CP90084.E26 Chenise SASKATOONEXPRESS - May 26-June 1, 2014 - Page 1
NEW LOCATION 1702 8TH ST & LOUISE
Volume 11, Issue 20, Week of May 26, 2014
Saskatoonʼs REAL Community Newspaper
B
etty Anne LatraceHenderson has been recognized with multiple awards for entrepreneurship, while building a chain of hotels from Prairie roots. Profit magazine named her Canada’s top female entreprePeople neur in 2009. Ernst and Young recognized her as entrepreneur of the year for the Prairie region in 2010. She received the Profit award for excellence in entrepreneurship at the RBC Canadian Women’s Awards in 2011. The list goes on, not only for her, but for the company, Airline Hotels. “The honours are nice for everybody within the company,” said Latrace-Henderson, the company president. “But awards are never about one person’s contribution.” In her role in the family business since 2000, Latrace-Henderson has built on the visionary values of her father, Harold. She brought a new style of management to the forefront when she and Murray Gottschlich quickly embraced the vision of calling everyone associates rather than employees. “Everyone is an associate,” said Latrace-Henderson. “It is just one of the ways we show respect for the people who work with us. If you take care of your associates, they will take care of your customers and your business.” Airline Hotels has three properties — the Hilton Garden Inn, Travelodge Hotel and Country Inn Suites — in Saskatoon, two in Edmonton, including the Four Points by Sheraton, and one each in Regina, Winnipeg, Thunder Bay and Kingston. The company employs 850 people. Latrace-Henderson’s plunge into the hotel industry came after she’d been a teacher in the Saskatoon Public School Division and a retailer. She grew up on a farm just on the northern outskirts of Saskatoon, went to North Park elementary school and City Park Collegiate, and graduated with a bachelor of education degree from the University of Saskatchewan. She taught at King George, W.P. Bate, Pleasant Hill, and Vincent Massey, before finishing her last two years back where she was a Grade 8 graduate at North Park. Her father, Harold, was a city councillor (1964-1967) and business leader. Today, there is a street and a hockey arena honouring his name.
NED POWERS
Family footsteps
Latrace-Henderson credits staff for success Betty Anne Latrace-Henderson has won numerous awards for entrepreneurship (Photo Supplied) “The best gifts came from my dad and my mother, Vilda. They had strong values, shared their love and demonstrated that family was important. They’d say mistakes are fine, but don’t make the same mistake a second time. Dad was so vibrant, active and, at first, he wanted me to create my own career. “Dad was a visionary. He built a small motel, Deer Lodge, on the north end of the city and then developed the Travelodge on the same property in 1972. It was the first of the major hotels on Idylwyld Drive.
He went to the banks for help and they thought he was insane. He found minor shareholders. During that time, he also developed a wonderful friendship with Giorgio Piotto, his hotel manager for years. “Dad once bought a piece of property on the north end of Central Avenue in Sutherland. Some weren’t so sure about his decision, but he’d always say the property would be worth something someday. Just lately, the City of Saskatoon has acquired a good part of the property. And that’s where
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they will build the commuter bridge.” When Latrace was developing dementia, he asked his son-in-law, Brian Henderson, to be the chair of the board and his daughter to be the vice-president. Latrace died in 2000. “It was a bit of a time of upheaval. I’m sure the board didn’t want me in the room. For the company to grow, I knew we had to make changes. So Brian and I changed the board, the lawyers and the accountants. (Continued on page 3)
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