our nineteen step pro-active marketing plan
We have designed this plan of action to capture the maximum exposure for your home in the shortest period of time, so you net the most money and achieve your goals.
1. Price your home strategically so you’re competitive with the current market and current price trends. 2. Pro-actively Prospect every day Monday through Friday for 1-3 hours calling over 20 people per day. Looking for potential buyers. 3. Provide you with weekly updates detailing the marketing efforts, including comments from the prospective buyers and agents who have visited your home. 4. Weekly report from the Internet activity and track how many views your home receives. 5. Whenever possible prequalify prospective buyers to avoid wasting time with “shoppers.” 6. Work to qualify prospective buyers and assist them in obtaining suitable mortgage financing through our preferred lenders. 7. Call and make our Massive Database of buyers, past clients, and centers of influence aware of your home and proactively look to them for buyers that fit your home’s criteria. 8. Insert your property on the most prominent websites for real estate such as Zillow, OutEast.com, Trulia, Realtor.com, MLSLI.com, my website, JohnBrady.com, which will have property photos and main information about your property made available to anyone who visits the websites. 9. Place signage to promote your home, and to track and convert drive-by prospective buyers if applicable. 10. Lead generation and lead capture for your home through sign riders if applicable. 11. Optimize and maximize your home’s Internet presence by posting information with Saunders, as well as in local and global MLS systems, including plenty of professional photographs and a description of your property designed by a professional copywriter so it STANDS OUT. When appropriate. 12. Create a video tour of your home and blast it through social media and YouTube channel when appropriate. 13. Target your marketing to active real estate agents who specialize in selling homes in your neighborhood, and through our referral program nationwide. 14. If appropriate host an agent open house for your home if the town permits to promote it to the other brokers to facilitate a faster sale. 15. Handle all the follow-up upon a contract being accepted including mortgage, title and other closing procedures. 16. Prepare a Seller’s Net Proceeds Sheet to show seller expenses, closing cost and net proceeds. 17. Monitor the buyers’ loan to assure timely loan commitments. 18. Arrange possession and transfer of home (keys, warrants, garage door openers, community pool keys, mail box key, educate new owners of neighborhood policies. 19. Deliver your check at closing
