Saskatoon Express, July 23, 2018

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SASKATOONEXPRESS - July 23-29, 2018 - Page 1

Saskatoonʼs REAL Community Newspaper

Jess Tetu was “honoured and humbled” by the Top 40 Award. (Photo by Joanne Paulson)

Spa owner Jess Tetu

Saskatchewan’s only Top 40 Under 40 winner Joanne Paulson Saskatoon Express n paper, Jess Tetu says, she never should have made it. She grew up in tiny Craik, Saskatchewan, daughter of an alcoholic father whose addiction eventually lost the family home. Tetu was just 15; she picked herself up and moved to Saskatoon, finished her education, worked horrible hours and finally found a job at a little spa. At the still-tender age of 22, Tetu bought the spa. Today, 14 years later, she owns four Just For You Day Spa locations — two in Saskatoon and one each in Regina and Lloydminster. She also produces her own full line of beauty products, Lia Reese Canada; is the co-founder of a consulting firm; and runs a charity. Now, she’s also one of Canada’s Top 40 under 40 award recipients, given to outstanding entrepreneurs by Caldwell, and supported by some of the country’s biggest firms.

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Volume 17, Issue 29, Week of July 23, 2018

“I’m completely shocked,” said Tetu in an interview in the lounge of her second Saskatoon location at Quebec Avenue and 33rd Street. “I was not expecting this, in a million years. I was the only one chosen in Saskatchewan, and I will not waste the opportunity. “I’m overwhelmed and completely honoured and humbled.” When she says she will not waste the opportunity, she is largely referring to her speaking career. Tetu gets out and talks to all kinds of people, often students, about success and determination. “My main goal is to remind everyone no matter where you are from or the cards you’ve been dealt, you can always pursue your dreams. You just have to learn to believe in yourself. The only one holding you back is you.” She also talks about addiction. She established her non-profit, 4seventyone Recovery Resources, for perhaps obvious reasons, to help families struggling to

overcome addiction. “I’ve never been an addict,” she said, but she certainly knows what it’s like to have one in the family. “I want people to start talking about it, so we can shine a light on addiction.” She notes that wait times for addiction assistance are very long in Saskatchewan, and now that she has been nationally recognized, she hopes to spread her message further and wider. Just For You When Tetu bought the first incarnation of Just For You, she had four or five employees. Today, there are 120. She began building her empire by rebranding and expanding the original location on Eighth Street, and then began eyeing a spot in Regina. By 2012, she opened the 15,000 square foot location in the Queen City, and added a third location in Lloydminster in 2016. Her mother lives there, while her grand-

mother is in Regina. “My grandma was the first to introduce me to the beauty world,” said Tetu. “She has a standing appointment every Thursday.” Then, the location on Quebec Avenue and 33rd Street opened in February of this year, also measuring 15,000 square foot. She hopes to expand the original location again soon, as well as open a fifth location — possibly in Alberta. Over the years, she added the Lia Reese beauty line, named for her daughter, Ellia. “I wanted a brand I could stand behind,” said Tetu: “No testing on animals, and made in Canada.” The skin care and cosmetics line features products named after important people in her life. As with all her endeavours, Tetu is focused on making things personal while also supporting various social causes. (Continued on page 5)


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