top 5 tips Marketing To a Niche Audience

By Theresa Peters

Leverage Connections and Word of Mouth

Who do you have great connections with? Who are your best advertisers? Your most credible ad is a happy client. If you have a good collaborative rapport with an existing client, encourage them to leave reviews or invite friends. What can you give them as a gift for their loyalty/business? Offer value, and connection and growth will occur.

Find New Avenues

If you want a new audience to increase your sales, you need a new way to spread your message. Where are your clients hanging out? Attend events where you can foster meaningful relationships. In this day and age, it makes sense to look to social media as well. Are potential clients on Facebook or Instagram or TikTok? What do they read? Where do they go? Find new spaces to find new clients and be genuine in your approach.

Don’t Forget Old Clients

The people most likely to purchase your product or service are the people who already have! Reach out to those already in your community and who you have connections with first. A phone call or text is a nice way to reconnect, or use email campaigns to target previous or newly expired clients and you will be pleasantly surprised.

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