Who: IIABR
IIABR
What: 2015 New Year’s Intl. Multidis- Where: Miami Beach, FL, USA ciplinary Conference Deadline: December 10, 2014
Who: Univ. South Florida
IIBEAC
SMEC
When: January 4-6, 2015
Where: Ft. Lauderdale, FL, USA
What: 3rd Intl. Interdisciplinary Busi- Deadline: December 15, 2014 ness-Economics Adv. Conf. When: March 28 - April 2, 2015 Who: American Mktg. Association
When: February 13-15, 2015
What: Summer Marketing Educators’ Conference
Where: Chicago, IL Deadline: January 31st, 2015
Who: Society of Business Research When: March 19-21, 2015
Where: Orlando, FL, USA
SBR
What: 2015 International Conference Deadline: February 25, 2015 Who: Entrepreneurial Marketing SIG When: August 12-14, 2015
GRSME
What: 2015 GRSME
Where: Chicago, IL, USA Deadline: March 1, 2015
SOBIE
Who: University of North Alabama
When: April 14-17, 2015
What: SOBIE 2015 Academic Conference
Where: Destin, Florida Deadline: March 8th, 2015
OPEN
Who: VentureWell
When: March 20-21, 2015
What: 2015 Open Conference
Where: Washington, D.C. Deadline: February 4, 2015
AA
GABER
Who: Allied Academies
When: April 8-10, 2015
What: Spring 2015 International Conference in New Orleans
Where: New Orleans, Louisiana
Who: Global Academy of Business & Economic Research What: 16th Intl. Conference
AACSB
Deadline: February 26, 2015
When: May 7-8, 2015 Where: New York, USA Deadline: February 28, 2015
Who: AACSB Intl.
Where: Tampa, FL, USA
What: ICAM - 2015
Deadline: March 15, 2015
When: April 26-28, 2015
AABRI
Who: Academic and Business Research institute What: AABRI Intl. Conference
AA
ABR
When: January 1-3, 2015 Where: Orlando, FL, U.S.A. Deadline: December 5, 2014
Who: Allied Academies
When: December 15-19, 2014
What: Winter 2014 International Internet Conference
Where: Online
Who: Academy of Business Research
When: March 25-27, 2015
Deadline: December 11, 2014
Where: New Orleans, Louisiana
What: ABR Intl. Conference
ADVENA
Who: Advena World
When: February 26, 2015
What: Innovation Leaders 2015
Where: Washington DC Deadline: March 15, 2015
Who: Global Research Journals
IS15
When: April 3-5, 2015
What: 2015 International Symposi- Where: Chennai, India um
SBANC
The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated.
SBANC
The Small Business Advancement National Center is moving its website. In the process of doing so, we have found that our Newsletter archive lacks the following issues: 513, 521, 534, 535, 611, 617, 622, 626, 631, 649, 665, 732, 733, 754, 785 & 786. If you have any of these issues, please contact us. Thank you!
ESTBU
The 2015 Environmental Science, Technology, and Business International Conference is being held in Dallas, TX on February 11th, 2015. The Call for Papers deadline is December 27, 2014.
ISF
The 2nd International Scientific Forum is being held on December 1113, 2014 in Tirana, Albania. The ISF is welcoming the submission of research papers and the papers accepted will be published in the European Scientific Journal. The submission deadline is December 1, 2014.
ICAMS
The 2nd International Conference on Advances and Management Sciences is being held in Amsterdam, Netherlands February 12-13, 2015. The 2015 ICAMS are inviting the submission of papers. The submission deadline is December 5, 2014.
GAM
AMA
The European Scientific Institute and Jawaharlal Nehru University in New Delhi, India, is having its 2nd Global Academic Meeting from April 1-4, 2015. The deadline for papers is March 1, 2015.
The American Marketing Association is holding it’s Summer Marketing Educators’ Conference in August of 2015 and is welcoming everyone to submit their papers. The deadline for papers is January 31, 2015.
Tip
of the Week
“Involvement also increases as social visibility of a product increases. ” Factors Determining the Level of Consumer Involvement The level of involvement in the purchase depend son the following factors:
Previous experience: When consumers have had previous experience with a good or service, the level of involvement typically decreases. After repeated product trials, consumers learn to make quick choices. Because consumers are familiar with the product and know whether it will satisfy their needs, they becomes less involved in their purchase. For example, a consumer purchasing cereal has many brands to choose from — just think of any grocery store cereal aisle. If the consumer always buys the same brand because it satisfied his hunger then he has a low level of involvement. When a consumer purchases cereal for the first time, however, it likely will be a much more involved purchase.
Interest: Involvement is directly related to consumer interests, as in cars, music, movies, bicycling, or electronics. Naturally, these areas of interest vary from one individual to another. A person highly involved in bike racing will be more interested in the type of bike she owns and will spend quite a bit of time evaluating different bikes. If a person wants a bike only for recreation, however, he may be fairly uninvolved in the purchase and just look for a bike from the most convenient location.
Perceived risk of negative consequences: As the perceived risk in purchasing a product increases, so does a consumer’s level of involvement. The types of risks that concern consumers include financial risk, social risk, and psychological risk.
“
Financial risk is exposure to loss of wealth or purchasing power. Because high risk is associated with high-priced purchases, consumers tend to become extremely involved. Therefore, price and involvement are usually directly related: As price increases, so does the level of involvement. For examples, someone who is purchasing a new car for the first time (higher perceived risk) will spend a lot of time and effort making this purchase. Financial risk may carry greater weight today because of the Great Recession of 2008-2009. The loss of jobs and potential loss of jobs meant that prices did not necessarily have to be high to have high involvement. One study found that consumers are not only buying less but want brands to offer proof of value — 73 percent of consumers would rather have a few, highquality items. The recession has created more than value-driven shoppers —more than 90 percent of consumers use coupons, shop at discount stores, and buy store brands.
Social Risks occur when consumers buy products that can affect people’s social opinions of them (for example, driving an old, beat-up car or earing unstylish clothes).
Psychological risks occur if consumers feel that making the wrong decision might cause some concern or anxiety. For example, some consumers feel guilty about eating foods that are not healthy, such as regular ice cream rather than fat-free frozen yogurt.
Social visibility: Involvement also increases as the social visibility of a product increases. Products often on social display include clothing (especially designer labels), jewelry, cars, and furniture. All these items make a statement about the purchaser and, therefore, carry a social risk.
Initial Service Failure and the Size of the Gratuity: A Social-Cognitive Approach This paper was written by Lawrence S. Silver from Southeastern Oklahoma State University.
Executive Director
A gratuity or “tip” is a price a customer pays, over and above the posted price, for a product or service and is a means for the customer to aide management in determining service quality. The gratuity is often a substantial portion of the server’s income. The size of the gratuity can vary from situation to situation and while there is a stream of research on why people tip, this paper proposes combining the aspects of service failure, size of gratuity, and the customer’s lay theory, or “mindset” in reaction to service failure.
Dr. Don B. Bradley III
Development Intern Daniel Champion Marissa Sides
The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.
(pg. 36) Read Entire Paper Here
Email: SBANC@UCA.EDU
Phone: 1 (501) 450-5300 Mail: UCA Box 5018 Association of Collegiate Marketing Educators
MKTG: Instructor Edition Lamb, Hair, & McDaniel
2014 ACME Proceedings Lawrence S. Silver
201 Donaghey Avenue Conway, AR 72035-0001
South-Western CENGAGE Learning Pages 91-92
Page 36
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