Administrator Training
A Key Part of the Marketing Process 1. Conduct market research: present & future needs
2. Identify and segment target audiences 3. Set goals as measurable outcomes 4. Create conversations- listen to what they want 5. Develop product or service 6. Identify competition- assess gaps 7. Create marketing plan - include metrics 8. Promote
9. Get feedback, measure, evaluate 10. Use lessons to improve product or process
At the end of this session you’ll be able to: 1. Integrate your marketing into LibraryAware 2. Make informed decisions on which roles to assign LA users
3. Identify appropriate communication channels and cross-promotion opportunities
This training will also review where to: • Upload your library photos and logos
• Set up social accounts for your library • Create new e-Resources in LibraryAware • Enter email subscribers, community partners, media outlets • Define subscriber segments • Find help and customer support
Everyone has their way of communicating
Get started
Choose a template
Cross Promote
Promotion Based Measurements
Each piece’s branding is defined by you and is designed to fit in the layout.
Roles in LibraryAware
Viewer
Viewer Editor Publisher Administrator
Viewer: Sees others’ work
Editor
Include People Responsible for: Program Developers Person responsible for creating your brochures and booklists People who create internal materials
Editor: Prints and Creates
Publisher
Creates and delivers, adds subscribers, community partners
Who should be a Publisher? Include People Responsible for: • Developing Programs
• * Posting to Facebook and Twitter
• Curating Collections
• * Sending Promotional Emails
• Marketing, PR, Media
• * Sending Media Releases
* Even if you have people who specialize in these areas, we strongly urge you to allow program developers and collection developers have the ability to create content as well.
Creates and delivers, adds subscribers, community partners
Administrator • You • Marketing manager • Branch manager
Creates, Delivers, plus defines user roles and branding
Instant support answers or send a message
Extensive Knowledge Base
Check out LibraryAware Pinterest page at www.pinterest.com/libraryaware/
Questions: Email: libraryaware@ebsco.com Sign up for tips and news at: www.libraryaware.com To register for training: http://www.ebscohost.com/novelist/support-training/training From the team who created: