FânFest 2014 Presentation - Rosia Montana

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the 9th edition

THE INTERNATIONAL FESTIVAL OF ROSIA MONTANA ” S AV E R O S I A M O N TA N A” C A M PA I G N 2 0 1 4

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A F E S T I VA L A B O U T T H E C U LT U R A L R O OT S O F R E S I S TA N C E FânFest, the hay festival of Roşia Montana is the biggest alternative festival in Romania.

It's set in the heart of Transylvanian mountains, in the valleys and streets of one of the oldest settlements in this part of the world.

It started with the battle to stop the largest gold mine in Europe and grew to be the epicenter of the biggest civil and environmental movement in Eastern Europe.

This tiny town in the Apuseni Mountains in Transylvania has captured the imagination and hearts of people from across the world who come to FânFest to enjoy music, exhibitions, theater, dance, workshops, debates and express solidarity with the campaign to save Rosia Montana.

Since 2004 people experience first hand the beautiful heritage here and the sustainable development alternatives for the area: tourism, local crafts and agriculture. ” S AV E R O S I A M O N TA N A” C A M PA I G N 2 0 1 4

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A F E S T I VA L B A S E D 1 0 0 % O N V O LU N T E E R I N G The festival is organized entirely by volunteers. Artists perform pro bono and the participants have FREE access to all the FânFest events. The main expenses consist in renting the music stage, transport, accommodation and meals provided for our guests. They are partially covered from donations and funding from small environmental and cultural grants. Our endeavour is to attract tourists to a cultural festival which both promotes the arts and advocates social awareness with emphasis on the Save Roșia Montană Campaign. ” S AV E R O S I A M O N TA N A” C A M PA I G N 2 0 1 4

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A GRIPPING C U LT U R A L E XC H A N G E

In the last 2 years, the festival has become an essential experience for people who want to actively involved in civil society and also seek a different cultural landscape than the mainstream one. Last year, during the four days of the festival, Roşia Montană was host to a passionate cultural experience that brought together local people and tourists, young and elderly, people of different social backgrounds, Romanians and foreign visitors, artists and activists. ” S AV E R O S I A M O N TA N A” C A M PA I G N 2 0 1 4

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THE PROGRAMME NS O I T I B I H X E GUIDED TOURS

THEATRE m u r o F l cia o S T S I V I ACT

FILMS

ORGANIC FOOD MARKET

SPECIAL EVENTS

LEISURE ACTIVITIES

A E R A S ’ N CHILDRE

DEBATES CONFERENCES

HANDMADE FAIR

E R U T A R LITE

CONCERTS ” S AV E R O S I A M O N TA N A” C A M PA I G N 2 0 1 4

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PLANS FOR 2014 The 9th edition of FânFest will be the first to be one week long, making it the perfect holiday for those who love music, arts and culture and want to stand up for nature, justice and freedom. One doesn’t come to FânFest to forget the social reality, but to remember it, to find, to seek, to question and to create new bonds..

FânFest can be a personal quest for you, a walk into the alternative cultural and political scene, with rock, jazz, hip-hop, punk, dub, electro and folk concerts, documentaries, exhibitions, theatre, guided tours, classical music special events, an activist social forum, debates, recreational activities, peasants’ market, handmade fair and a kids special area.

So far this year we need 15.000 EUR (logistics, transport, technical equipment renting, tents for events, portable electric generators, fuel, food, prints etc.) to have as many foreign and Romanian artists, activists and organizations as possible. ” S AV E R O S I A M O N TA N A” C A M PA I G N 2 0 1 4

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WHY FÂNFEST? FânFest was conceived to showcase the valuable cultural, historical and natural heritage of Roșia Montană. Ever since its first edition, the festival has attracted thousands of young people to Roșia Montană. Through their participation, they have learnt about the destructive mining project and the reasons why the local people and so many organizations oppose it. During the last editions of the festival, the site was changed in order to facilitate the interaction with the locals and to ensure better access to the natural and historical sites of the region. ” S AV E R O S I A M O N TA N A” C A M PA I G N 2 0 1 4

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WHY FÂNFEST? This year’s edition follows the global protest last autumn, in which tens of thousands of people took to the streets of Bucharest, Cluj, Timișoara, Sibiu, Brașov and other Romanian cities, as well as most of the world’s capitals, to denounce the illegality of a special law for Roșia Montana, proposed by the government. Since then, other political attempts to give this project a green light have been met with strong opposition and the public interest for the Rosia Montana case has grown constantly. FânFest 2014 celebrates each and every defender of Roșia Montană and through their voices spreads one clear message: people are more valuable than gold! Roșia Montană will continue to exist! ” S AV E R O S I A M O N TA N A” C A M PA I G N 2 0 1 4

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FÂ N F E S T S I T E S Since 2010, activities at FânFest have spread to many locations, from the town's historical area to glades, parks, courtyards, churches, historical heritage buildings, streets and squares. The main stage is set on the meadows nearby the historic centre. With every edition more and more locations were used for film screenings, social debates and other artistic activities which led to an even wider exposure of the unique natural and architectural heritage of Roșia Montană.

Tourists were provided with maps and the town streets were buzzing with people, participants in various activities or who were simply strolling through the town that was first documented 1883 years ago. ” S AV E R O S I A M O N TA N A” C A M PA I G N 2 0 1 4

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FÂ N F E S T PA R T I C I PA N T S Year by year, the number of participants differs. The organizers’ only challenge is to have accommodation for everyone, avoiding overcrowding of the camping sites or other locations where festival activities take place.

Year on year FânFest has brought between 5000-15000 participants to Roșia Montana and we've seen a growing interaction between visitors and the locals in the community. Activities at FânFest are mainly aimed at people between 18-25 years of age, from students to families, from those enamoured with bohemian and alternative cultures to people wishing to sample a variety of artistic events. ” S AV E R O S I A M O N TA N A” C A M PA I G N 2 0 1 4

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FÂ N F E S T PA R T I C I PA N T S FânFest welcomes people of all ages and professional backgrounds: highschool and university students, creative workers in advertising, media, freelancers and artists, general professionals of all ages. Most participants do not see themselves as being environmental activists, nor are they members of such organizations. Many of them have come to FânFest year on year, as an opportunity to strengthen their awareness on ecological and social issues. For many, the festival is a landmark event for their involvement in civil society, a moment when social justice and public support for natural and cultural heritage is enshrined deeper in Romanian consciousness. ” S AV E R O S I A M O N TA N A” C A M PA I G N 2 0 1 4

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FÂ N F E S T 2 0 1 3 I N N U M B E R S Ÿ 6000 participants Ÿ over 150 events in 4 days Ÿ 19 locations Ÿ 45.759 unique visitors on the festival’s

website: www.fanfest.ro with a maximum of 2.651 visits/day in August Ÿ 300.000 unique visitors on the FânFest Roşia Montană Facebook page with a maximum of 37,337 visits/day in August Ÿ 6 newsletters sent to a 40.000 e-mail addresses Ÿ 6 press realeases sent to 10.000 email addresses from the mass media Ÿ 6 FânFest PRE-events in 6 major cities (Bucureşti, Timișoara, Cluj, Satu Mare, Bistriţa, Iași), over 2000 participants ” S AV E R O S I A M O N TA N A” C A M PA I G N 2 0 1 4

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H O W W E P R O M OT E O U R S E LV E S Advertising, marketing and delivery strategies

The advertising strategy of the festival is mainly based on alternative tools strengthened over the 10 years of experience. Even though we are supported by several mainstream media organizations, we pay attention to reaching our target group, those socially active people who could also get involved in our campaign. � S AV E R O S I A M O N TA N A� C A M PA I G N 2 0 1 4

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H O W W E P R O M OT E O U R S E LV E S Advertising, marketing and delivery strategies Our ambition is to promote far-reaching messages to those who are already interested in the Save Roșia Montană Campaign as well as to those who may be curious to find out about it. The content is specific and related to the festival (date, locations, artists, special guests etc.), as well as more complex such as reasons to oppose the mining project, the initiative to make Roșia Montană a UNESCO world heritage site, or the Adopt a House programme etc., presented in both online and outdoor form.

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H O W W E P R O M OT E O U R S E LV E S Advertising, marketing and delivery strategies The materials and the messages are disseminated through both national and international communication channels by the supporters of the campaign.

This is a good opportunity to promote our partners ensuring visibility among a wide and growing audience who takes an interest in Roșia Montană. Our partners are NGOs, institutions, entrepreneurs, charities, physical or legal entities whose activities do not threaten the environment and are never regarded as contentious. ” S AV E R O S I A M O N TA N A” C A M PA I G N 2 0 1 4

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H O W W E P R O M OT E O U R S E LV E S

Over 50 local and national media partnerships Ÿ Over 50 festival layout inserts Ÿ Over 20 TV and Radio broadcasts Ÿ 10.000 brochures spread in over 300 locations, in numerous cities Ÿ 2000 A2 posters in 40 cities Ÿ Online advertising Ÿ Over 20 partner websites Ÿ Over 50 local and national web-reports Ÿ Engagement with a Facebook community

of over 150.000 members ” S AV E R O S I A M O N TA N A” C A M PA I G N 2 0 1 4

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W H AT W E C A N D O TO G E T H E R Every year, the FânFest activities are designed by hundreds of volunteers, from artists and guests to the on-site staff who set up the locations. However, certain expenses cannot be covered only through enthusiastic work. We have to purchase or rent certain goods, materials and services (stage, sound, lights, transport for guests, food for the organizers and artists, fuel and rent for electric generators, portable toilets, waste transport). To cover these expenses we need financial or material support. In return, we offer to promote backers or their brands through all the public communication means listed above. � S AV E R O S I A M O N TA N A� C A M PA I G N 2 0 1 4

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YO U M AY C H O O S E TO S U P P O R T:

The Activist Social Forum, one of the international shows, the live music concerts and the classical music concerts.

Your support may be either financial or in kind –covering totally or partially the services needed to organize the festival.

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D O N AT E N O W !

We can make FânFest at Roşia Montană possible together with you!

PayPal: donate@rosiamontana.org Bank transfer: Beneficiary: Asociaţia Aurarilor Alburnus Maior Fiscal registration code: 13411229 IBAN: RO11RNCB0008021190850012 – EURO bank account SWIFT Code: RNCBROBU Name of bank: Banca Comercială Română (BCR), Câmpeni front-office Address of the bank: Piaţa Avram Iancu nr. 8, Câmpeni, judeţul Alba, România Please do mention when making the transfer: “For FânFest” ” S AV E R O S I A M O N TA N A” C A M PA I G N 2 0 1 4

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CO N TAC T

In the hope of a future collaboration, we are looking forward to your response.

Alburnus Maior Association Roşia Montană FânFest 2013 working unit: B-dul 21 Decembrie nr. 60, ap. 32 400124 Cluj-Napoca Tel/Fax: +40 364-104706 E-mail: contact@fanfest.ro www.fanfest.ro

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