Duer Intro digital UK

UNCUFFED

ISSUE NO.1 THE DEFINED EDITION

SHOPDUER.COM @DUERPERFORMANCE

DESIGNED IN VANCOUVER, CANADA

A DUER DEFINED. DU·ER [DOO-ER] n ou n A PERSON THAT GETS THINGS DONE WITH VIGOUR.

TABLE OF CONTENTS INTRODUCTION

01

THE STORY OF DUER

03

WHERE WE FIT

05

FABRIC INNOVATIONS

07

FITS

09

WHERE YOU’LL FIND US

11

IN THE PRESS

13

THESE ARE DUERS

19

THE PEOPLE

27

HOMEBASE

31

WE MAKE THE BEST PANTS IN THE WORLD. W H AT DOE S T HIS ME A N ?

W E C OMBINE P E RF ORM A NCE A ND S T Y L E .

FA SHION A ND F UNC T ION. C OMF OR T A ND V E RS AT IL I T Y. SO P E O P L E C A N DO A L L T HE Y DO IN A DAY...W I T HOU T C H A NGING T HEIR C LOT HES.

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THE STORY OF DUER IT ALL BEGAN WHEN GARY LENET T DEVELOPED A PASSION FOR CYCLING BUT SOON NOTICED A PROBLEM: THE L ACK OF ST YLISH AND VERSATILE PERFORMANCE APPAREL. SO, HE DECIDED TO DO SOMETHING ABOUT IT...

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2013 JANUARY Gary joins forces with longtime friend and manufacturing connoisseur, Abid Hafeez.

MARCH Hafeez purchases a small denim manufacturer in Pakistan.

2014

SEPTEMBER Our Performance Denim (DUER’s first product), is launched on Kickstarter, raising over $50,000USD.

2015

JULY Our first retail pop-up store opens in Vancouver.

2016

OCTOBER Our No Sweat pant is the second product launched on Kickstarter and raises almost $225,000USD.

MARCH The DUER flagship store opens in the heart of Vancouver’s Gastown district.

MAY A third successful Kickstarter is launched for our Live Lite fabric, raising nearly $300,000USD. JULY/DECEMBER First wholesale orders are shipped to REI and MEC.

2017 JUNE Our flagship store undergoes revolutionary renovations adding an indoor treehouse, hammock and additional retail space.

JULY DUER launches in Europe!

AND THIS IS JUST THE BEGININNG...

WHERE WE FIT Hyper Technical

Athleisure

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Fashion

FABRIC INNOVATION

PERFORMANCE DENIM 70% COT TON 28% COOLMA X® 2% LYCR A® Urban sophistication meets technical performance, our Performance Denim was developed to keep up with you when you’re going hard.

SUPER STRETCH

T E M P E R AT U R E CONTROL

NO SWEAT 52% COT TON 28% TENCEL® 19% POLYESTER 1% SPANDE X Our No Sweat fabric offers the cool, casual comfort of a sweatpant while providing the technical elements of a performance garment.

SUPERIOR COMFORT

DU R A BL E MOISTURE M A N AGE M E N T A N T I - B AC T E R I A L

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LIVE FREE

LIMITLESS STRETCH 4 8% MODAL 4 9% POLYESTER 3% LYCR A® Engineered fibres to be deceptively comfortable, our Limitless Stretch fabric never fades and always looks fresh.

LIMITLESS STRETCH

LIVE LITE 52% COT TON 37% TENCEL® 10% POLYESTER 1% SPANDE X Our custom-made Live Lite fabric is designed to keep you cool and comfortable in hotter climates. Pack less, travel light, Live Lite.

52% COT TON 37% TENCEL® 10% POLYESTER 1% SPANDE X Stay cool, fresh and comfortable while repelling water, dirt, and spills thanks to our Live Free fabric, featuring a DWR

U LT R A L I GH T

SPILL REPELLENT

INFINITE COLOR E N DL E S S COMFORT

U LT R A L I GH T 360o STRETCH

A N T I - B AC T E R I A L

360o STRETCH

FITS DIAGR AMS BASED ON SIZE 3 2 x 3 2”

SLIM FIT

RELAXED FIT

WA IS T: 2 8, 3 0, 31, 3 2, 3 4, 3 6, 3 8, 4 0 INSE A M: 3 0, 3 2, 3 4

WA IS T: 2 8, 3 0, 31, 3 2, 3 4, 3 6, 3 8, 4 0 INSE A M: 3 0, 3 2, 3 4

This pant is designed to sit 2”– 3” below the natural waist. The fit is slim to the body through the hip and thigh, tapering to the hem.

Great for most builds, it’s a functional fit that doesn’t inhibit mobility.

This pant is designed to sit 2”–3” below the natural waist, with extra room at the hip and thigh and a slight taper to the hem (less taper than our Slim Fit).

FRONT RISE 10 . 2 5 "

FRONT RISE 10 . 2 5 "

SHORTS INSE AM 12 "

KNEE OPENING 16 . 5 "

KNEE OPENING 16 . 5 "

LEG OPENING 13 . 5 "

LEG OPENING 15 "

REINFORCED STITCHING

REINFORCED STITCHING

S I G N AT U R E D U E R GU S S E T

S I G N AT U R E DU E R GU S S E T

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HYBRID FIT

JOGGER FIT

WA IS T: 2 8, 3 0, 31, 3 2, 3 4, 3 6, 3 8, 4 0 INSE A M: 3 2

WA IS T: 2 8, 3 0, 31, 3 2, 3 4, 3 6, 3 8, 4 0 INSE A M: 2 9

Designed to sit below the natural waist, with room through the hip and thigh, tapering from the knee to the ankle. These pants transform into a jogger that can be worn above the ankle or tucked into a boot.

These pants have a drawstring waistband designed to sit above the hip. The pant fits slim through the knee to the calf, with an elasticated hem that sits just above the ankle.

FRONT RISE 10 . 2 5 "

FRONT RISE 10 . 2 5 "

KNEE OPENING 16 . 5 "

KNEE OPENING 16 . 5 "

LEG OPENING 13 . 5 "

LEG OPENING 10 . 5 "

SLIMLINE UTILIT Y POCKE TS

S E C U R I T Y T H I GH POCKE TS

S I G N AT U R E D U E R GU S S E T

S I G N AT U R E DU E R GU S S E T

WHERE YOU’LL FIND FI US WITH HUMBLE BEGINNINGS IN VANCOUVER, WE’ VE GROWN E XPONENTIALLY AND CAN NOW BE FOUND AROUND THE GLOBE. FROM CANADA , TO THE U.S., TO EUROPE, YOU’LL FIND DUER IN BIG NAME RETAILERS. THE BEST PART? WE’RE JUST GET TING STARTED.

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(GERMANY )

(FR ANCE)

IN THE PRESS

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“A FAVORITE AMONG OUR TESTERS” — ME N’S JOURN A L

“

“When it comes to denim, cut is everything. That's why we're fans of DUER's Slim Fit. Blended with a touch of Lycra for non-constricting stretch, they're way more comfortable than fancy selvage.”

— OUTSIDE MAGAZINE “Comfort. Support. Performance.

Style. There are a lot of things that we men demand in a pair of pants, and DU/ER Performance Denim has incorporated all of them into their new No Sweat Pant.”

— COOL MATERIAL

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“PERFORMANCE-INSPIRED PANTS THAT KICK ANY SWEATPANTS ASS” — Valet

“I’VE REACHED FOR THESE NOW-FAVORITE PANTS FROM THE DRAWERS MORE THAN ANY I CURRENTLY OWN BECAUSE THEY’RE VERY SATISFYINGLY SOFT AGAINST THE SKIN, BUT DON’T WRINKLE LIKE TROUSERS.” — Design Milk

“LOOKS WERE THE FIRST REASON I FELL IN LOVE WITH THE DISH & DUER L2X... I GOT MAD COMPLIMENTS WEARING THESE JEANS, AND THEY’RE BY FAR MY CURRENT FAVORITE...WORKED GREAT FOR RIDING A BIKE. IF I HAD THE SPARE FUNDS TO BUY THREE MORE PAIRS, I WOULD.” — Bicycling Magazine

“

“DUER’s No Sweat Pants are among the most versatile and cozy you’ll find.

They’re able to withstand prolonged physical activity without needed washing or repairs. Just one pair will replace five of those old worn-out rags squished at the bottom of your closet.”

— GEAR PATROL

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THESE ARE DUERS.

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WHAT’S OUR DEFINITION OF A DUER? THEY’RE THE CLIMBERS. THE CYCLISTS. THE WANDERERS. THE EXPLORERS. THE HIKERS. THE ADVENTURERS. THE CAMPERS. THE COMMUTERS. THEY’RE THE ONES ALWAYS ASKING: “WHERE TO NEXT?” SEE WHERE OUR DUERS HAVE GONE: @DUERPERFORMANCE

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@ANDRE W.FERENCE

/ ANDREW FERENCE FORMER STANLE Y CUP WINNER AND NHL CAP TAIN

Andrew Ference is a former NHL defenceman, now avid cyclist who decided to put DUER to the test: “I couldn’t have put them through much more of a test and they were amazing! Gave ‘em a good wash and haven’t taken them off much since!”

@ADAMKINGMAN

/ ADAM KINGMAN PHOTOGRAPHER AND STORY TELLER

Adam Kingman is a photographer and creative director living in Austin, Texas. He can be found roaming city streets or running through deserts, camera in hand and rocking DUER.

“ ”

WE’RE ALL KIDS AT HEART AND THE WORLD IS YOUR PLAYGROUND.

ADAM’S WE ARING OUR SLIM FIT PERFORMANCE DENIM IN RINSE

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LUCA’S WE ARING OUR SLIM FIT NO SWE AT PANT IN TOBACCO

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@WOLFBOT TS

/ LUCA BOTTE CYCLIST AND BLOGGER

Luca Botte is an Italian based urban cyclist who rides his fixed gear everyday.

“Someone need a pair of comfortable denim to ride your bike?

DUER is the way!”

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THE PEOPLE BEHIND THE SEAMS

THE TEAM AT DISH & DUER IS MADE UP OF INDIVIDUALS WHO SHARE A COLLECTIVE BELIEF THAT FAST FASHION ISN’T A VIABLE SOLUTION AND THAT YOUR CLOTHES SHOULD SERVE A PURPOSE.

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WE ARE BIKERS, HIKERS, CLIMBERS, EXPLORERS, WE ARE THE PEOPLE BEHIND THE SEAMS..

HOME BASE 118 W E S T H A S T INGS S T. VA NC OU V E R, B C C A N A DA

Vancouver offers limitless exploration and we couldn’t think of a better home base to create functional, unrestricted fashion that allows you to do all you do in a day.

Our flagship store is the only retail space in the world that features a Performance Denim Playground, complete with indoor treehouse, monkey bars and artificial grass.

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ISSUE NO.1 THE DEFINED EDITION

SHOPDUER.COM @DUERPERFORMANCE

DESIGNED IN VANCOUVER, CANADA

01 /