THE WORLD
ERS amateur hr dedicated on the up creators
IT HAS TO BE A CELEBRATION + A PART OF THE DC CREATIVE SUB CULTURE COMMUNITY / THERE IS COOL SHIT HAPPENING HERE / LETS CELEBRATE IT / PROJECT IT / PROMOTE IT / SHARE IT // WHILE GETTING INSPIRED BY INTERNATIONAL INFLUENCES
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FOXWOODCO WOODEN GOODS HANMADE IN ANNAPOLIS, MD
FOXWOOD CO.
HIGHWAY TO HILL FLORAL DESIGN / GRAPHIC DESIGN / HOME DECOR / DRY GOODS
HIGHWAY TO HILL
MISFIT JUICERY PRESSED JUICE USING MISHAPED + PRODUCE LABELED AS UNSELLABLE
MISFIT JUICERY
CHAIA TACOS FARM TO TABLE FRESH + FLAVORFUL TACOS
CHAIA TACOS
DC TO BE AN AGENT FOR CHANGE THROUGH MUSIC / WRITING / PROJECTS / EVENTS / COLLABS
DC TO BE
AKAE H ST HOME + WOMENS LIFESTYLE STORE ABOVE SALLY’S MIDDLE NAME
AKAE DC
EVAN HANDMADE LEATHER GOODS /PREVIOUS UM BARISTA / MANAGES SALLY’S MIDDLE NAME
EVAN J COLONDRES
GARY WILLIAMS PHOTGRAPHER + TASTE MAKER
MASTER WILLIAMS
DIV LAB GRAPHIC TEES + REMIXED GOODS
DIVISION OF LABOR DC
ALESNIA SKETCHING + STYLING
ALEJANDRA CARRILLO
THE HATE WE SKATE
KLUTZ SKATEBOARDING
SOUL AND INK LIVE SCREEN PRINTING
SOUL AND INK
META CARTEL PROGRESSIVE STREETWEAR BRAND
META CARTEL
SHOP PREMIUM MODERN MENSWEAR
PREMIUM CO
SEA HEART CCITY DC LETTERPRESS + DESIGN STUDIO
SEA HEART CITY
LOCAL
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GREAT BIG ICEBURG ONGOING COLLECTION OF VISUAL ALBUMS
GREAT BIG ICEBERG
NECTAR THRILL SEAKING
NECTAR SUNGLASES
IHHOMUHNIT READY TO WEAR
IH NOM UH NIT
A COLD WALL LIFESTYLE
A COLD WALL
OFF WHITE CLOTHING
OFF---WHITE
ELSEWHERE
MIRASA DESIGN ECO-FRIENDLY KID’S CLOTHING + TOYS
MIRASA
LOCAL HIGH CLOTHING DC HILLIN TEES
DC HILLIN
SHOP KALEIDOS INDEPENDENT ONLINE RETAILER BASED IN VA / DMV
KALEIDOS
ABOUT US / INSTA DC PERSONAL STYLIST FOR MEN + WOMEN // A MODERN WAY TO SHOP
REFINE BOUTIQUE DC
LOCAL
5TH ST N.E.