BRAND CORE VALUE
ARTS MODERN TRADITIONAL
CONCEPT
T E M PL E ROOF
NAGA SHAPE
PRIMARY LOGO
This demonstrates the proper positioning of the various elements of the logo, and the relative positioning of the logo and slogan in relation to one another.
LOGO MARK
LOGO TYPE
CLEAR SPACE
Clear Space and Exclusion Zone The Clear space has been established to ensure logo visibility and impact. Maintaining the Clear space zone between the logo and other graphic elements such as type, images, other logos, etc. ensures that the logo always appears unobstructed and distinctly separate from any other graphic elements.
PRIMARY LOGO
PRIMARY LOGO : VERTICAL LOGOTYPE
PRIMARY LOGO
PRIMARY LOGO : HORIZONTAL LOGOTYPE
MINIMUM SIZE & ICON
Minimum Size
Icon Size
30mm 14mm
25mm
The logo must never be used in a smaller size than the size identified on the image below. For printed applications (i.e. offset printing), the width of the logotype should not be reduced less than 30mm. For screen applications (i.e. a website or banner), the width of the logotype should not be reduced any smaller than 100 pixels.
12mm
The logo must never be used in a smaller size than the size identified on the image below. For printed applications (i.e. offset printing), the width of the logotype should not be reduced less than 14mm. For screen applications (i.e. a website or banner), the width of the logotype should not be reduced any smaller than 40 pixels.
CORPORATE COLORS
CMYK : C8 M35 Y100 K0 RGB : R233 G169 B34 WEB : #E9A922
CMYK : C87 M45 Y86 K53 RGB : R13 G67 B42 WEB : #0D432A
INCORRECT USAGE
Do not reproduce in a tint or screen.
Do not rotate the logo.
Beware when reproduce in color on the same logo colors
Beware when place the logo on cluttered-clear space requirements.
Do not skew the logo or change its proportion.
Do not add shadows or any other 3D eects.
Do not use any colors or color relationships not speciďŹ ed in this guide
Do not recolor the logo
TYPEFACE
( BODY TEXT )
( HEADLINE )
( BODY TEXT )
OPEN SANS
PHILOSOPHER
MITR
REGULAR
HUAN NAKARA
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REGULAR
LIGHT
HUAN NAKARA
เฮือนนครา
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PATTERN
CORPORATE TRADEMARK USAGE The following are example of reproducing the Huan Nakara corporate trademark.
BUSINESS CARD
ENVELOPE
FLYER
BROCHURE
RUBBER STAMP
RECEIPT PAPER
PACKAGING
SHOPPING BAG
LABEL
WATER BOTTLE
FACEBOOK PAGE
WEBSITE
SIGNAGE
© 2017 HUAN NAKARA. ALL RIGHT RESERVED. BRAND GUIDEBOOK 2017. DESIGNED BY DIGITAL ZOO