SaverGator
SAVINGS MAGAZINE
2016 MEDIA KIT
Your Source for Neighborhood Food, Auto, Entertainment, Services & Products! 6116 N. College Ave. Suite 2 • Indianapolis, IN 46220 • 317-214-2867
SaverGator The Right Products The Right Frequency
The Right Offers
The Right Market
The Right Package
SAVINGS MAGAZINE
Coupon usage increased 63% in the past year
48% of coupon users represent household incomes of $50,000 and up
Americans used 100 million MORE coupons than last year
Consumers redeem an average of five or more coupons per week
85% of all consumers in the top 75 U.S. Markets use some form of coupons
Coupons attract new customers, reward loyal customers, and promote new spending patterns
In recent years, Mobile Coupon Usage increased by as much as 117%
85% of consumer’s brand choices are influenced by coupons
85% of consumers look for coupons prior to visiting a retailer
55% of US internet users will redeem a mobile/digital coupon or code at least once per year
Consumers Buying Pyramid Stages of Consumer Spending Readiness
Ready, Willing & Able! Able But Not Willing Willing But Not Able Not Willing & Not Able At any given time, only a relatively small and constantly changing segment of the consumers in your market are ready, willing and able to purchase your products or services. Repeating your message consistently familiarizes consumers with your business and builds an image of quality and dependability.
2016 Deadline & Mail Dates In Home
Closing Dates
Jan 12 Feb 9 March 8 Apr 12 May 10 June 14 July 12 Aug 9 Sept 13 Oct 11 Nov 8 Dec 13
Dec 21 Jan 20 Feb 17 March 23 Apr 20 May 25 June 22 July 20 Aug 24 Sept 21 Oct 19 Nov 21
Bold dates represent dates for 8x markets.
2016 MEDIA KIT Avon/Danville
Broad Ripple/MidTown
Mails 8x
17,532 homes & businesses!
18,596 homes & businesses!
Mail Zone Includes 100% of the 46220 Zip Code!
Mail Zone Includes Avon & Danville (46122, 46123)
Greenwood
26,000 homes!
Mails 8x
Shelby County
Mails 12x
Mails 8x
16,818 homes & businesses!
Mail Zone Includes Greenwood & Johnson County (46142, 46143)
Mail Zone Includes 100% of Shelby County
Rates For 2016
Markets mailing 8x (Rates are per mailing)
Markets mailing 12x (Rates are per mailing)
8 Mailings Page Size $1790 Center Spread $1395 Front Cover $395 Front Banner $1095 Back Cover (2/3) $975 Full Page $495 Half Page $395 Third Page $295 Quarter Page Sixth Page $195 Solo Postcard 14.5¢/home Ask About Our Insert Availability!
12 Mailings Page Size $1890 Center Spread $1595 Front Cover Front Banner $495 Back Cover (2/3) $1295 Full Page $1095 Half Page $595 $495 Third Page Quarter Page $395 Sixth Page $295 Solo Postcard 14.5¢/home Ask About Our Insert Availability
Full Page 7.5”w x 9.75”t
Back Cover & Two Thirds 7.5”w x 6.5”t
Third Page 7.5”w x 3.125”t Sixth Page
3.625”w x 3.125”t
1 Mailing $1995 $1595 $595 $1295 $1095 $595 $495 $395 $295 17.5¢/home
Half Page 7.5”w x 4.75”t Quarter Page
3.625”w x 4.75”t
1 Mailing $2090 $1795 $650 $1495 $1295 $695 $595 $495 $395 17.5¢/home
Artwork, design & layout included in pricing.
Full Page w/ Bleed 8”w x 10.875”t
*Ad placements based on availability. Center Spread w/ Bleed 16”w x 10.875”t
*Special ad placement request: Add 10%
SaverGator
SAVINGS MAGAZINE MAIL PAK SAVINGS MAGAZINE
A Brief History Saver Gator is rooted in 18 years of heritage in delivering Hoosiers GREAT DEALS in their community. We are unique in that we focus on the LOCAL merchants and deliver a plethora of values to these communities. Make no mistake about it, with over 25 community based magazines... and growing... we are Indiana’s largest publisher network of Savings Magazines! If you want to hit Indiana, we have you covered!
STATEWIDE COVERAGE
We mail over 1,000,000 homes in Indiana! Anderson
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Bloomington
Broad Ripple
Avon
Bedford
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Greenwood Marion
Martinsville
Noblesville
Shelbyville
Huntington Mooresville
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Terre Haute
Warsaw/North Webster 6116 N. College Ave. Suite 2 • Indianapolis, IN 46220 • 317-214-2867
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