MARKETING
1
Know your Audience
Having a very narrow audience does not have to be a bad thing; it means you can target the people who truly want your product. How would you describe your audience? What is their age? Income? Marital status? The smaller your market is, the better acquainted with them you need to be. Think relational as opposed to transactional.
2
Solve a Problem
What problem can you solve for your client? Connect and listen to your client. Make sure your unique solution is clear and they will want what you have to offer.
3
Find New Avenues
If you want a new audience to increase your sales, you need a new way to spread your message. Where are your clients hanging out? Attend events where you can foster meaningful relationships. In this day and age, it makes sense to look to social media as well. Are potential clients on Facebook or Instagram or TikTok? What do they read? Where do they go? Find new spaces to find new clients and be genuine in your approach.
top 5for tips Marketing To a Niche Audience
4
By Theresa Peters
Leverage Connections and Word of Mouth
Who do you have great connections with? Who are your best advertisers? Your most credible ad is a happy client. If you have a good collaborative rapport with an existing client, encourage them to leave reviews or invite friends. What can you give them as a gift for their loyalty/business? Offer value, and connection and growth will occur.
36 | BUSINESS & ECONOMICS
5
Don’t Forget Old Clients
The people most likely to purchase your product or service are the people who already have! Reach out to those already in your community and who you have connections with first. A phone call or text is a nice way to reconnect, or use email campaigns to target previous or newly expired clients and you will be pleasantly surprised.
Theresa Peters, an educator by trade, is a writer and editor with SAY Magazine. She is also an avid blogger and a Language Arts Mentor with Discern to Learn.
