ICSB
Who: ICSB
Where: Dubai, UAE
What: ICSB 2015 World Conference
Deadline: March 1, 2015
When: June 6-9, 2015
SMEC
OPEN
Who: American Mktg. Association
When: February 13-15, 2015
What: Summer Marketing Educators’ Conference
Where: Chicago, IL
Who: VentureWell
When: March 20-21, 2015
What: 2015 Open Conference
Where: Washington, D.C.
Deadline: January 31st, 2015
Deadline: February 4, 2015 Who: Society of Business Research When: March 19-21, 2015 Where: Orlando, FL, USA
SBR
What: 2015 International Conference Deadline: February 25, 2015 Who: Entrepreneurial Marketing SIG When: August 12-14, 2015
GRSME
What: 2015 GRSME
Where: Chicago, IL, USA Deadline: March 1, 2015
SOBIE
Who: University of North Alabama
When: April 14-17, 2015
What: SOBIE 2015 Academic Conference
Where: Destin, Florida Deadline: March 8th, 2015
AA
SBAET
Who: Allied Academies
When: April 8-10, 2015
What: Spring 2015 International Conference in New Orleans
Where: New Orleans, Louisiana
Who: BizStrategy
Where: Singapore
What: 5th Annual Intl. Conference
Deadline: May 15, 2015
When: July 27-28, 2015
AACSB
Who: AACSB Intl.
Where: Tampa, FL, USA
What: ICAM - 2015
Deadline: March 15, 2015
When: April 26-28, 2015
AII
Who: Annual Interdisciplinary Conference What: AIIC 2015
AA
EFLE
ABR
Deadline: June 25, 2015
When: December 15-19, 2014
What: Winter 2014 International Internet Conference
Where: Online
Who: Eurasian Forum on Law and Economics
Deadline: December 11, 2014
When: February 19-21, 2015 Where: Tbilisi, Georgia Deadline: January 10, 2015
Who: Advena World
When: February 26, 2015
What: Innovation Leaders 2015
Where: Washington DC
Who: Academy of Business Research
When: March 25-27, 2015
What: ABR Intl. Conference
IS15
Where: Azores Islands, Portugal
Who: Allied Academies
What: EFLE 2015
ADVENA
When: July 8-11, 2015
Where: New Orleans, Louisiana Deadline: February 15, 2015
Who: Global Research Journals
When: April 3-5, 2015
What: 2015 International Symposium
Where: Chennai, India
SBANC
SBANC
ISF
IEDC
ESTBU
AMA
GAM
The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated.
The Small Business Advancement National Center is moving its website. In the process of doing so, we have found that our Newsletter archive lacks the following issues: 513, 521, 534, 535, 611, 617, 622, 626, 631, 649, 665, 732, 733, 754, 785 & 786. If you have any of these issues, please contact us. Thank you! The 2nd International Scientific Forum is being held on December 1113, 2014 in Tirana, Albania. The ISF is welcoming the submission of research papers and the papers accepted will be published in the European Scientific Journal. The submission deadline is December 1,
The International Economic Development Council has been extended for the Call for Session Proposal for the 2015 Annual Conference in Anchorage, AK. The new deadline is now December 12, 2014.
The 2015 Environmental Science, Technology, and Business International Conference is being held in Dallas, TX on February 11th, 2015. The Call for Papers deadline is December 27, 2014.
The American Marketing Association is holding it’s Summer Marketing Educators’ Conference in August of 2015 and is welcoming everyone to submit their papers. The deadline for papers is January 31, 2015.
The European Scientific Institute and Jawaharlal Nehru University in New Delhi, India, is having its 2nd Global Academic Meeting from April 1-4, 2015. The deadline for papers is March 1, 2015.
Tip
of the Week
“Using company salespeople generally proves more control and is less risky than using foreign intermediaries.” Developing Global Marketing Channels Executives should recognize the unique cultural, economic, institutional, and legal aspects of each market before trying to design marketing channels in foreign countries. Manufacturers introducing products in global markets have to decide whether the product will be marketed directly, mostly by company salespeople, or through independent foreign intermediaries, such as agents and distributors. Using company salespeople generally proves more control and is less risky than using foreign intermediaries. However, setting up a sales force in a foreign country also entails a greater commitment, both financially and organizationally. Marketers should be aware that channel structures and types abroad may differ from those in the United States. For instance, the more highly developed a nation is economically, the more specialized are its channel types. Therefore, a marketer wishing to sell in Germany or Japan will have several channel types to choose from. Conversely, developing countries such as Ethiopia, India, and Venezuela have limited channel types available, and they tend to shun the large-scale formats popular in the United States and Western Europe. Some countries also enact economic policies that directly or indirectly regulate channel choices. For example, due to the size of India’s market, many companies are interested in operating there. India does not explicitly prohibit foreign retailers from entering its market, but it protects its businesses by levying heavy taxes on foreign retailers. To address this issue, many companies, including Mercedes-Benz, Toyota, and General Motors, have entered joint ventures with local Indian companies. Through these joint ventures, foreign companies are able to compete effectively in India’s available distribution channels. Marketers must also be aware that many countries have “gray” marketing channels in which products are distributed through unauthorized channel intermediaries. It is estimated that sales of counterfeit luxury items like Prada handbags and Big Bertha golf clubs have reached almost $2 billion a year. The Internet has also proved to be a way for pirates to circumvent authorized distribution channels, especially in the case of popular prescription drugs.
“
Social Commerce Emerges as Big Brands Position Themselves to Turn “Follows”, “Likes” and “Pins” into Sales This paper was written by Nora Ganim Barnes from the University of Massachusetts Dartmouth.
The use of social networking sites has exploded. Consumers now share information online (eWOM) through recommendations, reviews, ratings and referrals in what has led to purchases as a result of social interactions via these platforms. This consumer-mediated purchasing is called social commerce, a subset of e-commerce. A survey of the 2013 Fortune 500 reveals that their adoption of these social media tools has increased, most notably in the newer, more commerce friendly platforms. The world’s biggest brands may have found a way to move past engagement (likes, followers, pins etc.) and generate revenue on social media sites.
Executive Director Dr. Don B. Bradley III
Development Intern Daniel Champion Marissa Sides Raina Silva
The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.
(pg. 8) Read Entire Paper Here
Email: SBANC@UCA.EDU Phone: 1 (501) 450-5300
Marketing Management Association
MKTG: Instructor Edition
Spring 2014 MMA Proceedings
Lamb, Hair, & McDaniel
Nora Ganim Barnes
South-Western CENGAGE Learning
Page 8
Pages 222
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