Brand identity Manual for Rooms Inc by satya p

Table of Contents

Contents The Brand Usage Positioning

Business Cards

Brand essence

Letterhead

Envelope

Inhouse Creative

Brand Construct Logo - Main logo

Signages

Logo - Protected area

Leaflet

Logo - Special form

Ads

Logo - Colours

Posters

Colours

Standee

Fonts

Flags

Iconography

Car Stickers

Imagery

Website

Sticker

Social Media

Stationery

FOR INTERNAL USE ONLY

The Brand

The Brand Vision To be present, wherever the new age traveler goes.

Mission Tapping into the urge of new age traveler to explore and experience places, near and far, by offering standardized, contemporary, no frills, value for money accommodation, in an environment that sets standards in hospitality industry with motivated employees offering fantastic experience

Long-term things start small, and only become great later on.

FOR INTERNAL USE ONLY

The Brand

The Brand - Brand essence

Great things. First steps.

FOR INTERNAL USE ONLY

The Brand

Brand Construct

FOR INTERNAL USE ONLY

The Brand

Logo - Main Logo

S M ROO Inc.

FOR INTERNAL USE ONLY

INDIA

The minimum size of the logo is derived from a minimum width of 45 mm.

U JAMM

The Room Inc. logo evokes the golden age of travel, the unhurried and relaxed way to travel, epitomised the visual of a postage stamp. This is our brandÂ&#x2019;s central identity ,

S M ROO Inc.

Brand Construct

Logo - Protected Area In principle, the protected area around the brand should be as large as possible so that its optical effect is not affected by other graphic elements. The safety distance of the logo results from the height (h). No other logos may be placed in this "quiet zone".

U JAMM

All distances and the position of the lettering in relation to the design mark are given, and must not be altered. The lettering may not be changed. Please use the templates provided.

S M O Inc. RO 11o

FOR INTERNAL USE ONLY

Brand Construct

Logo - Special form In exceptional cases, the logo may be used in a special form with an enlarged signet. This version can be used in the following circumstances:

+ The logo must be so small that the lettering is no longer legible

U JAMM

+ The logo must be so small that the lettering is no longer legible

S M O nc. I RO

FOR INTERNAL USE ONLY

Brand Construct

Logo - Colours Transfer data In order to ensure unlimited scalability without loss of quality, the logo is delivered as a vector graphic. The logo is defined and developed in various colour systems: Colour definition in CMYK standard application for all colour applications Pixel templates are used for the Internet and for office applications, but they are not scalable. The logos are supplied as .jpg, .png or .pdf for these purposes.

RGB R-168 G-207 B-69

JAMM

CMYK C-40 M-0 Y-100 K-0

S M O Inc. RO

RGB R-0 G-119 B-68 CMYK C-100 M-0 Y-100 K-40

FOR INTERNAL USE ONLY

Brand Construct

Colours - Main Colours Accent Colour

RGB R-0 G-119 B-68 CMYK C-100 M-0 Y-100 K-40

RGB R-168 G-207 B-69 CMYK C-40 M-0 Y-100 K-0

RGB R-43 G-42 B-41 CMYK C-0 M-0 Y-0 K-100

FOR INTERNAL USE ONLY

RGB R-105 G-105 B-104 CMYK C-0 M-0 Y-0 K-74

Brand Construct

Colours - Secondary Colours

RGB R-55 G-55 B-54 CMYK C-0 M-0 Y-0 K-95

RGB R-218 G-218 B-218 CMYK C-0 M-0 Y-0 K-20

RGB R-167 G-170 B-172 CMYK C-38 M-27 Y-28 K-6

Deep Yellow

Hot Pink

Sky Blue

RGB R-55 G-55 B-54 CMYK C-0 M-0 Y-0 K-95

RGB R-218 G-218 B-218 CMYK C-0 M-0 Y-0 K-20

RGB R-167 G-170 B-172 CMYK C-38 M-27 Y-28 K-6

FOR INTERNAL USE ONLY

Brand Construct

Fonts - Main Font Print

Our primary font is DIN We use both DIN Bold and DIN Regular DIN Bold is for headlines and important messages DIN regular is for copy and extensive text

DIN Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz!"#$%&'()*+,./1/41/33 =>?@ ¢§µABCDEFGHIJKLMNOPQRSTUVWXYZ12 34567890abcd efghijklmnopqrstuvwxyz!"#$%&'()*+,-./1/41/33 =>?@ ¢§µ BCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz!"#$%&'()*+,-./1/41/33 =>?@ ¢§ µABCDEFGHIJKLMNOPQRSTU VWXYZ1234567890abcdefghijklmnopqrstuvwxyz!"#$%&'.

DIN Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz!"#$%&'()*+,-./1/41/33 =>?@ ¢§µABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz!"#$%&'( )*+,-./1/41/33 =>?@ ¢§µ BCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz!"#$%&'()*+,-./1/41/33 =>?@ ¢§µABCDEFGHIJKLMNOPQRSTU VWXYZ1234567890abcdefghijklmnopqrstuvwxyz!"#$%&'.

FOR INTERNAL USE ONLY

Brand Construct

Fonts - Office Usage

FOR INTERNAL USE ONLY

Brand Construct

Iconography - Streamline Icons

FOR INTERNAL USE ONLY

Brand Construct

Imagery - General information

FOR INTERNAL USE ONLY

Usage

FOR INTERNAL USE ONLY

Exterior Facade

Ratio 70:30

FOR INTERNAL USE ONLY

Reception

FOR INTERNAL USE ONLY

Lobby

FOR INTERNAL USE ONLY

Elevator floor directory 2 1

POSTAGE abc

G RECEPTION -1 BASEMENT

FOR INTERNAL USE ONLY

Key card & jacket

JAMM

KEY TO S ROOM COMFORT

JAMM

Inc.

JAMM

S ROOMInc.

FOR INTERNAL USE ONLY

Laundry bag

I WANT TO BE CLEAN As good as new

FOR INTERNAL USE ONLY

Service directory NUMBERS YOU NEED

JAMM

NUMBERS YOU NEED

S ROOMInc.

Reception

8800711149 House kepping

8800711149

Reception

8800711149

Kitchen

8800711149

House kepping

8800711149 Kitchen

8800711149

FOR INTERNAL USE ONLY

INDIA

Name Tag

S ROOMInc.

Call me

XYZ

FOR INTERNAL USE ONLY

Mini bar sticker

UT B , L L SMA TIVE. EFFEC

FOR INTERNAL USE ONLY

Complimentary water bottle Sticker

NE THIS O S U N O IS

NE O S I H T US N O S I

FOR INTERNAL USE ONLY

Water conservation

SAVE ME!

FOR INTERNAL USE ONLY

Dial 9 tent card MANY NEEDS, ONE NUMBER.

9 FOR INTERNAL USE ONLY

Toothpick

Sugar sachet

FEEL GOOD

E COFFE TEA

Toothpick DON'T SWIG, SIP.

FOR INTERNAL USE ONLY

Usage

Stickers ROOMS Inc.

ROOMS Inc.

FOR INTERNAL USE ONLY

Usage

Stationary

FOR INTERNAL USE ONLY

Usage

Business cards JAMM

INDIA

- Dimensions

S ROOMInc.

Sunil Pathania

Consultant

+91 98 185 51076

sunil@roomsinc.in

8 mm

Rooms Inc Delhi office Office No 3, 190/91 Nilkanth Plaza, Sant Nagar, East of Kailash, 8 mm New Delhi 110065 W www.roomsinc.in

Existing properties; Katra, Jammu and Patnitop, J&K Coming soon at Manali, Delhi and Dharmshala 8 mm

FOR INTERNAL USE ONLY

Usage Letterhead A4

- Dimensions

Rooms Inc Head office Kashmir Vaishno Devi, Katra-Reasi Rd, Katra, Jammu and Kashmir 182301 Phone 8800711149 W www.roomsinc.in

FOR INTERNAL USE ONLY

INDIA

Letterhead S ROOMInc.

Usage

Envelope INDIA

- Dimensions

INDIA

S ROOMInc.

Rooms Inc Head office 5 MM

Kashmir Vaishno Devi, Katra-Reasi Rd, Katra, Jammu and Kashmir 182301 Phone 8800711149 W www.roomsinc.in 5 MM

Rooms Inc Head office Kashmir Vaishno Devi, Katra-Reasi Rd, Katra, Jammu and Kashmir 182301 Phone 8800711149 W www.roomsinc.in

FOR INTERNAL USE ONLY

Conference notepad

BORED? DOODLE.

THINK BIG

S ROOMInc.

FOR INTERNAL USE ONLY

Usage

Room Number Specification 12 ROOMS Inc.

FOR INTERNAL USE ONLY

Inside Room

Usage

FOR INTERNAL USE ONLY

Usage

Folder

JAMMU

Stationery branding

S. ROOMInc

THINK JAMMU

BIG JAMMU

S. ROOMInc

JAMMU

S ROOMInc.

THINK BIG

FOR INTERNAL USE ONLY

Usage

Card Defining principles: Care Contemporary Futuristic

Work ethic: Smiling Energetic Anticipating needs of the guests Efficient and clean

Happy

INDIA

Warmth

S ROOMInc.

Rooms Inc Head office: Kashmir Vaishno Devi, Katra-Reasi Rd, Katra, Jammu and Kashmir 182301 Phone 8800711149 | W www.roomsinc.in

Mission Tapping into the urge of new age

Values:

traveler to explore and experience places,

Respect and care for our guests and each other. Smiling faces. Enthusiastic about our work. Giving best value for our guests money.

near and far, by offering standardized, contemporary, no frills, value for money

Vision To be present, wherever the new age traveler goes.

accommodation, in an environment that sets standards in hospitality industry with motivated employees offering fantastic experience

FOR INTERNAL USE ONLY

Usage

IN HOUSE USES ROOMInc.S

FOR INTERNAL USE ONLY

Usage

Toiletries stickers

BODY WASH

SHAMPOO

MOSTRIZER

SOAP

FOR INTERNAL USE ONLY

Usage

IN HOUSE USES

S ROOMInc.

ROOMInSc. S ROOMInc.

FOR INTERNAL USE ONLY

Usage

Buffet card

FOR INTERNAL USE ONLY

Usage

IN HOUSE USES

ROOMInSc.

FOR INTERNAL USE ONLY

Usage

Wash Rooms

FOR INTERNAL USE ONLY

Usage

IN HOUSE USES

MSInc. O RO

In c.

S ROOMInc.

FOR INTERNAL USE ONLY

POSTAGE

FOR INTERNAL USE ONLY

LOGO

BLACK AND WHITE

COLOR

e g a t s Po ALL D

N AY D I

e g a t s Po

ING

AY ALL D

C - 0, M-0, Y- 0, K-100

DI N I N

C - 60, M-20, Y- 100, K- 80

FOR INTERNAL USE ONLY

LOGO USES ON CUTLERY

ALL DA

Postag Y DI NI

e Postag

AL L DA

DIN ING

Postag Y DI NI

AL L DA

Postag Y DI NI

AL L DA

Postag Y DI NI AL L DA

Postag Y DI NI

AL L DA

e Postag

Postag Y DI NI

AL L DA

NG Y DI NI AL L DA

FOR INTERNAL USE ONLY

LOGO USES ON CUTLERY

Postag Y DI N AL L DA

IN G

Postag ALL DAY

DIN ING

Postag ALL DAY

DIN ING

e Postag ALL DAY

FOR INTERNAL USE ONLY

DIN ING

LOGO USES ON NAPKINS

Postag A LL D

AY D IN

IN G

FOR INTERNAL USE ONLY

LOGO USES ON MENU CARD & TENT CARD

Postag Y DI NI AL L DA

Postag Y DI NI

AL L DA

FOR INTERNAL USE ONLY

Usage

INDIA

Internal signage & External directional signage

S ROOMInc.

Room 1 - 25

S ROOMInc.

Reception

DI N L L DAY

ING

Coffee Shop

INDIA

Wasroom

Postag

S ROOMInc.

Rooms Inc, Jammu 5 km ahead

FOR INTERNAL USE ONLY

Usage

INDIA

External directional signage

S ROOMInc.

Rooms Inc, Jammu 5 km ahead

FOR INTERNAL USE ONLY

Usage

Leaflet

FOR INTERNAL USE ONLY

Usage

ADS - Formatting

THIS IS NOT ACTUAL BODY COPY BUT FONT IS ACTUAL. This is not actual body copy but font is actual. This is not actual body copy but font is actual. This is not actual body copy but font is actual. This is not actual body copy but font is actual.

ROOMInSc.

FOR INTERNAL USE ONLY

Usage

Posters - Formatting ROOMInSc. THIS IS NOT ACTUAL BODY COPY BUT FONT IS ACTUAL. This is not actual body copy but font is actual. This is not actual body copy but font is actual. This is not actual body copy but font is actual. This is not actual body copy but font is actual.

FOR INTERNAL USE ONLY

Usage

Standee - Formatting

FOR INTERNAL USE ONLY

Usage

Standee - Formatting

FOR INTERNAL USE ONLY

Usage

Flags

INDIA

- Dimensions

S M . O c n I O R

FOR INTERNAL USE ONLY

Usage

Car stickers - variations

S ROOMInc.

Inc .

S S ROOMInc.

FOR INTERNAL USE ONLY

Usage

Website

FOR INTERNAL USE ONLY

Usage

Social Media Facebook

Instagram

- Post

S ROOMInc.

ROOMS Inc.

S ROOMInc.

ROOMS Inc.

THIS IS NOT ACTUAL BODY COPY BUT FONT IS ACTUAL.

FOR INTERNAL USE ONLY

Rooms Inc Head office Kashmir Vaishno Devi, Katra-Reasi Rd, Katra, Jammu and Kashmir 182301 | Phone 8800711149 W www.roomsinc.in