norshipping 2013 magazine by SAY: PR & Communications AS

planner

Nor-shipping island

A social arena and networking paradise. page 32

Venture

A new matchmaking arena for maritime financing. page 30

CONFERENCES Whatâ&#x20AC;&#x2122;s next? Discussing the future of the maritime industry. page 18

OCEAN TALENT CAMP Recruiting for tomorrowâ&#x20AC;&#x2122;s talent. page 36

HOTEL

Book your hotel today. page 42

Plan your week

The exhibition, the events, the people. What, where and when. All you need to experience at the leading maritime event week.

WHAT’S NEXT?

CONTENTS 4

Welcome to Nor-Shipping 2013

Nor-Shipping activity calendar A selection of events held during the event week

Look to Norway The country’s many maritime hubs make it a leading maritime nation

The exhibition Facts and figures about the 2013 exhibition

Exhibition map Download our app to find and plan your way

18 20

Embracing change Visionary leaders show the way

Profiling excellence The three Nor-Shipping 2013 awards

Pushing the borders The maritime industry and the offshore sector

Agenda Offshore program An outline of what’s happening at the offshore shipping conference

Leaders get down to business High-profile players meet at Nor-Shipping

Maritime matchmaking Nor-Shipping creates an arena for investors and growth companies

Nor-Shipping Island A social gathering spot and networking paradise for delegates

Nor-Shipping Opening Conference program A presentation of the event’s agenda

34 Young@Nor-Shipping Engaging young professionals at the event week 36

An ocean of talent Attracting young minds to the ocean industries

A sizzling hot party Details about the popular Nor-Shipping BBQ

Maps & transport Find your way around the greater Oslo area during Nor-Shipping

Practical info Hotel, air travel, opening hours and how to register

Trond Giske

Norway’s Minister of Trade and Industry

he Norwegian Government and the entire Norwegian maritime cluster welcome you to Norway the first week in June 2013. The Nor-Shipping event is a melting pot of people from more than 80 countries and the exhibition area contains an impressive 22,000 square meters of maritime technology. The maritime sector is a key sector in Norway. The value created in this cluster constituted 5.3 percent of the national GDP in 2011 and one in 25 people have the cluster as its main source of occupation. The environmental agenda and international regulations are starting to make a significant economic impact on the shipping industry and offer business opportunities to yards, suppliers and classification societies. I believe that sustainable growth will be the focus area in the years to come. The Nor-Shipping trade fair is an opportunity to get a view of the development in technology and design. The High North is one of the priorities for the Norwegian Government. While embracing new opportunities for increased activities in these areas, we must ensure, through cooperation and joint action, that these new developments do not jeopardize the future of this region and its environment. The Norwegian Government will present a renewed maritime strategy this spring. The strategy will continue the focus on environment, research and innovation and of course competence. The government and the industry have made a joint effort to identify the focus areas for the future. Our common goal is to create a sustainable maritime industry. I cordially welcome you to Norway and to the great experience of Nor-Shipping 2013. Nor-Shipping includes world-class conferences and provides an extraordinary arena for professional networking that lays the ground for fruitful business opportunities for the maritime industry.

4 Nor-Shipping

Sturla Henriksen Norwegian Shipowners’ Association

VIdar pederstad Nor-Shipping

That`s because our industry attracts talent. But we are simultaneously an industry subject to fierce global competition for talent. We are engaging stakeholders and key players to take a closer look at an industry that performs such an important role worldwide.

We began to ask “What’s next?” during Nor-Shipping 2011. The standing-room only audience at that year’s Opening Conference listened attentively as industry heavyweights and rising stars shared their insights and visions for the future, creating an active discussion. In 2013, we continue the conversation, exploring the industry’s future via our conferences and the other value-added events that complement the exhibition.

he maritime industry is known for its ability to seize opportunities and adapt to new challenges. Our industry is international by nature. Nor-Shipping is therefore an important arena where we can exchange ideas, insights, opinions and lessons learned. Together we represent an entire world of business opportunities. Our industry has always explored answers to the important question: What`s next?

A major event during the Nor-Shipping 2013 week will be the International Chamber of Shipping (ICS) Annual General Meeting, hosted by the Norwegian Shipowners’ Association. ICS is the principal international trade association and employers’ organization for merchant ship operators, representing all sectors and trades and about 80 percent of the world merchant fleet. The President of ICS, Masamichi Morooka, will also be speaking at the Nor-Shipping Opening Conference. You will find that Nor-Shipping is not only a trade fair. This arena will gather delegates and exhibitors with the widest and deepest global knowledge and experience of our industry. Ocean Talent Camp at Nor-Shipping offers an experience-oriented exhibition in close collaboration with the Norwegian maritime cluster. It will be a time to share information, generate ideas and investigate new business opportunities. I hope this week will be rewarding, both in terms of business and pleasure. It gives me great pleasure to welcome the international maritime industry to Nor-Shipping 2013.

he maritime industry goes from cycle to cycle, living with uncertainty. This makes “What’s next?” a relevant question – and one that gets interesting responses. Expect it to be prominent during Nor-Shipping 2013.

The necessity to look to the future is not just relevant for our stakeholders but also for Nor-Shipping. During our 50-year history, we have developed from a niche shipbuilding exhibition into a weeklong industry-wide event with conferences, professional networking gatherings and countless other activities – with the exhibition at the center of it all. You will experience many new initiatives this year. These include: “Innovation Park”, where small, innovative Norwegian companies present themselves; “Venture”, a matchmaking arena for investors and capital-hungry companies; “Nor-Shipping Forum”, where shipowners meet in a more intimate setting; and “Nor-Shipping Island”, a common arena for many of the event week’s social activities. While our visitors come from around 80 countries, the Norwegian maritime cluster’s strong presence at Nor-Shipping remains an attraction for our international delegates. Not only does Norway have one of the most complete maritime clusters in the world, but according to recently released research, it now also has the world’s largest orderbook. We look forward to welcoming you to Nor-Shipping 2013.

welcome! N

or-Shipping is the leading maritime event week. Our topquality exhibition, high-level conferences and prime networking opportunities attract the international maritime industry to Oslo every other year.

This, the 24th Nor-Shipping, is not only the largest such event this year in

Scandinavia, but also in Europe. One of the reasons it is a “don’t miss” for so many is that all of our visitors are maritime professionals. Our link to Norwegian shipowners and offshore industry is also seen as a plus. This publication is meant to be a useful guide for planning your visit to Nor-Shipping 2013. Returning

visitors will discover new arenas for networking and idea exchange, as well as an added focus on innovation and maritime finance. The diversity of the event week should be readily visible in these pages – if you are in the maritime industry, then Nor-Shipping will undoubtedly have something to offer you. Join us!

Nor-Shipping 5

june O3 monday HIGHLIGHTS

OCEAN Talent camp

Nor-shipping Official opening

young@nor-shipping Party

09:00 – 18:00 – City Hall Square, Oslo

17:30 – 19:00 – Ocean Talent Camp, Oslo

21:00 – The Thief Hotel, Tjuvholmen – Nor-Shipping Island

EXHIBITIONS 09:00 - 18:00 Ocean Talent Camp

09:00-18:00 Ocean talent camp

17:30-19:00 Nor-Shipping Official opening

Ocean Talent Camp (OTC) is a Norwegian campaign aimed at recruiting the brightest talents and is among a series of initiatives focused on the “Ocean Industries” of shipping, offshore and aquaculture that will take place around Norway. Every day during Nor-Shipping 2013, OTC will present an experienceoriented exhibition in close collaboration with the Norwegian maritime cluster. Offering plenty of interactive, hands-on activities located on and around hi-tech exhibitor stands from the entire maritime value chain, it will host daily drop-in events for school classes from the greater Oslo area. Building on the success of a similar 2011 initiative, Nor-Shipping Campus, OTC is also not just for students – politicians and the general public are also invited to attend.

Ocean Talent Camp, City Hall Square, Oslo

City Hall Square, Oslo

conferences / Seminars 10:00 - 16:00 DNV conference Radisson Blu Plaza Hotel, Oslo

18:00 - 21:00 Maritime Forum Bergen – Seminar

Ocean Talent Camp, City Hall Square, Oslo

Young@Nor-Shipping event

social events 16:00 - 17:00 Reception at the City Hall Oslo City Hall

Hosted by the Mayor of Oslo, Fabian Stang; by invitation only

17:30 - 19:00 Official Opening of Nor-Shipping Week

As the leading maritime event week, Nor-Shipping means a lot to the international maritime community as well as to the city of Oslo and Norway as a nation. National and local dignitaries come together with industry leaders to commemorate the start of Nor-Shipping 2013.

21:00 young@nor-shipping Welcome Party The Thief Hotel, Tjuvholmen – Nor-Shipping Island

YoungShip Oslo will show us that young maritime professionals really know how to throw a party. Registration is required. See the Young@ Nor-Shipping program for details.

Ocean Talent Camp, City Hall Square, Oslo

21:00 Young@NOr-Shipping welcome party The Thief Hotel, Tjuvholmen – Nor-Shipping Island

Young@Nor-Shipping event

6 Nor-Shipping

For more program details and updates please visit:

www.nor-shipping.com

june O4 tuesday HIGHLIGHTS

opening conference

nor-shiping exhibitioN

nor-shipping bbq

09:30 - 12.00 - Thon Hotel Arena, Lillestrøm

10:00 –17:00 – Norges Varemesse, Lillestrøm

19:00 – 23:00 – DNV Park, Høvik

EXHIBITIONS

social events

09:00 - 18:00 Ocean Talent Camp

18:00 - 19:30 DNV VIP reception

City Hall Square, Oslo

10:00 - 17:00 Nor-Shipping Exhibition Norges Varemesse, Lillestrøm

conferences / Seminars 08:00 - 11:00 IACCSEA – seminar Thon Hotel Arena, Lillestrøm

09:00 - 16:30 TradeWinds Offshore Marine Grand Hotel, Oslo

09:30 - 12:00 Opening Conference Thon Hotel Arena, Lillestrøm

13:00 - 16:00 Ocean Technology Summit

Nor-Shipping Amfi at the exhibition hall, Lillestrøm

13:00 - 16:00 LLOYD’S WRECK REMOVAL SEMINAR Thon Hotel Arena, Lillestrøm

17:00 - 20:00 maritime women conference

The Thief Hotel, Tjuvholmen – Nor-Shipping Island

Young@Nor-Shipping event

DNV Head Office, Høvik

Hosted by DNV Group CEO Henrik O. Madsen; by invitation only

19:00 - 23:00 Nor-Shipping BBQ DNV Park, Høvik

Advance purchase of tickets is required

20:00 social networking event

The Thief Hotel, Tjuvholmen – Nor-Shipping Island

Young@Nor-Shipping event

09:30-12:00 Opening conference

Thon Hotel Arena, Lillestrøm

The maritime industry goes from cycle to cycle, living with and by uncertainty. The daily status quo is indeed one that embraces risk. This means that the answer to the question “What’s next?” remains a constant challenge. Featuring an impressive list of VIPs, the conference will kick off an event-filled week with a bang on June 4. The cast of speakers includes top executives from world-leading companies that cover the entire value chain of the maritime industry – from shipowners, and technology and service companies, to regulators and financiers. Join these movers and shakers of the shipping world. Admission is by invitation only. Request yours at the Nor-Shipping website.

13:00-16:00 Ocean technology summit

Nor-Shipping Amfi at the Norges Varemesse exhibition hall, Lillestrøm

Shipping, offshore energy and seafood all reap the benefits of shared maritime competence. Working together as one powerful knowledge hub, they can better meet future possibilities for businesses that depend on the ocean. Knowledge generation and innovation can accelerate industry development and strengthen a cluster’s position in the global marketplace. We encourage the sharing of this knowledge and welcome you to the first Ocean Technology Summit.

19:00-23:00 Nor-shipping BBQ DNV Park, Høvik

Since 1989, Nor Shipping has hosted a BBQ party during the exhibition week. What began as a relatively small, intimate affair has since grown to become one of the sold-out highlights of Nor-Shipping week, attracting about 2,500 people. Tickets must be purchased in advance on the Nor-Shipping website.

Nor-Shipping 7

june O5 wednesday HIGHLIGHTS

Agenda OFFSHORE

nor-shiping exhibitioN

OCEAN Talent camp

09:30 – 12:00 – Hotel Thon Arena, Lillestrøm

10:00 –17:00 – Norges Varemesse, Lillestrøm

09:00 – 18:00 – City Hall Square, Oslo

EXHIBITIONS 09:00 - 18:00 Ocean Talent Camp City Hall Square, Oslo

10:00 - 17:00 Nor-Shipping Exhibition Norges Varemesse, Lillestrøm

conferences / Seminars 08:30 - 15:00 Digital Ship – seminar Thon Hotel Arena, Lillestrøm

09:30 - 12:00 Agenda Offshore Conference Thon Hotel Arena, Lillestrøm

09:00 - 15:00 Griffin Travel – Seminar

13:00 - 15:30 PWC – seminar

Thon Hotel Arena, Lillestrøm

13:00 - 16:00 Skuld insurance – seminar

social events 10:00 - 17:00 VesselsValue Event, “Café de Concert” Tjuvholmen – Nor-Shipping Island, Oslo

By invitation only

Nor-Shipping Amfi at the exhibition hall, Lillestrøm

14:00 - 19:00 Nor-shipping forum

The Thief Hotel, Tjuvholmen – Nor-Shipping Island, Oslo

17:00 - 19:00 Venture night - seminar

Ocean Talent Camp, City Hall Square, Oslo

Young@Nor-Shipping event

19:00 - 21:00 A legal perspective – seminar Ocean Talent Camp, City Hall Square, Oslo

Young@Nor-Shipping event

Thon Hotel Arena, Lillestrøm

09:30-12:00 Agenda offshore conference

13:00-15:30 PwC Seminar

Thon Hotel Arena, Lillestrøm

The offshore shipping industry plays an increasing role in the global maritime world, as demonstrated by the international interest in Nor-Shipping’s ﬁrst Agenda Offshore conference. A meeting place for oil companies and the offshore shipowners and players on whom they are dependent to meet their targets remains just as relevant today. It is natural that such an event be held in Norway – home to the world’s second largest ﬂeet of offshore vessels. We gather industry leaders for keynote presentations and thought-provoking roundtable discussions about pushing the boundaries into new geographic areas and industry segments.

PwC invites you to a seminar covering a series of topics important to many Nor-Shipping delegates. Their experts will share insight about: tax optimization, predictability and compliance challenges; business integrity in a complex, international environment; and what makes the Oslo stock exchange the right choice for shipping and energy companies.

For more program details and updates please visit: www.nor-shipping.com

8 Nor-Shipping

For more information and registration, please visit: www.pwc.no/norshipping

june O6 thursday HIGHLIGHTS

nor-shipping Venture Forum

young politician debate

closing party

10:00 –15:30 – Nor-Shipping Amfi, Lillestrøm

17:00 – 20:00 – The Thief Hotel - Nor-Shipping Island

20:00 – Tjuvholmen, Nor-Shipping Island

EXHIBITIONS 09:00 - 18:00 Ocean Talent Camp City Hall Square, Oslo

10:00 - 17:00 Nor-Shipping Exhibition Norges Varemesse, Lillestrøm

conferences / Seminars

09:00 - 15:30 Pon Power – seminar Thon Hotel Arena, Lillestrøm

09:00 - 17:30 15TH Annual Norway Ship & Offshore Finance Forum Radisson Blu Plaza Hotel, Oslo

Hosted By Marine Money Offshore. Partners are DNB and Nordea. Registration begins at 8:00.

10:00-11:30/12:00-13:30/14:00-15:30 Nor-shipping Venture Forum

11:00 - 13:00 YoungShip - student day

Nor-Shipping Amfi at the exhibition hall, Lillestrøm

Jan Mayen 3, second floor, exhibition hall, Lillestrøm

09:00 - 15:00 International Chamber of Shipping

13:30 - 16:30 CIMAC Circle – seminar

Annual general meeting of the International Chamber of Shipping (ICS), hosted by the Norwegian Shipowners’ Association (NSA). Members only.

09:00 - 15:30 LNG Journal – seminar Thon Hotel Arena, Lillestrøm

Thon Hotel Arena, Lillestrøm

Innovative integration of machinery in systems for increased energy efficiency

17:00 - 20:00 young politician debate

The Thief Hotel, Tjuvholmen – Nor-Shipping Island

Young@Nor-Shipping event

social events 20:00 nor-shipping closing party

Astrup Fearnley Museum side lawn – Nor-Shipping Island

Young@Nor-Shipping event

NOR-SHIPPING venture forum

Nor-Shipping Amfi at the exhibition hall, Lillestrøm

Start-ups, spin-offs and gazelles (high-growth companies) are all welcome to join this new and unique matchmaking arena for maritime financing. CONNECT, a non-profit organization that helps start-up companies, partners to make Nor-Shipping Venture Forum a success. The focus will initially be on technology companies. Listen to the presentations to get expert advice and hear success stories.

june O7 friday EXHIBITIONS

conferences / Seminars

09.00 - 18.00 Ocean Talent Camp

09.00 - 15.00

City Hall Square, Oslo

International Chamber of Shipping

10.00 - 15.00 Nor-Shipping Exhibition Norges Varemesse, Lillestrøm

Nor-Shipping 9

10 Nor-Shipping

look to norway While a 2012 study ranked Oslo second behind Singapore as the most important maritime city, Norway’s influence spreads much wider than its capital.

orway is hard to beat when it comes to the completeness of its maritime cluster. Every part of the value chain – from shipowners to shipbuilders, from shipbrokers and financers to technology and equipment providers – are here. Last year, after the results of the Menon Business Economics analysis of major shipping

capitals was published, Erik W. Jakobsen, Managing Partner of Menon, said the outcome of the report would have been different if the goal had been to benchmark the leading maritime nations.

countries, such as obviously China,” he added. Taken as a whole, maritime Norway is a concentration of shipping companies, suppliers and associated institutions that results in unique collaborations, innovations and competence.

“Norway would be ahead of Singapore if we included the rest of Norway along with Oslo. That is also to some extent true for some other

The industry has the added advantage of belonging to a wider cluster known as the Ocean Industries. With the second longest coastline in the world, Norway’s industries naturally operate within the ocean space. These Ocean Industries, comprising shipping, offshore oil and gas, and seafood, are able to draw on each other’s competence in the areas where their operations overlap. Home to the world’s second largest fleet of offshore vessels, Norway builds and supplies some of the most advanced ships in the world, particularly for the offshore segment. The development of its offshore industry has given the country the expertise now sought after in remote and hazardous environments all over the world. Shipbuilding is vital to many local communities along the Norwegian coast and shipyards are often cornerstone companies. A total of 75 yards focus on newbuildings and repairs. While these facilities are small by European standards, they build specialist ships with a high level of expertise. • Nor-Shipping 11

maritime norway

slo’s importance to world shipping for its stock exchange, its owners and operators, brokers, technology companies, insurers, banks and law firms is undisputed. But the capital is only one of nine regional maritime hubs. These are:

• Nordland, Troms and Finnmark • Sør Trøndelag and Nord Trøndelag • Møre and Romsdal • Bergen region

Shipowners

• Haugaland/Sunnhordland

Represented in most market segments: • Tank • Bulk • Refrigeration • LNG • RoRo • Rig • Offshore

• Stavanger region • Aust Agder and Vest Agder • Buskerud, Telemark and Vestfold • Oslo region

Insurance

• The world’s fourth largest grouping • World market share of 20 percent • Skuld and Gard are global players with head offices in Norway

Classification

• Det Norske Veritas (DNV) is among the world’s four largest class societies with a 17 percent market share

Ocean Industries

The Norwegian maritime industry has the added advantage of belonging to a wider cluster known as the Ocean Industries. With the second longest coastline in the world, Norway has many industries operating within the ocean space. These Ocean Industries, comprising shipping, offshore oil and gas, and seafood, are able to draw on each other’s expertise in the areas where their operations overlap.

12 Nor-Shipping

Banks

• Norwegian DNB and Scandinavian Nordea are the two largest ship and rig financers in the world

Nor-Shipping 2013 includes two events organized under the Ocean Industries umbrella – Ocean Talent Camp and Ocean Technology Summit. Ocean Talent Camp builds on the success of the similar 2011 initiative Nor-Shipping Campus, which aimed to attract young people to a career in shipping. This year’s city center-based Ocean Talent Camp will connect

Yards

• Small but highly specialized • Focus on segments that demand knowhow • Seven percent of world market

young talent with companies from across Norway’s Ocean Industries. The Ocean Technology Summit will showcase the Norwegian maritime cluster’s focus on cutting edge expertise and research, and show how Norway’s Ocean Industries work together as one powerful knowledge hub.

THE POWER OF INSIGHT Safety Quality Efficiency

DNV invests in research and innovation in order to provide insight into future trends and be a valueadding partner for the industry. With close to 150 years of operational experience in shipping, our insight into and participation in the maritime industry are unique. We collaborate with the shipping industry to achieve our common goal of safety, quality and efficiency. Through our riskbased approach, we ensure safe shipping, a truly global service delivery, innovation and thus efficiency gains for the industry. We never lose sight of the future. Visit us at Nor-Shipping 2013, stand #D02-04.

www.dnv.com

Nor-Shipping 13

The Exhibition Nor-Shipping is an important meeting place for companies from across the entire maritime value chain and from around the globe, with the exhibition reflecting that breadth and depth. All involved with the shipbuilding industry as well as those who deliver products or services to shipowners and management companies are out in full force.

it & navigation

innovation & venture

safety & rescue

Go here if you want expert knowledge, services and solutions in areas such as digital communication & charts, GPS, bridge systems & instruments, anti-collision systems, monitoring & control systems, and computer systems.

The newest theme park combines the Innovation Park, an exhibition of innovative technology, products and services organized by Innovation Norway, and Venture Park, featuring 12 exciting new maritime ventures.

Put this theme park on your list if you are seeking expert knowledge, services and solutions in areas such as fire & gas protection, life-saving equipment, medical equipment, tanklevel measurement, salvage services and emergency systems.

Media partner: Marine Electronics & Communications SponSOR: Jeppesen

Media partner: Seatrade

Media partner: IHS Safety at Sea SponSOR: Noreq

Halls a & b

14 Nor-Shipping

Hall T

Hall C

national pavillions Many countries host their own pavilion, strengthening their visibility as maritime nations. In 2013, they are: China, Croatia, Denmark, the UK, Finland, France, Germany, the Netherlands, Italy, Japan, South Korea, Norway, Romania, Singapore, Spain, Sweden and the USA.

The Exhibition in Numbers How does the 24th Nor-Shipping stack up? Square meters:22,250; Exhibitors:1,050 Exhibiting countries:54; National pavilions:20 Total delegates:35,000

Good eats Visitors to the exhibition can expect a number of new or improved eating areas at Nor-Shipping 2013, such as: Sushi bar in Hall A – The popular 2011 offering of Asian food and wine returns with an upgrade. Coffee bar in Glass Promenade – Here is somewhere to sit down and relax a bit with a good cup of coffee and a magazine. Bakery in Hall T – A small place that smells great enough to entice many to stop by. BBQ on the veranda (entrance from Glass Street) – Delegates can go here for a bit of action, real BBQ, good beer and music.

pread across six halls, the exhibition has an easy-to-navigate layout that optimizes the experience for both exhibitors and visitors. It features national pavilions and themed industry segments so that exhibitors relevant to your business can be quickly located. New this year is the Innovation & Venture theme park. For more information on Nor-Shipping Venture, see article on page 30.

Innovation, Norwegian style At the Nor-Shipping 2013 exhibition, Norwegian maritime companies will be in the spotlight at Innovation Park. Produced by the Norwegian governmental organization Innovation Norway, the Park aims to support small, innovative companies. “This will give them exposure to the international maritime community that they would not otherwise be able to achieve on an individual basis,” says Jan Børre Rydningen of Innovation Norway.

Located in Hall T and part of the extended Norwegian Maritime Exporters pavilion, Innovation Park is expected to present some 10 companies on about 100 square meters. The concept was tested for energy companies at the international energy event ONS in 2012. It could well prove to also be a popular and affordable way to exhibit for small maritime companies. •

shipbuilding & repair

propulsion & machinery

maritime services & logistics

Go here if you need expert knowledge, services and solutions in areas such as newbuilding, ship repair & conversion, vessel design & interiors, corrosion & hull protection, and ship classification & registration.

Spend time at Propulsion & Machinery if you want expert knowledge, services and solutions in areas such as heat exchangers, engines, aggregates, compressors, brakes, ballast water treatment, propellers and fuel systems.

Visit Maritime Services & Logistics if you are looking for expert knowledge, services and solutions in areas such as logistical solutions & consulting, maritime authorities, recruitment, ship chandling, spares, transport & forwarding and storage.

Media partner: TradeWinds SponSOR: Sinopacific Shipbuilding Group

Media partner: Marine propulsion & auxiliary machinery SponSOR: Goltens

Media partner: Lloyd’s List

Hall D

Hall E

Nor-Shipping 15

Download the App! The Nor-Shipping app will be available for download at the end of April. Not only does it provide an on-site navigation tool, it can also be used for planning your visit. You’ll be able to access the sort of information typically available in a printed catalog – and much more. For Android phones, you can download it from Google Play S, and for Apple iPhones in the AppStore. Plan your way and find your way at Nor-Shipping 2013.

THEME PARKS IT & navigation

innovation & venture

norges varemesse Exhibition hall lillestrøm

Hotel & Conferences

NATIONAL PAVILLIONS 16 Nor-Shipping

SWEDEN

DENMARK

JAPAN

SPAIN

NORWAY

CHINA

ITALY

safety & rescue

NORWAY

GERMANY

shipbuilding & repair

NETHERLANDS

SINGAPORE

Maritime services & logistics

croatia

FINLAND

romania

FRANCE

PROPULSION & Machinery

SOUTH KOREA

POLAND

USA

Nor-Shipping 17

opening conference june o4 2o13

Embracing change Visionary leaders who embrace change will survive the tough times facing the shipping industry by seizing opportunities offered by fuel-efficient ship design, LNG, smarter use of new technology and growth markets. Many of these visionaries will be speaking at Nor-Shipping, giving us the inside story.

ne such visionary leader is Andreas Sohmen-Pao, a keynote speaker at the Opening Conference’s “Changemakers” roundtable. The CEO of BW Maritime and BW Gas, part of the world leading BW Group, was born into one of the shipping industry’s most distinguished families. Oxford and Harvard educated Sohmen-Pao worked at Goldman Sachs before transitioning into his family’s shipping operation. Now a global industry leader in his own right, his views are listened to closely, especially on the ongoing debate about the role of the “old” world of Scandinavia, Europe and the United States as shipping moves east to Asia.

Sohmen-Pao is an advocate of shipping becoming part of the sustainability equation; cheap freight has been a primary factor in stimulating the excessive consumption and mobility that has become the new normal. While shipping is the most carbon efficient way of moving goods, ocean transportation is nevertheless a significant contributor to global emissions. Sohmen-Pao said recently in Singapore that the industry must “look aggressively for efficiencies and sustainability opportunities”, optimize existing ships and actively support new technologies that address fuel management and sustainability issues. fueled by lng New emission rules are making natural gas the best “green” option for the industry, a huge advantage for BW Gas, one of the largest independent owners and operators of LNG carriers. A European Commission Directive passed at the end of 2012 reduces the maximum sulphur 18 Nor-Shipping

content of marine fuels from 3.5 percent to 0.5 percent by January 2020. In some very fragile ecosystems, such as the Baltic Sea and the North Sea, the maximum sulphur content will be reduced to 0.1 percent already in 2015. DNV CEO Henrik O. Madsen, part of the “Changemakers” roundtable, is a strong advocate of LNG. DNV, which has been active in the LNG industry since the 1960s, is involved in more than one third of ongoing LNG projects and classifies more than one fifth of the LNG carrier fleet on order. growth markets Another visionary leader who will address what’s in store for the maritime industry is the widely respected Claus V. Hemmingsen, previously stationed in Hong Kong and Singapore for Maersk Line and now CEO of Maersk Drilling, part of the A.P. Moller - Maersk Group, which owns one of the world’s largest shipping companies. As a member of the Group’s Executive Board with overall responsibility for Maersk Supply Service, Maersk Tankers, SVITZER and Maersk FPSO, Hemmingsen runs a virtual empire. “The Maersk Group is investing a lot of money in growing our business. A lot of these investments are in growth markets,” Hemmingsen said in a posting on the company’s website. Maersk Drilling alone needs about 3,000 new people in the next five years to sustain its growth. Hemmingsen is also Head of the Maersk Sustainability Council. “The beautiful thing about the industries that we are in is that when we reduce

the CO2 emissions, when we increase our fuel efficiency, we also increase productivity and we increase efficiency so it’s actually a win-win situation for everybody,” he says. asian voice Masamichi Morooka, a senior executive with Nippon Yusen Kabushiki Kaisha (NYK) and Chairman of the International Chamber of Shipping (ICS) – a leading shipowner lobby group – will add an influential Asian voice to the Opening Conference. As ICS Chairman, he has pledged to focus on eliminating piracy and reducing CO2 emissions, and on the aftermath of the Costa Concordia tragedy. Dr. Ali Obaid Al-Yabhouni, the UAE Governor for OPEC and Alternate Chairman of the OPEC Board of Governors, will provide an entirely different perspective as a senior tanker executive and OPEC delegate. Given the current malaise in ship finance, many will also be listening attentively to Kristin H. Holth, Head of the Shipping, Offshore and Logistics’ division of DNB – Norway’s largest bank and a world leader in the ship financing sector. The future of the maritime industry will depend on how visionary leaders increase margins, cut better deals and move further ahead. But, in the end, shipping is about the markets. “If China’s growth really starts to accelerate again, along with the rest of Asia, and the U.S. and Europe move out of crisis, shipping could yet glimpse another era of success,” says TradeWinds Editor-in-Chief Julian Bray. •

â&#x20AC;&#x153;We must look aggressively for efficiencies and sustainability opportunities.â&#x20AC;? Andreas Sohmen-Pao CEO of BW Maritime and BW Gas

Nor-Shipping 19

opening conference june o4 2o13

he shipping industry plays a central role in enabling global trade and supporting modern lifestyles. Although occasionally highly visible, its day-to-day operations are more often “out of sight and out of mind”. One of Nor-Shipping’s objectives is to keep the industry firmly on the public radar. The Nor-Shipping 2013 Opening Conference is an opportunity to do just that. This highprofile conference addresses topics and encourages dialogue that can truly make a difference for our collective future, moving the industry forward, gaining attention and respect. Join us as we continue to explore next generation shipping, asking the question “What’s next?” Immediately following the conference, all attendees are invited to a complimentary buffet luncheon.

Admission is by invitation only. Request yours at:

Setting the tone for the day, Norwegian trumpet virtuouso Tine Thing Helseth kicks off the event with a performance.

Award-winning journalist and CNN analyst Todd Benjamin is a Nor-Shipping veteran. He joins the event as moderator, ensuring that the roundtable discussions remain energetic, stimulating and on topic.

www.nor-shipping.com

program

The Lord Mayor of the City of London, Alderman Roger Gifford, will deliver closing remarks.

09:30 welcome 10:10 nor-shipping awards 10:25 what’s next 11:15 the changemakers 12:00 luncheon

topic 1

What’s next? The maritime industry has had its share of game-changing events. Accurately forecasting the next one and its resulting impact can yield significant reward. Will new sources of oil and gas, policies unique to China or the opening of the Arctic passageway turn the industry in a different direction? What will be the impact of rising fuel costs or environmental regulations? International shipowners and trendmakers make and debate their predictions.

20 Nor-Shipping

conference sponsored by:

welcome

Trond Kleivdal President, Norwegian Shipowners’ Association

Trond Giske Norway’s Minister of Trade and Industry

Koji Sekimizu Secretary-General, IMO

HRH Crown prince haakon of norway

Kristin H. Holth

Sturla Henriksen Director General, Norwegian Shipowners’ Association

Khamis Juma Buamim Chairman, Drydocks World & Maritime World

Elisabeth Grieg

Koji Sekimizu

Walter Qvam

Jaako Eskola

What’s next?

masamichi morooka

Chairman, ICS Rep. Director, NYK Line

CLAUS v. HEmmINGsen

Partner, Member of the Executive Board, A.P. Møller-Mærsk

Head of DNB Shipping, Offshore and Logistics’ Division

Co-owner, Grieg Group

The changemakers

Andreas Sohmen-Pao

Group CEO, BW Maritime & BW Gas

VADM peter neffenger Deputy Commandant for Operations, U.S. Coast Guard

Henrik O. Madsen Group CEO, DNV

Secretary-General, IMO

topic 2

President & CEO, Kongsberg Gruppen

President, Wärtsila Ship Power; EVP, Wärtsila Corporation

The changemakers Forward-thinking leaders spearhead change, pushing the industry forward. This transformation can come from industry players who cooperate even with their competitors to create innovative answers to common issues. At the same time, others choose to go it alone. Regulators, politicians and technology companies also play key roles. As international challenges demand international solutions, we bring leaders from around the world from each of these groups together to inform and inspire us at Nor-Shipping.

Nor-Shipping 21

PROFILING EXCELLENCE

Sponsored by:

2O13

The Nor-Shipping 2013 Awards recognize achievement in three different but very important areas – energy efficiency, innovative ship design and young entrepreneurship.

“W

hile being modest may be seen as a virtue in Norway, we want to put that aside, challenging innovators to step forward,” says Nor-Shipping Director Vidar Pederstad. “As one of the world’s leading maritime events, Nor-Shipping offers a vital platform for encouraging quality work and profiling role models.”

others, the IMO, DNV and The Norwegian Marine Technology Research Institute (MARINTEK).

Indeed, Nor-Shipping has long supported the recognition of industry excellence. This year, the Energy Efficiency Award, Next Generation Ship Award and the Young Entrepreneur Award honor that tradition. An independent jury has been set up for each award in order to bring in unique competence particular to that award’s criteria. Organizations represented include, among

Select nominees will be presented as part of a gallery display at the Nor-Shipping exhibition, bringing additional attention to their work throughout the entire event week.

22 Nor-Shipping

The awards ceremony will take place on June 4 as an integrated element of the Nor-Shipping Opening Conference, ensuring that many top executives will be on hand. HRH Crown Prince Haakon of Norway will present each award.

Who are the 2013 nominees? Go to nor-shipping.com where they will be posted by the end of April. •

HRH Crown Prince Haakon of Norway

In 2011, the Clean Ship Award was given to Vale S.A.’s Vale Brasil.

his award pays tribute to the ship that has contributed the most towards energy efficiency in relation to its function and operation. Continuing the spirit of the 2011 Clean Ship Award, it addresses more than emissions, focusing on the root of the problem rather than its consequence. A champion of energy efficiency, IMO is the award partner. Only ships delivered after the previous Nor-Shipping in June 2011 are eligible. The jury includes representatives from: IMO Dr. Edmund Hughes, Technical Officer Riviera Maritime Media Steve Matthews, Editorial Director DNV Sverre Alvik, Head of Environment and Energy Efficiency The Norwegian Marine Technology Research Institute (MARINTEK) Per Magne Einang, Research Director Aalesund University College Hans Petter Hildre, Professor Nor-Shipping Vidar Pederstad, Director Award Partner IMO – International Maritime Organization Media Partner Riviera Maritime Media

In 2011, the Rolls-Royce marine Environship Concept received the Next Generation Ship Award.

his award honors innovative design for ships that will be at sea in the coming decade. It will be awarded to the ship project demonstrating the greatest advances in design with respect to energy efficiency, innovation, suitability and flexibility, technology utilization, safety and security, and environmental sustainability. Eligible projects are those that are already undeway, or are likely to be so, within the next 10 years. The jury includes representatives from: DNV Jan Kvålsvold, Director for Market & Business Development IHS Fairplay Robert Willmington, Operations Supervisor The Norwegian Marine Technology Research Institute (MARINTEK) Per Magne Einang, Research Director Aalesund University College Hans Petter Hildre, Professor Nor-Shipping Vidar Pederstad, Director

ew this year is the Young Entrepreneur Award, part of the joint Nor-Shipping/YoungShip effort to further develop Nor-Shipping as an arena for the next generation. Open to nominees from all segments of the industry, it will honor an under 40-year-old professional who has founded a successful company that tackles challenges or solutions in a new way. The winner will also receive a free display area at the exhibition and evaluation from a venture company.

Award Partner DNV

The jury includes representatives from: BW Maritime & BW Gas Andreas Sohmen Pao, CEO Grieg Group Elisabeth Grieg, Co-owner International Chamber of Shipping Peter Hinchliffe, Secretary General YoungShip Oslo Torkel Ugland, Chair YoungShip International Birgit Liodden, Secretary General Seatrade Chris Hayman, Chairman Nor-Shipping Vidar Pederstad, Director

Media Partner IHS Fairplay

Award Partner YoungShip Media Partner Seatrade

Nor-Shipping 23

the offshore shipping conference june o5 2o13

Helge Lund CEO, Statoil

Pushing the borders When Helge Lund, CEO of Statoil, and Andy Brown, the Upstream International Director of Royal Dutch Shell plc, speak at Agenda Offshore, the maritime industry, which is increasingly dependent on the offshore sector for its income, will be listening attentively.

eveloping offshore basins in harsh environments and ever deeper waters around the world – whether in the Gulf of Mexico or off Brazil, West Africa or Norway – will take technical know-how, opening up a goldmine for the technology and equipment suppliers servicing oil and gas companies. That is of course not a new discovery for the maritime industry – the offshore sector accounted for 54 percent of global investments in new vessels in 2012, according to Clarkson Research Services. The Shell-operated Perdido project in the Gulf of Mexico – the world’s deepest offshore oil 24 Nor-Shipping

drilling and production platform – is a good example of international cooperation between the oil and gas industry and its suppliers. It took thousands of men and women from 48 countries and contractors from five continents – including Technip, Kiewit, FMC Technologies and Heerema Marine Contractors – to design, build and assemble the platform. Statoil is one driving force in offshore frontiers. It ranks number two in the world based on the number of subsea wells and is the world’s largest operator at depths greater than 100 meters. Statoil is exploring the Arctic region –

where few parts of the world present a harsher environment – with increased fervor. maritime moves offshore The offshore sector is also becoming increasingly important to the maritime cluster in Norway. The country is home to the world’s second-largest and most modern offshore fleet. Norway’s orderbook, comprising 326 vessels, was worth $36.1 billion last year, the largest of any nation, according to Clarkson. Many of these are sophisticated offshore vessels that are involved in all petroleum activities from seismic surveying to production.

Andy Brown

Upstream International Director, Royal Dutch Shell

But it has not always been easy. Norwegian shipowners, many of whom have humble roots in small fishing communities along the country’s coast, have had to reinvent themselves and come up with innovation designs and products, whether that has meant building specialized vessels for the oil and gas industry or for offshore wind installations. Norway’s family-owned Ulstein Group has been in business for nearly 100 years; the company has seen its fair share of cyclical ups and downs. Success has partly come from looking for new opportunities during difficult times. It was during the previous downtown that Ulstein created the X-bow, Gunvor Ulstein, CEO of Ulstein Group and Managing Director of Ulstein Shipping AS, said in an interview with local Norwegian newspaper Sunnmørsposten in February. The X-BOW® hull line design allows for higher transit speed in adverse weather conditions, as well as enhanced fuel economics. Much of the activity at the surface of the sea is moving subsea, Ulstein noted. Statoil is, for example, targeting four technology areas where it has a competitive advantage and a long track record of “making the impossible possible”, Margareth Øvrum, Executive Vice President for Technology, Projects and Drilling at Statoil, said on the company’s website. One of these areas is realizing subsea compression by 2015 and completing a “subsea factory” by 2020.

“Our technology advances would not have been possible without the solutions developed by an innovative and dynamic supplier industry [...]” Margareth Øvrum

Executive Vice President for Technology, Projects and Drilling at Statoil

“Our technology advances would not have been possible without the solutions developed by an innovative and dynamic supplier industry, as well as by universities and research institutes. In order to succeed in our four prioritized technology areas, we require new solutions and closer cooperation with our suppliers, national and international research milieus, and other partners,” Øvrum said. Exploring the oceans As the ocean space is explored, both geographical and industry borders are pushed. Waves and wind, wild and cultivated food, minerals, oil and gas resources – all call for the maritime cluster to reinvent itself yet again. The ocean space race has begun.

Coastal and ocean-based industries will look for synergies across traditional sectors and in the new and broader category – Ocean Industries – where highly specialized companies and technology experts can benefit from more applications, bigger markets and new opportunities. Norway’s maritime companies can yet again push the borders by reinventing themselves as ocean industry experts. •

Nor-Shipping 25

the offshore shipping conference june o5 2o13 The offshore shipping industry plays an increasing role in the global maritime world, as demonstrated by the international interest in Nor-Shipping’s first Agenda Offshore conference. A meeting place for oil companies and the offshore shipowners and players on whom they are dependent to meet their targets remains just as relevant today. It is natural that such an event be held in Norway — home to the world’s second largest fleet of offshore vessels.

Award-winning journalist and CNN analyst Todd Benjamin is a Nor-Shipping veteran. He joins the event as moderator, ensuring that roundtable discussions remain energetic, stimulating and on topic.

Immediately following the conference, all attendees are invited to a complimentary buffet luncheon.

Admission is by invitation only. Request yours at: www.nor-shipping.com

program 09:30 welcome 10:25 The new frontiers 11:15 ocean SPACE Technology 12:00 luncheon

topic 1

The versatile Norwegian quartet Strings Unlimited will kick off the event with a short performance.

the new frontiers The potential of new frontier acreages in ultra deep waters and Arctic areas creates huge demand for offshore shipping services to support their upstream activities. In many ways, the maritime offshore industry and the oil and gas companies are each other’s most important resource and partner, involved in the entire value chain. Oil company leaders actively exploring new frontiers tell their story – where are they looking for oil and gas, what challenges are they facing? How must the maritime industry respond? Leaders from the shipping world join for a discussion about the challenges and opportunities ahead.

26 Nor-Shipping

conference sponsored by:

welcome

Sturla Henriksen

Director General, Norwegian Shipowners’ Association

Ola Borten Moe

Helge Lund

Norway’s Minister of Petroleum and Energy

CEO, Statoil

Andy Brown Upstream International Director, Royal Dutch Shell

the new frontiers

Andy Brown Upstream International Director, Royal Dutch Shell

Ivar Brandvold CEO, Fred. Olsen Energy

Michael Hurley Partner - Energy, Utilities and Mining, PwC

Irene Waage Basili CEO, GC Rieber Shipping

Kristian Siem Chairman and CEO, Siem Industries

ocean space TECHNOLOGY

Hege kverneland CTO & Corporate VP, National Oilwell Varco

Christina G. Sørensen Sr. VP in Renewables, DONG Energy

Jan M. Ertsaas VP Offshore, Oil & Gas Solutions, ABS Consulting

topic 2

David Lane Professor, Heriot-Watt University

Gunvor Ulstein CEO, Ulstein Group

Simon Liang, Chairman and CEO, Sinopacific Shipbuilding Group

ocean Space technology A steady rise in population and global prosperity has encouraged mankind to look to the ocean space to meet growing demand for resources. Exciting technologies have enabled mankind access to new sources of energy, from hydrocarbon fields deep below the seabed to wind and solar farms on the surface. Where will the next area of growth be for the offshore maritime segment? How can different stakeholders work together to develop technologies to access the ocean space in a safe and responsible way? Nor-Shipping welcomes some pioneers of Ocean Space Technology for a lively discussion and debate on the future of offshore.

Nor-Shipping 27

Leaders get down to business The chance to clinch deals, share business insights and network with their peers in the shipping industry is what attracts high-profile players to Nor-Shipping every second year.

hether it’s top executives exchanging ideas at a VIP lunch or big names like John Fredriksen discussing his latest IPO at the Brazilian stand, shipping honchos are there in force. And as Nor-Shipping 2013 approaches, shipping executives are preparing to make the most of the opportunity to rub shoulders with their colleagues. As Sabyasachi Hajara, Chairman and Managing Director of state-owned Shipping Corporation of India, says: “The fact that Nor-Shipping 2011, which was held during a slowdown in global shipping, attracted so many participants shows what an important meeting place and forum it is for world shipping today.” long-term impact Some relationships forged at Nor-Shipping can have far-reaching effects. Sevan Marine’s Arne Smedal and Teekay Corporation’s Peter Evensen met during Nor-Shipping 2011. They worked throughout the following summer on a business 28 Nor-Shipping

model that would help save Sevan Marine, which was struggling with high debt. That autumn, Sevan Marine announced an agreement for financial restructuring and an industrial partnership with Teekay Corporation.

José Sérgio Gabrielli, who was Petrobras’s CEO at the time, met 10 industry leaders at a VIP lunch during the last Nor-Shipping. As Nor-Shipping Director Vidar Pederstad says, “This sort of thing is good for the industry. It’s a great

opportunity for executives who don’t normally get the chance to meet to do so in a relaxed atmosphere.” Gabrielli also had an informal meeting with John Fredriksen and his right-hand man, Tor Olav Trøim, at the Petrobras exhibition stand, thanks to the matchmaking skills of former Seadrill director Pål Nordgreen. Nordgreen, who has 30 years of experience in the offshore industry, particularly in the Brazilian market, knew Gabrielli was at Nor-Shipping to speak about the development of Brazilian deep water fields, the need for rigs, OSVs and FPSOs, as well as local content demands. He also knew that Fredriksen-controlled Seadrill, which has several ultra-deep water units in Brazil, was, at the time, looking to spin off its Brazilian operations into a separate listed company, Seabras. These three would definitely have had a lot to talk about, which is why “a general chat” was arranged between them at the Petrobras stand. According to Nordgreen, the trio discussed Seadrill’s interests in Brazil, including for LNG terminals and OSVs, the pending Seadrill IPO on the Sao Paulo Stock Exchange, as well local costs. Last year, shortly after Gabrielli stepped down as CEO, Seadrill announced a delay in the planned listing of Seabras to work on structural changes to the IPO following its dialogue with Petrobras. In a press statement, Seadrill said it was looking at “several opportunities to increase Seabras’s activities” prior to the IPO and was establishing a separate organization to support this. Clearly Fredriksen and Petrobras have had a lot to talk about since that initial meeting. The IPO is now set to take place during the middle of this year.

nor-shipping FORUM Also set to take place mid-2013 – on June 5 during Nor-Shipping week – is the Nor-Shipping Forum, a gathering of shipowners that will be held for the first time. CNN analyst Todd Benjamin will moderate the two-hour invitation-only discussion, which will be followed by mingling and a dinner buffet. The venue is the fashionable The Thief hotel in Tjuvholmen, Oslo’s waterfront district. “Industry leaders will have a golden opportunity to meet with partners and competitors in an intimate setting to discuss the issues they consider important – rather than those set by a conference organizer,” says Pederstad.

tion and employers’ organization for merchant ship operators, representing all sectors and trades and about 80 percent of the world merchant fleet. “There is great value to scheduling the ICS meeting to coincide with Nor-Shipping,” explains Norwegian Shipowners’ Association’s Director General Sturla Henriksen. “Not only is the international maritime community already gathered in Oslo, but it also gives members ready access to the Norwegian maritime cluster.” ICS President Masamichi Morooka, who will also speak at the Nor-Shipping Opening Conference on June 4, will head the ICS meeting. •

ICS AGM Another major event during Nor-Shipping 2013 will be the International Chamber of Shipping (ICS) annual general meeting (AGM), hosted by the Norwegian Shipowners’ Association. ICS is the principal international trade associaNor-Shipping 29

Maritime matchmaking During its more than 50-year history, Nor-Shipping has raised the bar to attract â&#x20AC;&#x201C; time after time â&#x20AC;&#x201C; the cream of the international maritime industry to Oslo. This year, for the first time, Nor-Shipping is creating a matchmaking arena where investors and growth companies in ocean industries can meet to make and seal deals.

30 Nor-Shipping

ndustries that are dependent on the ocean are diverse and on the rise. Shipping and offshore energy as well as fisheries and seafood are sectors included in what we have chosen to call Ocean Industries. We are using our oceans to harvest food and generate energy in new ways. At the same time, opportunities are being created through new commercial shipping routes and new areas for mineral, oil and gas exploration.

Add to this the fact that two-thirds of the Earth’s surface is covered by water – and we haven’t explored our oceans nearly as much as the land that covers the remaining one-third. According to the World Ocean Council, the need to better document and monitor the ocean has never been greater, and improved and expanded information will clearly benefit science, government, society and business alike. Ocean industries set to grow There is a strong business case for investing in ocean-dependent companies because of their growth potential in global markets. As part of Norway’s maritime cluster, technology companies will benefit from collaboration to develop synergies and economies of scale. That’s why Nor-Shipping is providing a chance for investors and ocean-dependent companies to meet face-to-face. The initial focus will be on growth companies – start-ups, spin-offs and high-growth gazelle companies – in offshore shipping and the maritime industry.

“The number of newly established companies demonstrates the growth potential of the ocean industries sector,” says Erik W. Jakobsen, Managing Partner of Menon Business Economics. A total of 212 new ocean industry companies were registered in Norway in 2010 and 2011. The industry also includes a number of high growth companies. In fact, 258 companies with revenues of more than NOK 20 million in 2011 more than tripled their total revenues from 2009 to 2011 – from NOK 22.7 billion to NOK 77.7 billion, according to Jakobsen. Oslo leads in maritime finance Oslo is well suited to host this maritime matchmaking event. Investors can look to the city as a stable island in the midst of a turbulent global investment universe, and many Norwegian suppliers have both a strong international profile and technology focus. The capital city is also an ocean industry expert on the investment side and the maritime world’s leading maritime finance center, according to a report by Menon Business Economics. Oslo takes the lead based on high scores from experts and leading indicators, with the number of maritime firms on the Oslo stock exchange and the shipping banks weighing in heavily. DNB, Norway’s largest financial services group, is one of the world’s leading shipping banks, while Stockholm-based Nordea, a leading player in international shipping finance, has located its main center of competence for shipping, offshore and oil services in Oslo. •

How to join us at Nor-Shipping Start-ups, spin-offs and gazelles (high-growth companies) are all welcome to join this new and unique matchmaking arena for maritime financing at Nor-Shipping. CONNECT, a non-profit organization that helps start-up companies, is partnering with Nor-Shipping to make Venture Forum a success. The focus will initially be on technology companies within shipping and offshore shipping. You can join both parts of the event:

Venture Park

What? We offer exhibition space, giving you visibility to both investors and customers. When? Same opening hours as the main exhibition.

Venture Forum

What? Listen to presentations to get expert advice and hear success stories. When? Thursday, June 6, 10:00, 12:00, 14:00. To register, or for more information, please contact: Kent Erik Dahl Kristiansen Phone: +47 92 84 52 10 E-mail: kek@messe.no

Nor-Shipping 31

In June, movers and shakers from the maritime world congregate in Oslo for Nor-Shipping 2013. For the first time ever, their base will be the city’s new waterfront neighborhood of Tjuvholmen.

n fact, for the duration of Nor-Shipping, Tjuvholmen will be transformed into “Nor-Shipping Island” – an exclusive arena for networking, socializing and community events.

some of its maritime heritage. Now a bustling business and residential area, it is also the location for many of Oslo’s maritime services companies.

Long ago, Tjuvholmen (literally “thieves peninsula”) was known for its shady characters and dealings. Today, through the Fjord City urban renewal program, it has become an epicenter for contemporary art, high-class restaurants and exclusive urban living at the water’s edge.

As “thick as thieves” Tjuvholmen’s history is also reflected in the aptly named new design hotel The Thief, one of Nor-Shipping’s main accommodation and event venues. Consequently, you could be forgiven for suggesting that our guests on Tjuvholmen will be as “thick as thieves”.

The adjoining wharf-side neighborhood of Aker Brygge, formerly home to shipyards, still retains

32 Nor-Shipping

With so many maritime players rubbing elbows

on “the Island”, there will certainly be ample opportunity for connecting with your peers, both informally and at the many community events. Your significant others are also well catered for, with first-class shopping, eating and cultural experiences just a stroll away. Tjuvholmen is home to a cluster of restaurants serving cuisine from around the world. The newly built Astrup Fearnley Museum of Modern Art, designed by high-flying Italian architect Renzo Piano, is nearby. The Nobel Peace Center, a showcase for the Nobel Peace Prize and the ideals it represents, is also a short walk away.

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Events on your doorstep Nor-Shipping’s events partner, Off Piste, has arranged a varied program of invite-only events on Nor-Shipping Island. You can look forward to waterside dinners in the Astrup Fearnly Museum sculpture park, social gatherings for young professionals on the roof-top terrace of The Thief, and the traditional TradeWinds party aboard schooner Christian Radich moored close by, to name but a few. Nor-Shipping 2013 has integrated a strong focus on next-generation leaders and future recruits to the maritime industry in its program of events. The main focus of this is a series of Young@Nor-Shipping events co-hosted with YoungShip, a non-profit networking organization for young maritime professionals. “For us in YoungShip, contributing to the maritime spirit at Nor-Shipping Island is vital. We look forward to welcoming current and prospective members to three action-packed

evenings at The Thief on Tjuvholmen,” says Torkel Ugland, Chair of YoungShip Oslo. The Nor-Shipping closing party will be held on your local Island beach. Be sure to join us at the seafront sculpture park outside the Astrup Fearnley Museum. After-party hot spot While the popular Nor-Shipping BBQ is held in Høvik, Nor-Shipping Island is the perfect location for a hopping after party. Paving the way for this set-up, complimentary shuttle transportation will be provided from Høvik to Tjulvholmen at the BBQ’s close.

Name that ship! The offshore service vessel MV Island Crown will officially join the Island Offshore fleet when its naming ceremony takes place during Nor-Shipping week. An activity program, including tours for students at Ocean Talent Camp, will be published shortly.

With a dynamic location in the heart of Oslo, Nor-Shipping Island is the premier social arena spot for Nor-Shipping 2013 visitors and conference delegates. Welcome to the Island! •

Nor-Shipping 33

Nor-Shipping and YoungShip team up to engage with young comets and future newcomers to the shipping world.

ttracting young talent —and keeping it —is crucial for the maritime industry’s future. Young industry professionals from around the world are an integral part of the Nor-Shipping community, and this will be more visible than ever at this year’s events. Nor-Shipping 2013 has a strong focus on next-generation leaders and future recruits to the maritime industry. The foundation for this is Young@NorShipping, a series of events we are cohosting with YoungShip, the fast-growing international non-profit network for young maritime professionals. “Nor-Shipping is determined to help the industry attract and retain young talent from around the world by providing an arena where our future leaders can network with both peers and mentors. We will continue not only to give them a seat at the table, but also to encourage their active involvement throughout NorShipping week,” explains Nor-Shipping Director Vidar Pederstad. Dream Team To develop Nor-Shipping as an arena for both young industry professionals and potential recruits, we began cooperating with YoungShip in 2005. In 2011 we initiated a strategic partnership, beginning with the co-hosting of the public showcase event Nor-Shipping Campus.

34 Nor-Shipping

Vidar Pederstad called Campus an “important first step in enhancing the industry’s image that connected with bright young minds and succeeded in bringing shipping to the people.” The success of the partnership has resulted in a closer collaboration in 2013 that exploits both partners’ strengths: YoungShip focusing on coordination and implementation while Nor-Shipping takes care of marketing and funding. YoungShip Oslo Chair Torkel Ugland called the agreement, which runs up to Nor-Shipping 2017, “a testimony to Nor-Shipping taking the next generation seriously and acknowledging YoungShip’s growing importance in the maritime industry.” Action-packed Events The Young@Nor-Shipping program includes kick-off socials, a next generation leadership seminar, a student program and a young politician debate. Although a venture night and law & legal event will be held at Oslo’s City Hall Square, most of the events will be held on Nor-Shipping Island at Tjuvholmen, also allowing the younger generation to rub elbows with industry players staying on “the Island”. Industry recruiting will be well served by the Ocean Talent Camp: an exhibition that links shipping with the oil and gas sectors, and another location where the young professionals will be out in force.

Maritime Women & Young Entrepreneurs Sometimes seen from the outside as an old-boy’s network, shipping offers exciting opportunities for both men and women. Recruiting young aspiring women is key for the development of a modern, profitable and competitive global maritime industry. Organized by YoungShip, the Maritime Women Conference, a showcase of what the industry has to offer young women, is another element of the Young@NorShipping program. Finally, the newly established Young Entrepreneur Award will highlight youthful entrepreneurial zeal. Open to nominees from all segments of the industry, it will honor an under 40-year-old professional who has founded a successful company that addresses challenges or provides solutions in a new way. In addition to receiving the award in front of a prominent industry audience at a Nor-Shipping conference, the winner will be given a free display area at the Nor-Shipping exhibition’s Innovation & Venture theme park and advice and evaluation from a venture company. To keep up with the latest on the Young@ Nor-Shipping front, follow YoungShip and Nor-Shipping on Twitter and Facebook. •

WHAT’S HAPPENING June 3

June 5

Maritime Forum Bergen SEMINAR

Venture night seminar: From a good idea to a global player

Time: 18:00-21:00 Place: Ocean Talent Camp, City Hall Square, Oslo event partner: Maritime Forum Bergen

Time: 17:00 – 19:00 Place: Ocean Talent Camp, City Hall Plaza (Rådhusplassen) event partners: ABG Sundal Collier, Polarcus and PwC

Monday

Young@nor-shipping welcome party Time: 21:00 Place: The Thief Hotel, Tjuvholmen – Nor-Shipping Island

June 4 tuesday

Maritime Women Conference: Why so few women in shipping when the sky is the limit?

All of these events are organized by YoungShip. Registration for each separate event takes place via the YoungShip website for current members. Non-members should register by sending an email to: norshipping@youngship.com

Time: 17:00 – 20:00 Place: The Thief Hotel, Tjuvholmen – Nor-Shipping Island event partners: GIEK, Golden Ocean, Grieg Group and Nordea

Social networking event Time: 20:00 – Place: The Thief Hotel, Tjuvholmen – Nor-Shipping Island

wednesday

A Legal Perspective: Restructuring and Financing Time: 19:00 – 21:00 Place: Ocean Talent Camp, City Hall Plaza (Rådhusplassen) event partner: BA-HR, Blank Rome, Ehlermann Rindfleisch Gadow, Ince & Co and and Wikborg Rein

June 6 thursday

Young Politician Debate Time: 17:00 – 20:00 Place: The Thief Hotel, Tjuvholmen – Nor-Shipping Island event partners: Maritime Forum and the Norwegian Shipowners’ Association

Nor-Shipping Closing Party Time: 20:00 Place: The Thief Hotel, Tjuvholmen – Nor-Shipping Island

Nor-Shipping 35

An Ocean of Talent

A campaign aiming to recruit the brightest talents is among a series of initiatives focused on the “Ocean Industries” of shipping, offshore and aquaculture.

hese three industries have more in common than the fact that they derive their expertise and livelihoods from the oceans. Another mutual factor is their struggle to recruit enough new talent to secure future growth. Ocean Talent Camp 2013, or OTC, is part of a long-term Norwegian recruiting initiative that aims to address this challenge. OTC will be launched at Oslo’s City Hall Square on June 3-7, in parallel with Nor-Shipping 2013. Building on the success of a similar 2011 initiative, Nor-Shipping Campus, OTC is similarly not for students alone: politicians and the general public will also get a warm welcome. “It’s important to have a long-term plan for securing

36 Nor-Shipping

the talent you need in the future and also to engage with the political stakeholders that create the incentives necessary for Norwegian industry to compete for international talent,” says Nor-Shipping Director Vidar Pederstad. “Growth and innovation slow down when an industry doesn’t have a steady stream of competent employees.”   ATTRACTING TALENT So what’s the secret to engaging young minds and getting them interested in industries that they get much less exposure to than sectors like the media and IT? The OTC recipe is to connect with 8th, 9th and 10th graders, introducing Ocean Industries material into a school curriculum module on career guidance and sweetening this with a five-day “Talent Camp”.

“We recognize that students decide their educational direction before they go to high school,” says Pederstad. “With Ocean Talent Camp, we aim to have an early influence on that choice.” Offering plenty of interactive, hands-on activities located on and around hi-tech exhibitor stands from the entire maritime value chain, OTC will host daily drop-in events for school classes from the greater Oslo area. The thousands of pupils and hundreds of teachers visiting OTC will already have been introduced to an educational support package and have gotten tasks to complete during their visit. Back in the classroom, they will be able to work on projects, films and competitions based on their experiences at the camp.

Exhibitors • Aker Solutions • Bourbon Offshore • BW Gas • BW Offshore • Det Norske Veritas • FMC Technologies • Havila Shipping • Høgskolen i Vestfold • Høgskolen i Ålesund • Island Offshore • Kongsberg Maritime • Maritimt Kompetansesenter • Norges Rederiforbund • NTNU + Marintek • Offshore Simulator Centre • Olympic Shipping • REM Offshore • Petroleum Geo-Services (PGS) • Sjøfartsdirektoratet • Sjøforsvaret • Skuld • Statoil • VARD (former STX OSV) • Technip • Wilh. Wilhelmsen

Funding Partners

• Innovation Norway • Maritimt Utdanningsfond • NHD (Norwegian Ministry of Trade and Industry) • Norges Rederiforbund • Nor-Shipping • Norsk Industri • Norwegian Centre of Expertise • Norwegian Maritime Exporters • Oslo Maritime Stiftelse

Main Sponsors • Det Norske Veritas • Norges Varemesse

Sponsors • BI • BW Gas • BW Offshore • Höegh • Marintek • NHST (DN) • Sjøfartsdirektoratet

Partners

• Maritime Council for the Oslo Fjord Region • Maritimt Forum Oslofjorden • Maritimt Kompetansesenter • Oslofjord Offshore Forum

OCEAN INDUSTRY TALENTS Ocean Talent Camp comes under the umbrella of Ocean Industry Talents, a reputation-building initiative involving Norwegian “ocean industries”, universities and colleges of higher education. The initiative aims to promote three inter-related and key Norwegian industries – offshore energy, shipping and aquaculture – to the Norwegian public, media and authorities, as well as young potential recruits. Ocean Industry Talents itself feeds into a national identity campaign that will be launched during Nor-Shipping 2013. This aims to promote Norway’s broad maritime competence and to secure its position as a global Ocean Industry Expert. •

Nor-Shipping 37

The Norwegian International Ship Register Renowned for excellent service and availability

Please visit our stand C01-22a at NorShipping. 38 Nor-Shipping

The High Quality Flag Tel.: + 47 55 54 12 50

post@nis-nor.no

www.sjofartsdir.no

Photo: Island Offshore

Norwayâ&#x20AC;&#x2122;s complete maritime cluster consists of the Maritime Authority along with specialized, world leading companies in all segments of the industry.

MENU Dinner • Roast lamb carrè with Dali potatoes fried in herbs and tomato BBQ sauce. • Pasta salad from the sea, ecological white bread, caper aioli, lemon mayonnaise and oyster sauce

A sizzling hot party The BBQ event is always one of the most popular events during Nor-Shipping week. Expect no less in 2013.

ince 1989, Nor Shipping has hosted a BBQ party during the exhibition. At first a relatively small, intimate affair, it has grown to become a sold-out highlight of the Nor-Shipping week, with some 2,500 attending. Well known as an excellent networking opportunity, the event attracts top people from every segment of the industry – from executives to journalists, exhibitors to politicians – for a casual, outdoors “serve-yourself” dinner. The guests mix and mingle as they are treated to tasty food and drink in a relaxed, social setting. Nor-Shipping veterans and first timers alike can easily make and renew contacts. The 2013 event, to be held on June 4, will be no exception. Following tradition, it will be hosted on the grounds of Det Norske Veritas’ (DNV) headquarters in Høvik, just outside Oslo. Several

free connection shuttle buses are available (see page 40 for details). A welcome by the Norwegian Seamen’s choir and a Dixie band concert will add to the festive tone. Norway’s Largest catered event According to the event’s caterers, the Nor-Shipping BBQ is the largest event of its kind in Norway. Twelve cooks prepare about 750 kilos of food, including lamb, spare ribs, salmon, shrimp and fish kebabs, while 25 waiters typically serve some 3,450 glasses of beer and 1,050 bottles of wine.

• Spanish meatballs and chorizo on a skewer, served with estragon aioli • Smoked salmon with scrambled eggs, gravlax and roast salmon with sour cream and summer salad • Country chicken stuffed with basil, tomatoes and mozzarella cheese. Bulgur salad with herbal and yoghurt dressing • Halibut steamed in white wine and scampi on a skewer, served with salsa verde sauce and jasmine rice • Assorted sausages. Tomato and onion salad, house potato salad and garnishing • Deep-sea prawns, Engelsvik prawns, marinated calamari and crawfish-tail salad • Scampi Asian style, mussels and King crab Dessert • Petit four, mini chocolate cake and chocolate in a cup with ganache • Mini-tartlet lemon cream and cumquats • Fruit skewer with strawberries and pineapple • Mini mon amour glass • Assorted mousses

Buy your ticket

To purchase your ticket for the Nor-Shipping BBQ, please go to www.nor-shipping.com. Each ticket costs NOK 900. The event sells out quickly, so don’t hesitate!

Nor-Shipping 39

maps & transport Radisson Blu Scandinavia

NATIONALTEATRET City Hall

NOR-SHIPPING

OCEAN TALENT CAMP

NOR-SHIPPING ISLAND (Tjuvholmen)

Radisson Blu Plaza

OSLO S CENTRAL STATION Thon Hotel Opera

OSLO

BBQ SHuttle buses

HØVIK (DNV)

40 Nor-Shipping

From Thon Hotel Opera 18:10, 18:15, 18:25 Radisson Blu Plaza 18:10, 18:15, 18:25, 18:30 Oslo City Hall 18:10 Radisson Blu Scandinavia 18:10, 18:20 FROM Høvik to Tjuvholmen (Nor-Shipping Island) 21:50, 22:10, 22:20, 22:30, 23:00

OSLO AIRPORT GARDERMOEN

LILLESTRØM

LILLESTRØM TRAIN STATION

THON ARENA HOTEL NOR-SHIPPING EXHIBITION

TRAIN HEADING FOR

–

Lillestrøm

Oslo S

Nationalteatret

Skøyen

Dal

Kongsberg

–

Lillehamer

Asker

OSL Gardermoen

Dal

Høkksund

FROM

Kongsvinger

Skien

–

STATIONS

Eidsvoll

Drammen

trains

Skøyen

Nationalteatret

STATIONS FROM

Oslo S

Lillestrøm

OSL Gardermoen

–

Minutes past every hour during daytime Direct train

Nor-Shipping 41

practical info Hotel rooms available! To make it easier for our delegates to secure accommodation for the 2013 event, Nor-Shipping has blocked off rooms at many different hotels around Oslo. If you contact one of these hotels directly, they may tell you they are full when rooms are actually available. To access the rooms, please go to www.nor-shipping.com and follow the

Exhibition opening hours Tuesday, June 4

10:00 - 17:00

Wednesday, June 5

10:00 - 17:00

Thursday, June 6

10:00 - 17:00

Friday, June 7

10:00 - 15:00

How to register Exhibition admission is free but visitor registration is required. Please register at:

www.nor-shipping.com For the two Nor-Shipping conferences, admission is also free but is by invitation only. You may request your invitation via our website.

Nor-Shipping Planner 2013 Publisher: Norges Varemesse Messeveien 8, PO Box 75 N-2001 Lillestrøm, Norway Tel: +47 66 93 91 00 Editor in Chief: Vidar Pederstad vp@messe.no Editorial content and art direction: SAY PR & Communications www.say.biz

42 Nor-Shipping

“hotel and travel” link, where our partner VIA Egencia has made them available. To secure the space, you simply need to pre-pay for one night per room reserved. Please note that bookings can’t be made via telephone – only via this web form. Note that only the room rate listed on the reservation page will be valid – alternative price

arrangements made with any of the listed hotels cannot be honored on this website. Don’t wait! Large conferences such as Nor-Shipping have a way of taking up all of the available hotel space in the city. Please reserve your room today.

Air travel Save up to 20 percent on travel with the Star Alliance™ network, the Official Airline Network for Nor-Shipping 2013. To obtain the Star Alliance Conventions Plus discounts, please follow the below steps to access the Conventions Plus online booking tool: 1. Visit Star Alliance at www.staralliance. com/conventionsplus/delegates/ 2. Under “Delegates login” enter conventions code SK11S13. 3. The online booking tool opens in a separate window. Should the online booking tool not open, please ensure that your Pop-Up blocker is disabled. Registered participants plus one accompanying person traveling to the event can qualify for a discount of up to 20 percent, depending on the fare and class of travel booked. The participating airlines for this event are: Adria Airways, Aegean Airlines, Air Canada, Air China, ANA, Asiana Airlines, Austrian Airlines, Brussels Airlines, Copa Airlines, Croatia Airlines, EgyptAir, Ethiopian Airlines, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Singapore Airlines, South African Airways, SWISS International Air Lines, TAP

Portugal, THAI, Turkish Airlines, United and US Airways. Discounts are offered on international flights for most published business and economy class fares, excluding website/internet fares, senior and youth fares, group fares and Round the World fares. When making your travel plans please be able to present confirmation of your registration or proof of attendance for the event/convention. Please note: For travel to/from Japan and New Zealand special fares or discounts may be offered by the participating airlines on their own network. To obtain these special fares or discounts and for booking office information please visit http://www. staralliance.com/en/business-solutions/ conventions-plus/delegates/ and: 1. Click on “Conventions Plus Booking Contacts” and enter the conventions code SK11S13. 2. Choose one of the participating airlines listed. 3. Call the respective reservation contact listed and quote the conventions code SK11S13 when requesting the special ticket.

Ocean TECHNOLOGY Summit June 4 2013 OSLO, NORWAY

Shaping Shipping: Future Trends and Technologies

Oceans of Knowledge

Program

The “Ocean Industries” of shipping, offshore energy and seafood are fuelled by knowledge and technological insight. By working together as a powerful knowledge hub, they can accelerate their development and achieve a stronger position in the global marketplace.

Moderator: Erik Dyrkoren

The Ocean Technology Summit is an arena for sharing and exploring Ocean Industry knowledge. Leading academics will present cutting edge research on topics from human factors, maritime innovation and green shipping, to arctic exploration and communications technology. The research presented is commissioned by the Maritime Knowledge Hub consortium — a national initiative stimulating commercial sponsoring of professorships in order to build a world-class maritime academic network in Norway.

13:00 Welcome 13:10 Norway: A Global Maritime Knowledge Hub

13:30 Maritime Technology Outlook 2020

Admission: Free Registration: Space is limited so please register to secure your seat. Go to www.nor-shipping.com and click on the Ocean Technology Summit logo.

Knut Ørbeck-Nilssen, SVP, DNV

13:50 Towards Green Shipping

Per Magne Einang, Research Director, MARINTEK

14:10 Future trends and challenges: what about the human factor

Professor Kjell Ivar Øvergård, Vestfold University College

14:30 Break 14:50

Location: Nor-Shipping Amfi at the Norges Varemesse exhibition hall, Lillestrøm

Professor Torger Reve, BI Norwegian Business School

Joining Forces for Arctic Exploration Felix Tschudi, Chairman of the Board, Tschudi Shipping

15:10 Technological Frontiers in the High North

Professor Sören Ehlers, NTNU

15:30

Flying High: Arctic Communication

Beate Kvamstad, Researcher, MARINTEK

15:50 The conquest of the ocean space

Professor Asgeir Sørensen, NTNU

16:15 Closing Remarks

Nor-Shipping 43

WHAT’S NEXT? “Most of the 20 top shipping banks have stopped their active funding. Watch out for unexpected maritime finance alliances.” RS Platou Managing Partner and CEO Peter M. Anker

“Cutting-edge technology and innovative collaborations are the solution to deeper waters and harsh environments.”

“A bold entrepreneurial spirit will play a role in the renewal and development of the shipping industry.” Jotun Group President & CEO Morten Fon

Kongsberg Maritime President Geir Håøy

“The ever-quickening pace of business, changing commercial demands and new technology increase our need for insight and fresh perspectives.”

“The best way to future proof the shipping industry is by nurturing a new generation of young shipping professionals.” Wilhelmsen Maritime Services President & CEO, Dag Schjerven

“Open knowledge sharing will become increasingly prevalent and a key to future success in the maritime sector.”

TradeWinds Editor-in-Chief Julian Bray

“Technology will provide the key to transitioning shipping to low and zero-carbon fuels!” DNV Maritime Oil & Gas CEO Remi Eriksen

PwC General Manager Håvard Stokke Abrahamsen

“Banks are providing less financing for shipping, but export credit agencies and a deeper bond market will help fill the gap.”

“To have a chance at preventing future losses, management will have to understand the impact of the human factor.”

DNB, Group Executive Vice President Large Corporations and International Harald Serck-Hanssen

“Energy efficiency is one of the most profitable opportunities for reducing marine fuel bills and emissions.” ABB, business unit Marine and Cranes Group Senior Vice President Heikki Soljama

Skuld President & Group CEO Douglas Jacobsohn

“With ship complexity increasing, shipyards have to gear up to produce the vessels of tomorrow today.” Vard CEO ROY REITE

www.nor-shipping.com Main Sponsor:

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Leading Sponsors:

Organized by: