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COMMUNICATION
DIRECTOR
Magazine for Corporate Communications and Public Relations
04/2009
Paint a portrait
The complex relationship between communications and top executives
Critical CEO communications
Tailoring your executive’s public appearance
The dark side of leadership
Christopher Preuss at GM
The individualised approach to
Machiavelli’s The Prince as a
and Christa Carone at Xerox
positioning the company’s figurehead
how-not-to communications guide