Trend Report Spring 2018 Savannah Weghorst | Caitlyn Carlile | Tessa Murray
Millennials and Generation Z’s shopping behaviors have stunned retailers and have disrupted the way that shopping and marketing have been talked about for decades. With these generations demanding a new type of shopping experience, retailers must be agile in learning how to reach these consumers. The goal of this presentation is to find trends and products for Q1 2018 that will bring this younger customer in the door.
Millennials + Generation Z -Not Brand Loyal -See Now, Buy Now -Use E-Commerce for Research -Price Conscious
- Want Brands to be Loyal to Them -Snackable Marketing -Aspirational Browsing -Value Conscious
-Driven by Socially Charged Issues
-Driven by Socially Charged Issues
-Shop Online for Convenience
-Prefer Shopping Brick-and-Mortar
-Blogger Generation -Communicates Through Text -Becoming More Tactile
-Vlogger Generation -Communicates Through Pictures -Tactile in Nature
-Avoids Shipping Charges
-Avoids Shipping Charges
-Experience/Event Driven
-Experience/ Event Driven
Serene Sediment
Fluid Florals
Opalescent
BotANicAL juNgLE
Serene Sediment
Fluid Florals
BotANicAL juNgLE
Opalescent
18-1242 TCX axinite
15-1906 TCX cherry blossom
16-3915 TCX moondust
19-0419 TCX undergrowth
14-0936 TCX smokey quartz
18-0130 TCX eucalyptus
12-0711 TCX ultra light beam
19-5414 TCX wild fern
18-0324 TCX serpentine
15-1149 TCX sunflower
715 C dreamsicle
373 C tangled vines
155-0543 TCX vesuvianite
13-0942 TCX buttercup
14-4317 TCX washed denim
12-0738 TCX burmese python
17-1502 TCX hematite
17-1644 TCX tulip pink
14-4310 TCX heliosphere
18-0130 TCX canopy green
11-1305 TCX morganite
18-1762 TCX poppy
15-3412 TCX nova
17-1842 TCX pink cone ginger
19-1759 TCX rhodonite
18-2525 TCX purple orchid
19-2118 TCX gamma ray
18-4733 TCX blue morpho
12-1403 TCX gypsum
19-1656 TCX dahlia wine
16-1529 TCX pixel
16-1462 TCX canna lily
14-4807 TCX amazonite
17-4030 TCX delphinium
17-1553 TCX starburst
15-5207 TCX mist
19-1111 TCX onyx
19-3929 TCX sea holly
12-0109 TCX bae’s shirt
19-4053 TCX macaw blue
Serene Sediment
Fluid Florals
Opalescent refresh
Spring Transitional B-Table
Spring 1 (January Receipts) Crescent-Table + Refresh
BotANicAL juNgLE refresh
Spring 2 (February Receipts) Crescent-Table + Refresh
Spring 3 (March Receipts) B-Table
14-0936 TCX smokey quartz
18-0324 TCX serpentine
155-0543 TCX vesuvianite
17-1502 TCX hematite
11-1305 TCX morganite
19-1759 TCX rhodonite
12-1403 TCX gypsum
14-4807 TCX amazonite
19-1111 TCX onyx
Serene Sediment
18-1242 TCX axinite
Volume Opp: $1,152,514
18-1242 TCX axinite
14-0936 TCX smokey quartz
18-0324 TCX serpentine
155-0543 TCX vesuvianite
17-1502 TCX hematite
11-1305 TCX morganite
19-1759 TCX rhodonite
12-1403 TCX gypsum
FOUNDATIO
SIMPLE
14-4807 TCX amazonite
19-1111 TCX onyx
N
LINES
FUNCTIONAL
ITY
Casu aestheatl ic HAS
Serene Sediment
18-1242 TCX axinite
FAC
14-0936 TCX smokey quartz
18-0324 TCX serpentine
155-0543 TCX vesuvianite
17-1502 TCX hematite
11-1305 TCX morganite
19-1759 TCX rhodonite
12-1403 TCX gypsum
14-4807 TCX amazonite
Minimalistic Frames
Hair Rings
Leather Fedoras
Lightweight Titanium
s, ric Cuff t e m o e MetalCGlaws, & Pins
19-1111 TCX onyx
18-1242 TCX axinite
14-0936 TCX smokey quartz
18-0324 TCX serpentine
155-0543 TCX vesuvianite
17-1502 TCX hematite
11-1305 TCX morganite
19-1759 TCX rhodonite
12-1403 TCX gypsum
14-4807 TCX amazonite
19-1111 TCX onyx
istic Simpeltals M
Natural StoneCsolor
Breath of Freshness
e like Natuerssories acc
FJ
Serene Sediment
18-1242 TCX axinite
Volume Opp
14-0936 TCX smokey quartz
18-0324 TCX serpentine
155-0543 TCX vesuvianite
17-1502 TCX hematite
11-1305 TCX morganite
19-1759 TCX rhodonite
Total: $1,152,514
12-1403 TCX gypsum
14-4807 TCX amazonite
19-1111 TCX onyx
18-1242 TCX axinite
14-0936 TCX smokey quartz
18-0324 TCX serpentine
155-0543 TCX vesuvianite
Serene Sediment has a volume opportunity of about $1.2Million USD. This volume opportunity is being driven solely from Handbags, Fashion Accessories, and Necklaces. The biggest drivers from this category are crossbodies, totes, satchels, lightweight metal necklaces, and pre-layered necklaces.
17-1502 TCX hematite
11-1305 TCX morganite
19-1759 TCX rhodonite
12-1403 TCX gypsum
14-4807 TCX amazonite
19-1111 TCX onyx
18-0130 TCX eucalyptus
15-1149 TCX sunflower
13-0942 TCX buttercup
17-1644 TCX tulip pink
18-1762 TCX poppy
18-2525 TCX purple orchid
19-1656 TCX dahlia wine
17-4030 TCX delphinium
19-3929 TCX sea holly
Fluid Florals
15-1906 TCX cherry blossom
Volume Opp: $1,508,956
15-1906 TCX cherry blossom
18-0130 TCX eucalyptus
15-1149 TCX sunflower
13-0942 TCX buttercup
17-1644 TCX tulip pink
18-1762 TCX poppy
18-2525 TCX purple orchid
19-1656 TCX dahlia wine
17-4030 TCX delphinium
19-3929 TCX sea holly
BLEEDING LINES
FEMININ POWERFEUL&
EDGE
HAS
Fluid Florals
15-1906 TCX cherry blossom
18-0130 TCX eucalyptus
15-1149 TCX sunflower
13-0942 TCX buttercup
17-1644 TCX tulip pink
18-2525 TCX purple orchid
18-1762 TCX poppy
19-1656 TCX dahlia wine
17-4030 TCX delphinium
Boater Hat Silhouettes
weled Over-Beajmees Fr
Festival Flow Crowns er
Rose G Millennoialdl and Pink
FAC
Floral Sheers & Nets
Straw Hats
19-3929 TCX sea holly
15-1906 TCX cherry blossom
18-0130 TCX eucalyptus
15-1149 TCX sunflower
13-0942 TCX buttercup
17-1644 TCX tulip pink
18-1762 TCX poppy
18-2525 TCX purple orchid
19-1656 TCX dahlia wine
17-4030 TCX delphinium
19-3929 TCX sea holly
DAINTY CHAINS
TS ANKLE
Feminine
Flirty
FJ
Fluid Florals
15-1906 TCX cherry blossom
Volume Opp
18-0130 TCX eucalyptus
15-1149 TCX sunflower
13-0942 TCX buttercup
17-1644 TCX tulip pink
18-1762 TCX poppy
18-2525 TCX purple orchid
Total: $1,508,956
19-1656 TCX dahlia wine
17-4030 TCX delphinium
19-3929 TCX sea holly
15-1906 TCX cherry blossom
18-0130 TCX eucalyptus
15-1149 TCX sunflower
13-0942 TCX buttercup
Fluid Florals has a volume opportunity of about $1.5Million USD. This volume opportunity is being driven solely from Handbags, Fashion Accessories, and Necklaces. The biggest drivers from this category are satchels, mini-bags, totes, lightweight metal necklaces, and pre-layered necklaces.
17-1644 TCX tulip pink
18-1762 TCX poppy
18-2525 TCX purple orchid
19-1656 TCX dahlia wine
17-4030 TCX delphinium
19-3929 TCX sea holly
Opalescent
16-3915 TCX moondust
12-0711 TCX ultra light beam
715 C dreamsicle
14-4317 TCX washed denim
14-4310 TCX heliosphere
15-3412 TCX nova
19-2118 TCX gamma ray
16-1529 TCX pixel
17-1553 TCX starburst
12-0109 TCX bae’s shirt
Volume Opp: $1,430,226
16-3915 TCX moondust
12-0711 TCX ultra light beam
715 C dreamsicle
14-4317 TCX washed denim
14-4310 TCX heliosphere
15-3412 TCX nova
19-2118 TCX gamma ray
16-1529 TCX pixel
17-1553 TCX starburst
12-0109 TCX bae’s shirt
WEEKEND WARRIOR
Girl on the
go
POLYCHRO
MATIC HAS
Opalescent
16-3915 TCX moondust
12-0711 TCX ultra light beam
715 C dreamsicle
14-4317 TCX washed denim
14-4310 TCX heliosphere
15-3412 TCX nova
19-2118 TCX gamma ray
17-1553 TCX starburst
Prism Lenses
Colored/Mirrored Lenses Hair Tapestry Extensions
r Shee
s Sock Bucket Hats
FAC
16-1529 TCX pixel
12-0109 TCX bae’s shirt
16-3915 TCX moondust
12-0711 TCX ultra light beam
715 C dreamsicle
14-4317 TCX washed denim
14-4310 TCX heliosphere
15-3412 TCX nova
19-2118 TCX gamma ray
16-1529 TCX pixel
17-1553 TCX starburst
12-0109 TCX bae’s shirt
Genuine stones
Festival
wear
CeleSTRIaL
pastels
FJ
Opalescent Volume Opp
16-3915 TCX moondust
12-0711 TCX ultra light beam
715 C dreamsicle
14-4317 TCX washed denim
14-4310 TCX heliosphere
15-3412 TCX nova
19-2118 TCX gamma ray
Total: $1,430,226
16-1529 TCX pixel
17-1553 TCX starburst
12-0109 TCX bae’s shirt
16-3915 TCX moondust
12-0711 TCX ultra light beam
715 C dreamsicle
14-4317 TCX washed denim
Opalescent has a volume opportunity of about $1.4Million USD. This volume opportunity is being driven solely from Handbags, Fashion Accessories, and Necklaces. The biggest drivers from this category are totes, weekenders, crossbodies, pastel necklaces, and lightweight metal necklaces.
14-4310 TCX heliosphere
15-3412 TCX nova
19-2118 TCX gamma ray
16-1529 TCX pixel
17-1553 TCX starburst
12-0109 TCX bae’s shirt
BotANicAL juNgLE
19-0419 TCX undergrowth
19-5414 TCX wild fern
373 C tangled vines
12-0738 TCX burmese python
18-0130 TCX canopy green
17-1842 TCX pink cone ginger
18-4733 TCX blue morpho
16-1462 TCX canna lily
15-5207 TCX mist
19-4053 TCX macaw blue
Volume Opp: $1,183,501
19-0419 TCX undergrowth
19-5414 TCX wild fern
373 C tangled vines
12-0738 TCX burmese python
18-0130 TCX canopy green
17-1842 TCX pink cone ginger
18-4733 TCX blue morpho
16-1462 TCX canna lily
15-5207 TCX mist
19-4053 TCX macaw blue
Bold prints
Fresh
Color
riety
Material va
Y
FLEXIBLE BOD
HAS
BotANicAL juNgLE
19-0419 TCX undergrowth
19-5414 TCX wild fern
373 C tangled vines
12-0738 TCX burmese python
Colored/M ir Lenses rored
18-0130 TCX canopy green
17-1842 TCX pink cone ginger
18-4733 TCX blue morpho
16-1462 TCX canna lily
Dream Catcher Hair
ts Prin d e ersiz
Ov
PomPom Crowns
FAC
Voice Flopp y
15-5207 TCX mist
19-4053 TCX macaw blue
19-0419 TCX undergrowth
19-041919-5414 TCX TCX undergrowth wild fern
19-5414373 TCX C wild fern tangled vines
373 C 12-0738 TCX 12-073818-0130 TCX TCX tangledburmese vines python burmese canopy python green
18-013017-1842 TCX TCX 17-184218-4733 TCX TCX canopypink green cone ginger pink cone blue ginger morpho
18-473316-1462 TCX TCX blue morpho canna lily
16-146215-5207 TCX TCX canna lily mist
Vibrant
15-520719-4053 TCX TCX mist macaw blue
19-4053 TCX macaw blue
Colors
Tribal
Ostrich Feathers
etric
Geom
FJ
BotANicAL juNgLE Volume Opp
19-0419 TCX undergrowth
19-5414 TCX wild fern
373 C tangled vines
12-0738 TCX burmese python
18-0130 TCX canopy green
17-1842 TCX pink cone ginger
18-4733 TCX blue morpho
Total: $1,183,501
16-1462 TCX canna lily
15-5207 TCX mist
19-4053 TCX macaw blue
19-0419 TCX undergrowth
19-5414 TCX wild fern
373 C tangled vines
12-0738 TCX burmese python
Botanical Jungle has a volume opportunity of about $1.2Million USD. This volume opportunity is being driven solely from Handbags, Fashion Accessories, and Necklaces. The biggest drivers from this category are totes, satchels, mini-bags, the variety of hat silhouettes, lightweight metal necklaces, and pre-layered necklaces.
18-0130 TCX canopy green
17-1842 TCX pink cone ginger
18-4733 TCX blue morpho
16-1462 TCX canna lily
15-5207 TCX mist
19-4053 TCX macaw blue
Total q1 2018 oppoRtunity
Serene Sediment
$1,152,514
Fluid Florals
$1,508,956
Opalescent
$1,430,226
BotANicAL juNgLE
$1,183,501
Total: $5,284,102
The four color stories for Q1 2018 amount to a volume opportunity of about $5.3Million USD. This volume opportunity is being driven solely from Handbags, Fashion Accessories, and Necklaces. As the other departments of the business assort into these themes, the volume opportunity for Q1 2018 Mill/Gen Z grows even larger.
Savannah Weghorst | Caitlyn Carlile | Tessa Murray
www.wgsn.com www.vogue.com www.teenvogue.com www.harpersbazaar.com www.businessoffashion.com www.pinterest.com F. (n.d.). Gen Z. Retrieved July 26, 2017, from http://www.fitch.com/think/gen-z-and-the-future-of-retail Group, H. (2015, February 04). Snackable Content: Short, sweet, and extremely filling. Retrieved July 26, 2017, from http://thehalogroup.com/snackable-content-short-sweet-extremely-filling/ Schlossberg, Mallory. "Teen Generation Z Is Being Called 'millennials on Steroids,' and That Could Be Terrifying for Retailers." Business Insider. Business Insider, 05 Aug. 2016. Web. 28 July 2017. Zaczkiewicz, Arthur. "Report Urges Retail Tactics For Tapping Gen Z Spending Power, Influence." WWD. Women's Wear Daily, 23 Jan. 2017. Web. 28 July 2017.