Saskatoon Express, July 31, 2017

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Volume 16, Issue 30, Week of July 31, 2017

Ex goers have a riot on the rides. (Photo by Sandy Hutchinson)

Saskatoon Ex pours on the patriotism Ned Powers Saskatoon Express askatoon Exhibition organizers are being patriotic and practical in choosing the artists who will perform at their grandstand shows in August. In celebrating Canada 150, all of the headliners will be Canadian. The dynamic Johnny Reid, back for the second time in four years, is the opening night attraction on Aug. 8. Rising star Alessia Cara is booked for Aug. 9. The Strumbellas arrive on Aug. 10. Canadian Music Hall of Fame stars Blue Rodeo appear on Aug. 11. Big Sugar provides the traditional classic rock package on Aug. 12.

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“We always have a wish list,” said Susan Kuzma, manager of special events, “and some really good buying opportunities came our way this year.” The practical value in hiring Canadian talent is that the Ex can avoid paying the high exchange rates in dealing with American artists. “When we talked to Johnny Reid’s people back in November, they told us that Johnny wanted to concentrate on festivals this summer. Johnny gave us a great show when he was at the Ex in 2014 and the reaction to his signing just lit up our telephone lines. The grandstand acts do reflect the demographics coming to the park on

any given night,” said Kuzma. Although Reid was born in Scotland, he moved to Canada with his family in 1988 when he was 13, and they settled in Brampton, Ont. He won Juno awards for country music in 2010, 2011 and 2013 and as an adult contemporary singer in 2014. Star power on a Tuesday is also essential if the Ex wants to reach better than 200,000 in six-day attendance. Last year’s total was 210,055. The all-time record was 221,154 in 2012. Kuzma’s second catch was Cara, who won a Juno as a breakthrough artist in 2016. Her single, Here, reached No. 5 in the United States and appeared on TV’s

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Saturday Night Live in February this year. “She’s the up-and-coming star, highly rated on all the Billboard charts, she’s coming to Saskatchewan for the first time and when the chance came in December, we jumped at it.” Kuzma said Blue Rodeo is always on The Exhibition’s short list “and I think they are among the acts that like to get out and sing in the outdoors and in front of a grandstand like ours. We have a special atmosphere with our setting. With 6,000 seats in the grandstand and lots of space on the tarmac, not many exhibitions in Canada have this kind of venue anymore.” (Continued on page 4)


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