DuCircle

DuCIRCLE

DESIGN AND BRAND GUIDELINES WE LOVE OUR BRAND.

CONTACT Address

Phone & Fax

Online

DuCIRCLE Company 40M Street, Gulan Park Tower Erbil - Iraq

Free Coll: + 964 750 446 1913 Phone: + 964 750 446 1913

Email 1: Email 2:

Fax:

Website: www.ducircle.com

+ 964 750 446 1913

sarwat.gardy93@gmail.com sarwat.mohammed@beecable.com

DuCIRCLE Brand Collection

DuCIRCLE Corporate Brand Guidelines 2 // 40

THE COMPANY INTRODUCTION THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent DuCIRCLE´s corporate identity. This includes our name, logo and other elements such as color, type and graphics.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

These guidelines reflect DuCIRCLE´s commitment to quality, consitency and style.

The DuCIRCLE brand, including the logo, name, colors and identifying elements, are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the DuCIRCLE name and marks.

DuCIRCLE

TABLE OF CONTENTS SECTION 1

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CORPORATE LOGO

SECTION 2

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CORPORATE TYPOGRAPHY

SECTION 3

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TEXT HIERARCHY

SECTION 4

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CORPORATE COLOR SYSTEM

SECTION 5

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CORPORATE STATIONERY

SECTION 6

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LOGO PLACEMENT

SECTION 7

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GRID SYSTEMS

SECTION 8

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CORPORATE IMAGES

SECTION 9

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ICONOGRAPHY

SECTION 10

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SUMMARY AND CONTACT

01

THE CORPORATE LOGO SIGNAGE Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of

The Logo Introduction The Logo Application The Logo Elements Clearspace and computation Incorrect Logo Applications

the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

DuCIRCLE Corporate Brand Guidelines 5 // 40

THE CORPORATE FONTS AND TYPOGRAPHY THE FULL LOGOTYPE 1

The DuCIRCLE Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

It has a particular relationship with the DuCIRCLE name.

The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Aristotelica Pro DisplayBold and has also been chosen to compliment and balance perfectly with the logo symbol.

The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Purple and Grey. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless.

The Colours have been selected according to international standards as shown below and are easily implemented.

2

1) The Logo Symbol Consists of a powerful element evoking the culture of design services and a grey square backround.

2) The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is Aristotelica Pro Display Extlt.

1) The general Logo The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an alternative below.

LOGO DARK VERSION

LOGO LIGHT VERSION

3) The Logo Dark Version will be used when the backround color ist light colored.

4) The Logo Light Version will be used when the backround color ist dark colored.

Recommended formats are: .eps | .ai | .png | .jpg | .tiff

3

4

Attention: Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted.

This undermines the logo system and brand consistency. Please consult with DuCIRCLE Trademark Licensing if you have any questions or need further help.

DuCIRCLE Corporate Brand Guidelines 6 // 40

LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can

be positioned in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

0.5 x 0.5 x

x

1.5 x

0.5 x

CLEARSPACE

CLEARSPACE

Logo Symbol

Full Logo

1

/2 x

1

/2 x

x

1

/2 x

Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact.

No graphic elements of any kind should invade this zone.

1

/2 x

Computation To work out the clearspace take the height of the logo and divide it in half.

(Clearspace = Height / 2).

1

/2 x

1

/2 x

x

1

/2 x

1

/2 x

DuCIRCLE Corporate Brand Guidelines 7 // 40

APPLICATION ON A BACKGROUND

LOGO A

Colored Version

LOGO B

LOGO C

Colored Version

LOGO D

Colored Version

Colored Version

MINIMUM LOGO SIZES

20 mm

5 mm

30 mm

10 mm

Logo Symbol Minimum Size: 5 mm x 5 mm

40 mm

15 mm

Full Logo Minimum Size: 20mm x 3.33 mm

DuCIRCLE Corporate Brand Guidelines 8 // 40

WHAT TO AVOID

02

THE CORPORATE TYPOGRAPHY Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key

The Corporate Fonts Primary Font Secondary Font Font Hierachy

information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for DuCIRCLE layouts.

DuCIRCLE Corporate Brand Guidelines 10 // 40

LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION TYPEFACE Aristotalica designed by Cosimo Lorenzo Pancini and Andrea Tartarelli, Aristotelica is a dingbat, sans serif and display sans font family. This typeface has twenty-nine styles and was published

by Zetafonts.Aristotelica is a sans serif rounded geometric type family. Aristotelica Text, has been developed for 7 out of the 8 display weights

ARISTOTELICA PRO DISPLAY

PRIMARY FONT ARISTOTELICA PRO DISPLAY

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Bold

DESIGNER : JULIETA ULANOVSKY

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a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Light

a b c d e f g h i j k l m n o p q r s t u v w x y z

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Figures

Special Characters

TYPE EXAMPLES ARISTOTELICA PRO DISPLAY

DuCIRCLE Corporate Brand Guidelines 11 // 40

THE CORPORATE FONTS AND TYPOGRAPHY THE FONT Aristotelica Pro Display is a sans serif typeface created by Paul D. Hunt for Adobe Systems. It is the first open source font family from Adobe, distributed under the SIL Open Font License.

PRIMARY FONT ARISTOTELICA PRO DISPLAY DESIGNER : JULIETA ULANOVSKY

-

The typeface is inspired by the forms of the American Type Founders’ gothics by Morris Fuller Benton with both a larger x-height and character width. It is available in six weights in upright and italic styles.

RABAR FONT KURDISH / ARABIC Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

TYPE EXAMPLES ARISTOTELICA PRO DISPLAY

Figures

Special Characters

0 1 2 3 4 5 6 7 8 9 0 ! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç

03

TYPOGRAPHY AND TEXT HIERARCHY Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key

Font Hierachy

information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for DuCIRCLE layouts.

DuCIRCLE Corporate Brand Guidelines 13 // 40

CONTEXT TEXT AND INNER HEADLINES

Caption Text DuCIRCLE Typo Aristotelica Pro Display Regular 6 pt Type / 9 pt Leading

Copy Text DuCIRCLE Typo Aristotelica Pro Display Regular 8 pt Type / 11 pt Leading Headlines Copytext

DUCIRCLE TYPO

Aristotelica Pro DisplayRegular - Capital Letters 10pt Type / 10pt Leading

HEADLINES AND TYPOBREAKS

Sublines Sections

DUCIRCLE TYPO

Aristotelica Pro DisplayBold - Capital Letters 16pt Type / 16pt Leading Big Headlines and Title

DUCIRCLE TYPO Aristotelica Pro DisplayBold - Capital Letters 34pt Type / 30 pt Leading

Sequencer and Title for Marketing

THE HEADER Aristotelica Pro DisplayBold - Capital Letters 48pt Type / 48 pt Leading

DuCIRCLE Corporate Brand Guidelines 14 // 40

04

CORPORATE COLOR SYSTEM THE PRIMARY COLOR SYSTEM AND COLOR CODES Color plays an important role in the DuCIRCLE corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these

The Corporate Colors Primary Color System Secondary Color System

colors will contribute to the cohesive and harmonious look of the DuCIRCLE brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.

DuCIRCLE Corporate Brand Guidelines 16 // 40

PRIMARY COLOR SYSTEM Explanation: The DuCIRCLE Company has three official colors: Purple, Black and Gray. These colors have become a recognizable identifier for the company.

PRIMARY COLOR PURPLE

PRIMARY COLOR DARK GREY

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-

COLOR CODES

COLOR CODES

CMYK : C52 M58 Y00 K00 PANTONE : 000 HKS : 00K RGB : R142 G118 B180 WEB : #8E76B4

100 %

80 %

60 %

Purple Gradient

40 %

20 %

Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.

COLOR TONES

THE GRADIENT

CMYK Pantone HKS RGB Web

100 %

80 %

60 %

Grey Gradient

40 %

20 %

: C77 M68 Y61 K85 : 000 : 00K : R23 G23 B23 : #171717

COLOR TONES

THE GRADIENT

DuCIRCLE Corporate Brand Guidelines 17 // 40

SECONDARY COLOR SYSTEM Explanation: The Secondary colors are complementary to our official colors, but are not recognizable identifiers for our company. Secondary colors should be used sparingly (less than 10 % of the palette in one piece.

Usage: Use them to accent and support the primary color palette.

COLOR CODES

Tones

CMYK : C00 M70 Y18 K0 Pantone : 0000 HKS : 00K

RGB Web

: R254 G109 B147 : #FE6D93

RGB Web

: R255 G235 B51 : #FFEB33

COLOR CODES Tones

Gradiant

CMYK : C04 M01 Y64 K0 Pantone : 0000 HKS : 00K

DuCIRCLE Corporate Brand Guidelines 18 // 40

05

CORPORATE S TATIONERY INTERNATIONAL PAPER STATIONERY Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our corporate identity. There is only one approved design format for all corporate and business unit stationery, although there are slight variations in size and content for different regions of the world. This section illustrates approved layouts for standard U.S.

The Company Letterhead The Company Business Cards The Envelope Logo Placement

business stationery. It includes specifications for typography, color, printing method, paper stock and word processing Stationery brand management guidelines do not include invoices, bills of lading, credit letters, business forms, checks, e-mail tags or other business processes

DuCIRCLE Corporate Brand Guidelines 20 // 40

THE COMPANY LETTERHEAD Explanation: This shows the approved layouts with the primary elements of the DuCIRCLE stationery system for the front- and backside of the letterheads.

Usage: The letterhead will be used for all official communication that is going out of DuCIRCLE company.

PARAMETER Dimensions 297 x 210mm DIN A4

R

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W A

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S

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W A

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when design meets you.

Weight 120g/m Uncoated white

D

S

when design meets you.

Mr. Edward Simmons Troublemaker Company Main Avenue, 5th Northwest Los Angeles United States

Print Offset CMYK

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Mr. Edward Simmons Troublemaker Company

Mr. Edward Simmons Troublemaker Company

Main Avenue, 5th Northwest Los Angeles United States

Main Avenue, 5th Northwest Los Angeles United States

DuCIRCLE Corporate Brand Guidelines 21 // 40

THE COMPANY ENVELOPE Explanation: This shows the approved layout with the primary elements of the DuCIRCLE stationery system for envelopes.

Dimensions 297 x 210mm DIN A4

Weight 120g/m Uncoated white

R

E

W A

R

D

S

Print Offset CMYK

THE COMPANY BUSINESS CARDS Explanation: This shows the approved layouts with the primary elements of the DuCIRCLE stationery system for business cards.

Usage: The business cards will be used for all official contact and communication of DuCIRCLE company.

Insert the DuCIRCLE letterhead and send your documents throughout the world.

PARAMETER Dimensions 80 x 45 mm

Weight 400g/m Uncoated white

R

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W A

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D

Print CMYK

S

Waleed Mustafa

CEO & Founder

M +964 750 4450083 E waleed@ducircle.com

R

IRAQ - Erbil, P.O Box: 240/52

E

W A

R

D

S

06

THE CORRECT LOGO PLACEMENT Correct Logo Placement

DuCIRCLE Corporate Brand Guidelines 23 // 40

CORRECT LOGO PLACEMENT Explanation: To place the DuCIRCLE logo in the correct way please use one of the approved styles that are shown on the right. To place the DuCIRCLE logo in other ways is not allowed.

PARAMETER Example 297 x 210mm DIN A4

07

CUSTOMIZED GRID SYSTEMS Grid Systems Vertical Grid Systems A4 Vertical Poster Grid System A3 Horizontal Presentation Grid System Vertical Grid System for Tablets

DuCIRCLE Corporate Brand Guidelines 25 // 40

THE DUCIRCLE CUSTOMIZED GRID SYSTEMS -

In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

A4 VERTICAL GRID SYSTEM EXAMPLES

DuCIRCLE Corporate Brand Guidelines 27 // 40

THE DUCIRCLE CUSTOMIZED GRID SYSTEMS -

Example: Poster A3

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W A

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D

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A new way to

Reward Loyalty

01

A3 VERTICAL GRID SYSTEM EXAMPLES

Explanation: This shows an approved layout with a typography grid for a A3 Poster of .

DuCIRCLE Corporate Brand Guidelines 28 // 40

SCREEN HORZONTAL GRID SYSTEM EXAMPLES

Explanation: This shows an approved layout with a typography grid for a 16:9 Screen of DuCIRCLE. This will be used for Company presentations in Powerpoint or Keynote.

THE DUCIRCLE CUSTOMIZED GRID SYSTEMS -

Examples: Screen Grids

DuCIRCLE Corporate Brand Guidelines 29 // 40

THE DUCIRCLE CUSTOMIZED GRID SYSTEMS -

Example: Tablet

TABLET VERTICAL GRID SYSTEM EXAMPLE

Explanation: This shows an approved layout with a typography grid for an iPad tablet Poster of DuCIRCLE.

08

IMAGES AND BLENDING MODES Corporate Image Corporate Image Color Corporate Image Black and White Blending Modes and Options

DuCIRCLE Corporate Brand Guidelines 31 // 40

THE DUCIRCLE EXAMPLES FOR DUCIRCLE CORPORATE CORPORATE IMAGE : COLORED IMAGE SYSTEM IMAGES Corporate Images are responsible to transfer the values of DuCIRCLE to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. DuCIRCLE use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.

Requirements: - desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike

DuCIRCLE Corporate Brand Guidelines 32 // 40

THE DUCIRCLE CORPORATE IMAGE : BLACK & WHITE

EXAMPLES FOR DUCIRCLE CORPORATE IMAGE SYSTEM

Requirements: - black and white colours - high contrast - sharp images - minimalistic look - modern and businesslike

DuCIRCLE Corporate Brand Guidelines 33 // 40

THE DUCIRCLE BLENDING MODES FOR IMAGES

EXAMPLES FOR DUCIRCLE BLENDING MODES

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How to: 1) use it in black and white images colours

Image effects and blending modes raise the concision and the recognizability of a brand. Also they are able to divide content and other graphical elements that are used in layouts. In the same way the support statement of the used images and raise application possibilities.

THE LOVE &

DESIGN

2) use a placeholder with a Purple back 3) adjust the layer style to “multiplicate”

09

CORPORATE ICONOGRAPHY Corporate Iconography Application

DuCIRCLE Corporate Brand Guidelines 35 // 40

THE DUCIRCLE CORPORATE ICONOGRAPHY

EXAMPLES FOR DUCIRCLE CORPORATE ICONOGRAPHY SYSTEM

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An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function or a data file.

ICONONOGRAPHY DOWNLOAD LINK

Direct Link :

How to: - only use icon with a backround - minimum stroke size: 0.5 pt - upscale only proportional

http://www.design-inc.com/iconography.zip <– Scan for download iconography

10

SUMMARY AND CONTACT Summary Contact

DuCIRCLE Corporate Brand Guidelines 37 // 40

DuCIRCLE Brand Collection

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CONTACT For further information please contact: Sarwat Mohammed Brand Designer at DuCIRCLE Co. E: sarwatmohammed@beecable.com P: +964 750 4461913

COMPLETE MANUAL DOWNLOAD LINK

Direct Link :

http://www.ducircle.com/fullmanual.zip <– Scan for download the manual

11

THANK YOU FOR INTEREST For further question do not hesitate to contact us.

DuCIRCLE Corporate Brand Guidelines 39 // 40