SMEC
OPEN
Who: American Mktg. Association
When: February 13-15, 2015
What: Summer Marketing Educators’ Conference
Where: Chicago, IL
Who: VentureWell
When: March 20-21, 2015
What: 2015 Open Conference
Where: Washington, D.C.
Deadline: January 31st, 2015
Deadline: February 4, 2015 Who: Society of Business Research When: March 19-21, 2015 Where: Orlando, FL, USA
SBR
What: 2015 International Conference Deadline: February 25, 2015 Who: Entrepreneurial Marketing SIG When: August 12-14, 2015
GRSME
What: 2015 GRSME
Where: Chicago, IL, USA Deadline: March 1, 2015
ICSB
Who: ICSB
When: June 6-9, 2015
What: ICSB 2015 World Conference
Where: Dubai, UAE Deadline: March 1, 2015
SOBIE
Who: University of North Alabama
When: April 14-17, 2015
What: SOBIE 2015 Academic Conference
Where: Destin, Florida Deadline: March 8th, 2015
AA
AACSB
Who: Allied Academies
When: April 8-10, 2015
What: Spring 2015 International Conference in New Orleans
Where: New Orleans, Louisiana Deadline: February 26, 2015
Who: AACSB Intl.
When: April 26-28, 2015
What: ICAM - 2015
Where: Tampa, FL, USA Deadline: March 15, 2015
SBAET
Who: BizStrategy
When: July 27-28, 2015
What: 5th Annual Intl. Conference
Where: Singapore Deadline: May 15, 2015
AII
Who: Annual Interdisciplinary Conference What: AIIC 2015
EFLE
Who: Eurasian Forum on Law and Economics What: EFLE 2015
IJIER
Who: Intl. Journal for Innovation Education and Research What: Volume 3, Issue 1
When: July 8-11, 2015 Where: Azores Islands, Portugal Deadline: June 25, 2015
When: February 19-21, 2015 Where: Tbilisi, Georgia Deadline: January 10, 2015 When: January 31, 2015 Where: Online Deadline: January 20, 2015
Who: Journal on Business Review When: February 2015
GBR
What: Volume 4, Number 1
Where: Online Deadline: January 31, 2015
ABR
ADVENA
Who: Academy of Business Research
When: March 25-27, 2015
What: Spring 2015 Conference
Deadline: February 6, 2015
Who: Advena World
When: February 26, 2015
What: Innovation Leaders 2015
Where: Washington DC
Where: New Orleans, LA
Deadline: March 15, 2015
SBANC
SBANC
FBB
GMC
WEI
AMA
GAM
The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated.
The Small Business Advancement National Center is moving its website. In the process of doing so, we have found that our Newsletter archive lacks the following issues: 513, 521, 534, 535, 611, 617, 622, 626, 631, 649, 665, 732, 733, 754, 785 & 786. If you have any of these issues, please contact us. Thank you! The 12th Finance, Business & Banking Symposium has been scheduled on February 24-26, 2015 in Melbourne, Australia. The submission deadline for papers is January 30th, 2015. The registration deadline is February 10, 2015.
The 2015 Spring Global Management Conference will be held March 68, 2015 in Los Angles, CA. They are welcoming all papers and the submission deadline is February 27th, 2015.
The West East Institute Business & Economics Academic Conference will be held on March 19-21, 2015 in Athens, Greece. The submission deadline for papers is February 22, 2015.
The American Marketing Association is holding it’s Summer Marketing Educators’ Conference in August of 2015 and is welcoming everyone to submit their papers. The deadline for papers is January 31, 2015.
The European Scientific Institute and Jawaharlal Nehru University in New Delhi, India, is having its 2nd Global Academic Meeting from April 1-4, 2015. The deadline for papers is March 1, 2015.
Tip
of the Week
“There are two general kinds of communication media: oral and written communication.” Choosing The Right Communication Medium Sometimes messages are poorly communicated simply because they are delivered using the wrong communication medium, which is the method used to deliver a message. For example, the wrong communication medium is being used when an employee returns from lunch, picks up the note left on her office chair, and learns she has been fired. The wrong communication medium is also being used when an employee pops into your office very ten minutes with a simple request. (An email would be better.) There are two general kinds of communication media: oral and written communication. Oral communication includes face-to-face interactions and group meetings through telephone calls, videoconferencing, or any other means of sending and receiving spoken messages. Studies show that managers generally prefer oral communication over written because it provides the opportunity to ask questions about parts of the message that they don’t understand. Oral communication is also a rich communication medium because it allows managers to receive and asses the nonverbal (i.e., body language, facial expressions, and the voice characteristics associated with paralanguage). Furthermore, you don’t need a personal computer and an Internet connection to conduct oral communication. Simply schedule an appointment, track someone down in the hall, or catch someone on the phone. In face, Wall Street Journal columnist Jason Fry worries that voice mail and email have made managers less willing to engage in meaningful, face-to-face oral communication than before. In fact, 67 percent of managers admit to using email as a substitute for face-to-face conversations. While there are advantage to email 9e.g., it creates a record of what’s been said), it’s often better to talk to people instead of just emailing them. Fry writes, “If you’re to look close enough that the person you’re emailing uses the plonk of your return key as a cue to look for the little Outlook envelope, [it’s] best [to] think carefully about whether you should be typing instead of talking.” But the oral medium should not be used for all communication. In general, when the message is simple, such as a quick request or a presentation of straightforward information, a memo or email is often the better communication medium.
“
To be continued...
Tip
of the Week
“There are two general kinds of communication media: oral and written communication.” Choosing The Right Communication Medium Continued Written communication includes letters, email, and memos. Although most managers still like and use oral communication, email in particular is changing how they communicate with workers, customers, and each other. Email is the fastest-growing form of communication in organizations primarily because of its convenience and speed. For instance, because people read six times faster than they can listen, they usually can read thirty email messages in ten to fifteen minutes. By contrast, dealing with voice messages can take a considerable amount of time. Written communication such as email is well suited for delivering straightforward messages and information. Furthermore, with email accessible at the office, at home, and on the road (by laptop computer, cell phone, or web-based email), managers can use email to stay in touch from anywhere at almost anytime. And, since email and other written communications don’t have to be sent and received simultaneously, messages and be sent and stored for reading at any time. Consequently, managers can send and receive many more messages using email than by using oral communication, which requires people to get together I person or by phone or videoconference. Email has its own drawback, however. One is that it lacks the formality of paper memos and letters. It is easy to fire off a rushed email that is not well written or fully thought through. Another drawback to email is that it lacks nonverbal cues, making emails very easy to misinterpret. Kristin Byron, assistant professor of management at Syracuse University, says, “People perceive emails as more negative than they are intended to be, and even emails that are intended to be positive can be misinterpreted as more neutral. You get an email that’s really short, with no greeting, no closing; it’s probably because they were very rushed, or maybe they’re not very good typists. But because of those things, people have a tendency to perceive the message as negative.” Although written communication is well suited for delivering straightforward messages and information, it is not well suited to complex, ambiguous, or emotionally laden messages, which are better delivered through oral communication.
“
Strategy and Tactics in Arts Marketing: Necessary Research Issues This paper was written by Kimball P. Marshall from Alcorn State University and Sharon V. Thach from Tennessee State University.
Despite many participants including producers, buyers, sellers, and intermediaries, and the amounts of money involved, the business of art was somewhat neglected in the marketing literature until the late 1980’s. Since then, the primary focus has been on non-profit organizations such as museums and performing arts companies (Voss and Voss 2000). Even now, little research has focused on visual arts specifically, as opposed to performing arts. This paper focuses on the visual arts, including painting and sculpture in various forms and media, and identifies research issues critical to the development of strategic and tactical planning for visual artists. Topics addressed include the role of the artist, the structure of the visual arts industry, the role of the visual arts consumer, and the nature of products in light of modern reproduction technologies. While largely speculative, this discussion is offered as a start toward identifying necessary research issues if a marketing perspective of the arts is to be adopted.
Executive Director Dr. Don B. Bradley III
Development Intern Marissa Sides Raina Silva
The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.
(pg. 23) Email:
Read Entire Paper Here
SBANC@UCA.EDU Phone: 1 (501) 450-5300 Association of Collegiate Marketing Educators
Chuck Williams
2014 Proceedings Kimball P. Marshall and Sharon V. Thach
MKTG: Principles of Management
CENAGE Pages 322-323
Mail: UCA Box 5018 201 Donaghey Avenue Conway, AR 72035-0001
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