SBANC
Small Business Advancement National Center University of Central Arkansas — Conway Arkansas
115H, College of Business - University of Central Arkansas - 201 Donaghey Ave. Conway, AR Issue: 808 - March 11th, 2014
Upcoming Conferences Who: Allied Academies AA
Where: Nashville, TN
What: Spring Int’l Conference When: March 26-28, 2014
MIAC
MMA
Who: MIAC
When: October 9-11, 2014
What: Fifth Mustang International Academic Conference
Where: Nashville, TN
Who: Marketing Management Assc.
When: September 17-19, 2014 Where: San Antonio, TX USA
What: Educator’s Conference
Who: IETC IETC
Where: Chicago, IL USA
What: Technology Conference When: November 3-5, 2014
ICSM
Who: International Conference on Services Management What: Int’l Conference
When: December 10-12, 2014 Where: Macau S.A.R., China
Announcements SBANC
We apologize for the delay in this weeks Newsletter, the region of the United States in which SBANC is located has experienced extreme weather conditions thus causing a delay in the delivery of this weeks Newsletter.
GCSAMA
Central Piedmont Community College & the Charlotte Business Journal will host the Global Competitive Summit and Advanced Manufacturing Awards 2014 on March 12, 2014 in Charlotte, NC. RICE Business Plan Competition
RBPC
When: April 10 –12, 2014 Applications Due: February 21, 2014
ICSB
IETC
Case Study Competition & Workshop: The competition is open to any person who is a member of ECSB / ICSB or is attending the ICSB 2014 World Conference. The prize for the competition is €250. Deadline is April 30th, 2014.
The International Educational Technology Conference will be held in Chicago, USA from September 3-5, 2014.
Call for Papers HSGBI
Who: Healthcare Systems and Global Business Issues What: 8
EUMMAS
SBR
ISSBS
th
Int’l Conference
When: June 23-25, 2014 Where: Lincolnshire, England Deadline: May 15, 2014
Who: European Marketing & Management Association
When: June 6-8, 2014
What: 2014 Conference
Deadline: April 1, 2014
Who: Society of Business Research
When: March 20-22, 2014
What: 2014 Int’l Conference
Deadline: March 4, 2014
Who: International School for Social & Business Studies
When: June 25-27, 2014
What: MakeLearn Conference
Deadline: March 15, 2014
Where: Sarajevo, Bosnia
Where: Phoenix, Arizona
Where: Portorož, Slovenia
The Power of Publicity Publicity is any commercial news covered by the media that boosts sales but for which a small company does not pay. Publicity has power; because it
Tip
of the Week
is from an unbiased source, a news feature about a company or product that appears in a
“Any commercial news covered by the media that boosts sales but for which a small company does not pay.”
newspaper or magazine has more impact on peo-
“Retirement Panning,”
successful that the fishing
ple’s buying decisions
“Minimizing Your Tax Bill,”
tournament, now one of the
than an advertisement
and “How to Pay for College.”
world’s richest and best-
does. Exposure in any me-
Not only do the articles help
known fishing events, has re-
dium raises a company’s
creditability as an expert, but
placed Bisbee’s original busi-
visibility and boosts sales,
they also have attracted new
ness!
and, best of all, publicity
customers to her business.
is free! It does require
Involve celebrities “on the
Sponsor an event designed to
cheap.” Few small business-
attract attention. In 1982, Bob
es can afford to hire celebri-
Bisbee, owner of a small fuel
ties as spokespersons for
The following tactics can
dock and fishing store in New-
their companies. Some com-
help entrepreneurs stimu-
port Beach, California, created
panies have discovered other
late publicity for their
a fishing tournament, Bisbee’s
ways to get celebrities to pro-
companies:
Black and Blue Tournament
mote their products, however.
Write an article that will
(the focus was on black marlin
For instance, when Karen
interest your customers or
and blue marlin) , in an at-
Neuburger’s Sleepwear,
potential customers. One
tempt to boost sales for his
learned Oprah Winfrey is a
investment advisor writes
business. Before long, the
“pajama connoisseur,” she
a monthly column for the
event picked up by major me-
sent the talk show host a pair
local newspaper on timely
dia outlets. The public rela-
of her pajamas. The move
topics such as
tions strategy was so
paid off; Neuburger appeared
some creativity and effort, however.
“
on Oprah’s popular television show on three separate occasions, each one resulting in increased
“You can make your town a better place to live and work and raise your company’s visibility at the same time.”
sales for her company. Contact local television and radio stations and of-
your public speaking skills are
include a link to the compa-
fer to be interviewed.
up to par first! (If not consider
ny’s Web site.
Many local news or talk
joining Toastmasters.)
Volunteer to serve on com-
Offer or sponsor a seminar.
munity and industry boards
Teaching people about the
and committees. You can
subject you know a great deal
make your town a better
about builds confidence and
place to live and work and
goodwill among present and
raise your company’s visibil-
potential customers. The
ity at the same time.
owner of a landscape service
Publish a newsletter. With
Sponsor a community pro-
and nursery offers a short
a personal computer and
ject or support for a non-
course in landscape architec-
desktop publishing soft-
profit organization or charity.
ture and always sees sales
ware, any entrepreneur
Not only will you be giving
climb afterward!
something back to the com-
Write news releases and fax or
munity , but you will also gain
email them to the media. The
recognition, goodwill, and
key to having a news release
perhaps, customers for your
picked up and printed is find-
business. The key is to part-
ing a unique angle on your
ner with charities that match
business or industry that
the company’s values and
would interest an editor. Keep
mission, whether that in-
Contact local business
it short, simple, and interest-
volves rescuing homeless
and civic organizations
ing. Email press releases
pets or providing back-to-
and offer to speak to
should be shorter than printed
school supplies for under-
them. A powerful, informa-
ones—typically four or five
privileged kids. Kim Gordon,
tive presentation can win
paragraphs rather than one or
owner of a marketing consult-
new business. (Be sure
two pages—and they should
ing business in the Florida
shows are looking for guests to talk about topics of interest to their audiences (especially in January and February). Even local shows can reach new customers.
can publish a professional -looking newsletter. Freelancers can offer design and editing advise. Use the newsletter to reach present and potential customers.
“
Keys, recently sponsored an American Idol—style
“Formula for selecting the right cause: mission state-
fashion show and lunch-
ment + personal passion + customer demographics =
eon featuring local male celebrities as models. The
ideal cause choice.”
sold-out show raised money for abused women and children and spotlighted Gordon’s firm as the lead sponsor.
cause: mission statement + personal passion + customer demographics = ideal cause.
Promote a cause. According to the Cone Cause Evolution and Environmental Survey, 79% of customers (and 88% of the Millennial generation) say that, other things being equal, they are likely to switch from one brand to another if the other brand is associated with a good cause. By engaging in cause marketing, entrepreneurs can support a worthy cause that is im-
Source:
portant to them and generate publicity and goodwill for their companies at the same time. The key is
Essentials of Entrepreneurship and Small Business Management
choosing a cause that is
7th Edition
important to your custom-
Norman M. Scarborough
ers. One marketing expert offers the following formu-
“
la for selecting the right
Pearson Page 284-285
“Leadership is hard to define and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader.” - Indra Nooyi
Feature Paper
”
SBANC Staff Executive Director Dr. Don B. Bradley III
Development Intern James Vire
Do Web Privacy Policies Still Matter? This paper was written by Ross A. Malaga from Montclair State University. The paper was presented at the 2013 Allied Academics National Internet Conference .
Development Intern Joshua Tucker
Abstract Many studies have indicated that people are concerned with their privacy when conducting online transactions. Websites attempt to address these concerns via privacy policies. The original intent of this research was to compare strong versus weak privacy policies on an actual We site. However, we found that almost nobody actually clicks on the privacy policy link - even in cases where very sensitive personal details requested. We conclude that the current approach to online privacy protection is inadequate and suggest future research directions for determining new methods. (Page 59)
Read Entire Paper Here
Comments? The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.
Contact Us Email: SBANC@UCA.EDU Phone: 1 (501) 450-5300 Mail: UCA Box 5018 201 Donaghey Avenue Conway, AR 72035-0001
To Subscribe, please click HERE.
To Unsubscribe, please click HERE.