2018 Portfolio

SAVANAHA LAMP

2018

ABOUT ME & THIS PORTFOLIO I’ve had a very fortunate journey as a Creative Services Manager.

Not only have I worked for large and reputable brands, but I’ve played an important role in attracting and educating many new consumers. However, in 2017 I set off in a brave new direction and focused more on my ability to personally contribute to a brand’s visual language as a Designer and Art Director.

This portfolio is a showcase of several brands I designed creative for and the contributions I’ve made to their positive growth. For any company, a brand is the “golden rule” by which all activity is measured. For myself, a brand is the framework I play within, the end result I build toward, and the spark that lights my creative fire.

ADHERE

to THE BRAND

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THE BRAND

CREATE

THE BRAND

ADHERE TO THE BRAND

TO WHOM IT MAY CANNABIS CHOCOLATES CLIENT SUMMARY

TOMER GRASSIANY FOUNDER & CEO

Distributed by The Art of Edibles Collective, To Whom It May is a line of meticulously crafted gourmet cannabis-infused chocolates.

A brand who believes its patients should not have to sacrifice their commitment to health in the pursuit of a well-dosed edible. Each To Whom It May confection boasts an unforgettable flavor and is made with only the finest of ingredients.

CREATIVE OBJECTIVE Execute copy and layout design for printed assets in a luxury highend fashion magazine, ultimately introducing a new market to the sophisticated side of cannabis edibles.

SINGLE PAGE AD

Already having an established brand voice and product photography, the goal of this layout was to remain

alluring, product-focused and have a strong call to action.

TA K E O V E R

ER OF ‘TRUST’

AYLOR

MORE THAN #HASHTAGS AND LIKES Interview by LOWELL TAYLOR We caught up with Yazmin, Instagram and YouTube beauty influencer

BeautyyBird, to ask her opinion of the impact influencers have on designers to open their own free, fully merchandised fashion and social media. with Rose Gold inand BlackisSlate Elements Headphones. His bold al boutique.”

Zindigo essence turning influencers

presentation and newthem line was described as “futuristic military swag.” a sales-force and offering a 40% commission on IN YOUR OPINION, HOW DOES SOCIAL MEDIA IMPACT FASHION AND ONLINE SHOPPING?

sale, including their own. Given these trends, clearly Social media has impacted the fashion world quite a bit. Not only do Richie Rich’saplayful club collection bookended encers are having huge impact on fashion and how Monster’s SOUND you get to see how to style a piece of clothing or accessory, but it also OF onFASHION takeover, during his the industrial on you other ideas of how to wear pieces. Nowadays there’s links le shop line. Companies always follow money presentation gives

Tuesday apparently theevening. influencer crowd is where they are

added right below someone’s video or tagging a brand so it’s easy

ng it.

to find pieces and shop for them immediately online. I feel like if you Monster has been at the forefront of designing headphone that don’t want to, you don’t have to go out shopping. Instead, you look up be used accessories.

The company engineered m our can vantage point,asallfashion signs point to two reasons hashtags on social media and if you like what you see, you can buy ® the sound of Beats headphones helped design the first few encers hold so much influence – ease andand authenticity. the pieces right away. For me, I don’t have a lot of time to go out and

models.

Monster wasfor also the first company to bring out premium encers make things easy consumers.

Influencers shop, so shopping online simplifies my life and saves me that extra with interchangeable headbands easilyheadphones accessible through pretty much any Internetcalled Inspiration. errand for the week! is not(translation: just paying attention but embracing ectedFinally, devicethe orFashion social world platform they

with its new headphone And now, MonsterDOisYOU THINK THAT SOCIAL MEDIA HAS MORE OF AN IMPACT THAN TRADITIONAL MEDIA alwaysMonster accessible).

Additionally, throughdesigns. influencers indeed becoming Sound of Fashion.” umers now have access“The to more information than ever LIKE TV OR MAGAZINES? I think social media has a different impact. With

e from product reviews to styling clothes to beauty

my social media platforms, I’ve been able to get on a more personal

s or purchase discounts. Let’s be honest, shoppers

level with all my viewers. Whether they see me as their best friend,

the collective, brands have always used celebrities orJoin public figures

sister or neighbor, they trust me and I will stay engaged with them as

ving mannequins – that’s the reason designers meet more of our friends. brands want to get their products into the hands of

they effect what I create. With traditional magazines and television,

brities. However, now the difference is that those

can on a social media platform.

place your orders and

ToWhomItMayChocolates.com @towhomitmaychocolates

there’s a barrier. I don’t think you can hit that personal level like you

ucts and brands are easily accessible through the click

DISTRIBUTED EXCLUSIVELY BY THE ART OF EDIBLES CANNABIS COLLECTIVE mouse or a quick search.

This brings us to the second

WHY DO YOU THINK SOCIAL MEDIA HAS THE IMPACT IT DOES FOR BOTH INFLUENCERS

on that influencers have had such a big impact on

AND AUDIENCES? Social media has had such a great impact because it’s Join the collective,

on and online shopping – authenticity. The explosion

placeamount your orders changed my life completely in a short of and time. In the last two

luencers/web celebrities has created more variety and

years, I’ve built my dream career and had such great opportunities.

meet more of our friends.

ToWhomItMayChocolates.com

sity in the types of personalities and content shoppers

One I’m really proud of is my involvement in Verizon’s Bienvenido

w – meaning that everyone can find their own niche.

@towhomitmaychocolates A Lo Mejor De Mi campaign. It was surreal to work alongside such

ot only are influencers aspirational to their audiences,

DISTRIBUTED EXCLUSIVELY THE ART OFas EDIBLES COLLECTIVE talented individuals and to be BY chosen theCANNABIS program’s Hispanic

hey also now exude a level of attainability, access

voice for beauty. The campaign correlates directly to my career.

authenticity previously not possible with traditional

It’s all about being connected. This was definitely a highlight of my

HALF PAGE SERIES —&— ARTICLE

brities. The end result is trust.

year and shows how through social media I was able to be a part of a national campaign and support my Hispanic heritage.

Join the collective, place your orders and meet more of our friends.

ToWhomItMayChocolates.com @towhomitmaychocolates DISTRIBUTED EXCLUSIVELY BY THE ART OF EDIBLES CANNABIS COLLECTIVE

Utilizing brand photography, I developed the copy and layout for a three-part, half-page ad the publication, building up to campaign. The ads were then a one-page advertorial, which I placed strategically through out also authored.

HIGHER STANDARDS FOR HIGH SOCIETY Written by SAVANAHA LAMP PAIN. Ugly, stinking, good for nothing pain. We’ve all been through it, and as living creatures, we are born with a visceral instinct to avoid it. Luckily, the majority of pain we experience is temporary—we endure it, we heal from it, and then we move on from it. But for an unfortunate number of us, pain can be constant, severe, and even detrimental to the healing process. At its worst, pain robs us of the ability to fully engage in our lives, and it is this kind of pain Tomer Grassiany, creator of To Whom It May Cannabis Chocolates, was faced with.

In 2013 Grassiany suffered a debilitating injury preventing him from living the active lifestyle he had grown accustomed. So in his search for treatment it was imperative the method he use to manage his pain not only be effective, but be clean and all-natural as well. As a long-time believer in the healing power of cannabis, Grassiany wasn’t hindered by the social stigma surrounding marijuana and cannabis infused products.

However, considering the attitudes and environment of the current market, he didn’t feel well represented either, and knew a number of successful, professional, frequent cannabis users who felt the same.

When assessing the edibles in particular, Grassiany boiled down his discontent to three major issues.

First, the benefits of choosing cannabis as a natural medication were outweighed out by the refined sugar, preservatives and other “junk food” ingredients used in almost everything he came across. Second, the serving size and potency of most products was confusing, requiring a lot of trial and error to determine what dosage of tetrahydrocannabinol (THC), the active

ingredient in cannabis, was best for him. And finally, for a person of high standards and elevated tastes, the branding and consumer experience of existing products felt cheap. So to address all these concerns, To Whom It May Cannabis Chocolate was born. A brand whose mission is to showcase a different side of cannabis, one in which consumers can pursue a sophisticated, active and productive lifestyle all while delighting in the most health-conscious and clean edibles on the market.

Every aspect from the luxurious packaging down to the flavor personas of Zak, Vivienne, Myra and Ralph bring to life the wildly diverse and artisanal ingredients of each chocolate, and perfectly personify the multitude of reasons a consumer might utilize cannabis. To Whom It May’s largest box, the Party Palette, provides a flavor and dose for every level of consumption.

From the high-frequency to the canna-curious, 45 to 2.5 milligram doses (the largest range of any edible in the U.S.) provide a controlled experience so you can enjoy without being overwhelmed. A number of nonmedicated pieces are also included for those who’d like to indulge in more without intensifying their high.

To Whom It May is more than a name, it’s a banner flying above the brand proclaiming acceptance, encouragement and empowerment not only in respect to cannabis consumption, but to how their consumers lead their lives. Discover more and learn how to obtain the required doctor’s recommendation by visiting their website at ToWhomItMayChocolates.com PUBLISHED IN THE FALL ‘16 ISSUE OF LAFM

ADHERE TO THE BRAND

EDIBLES LIST MAGAZINE CLIENT SUMMARY

B. LE GRAND PUBLISHER & CEO

Connecting manufacturers, dispensaries, and patients together, Edibles List Magazine is a credible and relevant source for cannabis-related news and events. This publication’s mission is to help medical marijuana patients locate smokeless alternatives for medicating. With a print magazine, website and distribution network in tow, Edibles List is a company who requires strong consistent branding across a multitude of services.

CREATIVE OBJECTIVE Update exisiting materials and design new assets which maintain an existing aesthetic set by the print magazine and bring cohesion to a diverse portfolio of services.

COVER DESIGN

Using a general publicity portrait and the established Edibles List masthead, the cover of Issue 38 was

composed and color adjusted to best respresent the “Enterprise� theme and the ever-stylish, Montel.

SINGLE PAGE AD

Real estate is a premium in print, so it’s best to use it wisely. This self-promotion ad was designed to advertise

three distinct Edibles List services: The Edibles App, Edibles Distribution and finally their trade show, Infused Expo.

SALES CATALOG

Now distributing products for a diverse collection of vendors, Edibles List needed a cohesive

sales catalog that would not only cleanly display product info, but represent each brand well.

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MARY JANE UNIVERSITY CLIENT SUMMARY

FRANCES SCHAUWECKER FOUNDER & CEO

Mary Jane University (MJU) seeks to bridge the gap between education and medication via their signature line of private cannabis events. Ensuring their guests experience Cannabis with Class, MJU offers a fun and interactive learning environment through crafted presentations, product demonstrations, and sampling in the comfort of one’s own home or private office.

CREATIVE OBJECTIVE Establish brand guidelines and refine exisiting assests to reflect a character similar to that of a distinguished and reputable institution of higher learning.

LOGO

REDESIGN BEFORE

To allow for better readability and into the design of the seal, more distinguished branding, the and the primary typeface was company motto was incorporated replaced with Baskerville.

AFTER

SLIDE SHOW

Existing slide show visuals we refined by reducing the copy on each slide to better

complement the language used in the MJU Educator’s oral presenation.

WORK BOOK

Class is in session, and lucky Workbook allows for easy for the instructor the improved desktop priting and adequate design of the Cannabis 101 space for taking notes.

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THE LA FASHION MAGAZINE CLIENT SUMMARY

NINA VARGAS PRESIDENT

The LA Fashion Magazine (LAFM) makes it easy for readers to access the fashion and lifestyle they want—when and how they want it via a quarterly print magazine, digital newsletter and social media content.

Having recently carried out a company rebrand and layout redesign, LAFM aims to stay a complete source for the busy fashionista.

CREATIVE OBJECTIVE Maintain a clean, modern and elevated aesthetic while also incorporating color and movement in the layout to be more representative of LAFM’s city namesake.

DOUBLE COVERS Presented with the opportunity to have two cover models for the Summer ‘17 issue, I developed a concept which would ultimatley allow two distinct yet equal layouts to come together and exist within one issue.

SPINE DETAIL

COVER STORY

Each cover model was featured in their own editorial. Charisse Mills (seen below) embodied

sunny summer days, while Madame Methven represented seductive summer nights.

CENTER SPREAD

spread. Regardless of which cover (day or night) the reader The two featured editorials were started, the center spread design transitioned them each joined in the middle of the issue by a revolving center seemlessly to the other side.

SWIM

EDITORIAL

Shooting a swimsuit editorial on a rainy April morning is not ideal, but the magazine must go on. For this creative,

I utilized vivid gradients and strategic masking to have the viewer feel the sun beyond those cloudy skies.

STREET

EDITORIAL

This editorial, like the city streets I created depth and movement which inspired its fashion, was by playing with the relationship about getting all the varied between subject and framing. moving pieces to fit together.

C R E AT E T H E B R A N D

LOS MUERTOS ART & MUSIC FESTIVAL CLIENT SUMMARY

YOLANDA GARCIA FOUNDER & CEO

Owner of art gallery and cultural hub, Casita del Pueblo, Yolanda Garcia specializes in marketing local artists and designers. Since its inception she has been the driving force behind Whittier, California’s annual Dia de los Muertos festival. An event which has grown to an attendance of tens of thousands of people to share in the celebration of life, death and creative expression.

CREATIVE OBJECTIVE Develop a logo and identity which has the potential to take a local Dia de los Muertos street fair to a nationally recognized destination for art and music.

LOGO & IDENTITY

The center piece of the festival’s new identity was a warm and welcoming logo type which held

some cultural significance as well by embellishing it with orange marigold petals.

Illustrations by JOSE PULIDO

BILLBOARD The goal for this year’s festival billboard was to develop a clean design which not only incorporated the new logo but also utilized images from the creative photoshoot conducted earlier in the year.

POSTER & FLYER Bright colors and playful typography were used for both the poster and flyer to offset the somber expressions of the model, lightening the mood and making the event more appealing to a wider audience.

Photography by CHRIS GOMEZ

C R E AT E T H E B R A N D

RISE & SHINE PROJECT SUMMARY

SAVANAHA LAMP

In order to move beyond the stigma associated with cannabis we must deconstruct, rethink, and birth a new persona of the cannabis enthusiast. RISE & SHINE is a media company whose content features the same plant and similar consumption scenarios, but in a much more productive light. Our goal is to discover what it means to be a high-functioning and contributing member of society.

CREATIVE OBJECTIVE

ALEJANDRA VALENCIA

GUILLERMO TEJEDA

Create an attractive, elevated, and somewhat innocuous brand which has the ability to get a person’s defenses, allowing RISE & SHINE to be seen as a positive brand that just so happens to be about cannabis.

BUSINESS CARDS

This proprietary rolling tray design with spot foil perfectly reflects how RISE & SHINE wishes to conduct its business:

YES, THAT’S WEED

NO, IT’S NOT REAL

1. Make a shining first impression, 2. Stay full of surprises, and 3. Be as functional as we are fun.

MISSION STATEMENT These words are not only meant to express the intention of RISE & SHINE as an enterprise, but to inspire all who read them to think about how they currently utilize cannabis and the potential they have to do more.

Blazing beyond wake ‘n’ bake and doing more than just livin’ life.

We are a community of cultivators and creators who hunger for content to lift our spirits, elevate our thinking and raise our consciousness.

We are a celebration of movements and individuals who use their higher state of mind to push boundaries, break conventions, and shine so bright they change the world.

It’s time to bask in the sunlight above the dank clouds.

It’s time to

INSTAGRAM CONTENT If it looks like I’m having fun with this digital content, I am.

I played with backgrounds spanning multiple posts and developed artwork that is both aesthetically pleasing and functional in how it can be shared.

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