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Volume 10, Issue 33, Week of August 19, 2013
Saskatoonʼs REAL Community Newspaper
Lisa Ford
30 years of breaking news
Lisa Ford was the first woman in Saskatoon to go on the air while pregnant (Photo by Joelle Tomlinson)
Global station manager found niche in leadership Tammy Robert Saskatoon Express
er and news director at Global Saskatoon. “I found my niche in leadership,” said Ford, reflecting on her personal journey o ahead and call Lisa Ford “soft.” and career with the Saskatoon station she’s She is fine with it. After spend- helped build since its inception as Good ing 30 of her 50 years in the busi- Lookin’ STV in 1987. ness of covering the news, she’s seen and “I don’t like to say ‘management’ experienced a lot of difficult things. because I immediately think of a suit and She’s listened to an anguished mother tie and someone who golfs every Friday,” (Joyce Milgaard) trying to convince anyFord said. “I didn’t visualize myself in this one who would listen that her son David position all those years ago, and honestly, was innocent. She was the first person in at that point I had no idea where it would Saskatoon to deliver televised news while take me. I just kept trying to develop mypregnant (that one got her hate mail and self as a leader and as someone approachthe title of “disgusting.”) She dealt with able and empathetic.” her mother’s suicide (23 years ago) as Ford Ford’s leadership and management stood on the threshold of her career and skills and style have paid off. Global after just becoming a mother herself. Saskatoon proudly scored a 75 per cent Yes, Ford has no issue with being engagement rate in their last market survey pegged as too soft or as a mother hen to — leading the country within the Shaw her staff, people she’s mentored during her Media group and closing in on “best-emrise from rookie reporter to station manag- ployer” numbers.
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In her early years, Ford knew that a future in news media was in her cards. She started down her career path by enrolling in a print news reporting program (there was no program for television news broadcasting then) at Lethbridge College. That is where she met her husband Bill. “We were the only two people from Saskatchewan in the class,” Ford said with a laugh. “The instructor said on our first day, ‘You’ll likely end up getting married.’” Bill and Lisa were mortified at their instructor’s bold prediction. Like a plot right out of a television romance, on July 28 1984, the two Saskatchewanians did indeed get married. “My first job was at Fun Radio FM-94 in Swift Current as a creative writer,” she said. “I volunteered my early Saturday mornings — yes, unpaid — to read the newscasts because that’s what I wanted to do. Being a small station, staff turned over
quickly and I was given the first news job that came open.” From Swift Current, Ford moved on to an anchoring and reporting job at CKRDTV in Red Deer, Alta. “The news director at the radio station was friends with the news director at CKRD and recommended me,” she said. “I have no idea why he hired me. I had no television experience and frankly was awful on-air for the first few shows. The frizzy perm and giant pink-framed glasses likely didn’t help. But he hung in there with me and eventually I improved.” In July 1987, Ford’s boss at the Red Deer station was poached to assist in the launch of Saskatoon’s new television station. Clearly recognizing the talent in front of him, he opted to take then-24-year-old Ford with him. With no contacts, no files, (Continued on page 5)