Saskatoon Express, April 4, 2016

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SASKATOONEXPRESS - April 4-10, 2016 - Page 1

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Volume 14, Issue 13, Week of April 4, 2016

Saskatoonʼs REAL Community Newspaper

Brenda Wasylow, dragon slayer Passionate business advocate elected chair of NSBA

Joanne Paulson Saskatoon Express here are several dragons Brenda Wasylow is out to slay during her tenure as chair of the North Saskatoon Business Association (NSBA) board. One of them is a widespread misunderstanding of the NSBA itself. “One of the dragons I want to slay this year is to really help business in this province understand what the NSBA is,” said Wasylow in a recent interview, after her election. “I want to help us get over our nickname. We need to outgrow it. It started out as the North Saskatoon Business Association, and people still see us as that. They still say, well, my business is not in the north part of Saskatoon. That’s not who we are. We’re advocates for business throughout Saskatoon. And we have members from across the province.” Wasylow, vice-president of finance for JNE Welding Limited Partnership, says the name won’t change, but she hopes the perception will. “The NSBA is really entrenched. It is a brand. I think it’s more (about) education. We have to stop using “North Saskatoon” Business Association. It really is NSBA. And people get to know the initials, and they drop the thinking around North Saskatoon. “To me that’s a huge dragon. It’s a lot about branding . . . about who are we, how do people understand and perceive us?” That’s not the only dragon breathing fire down the neck of business. Better tax policy, infrastructure, bridges and roads are all necessary to support business in Saskatoon and the province, said Wasylow. She is also a big supporter of Prior-

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Brenda Wasylow, vice-president of finance for JNE Welding Limited Partnership, is the new NSBA chair (Photo by Joanne Paulson) Keith (Moen, the executive director) is I ity Saskatchewan, which is making some proposals where they can show, especially headway in evening the playing field for Crowns, where the value lies in the proposal. want to make a call a week into the memSaskatchewan business. Created in June “Up until now, most of what you saw bership. I want to reach out to the members 2014, the new branch of SaskBuilds – in the Crowns and government was lowest and find out what their concerns are, and which is responsible for procurement at price. I don’t believe it served our province let them know who we are and what we provincial ministries and Crown corpora- well, at all. We’re part way through that can do — and that we are a lobbying and tions – began to look at how to improve process with the government; obviously advocacy organization. There’s so much the process for Saskatchewan companies. it’s a little bit delayed now with the (elec- we have been involved in, but we really “Priority Saskatchewan is something tion), but I really want to see that through want to work for them on their behalf.” the NSBA really got into with the Sasto completion.” The making katchewan government,” said Wasylow. Another goal for Wasylow is reaching out of a business advocate “There’s 13 action items that came to the to NSBA members, and making sure they Wasylow was born and raised in Sastable in this initiative. A number of them understand how membership benefits them. katoon, and apart from a three-year stint have made their way into legislation. “There are so many business associain Manitoba, “I’ve been here my whole “It’s not about creating barriers to tions these days that people are becoming life. Love brought me to Manitoba. Sanity competition; it’s about how do we educate members not really understanding what’s brought me home.” Saskatchewan businesses on how to submit in it for them. One of the things I said to (Continued on page 4)

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