SBANC
Small Business Advancement National Center University of Central Arkansas — Conway Arkansas
115H, College of Business - University of Central Arkansas - 201 Donaghey Ave. Conway, AR Issue: 807 - March 4th, 2014
Upcoming Conferences Who: Allied Academies AA
Where: Nashville, TN
What: Spring Int’l Conference When: March 26-28, 2014
SLU
ICSB
Who: Saint Louis University
When: April 5-6, 2014
What: Gateway Entrepreneurship Research Conference
Where: St. Louis, MO
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When: June 11-14, 2014 Where: Dublin, Ireland
What: ICSB World Conference
INTE
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Who: INTE
When: June 25-27, 2014
What: 5th Int’l Conference on New Horizons in Education
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Who: International Conference on Services Management
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Announcements SBANC
We apologize for the delay in this weeks Newsletter, the region of the United States in which SBANC is located has experienced extreme weather conditions thus causing a delay in the delivery of this weeks Newsletter.
GCSAMA
Central Piedmont Community College & the Charlotte Business Journal will host the Global Competitive Summit and Advanced Manufacturing Awards 2014 on March 12, 2014 in Charlotte, NC. RICE Business Plan Competition
RBPC
When: April 10 –12, 2014 Applications Due: February 21, 2014
ICSB
IETC
Case Study Competition & Workshop: The competition is open to any person who is a member of ECSB / ICSB or is attending the ICSB 2014 World Conference. The prize for the competition is €250. Deadline is April 30th, 2014.
The International Educational Technology Conference will be held in Chicago, USA from September 3-5, 2014.
Call for Papers HSGBI
Who: Healthcare Systems and Global Business Issues What: 8
EUMMAS
SBR
ISSBS
th
Int’l Conference
When: June 23-25, 2014 Where: Lincolnshire, England Deadline: May 15, 2014
Who: European Marketing & Management Association
When: June 6-8, 2014
What: 2014 Conference
Deadline: April 1, 2014
Who: Society of Business Research
When: March 20-22, 2014
What: 2014 Int’l Conference
Deadline: March 4, 2014
Who: International School for Social & Business Studies
When: June 25-27, 2014
What: MakeLearn Conference
Deadline: March 15, 2014
Where: Sarajevo, Bosnia
Where: Phoenix, Arizona
Where: Portorož, Slovenia
Criteria for Site Selection Choice of location is perhaps the most important decision that retailers make. A good location allows easy access and at-
Tip
of the Week
tracts large numbers of customers. Even minor variations in location can have an impact on market
“The specifics of the trading area are gathered in order to determine a customer profile.�
share and profitability. Since many retail outlets
such as the household in-
crisis than many other U.S.
have nearly identical prod-
come, whether residents are
cities obviously imparts infor-
uct offerings, this point
homeowners or renters, the
mation crucial to housing and
becomes more significant.
market value of homes in the
commercial development in
Location represents a
area, and levels of fashion
the area. Criteria used when
long-term investment; a
consciousness provide a
selecting a specific site in-
poor location decision is
deeper look at the customers.
clude the following:
extremely difficult to over-
In order to determine an ap-
Pedestrian traffic. The
propriate site, retailers need
number of people who
information on city population
pass by a location is im-
dynamics, national and local
portant to chart, but
economic trends, the competi-
should be qualified as to
tion, and local media. Some
shoppers and non-
The specifics of the trad-
knowledge of the history of
shoppers. Pedestrian traf-
ing area are gathered in
the city or town, including its
fic is monitored by time of
order to determine a cus-
reason for existence, also is
day and the age and sex of
tomer profile. A trading
important. Knowing that De-
people in transit. Check-
area is the geographic ar-
troit, Michigan, has been an
lists stating the minimum
ea from which a retailer
automotive manufacturing city
requirements are often
draws its customers. De-
for over 100 years and has
used in the context. For
mographic information
sustained a deeper economic
example, a prospective
come. Matching retail offerings with potential customers in the right location requires skill and imagination.
“
retailer evaluating a location in a seaside resort shopping center as a site for candy
“Infrastructure analysis allows retailers to evaluate how public and private conveyances may affect their location.”
shop might need to confirm that 100 people enter the area hourly before considering the location for the store. If a more qualitative study is sought, individuals could be questioned as to destination, shopping habits, and retail preferences. Vehicular Traffic. An analysis of traffic patterns, congestion times, and road conditions is needed. This information is particularly important for retailers such as convenience stores, quickserve restaurants, gasoline stations, and shopping centers. Software programs are available to help retailers with this task. Retailers might see that alternative means of transportation are
“
needed to safely and
effectively move shoppers
malls offer complimentary
around the premises. For
valet parking.
example, a trolley bus can provide a solution for visitors to a large lifestyle center that is spread over several acres.
Infrastructure. Both customer vehicles and delivery trucks require access from major highway networks to retail stores and
Parking. The number and
malls. Many public high-
quality of parking spots,
ways are open to passen-
their distance from the
ger traffic but not to large
store or mall site, and the
commercial vehicles. In-
availability of employee
frastructure analysis al-
parking should be evaluat-
lows retailers to evaluate
ed. Parking lot size should
how public and private
be judged on the ability to
conveyances may affect
service customers not just
their location. Physical fa-
on average shopping days,
cilities and services that
but also during peak traffic
support a specific area—
periods such as holidays.
and include highway and
Convenient, inexpensive,
transportation systems,
and safe parking should be
communications net-
easily accessible for cus-
works, and public and pri-
tomers who drive to urban
vate utilities—are exam-
sites. Extremely large facili-
ples of infrastructure.
ties plan for shuttle ser-
Stores in central business
vices to convey customers
districts need proximity to
from their cars to the door.
mass transportation. Cus-
Some upscale stores and
tomers are occasionally
perplexed when they see two identical gas stations or quick-serve restaurants across the
“Although rent is higher for street corner sites, larger sales volumes justify the choice.”
highway from one another. Most likely, traffic pattern studies have indicated commuting patterns that justify two units. When the highway is divided, the reasoning is more apparent. At that point, infrastructure criteria are as important as vehicular traffic issues. Infrastructure decisions have an impact on safety, customer convenience, and business efficiency. A few yards or meters can make all the difference in retail.
volumes justify the choice.
the micro-environmental deci-
Companies like Starbucks
sions on specific store place-
and Walgreens seek corner
ment with the mall. For exam-
spots as part of their loca-
ple, some chain stores seek
tion strategies. Fast fash-
spots directly adjacent to an-
ion retailers like H&M also
chor stores; others look to be
benefit from corner loca-
near food courts in order to
tions. Some retail compa-
benefit from the increased
nies look for spots that are
traffic in those areas. Appar-
near compatible retailers.
el stores prefer not to be next
That paradigm suggests
to food operation, due to the
that a group of strong re-
intense aromas, and many
tailers increases the draw
retailers do not like corner
of an area. For example,
locations in the “L” of a com-
Bob’s Stores, a retailer of
munity shopping center.
casual men’s and women’s apparel, seeks sites near Marshalls, the off-price re-
Source:
Placement & Visibil-
tailer. BCBGMAXAZARIA
ity. Specific location
and Juicy Couture also se-
on a street or in a
lect companion locations
shopping center is
when available, as illustrat-
carefully studied. Cor-
ed in Figure 9.3. It is the cu-
Lynda Rose Poloian
ner locations are im-
mulative attraction that
Fairchild Books
portant to high-volume
benefits both retailers.
retailers. Although rent
Macro-environmental factors
“
is higher for street cor-
surrounding the selection of a
ner sites, larger sales
mall are complex, but so are
Retailing Principles 2nd Edition
Page 264-265 Copyright 2013
“Just because something doesn’t do what you planned it to do doesn't mean it’s useless. - D r. T h o m a s A . E d i s o n
Feature Paper
”
SBANC Staff Director Dr. Don B. Bradley III
Development Intern James Vire
The Impact of Salesperson Brand Love
Development Intern
This paper was written by Lee Allison , Oklahoma State University . The paper was presented at the 2013 Society for Marketing National Conference .
Abstract Our research purpose is to consider how attachment theory can explain a salesperson’s brand love relationship with a brand the salesperson sells. We explore how the salesperson uses the relationship in the selling organization. We propose salesperson brand love as an antecedent to role conflict and perceived (felt) stress. Further, we propose that within the selling organization, the control system’s level of brand support moderates these relationships. Finally, as a result of these relationships, we propose that salesperson brand love can result in negative consequences for the salesperson.
Joshua Tucker
Comments? The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.
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