PROPOSED MARKETING PLAN Saunders.com | HamptonsRealEstate.com /SaundersAssociates/SaundersAssociates /HamptonsRealEstate/SaundersRE /SaundersRE /SaundersRE 33 sunset westhamptonavenuebeach(631)288-4800 14 main southamptonstreetvillage(631)283-5050 2287 montauk (631)bridgehamptonhighway537-5454 26 montauk highway east hampton (631) 324-7575 764-4 montauk (631)montaukhighway668-2211 97 LOUSE POINT, EAST HAMPTON
97 LOUSE POINT ROAD, EAST HAMPTON
Property Signage
Interior/Exterior Photography
Editorial Feature on Hamptons .com
PROPOSED MARKETING PLAN
New York Title Abstract Land Use Report
YouTube Display Ads Network Behavioral Ads
OutEast.com | Zillow.com | Trulia.com
Facebook - Twitter - LinkedIn - Instagram Email Campaigns (NYC and Hamptons Agents)
Exterior Drone + Interior Property Video
Featured Listing Happening In The Hamptons
East Hampton Press (A2 Inside Front Cover Placement)
Realtor.comWallStreetJournal.comMansionGlobal.com | PropertyShark.com
The New York Title Abstract Land Use Report is a comprehensive report with all information a buyer or the buyer’s attorney needs to understand a property. It compiles all public information on existing permits, land use, applicable zoning, relevant overlay districts, and property rights relating to the subject property.
Facebook - Twitter - LinkedIn - Instagram Facebook and Instagram Network/AI Sponsored Posts
Drone Aerial Photography
INITIATIVES Sept - 22 Oct-22 Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 2 9 16 23 30
Database Shared Online with Hamptons Brokers
East Hampton Star (A2 Inside Front Cover Placement)
AGENT Social Media Sites
Saunders 2022 Fall/Winter Sales Book (Targeted Local Distribution)
EXCLUSIVE SUPPORT
INTERNET HamptonsRealEstate.comEXPOSUREHamptons.comPropertyURLHamptonsRE.com
Multi Page Property Brochure
SOCIAL MEDIA - DIRECT MARKETING
Digital Online Flipbook
Saunders Social Media Sites
PRINT ADVERTISING
We are also the most prolific owner of street and place name URLs in the Hamptons. We own over 2,000 such names and property addresses and use them to optimize our online web strategies and provide a better user experience for buyers seeking property details.
HamptonsRealEstate.com Saunders.com
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One of our strongest assets, HamptonsRealEstate.com, is a cinematic, userfriendly, internationally promoted, luxury-minded website. Over 90% of buyers and renters of Hamptons properties start their search for real estate online, and our site is consistently optimized to rank highly on all search engines.
| @HamptonsRealEstateHamptonsRealEstate.com | Saunders.com | @HamptonsRealEstate
The site has been designed to provide an immersive experience for luxury buyers and renters. Cinematic video and compelling property photography immediately engage viewers to explore all types of homes for sale and rent, in addition to discovering the best aspects of the surrounding neighborhood. We recently reimagined, re-engineered, and re-designed our site to further reach and engage users with our brand promise, to provide a higher form of realty for sellers, buyers and agents. With 60% of our customers visiting our site on mobile devices, we made sure their experience is as easy to use and visually impactful as the desktop version.
“Hamptons Real Estate” is the #1 and most dominant search phrase for real estate in the Hamptons on Google. Because our website URL (HamptonsRealEstate.com) matches this popular search phrase word for word, Saunders’ website ranks high on searches for Hamptons property. In addition, our listings are syndicated on many domestic and international real estate websites.
internet exposure
HAPPENING
We are recognized by AOL as one of the top luxury real estate firms to follow on social media, and are rated by Property Shark among the Top 10 luxury real estate firms in the country to follow on Instagram.
Saunders implements geographic and behavioral target marketing for our listings through paid search, display, and social media advertising using Facebook, Instagram, LinkedIn, YouTube, and Google’s targeted advertising network.
social media marketing
Social media is an essential part of the Saunders brand. We use numerous platforms to display our content and message, tailoring our posts to suit each individual site. All of our content and posts are created in-house, and we post daily on Facebook, Instagram, Twitter, LinkedIn, and YouTube. We post photography and videos of our properties, agents, and community events that we sponsor.
Followers19,500+ @SaundersAssociates Followers40,000+ @HamptonsRealEstate Followers1,100+ @SaundersRE Followers750+ @SaundersAssociates 600,000+Views @SaundersRE Videos615+ @SaundersAssociates h h Subscribers75,000+ HappeningInTheHamptons Local2,500+Email Hamptons Local Agents HamptonsRealEstate.com | Saunders.com | @HamptonsRealEstate Daily Organic Postings Live Video Streaming Posted to Saunders Channel Live Video Streaming Posted to Saunders Channel Daily Organic Postings Weekly Email NewsletterDaily Market Alerts Daily Display Ad Network Listing Event Promotion Daily Organic Postings Daily Organic Postings
in The Hamptons HamptonsRealEstate.com | Saunders.com | @HamptonsRealEstate
editorial coverage
email marketing
NEWSPAPERS Southampton Press East Hampton Press Sag Harbor Express Wall Street Journal East Hampton Star James Lane Post New York Times New York Post Newsday MAGAZINES Hamptons Real Estate Showcase Hamptons Cottages & Gardens Hamptons Life QuestPuristTheSpotlightSocialHamptonsLifeDaily REAL ESTATE BLOGS Patch.com27East.comHamptons.comTheRealDeal.comNewYorkPost.comJamesLanePost.comBehindTheHedges.comHappeningInTheHamptons.com
Video is an important tool used by Saunders in marketing our listings, advancing our brand, and promoting our agents. We create and produce in house video content for our website, our agents’ websites, and our social media platforms.
Our video is unique to our company and a compelling way to present the properties we list and the agents who market them, as well as offering insight into the beauty of the Hamptons and the distinctive lifestyle here. We have a full-time on staff videographer, the only one in our industry, with an extensive background in live television remote video. The focus of our video content is to create 1-minute videos showcasing the properties we represent using drone and traditional video footage. We produce video tours of properties and home interiors that take potential buyers on site and inside houses of interest to them.
Saunders will write a comprehensive press release on unique properties to highlight the unique qualities and special features. Submission will be sent to the following:
HamptonsRealEstate.com | Saunders.com | @HamptonsRealEstate
digital media
Making Virtual A Reality AlertsVideo Conferencing
Our robust email marketing efforts further extend the reach of our brand. We have added text message marketing to our email campaigns, and use daily text messaging technology to promote new listings and open houses. We create a weekly dedicated blog, Happening in the Hamptons, about events of interest happening locally, which we publish in a weekly email blast and post on our website.
Live Virtual ShowingsDynamic 3D ToursInteractive Brochures Daily Market
Using a proprietary set of audiences and re-targeting methods, including recently searched phrases on Google, we customize display ads across Google’s site network. These display ads are presented to our targeted audience across a universe of websites that participate in Google’s display network.
Behavioral re-targeting utilizes the power of social media, engages our followers, visitors to our website and other interest groups. Your property will be placed within this paid network of advertisements which will perform across these powerful network, creating a social media awareness to the target audience.
| @HamptonsRealEstateHamptonsRealEstate.com
HamptonsRealEstate.com Saunders.com| Saunders.com |
SOCIAL MEDIA ARTIFICIAL INTELLIGENCE SPONSORED POSTS
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@HamptonsRealEstate
BEHAVIORAL DISPLAY AD NETWORK
IN 2021
Saunders & Associates’ unique model for getting our listings seen and sold continues to capture market share and establish new performance milestones. AND RENTED
THE HAMPTONS’ LEADING REAL ESTATE BROKERAGE FIRM
$2.6 BILLION SOLD
