Trend Report Q1 2018 Mill/Gen Z

Trend Report Spring 2018 Savannah Weghorst | Caitlyn Carlile | Tessa Murray

Millennials and Generation Z’s shopping behaviors have stunned retailers and have disrupted the way that shopping and marketing have been talked about for decades. With these generations demanding a new type of shopping experience, retailers must be agile in learning how to reach these consumers. The goal of this presentation is to find trends and products for Q1 2018 that will bring this younger customer in the door.

Millennials + Generation Z -Not Brand Loyal -See Now, Buy Now -Use E-Commerce for Research -Price Conscious

- Want Brands to be Loyal to Them -Snackable Marketing -Aspirational Browsing -Value Conscious

-Driven by Socially Charged Issues

-Driven by Socially Charged Issues

-Shop Online for Convenience

-Prefer Shopping Brick-and-Mortar

-Blogger Generation -Communicates Through Text -Becoming More Tactile

-Vlogger Generation -Communicates Through Pictures -Tactile in Nature

-Avoids Shipping Charges

-Avoids Shipping Charges

-Experience/Event Driven

-Experience/ Event Driven

Serene Sediment

Fluid Florals

Opalescent

BotANicAL juNgLE

Serene Sediment

Fluid Florals

BotANicAL juNgLE

Opalescent

18-1242 TCX axinite

15-1906 TCX cherry blossom

16-3915 TCX moondust

19-0419 TCX undergrowth

14-0936 TCX smokey quartz

18-0130 TCX eucalyptus

12-0711 TCX ultra light beam

19-5414 TCX wild fern

18-0324 TCX serpentine

15-1149 TCX sunflower

715 C dreamsicle

373 C tangled vines

155-0543 TCX vesuvianite

13-0942 TCX buttercup

14-4317 TCX washed denim

12-0738 TCX burmese python

17-1502 TCX hematite

17-1644 TCX tulip pink

14-4310 TCX heliosphere

18-0130 TCX canopy green

11-1305 TCX morganite

18-1762 TCX poppy

15-3412 TCX nova

17-1842 TCX pink cone ginger

19-1759 TCX rhodonite

18-2525 TCX purple orchid

19-2118 TCX gamma ray

18-4733 TCX blue morpho

12-1403 TCX gypsum

19-1656 TCX dahlia wine

16-1529 TCX pixel

16-1462 TCX canna lily

14-4807 TCX amazonite

17-4030 TCX delphinium

17-1553 TCX starburst

15-5207 TCX mist

19-1111 TCX onyx

19-3929 TCX sea holly

12-0109 TCX bae’s shirt

19-4053 TCX macaw blue

Serene Sediment

Fluid Florals

Opalescent refresh

Spring Transitional B-Table

Spring 1 (January Receipts) Crescent-Table + Refresh

BotANicAL juNgLE refresh

Spring 2 (February Receipts) Crescent-Table + Refresh

Spring 3 (March Receipts) B-Table

14-0936 TCX smokey quartz

18-0324 TCX serpentine

155-0543 TCX vesuvianite

17-1502 TCX hematite

11-1305 TCX morganite

19-1759 TCX rhodonite

12-1403 TCX gypsum

14-4807 TCX amazonite

19-1111 TCX onyx

Serene Sediment

18-1242 TCX axinite

Volume Opp: $1,152,514

18-1242 TCX axinite

14-0936 TCX smokey quartz

18-0324 TCX serpentine

155-0543 TCX vesuvianite

17-1502 TCX hematite

11-1305 TCX morganite

19-1759 TCX rhodonite

12-1403 TCX gypsum

FOUNDATIO

SIMPLE

14-4807 TCX amazonite

19-1111 TCX onyx

N

LINES

FUNCTIONAL

ITY

Casu aestheatl ic HAS

Serene Sediment

18-1242 TCX axinite

FAC

14-0936 TCX smokey quartz

18-0324 TCX serpentine

155-0543 TCX vesuvianite

17-1502 TCX hematite

11-1305 TCX morganite

19-1759 TCX rhodonite

12-1403 TCX gypsum

14-4807 TCX amazonite

Minimalistic Frames

Hair Rings

Leather Fedoras

Lightweight Titanium

s, ric Cuff t e m o e MetalCGlaws, & Pins

19-1111 TCX onyx

18-1242 TCX axinite

14-0936 TCX smokey quartz

18-0324 TCX serpentine

155-0543 TCX vesuvianite

17-1502 TCX hematite

11-1305 TCX morganite

19-1759 TCX rhodonite

12-1403 TCX gypsum

14-4807 TCX amazonite

19-1111 TCX onyx

istic Simpeltals M

Natural StoneCsolor

Breath of Freshness

e like Natuerssories acc

FJ

Serene Sediment

18-1242 TCX axinite

Volume Opp

14-0936 TCX smokey quartz

18-0324 TCX serpentine

155-0543 TCX vesuvianite

17-1502 TCX hematite

11-1305 TCX morganite

19-1759 TCX rhodonite

Total: $1,152,514

12-1403 TCX gypsum

14-4807 TCX amazonite

19-1111 TCX onyx

18-1242 TCX axinite

14-0936 TCX smokey quartz

18-0324 TCX serpentine

155-0543 TCX vesuvianite

Serene Sediment has a volume opportunity of about $1.2Million USD. This volume opportunity is being driven solely from Handbags, Fashion Accessories, and Necklaces. The biggest drivers from this category are crossbodies, totes, satchels, lightweight metal necklaces, and pre-layered necklaces.

17-1502 TCX hematite

11-1305 TCX morganite

19-1759 TCX rhodonite

12-1403 TCX gypsum

14-4807 TCX amazonite

19-1111 TCX onyx

18-0130 TCX eucalyptus

15-1149 TCX sunflower

13-0942 TCX buttercup

17-1644 TCX tulip pink

18-1762 TCX poppy

18-2525 TCX purple orchid

19-1656 TCX dahlia wine

17-4030 TCX delphinium

19-3929 TCX sea holly

Fluid Florals

15-1906 TCX cherry blossom

Volume Opp: $1,508,956

15-1906 TCX cherry blossom

18-0130 TCX eucalyptus

15-1149 TCX sunflower

13-0942 TCX buttercup

17-1644 TCX tulip pink

18-1762 TCX poppy

18-2525 TCX purple orchid

19-1656 TCX dahlia wine

17-4030 TCX delphinium

19-3929 TCX sea holly

BLEEDING LINES

FEMININ POWERFEUL&

EDGE

HAS

Fluid Florals

15-1906 TCX cherry blossom

18-0130 TCX eucalyptus

15-1149 TCX sunflower

13-0942 TCX buttercup

17-1644 TCX tulip pink

18-2525 TCX purple orchid

18-1762 TCX poppy

19-1656 TCX dahlia wine

17-4030 TCX delphinium

Boater Hat Silhouettes

weled Over-Beajmees Fr

Festival Flow Crowns er

Rose G Millennoialdl and Pink

FAC

Floral Sheers & Nets

Straw Hats

19-3929 TCX sea holly

15-1906 TCX cherry blossom

18-0130 TCX eucalyptus

15-1149 TCX sunflower

13-0942 TCX buttercup

17-1644 TCX tulip pink

18-1762 TCX poppy

18-2525 TCX purple orchid

19-1656 TCX dahlia wine

17-4030 TCX delphinium

19-3929 TCX sea holly

DAINTY CHAINS

TS ANKLE

Feminine

Flirty

FJ

Fluid Florals

15-1906 TCX cherry blossom

Volume Opp

18-0130 TCX eucalyptus

15-1149 TCX sunflower

13-0942 TCX buttercup

17-1644 TCX tulip pink

18-1762 TCX poppy

18-2525 TCX purple orchid

Total: $1,508,956

19-1656 TCX dahlia wine

17-4030 TCX delphinium

19-3929 TCX sea holly

15-1906 TCX cherry blossom

18-0130 TCX eucalyptus

15-1149 TCX sunflower

13-0942 TCX buttercup

Fluid Florals has a volume opportunity of about $1.5Million USD. This volume opportunity is being driven solely from Handbags, Fashion Accessories, and Necklaces. The biggest drivers from this category are satchels, mini-bags, totes, lightweight metal necklaces, and pre-layered necklaces.

17-1644 TCX tulip pink

18-1762 TCX poppy

18-2525 TCX purple orchid

19-1656 TCX dahlia wine

17-4030 TCX delphinium

19-3929 TCX sea holly

Opalescent

16-3915 TCX moondust

12-0711 TCX ultra light beam

715 C dreamsicle

14-4317 TCX washed denim

14-4310 TCX heliosphere

15-3412 TCX nova

19-2118 TCX gamma ray

16-1529 TCX pixel

17-1553 TCX starburst

12-0109 TCX bae’s shirt

Volume Opp: $1,430,226

16-3915 TCX moondust

12-0711 TCX ultra light beam

715 C dreamsicle

14-4317 TCX washed denim

14-4310 TCX heliosphere

15-3412 TCX nova

19-2118 TCX gamma ray

16-1529 TCX pixel

17-1553 TCX starburst

12-0109 TCX bae’s shirt

WEEKEND WARRIOR

Girl on the

go

POLYCHRO

MATIC HAS

Opalescent

16-3915 TCX moondust

12-0711 TCX ultra light beam

715 C dreamsicle

14-4317 TCX washed denim

14-4310 TCX heliosphere

15-3412 TCX nova

19-2118 TCX gamma ray

17-1553 TCX starburst

Prism Lenses

Colored/Mirrored Lenses Hair Tapestry Extensions

r Shee

s Sock Bucket Hats

FAC

16-1529 TCX pixel

12-0109 TCX bae’s shirt

16-3915 TCX moondust

12-0711 TCX ultra light beam

715 C dreamsicle

14-4317 TCX washed denim

14-4310 TCX heliosphere

15-3412 TCX nova

19-2118 TCX gamma ray

16-1529 TCX pixel

17-1553 TCX starburst

12-0109 TCX bae’s shirt

Genuine stones

Festival

wear

CeleSTRIaL

pastels

FJ

Opalescent Volume Opp

16-3915 TCX moondust

12-0711 TCX ultra light beam

715 C dreamsicle

14-4317 TCX washed denim

14-4310 TCX heliosphere

15-3412 TCX nova

19-2118 TCX gamma ray

Total: $1,430,226

16-1529 TCX pixel

17-1553 TCX starburst

12-0109 TCX bae’s shirt

16-3915 TCX moondust

12-0711 TCX ultra light beam

715 C dreamsicle

14-4317 TCX washed denim

Opalescent has a volume opportunity of about $1.4Million USD. This volume opportunity is being driven solely from Handbags, Fashion Accessories, and Necklaces. The biggest drivers from this category are totes, weekenders, crossbodies, pastel necklaces, and lightweight metal necklaces.

14-4310 TCX heliosphere

15-3412 TCX nova

19-2118 TCX gamma ray

16-1529 TCX pixel

17-1553 TCX starburst

12-0109 TCX bae’s shirt

BotANicAL juNgLE

19-0419 TCX undergrowth

19-5414 TCX wild fern

373 C tangled vines

12-0738 TCX burmese python

18-0130 TCX canopy green

17-1842 TCX pink cone ginger

18-4733 TCX blue morpho

16-1462 TCX canna lily

15-5207 TCX mist

19-4053 TCX macaw blue

Volume Opp: $1,183,501

19-0419 TCX undergrowth

19-5414 TCX wild fern

373 C tangled vines

12-0738 TCX burmese python

18-0130 TCX canopy green

17-1842 TCX pink cone ginger

18-4733 TCX blue morpho

16-1462 TCX canna lily

15-5207 TCX mist

19-4053 TCX macaw blue

Bold prints

Fresh

Color

riety

Material va

Y

FLEXIBLE BOD

HAS

BotANicAL juNgLE

19-0419 TCX undergrowth

19-5414 TCX wild fern

373 C tangled vines

12-0738 TCX burmese python

Colored/M ir Lenses rored

18-0130 TCX canopy green

17-1842 TCX pink cone ginger

18-4733 TCX blue morpho

16-1462 TCX canna lily

Dream Catcher Hair

ts Prin d e ersiz

Ov

PomPom Crowns

FAC

Voice Flopp y

15-5207 TCX mist

19-4053 TCX macaw blue

19-0419 TCX undergrowth

19-041919-5414 TCX TCX undergrowth wild fern

19-5414373 TCX C wild fern tangled vines

373 C 12-0738 TCX 12-073818-0130 TCX TCX tangledburmese vines python burmese canopy python green

18-013017-1842 TCX TCX 17-184218-4733 TCX TCX canopypink green cone ginger pink cone blue ginger morpho

18-473316-1462 TCX TCX blue morpho canna lily

16-146215-5207 TCX TCX canna lily mist

Vibrant

15-520719-4053 TCX TCX mist macaw blue

19-4053 TCX macaw blue

Colors

Tribal

Ostrich Feathers

etric

Geom

FJ

BotANicAL juNgLE Volume Opp

19-0419 TCX undergrowth

19-5414 TCX wild fern

373 C tangled vines

12-0738 TCX burmese python

18-0130 TCX canopy green

17-1842 TCX pink cone ginger

18-4733 TCX blue morpho

Total: $1,183,501

16-1462 TCX canna lily

15-5207 TCX mist

19-4053 TCX macaw blue

19-0419 TCX undergrowth

19-5414 TCX wild fern

373 C tangled vines

12-0738 TCX burmese python

Botanical Jungle has a volume opportunity of about $1.2Million USD. This volume opportunity is being driven solely from Handbags, Fashion Accessories, and Necklaces. The biggest drivers from this category are totes, satchels, mini-bags, the variety of hat silhouettes, lightweight metal necklaces, and pre-layered necklaces.

18-0130 TCX canopy green

17-1842 TCX pink cone ginger

18-4733 TCX blue morpho

16-1462 TCX canna lily

15-5207 TCX mist

19-4053 TCX macaw blue

Total q1 2018 oppoRtunity

Serene Sediment

$1,152,514

Fluid Florals

$1,508,956

Opalescent

$1,430,226

BotANicAL juNgLE

$1,183,501

Total: $5,284,102

The four color stories for Q1 2018 amount to a volume opportunity of about $5.3Million USD. This volume opportunity is being driven solely from Handbags, Fashion Accessories, and Necklaces. As the other departments of the business assort into these themes, the volume opportunity for Q1 2018 Mill/Gen Z grows even larger.

Savannah Weghorst | Caitlyn Carlile | Tessa Murray

www.wgsn.com www.vogue.com www.teenvogue.com www.harpersbazaar.com www.businessoffashion.com www.pinterest.com F. (n.d.). Gen Z. Retrieved July 26, 2017, from http://www.fitch.com/think/gen-z-and-the-future-of-retail Group, H. (2015, February 04). Snackable Content: Short, sweet, and extremely filling. Retrieved July 26, 2017, from http://thehalogroup.com/snackable-content-short-sweet-extremely-filling/ Schlossberg, Mallory. "Teen Generation Z Is Being Called 'millennials on Steroids,' and That Could Be Terrifying for Retailers." Business Insider. Business Insider, 05 Aug. 2016.

Web. 28 July 2017.

Zaczkiewicz, Arthur. "Report Urges Retail Tactics For Tapping Gen Z Spending Power, Influence." WWD. Women's Wear Daily, 23 Jan. 2017. Web. 28 July 2017.