SBANC
Small Business Advancement National Center University of Central Arkansas — Conway Arkansas
Quote
115H, College of Business - University of Central Arkansas - 201 Donaghey Ave. Conway, AR Issue: 828 – July 29TH, 2014
Of The Week
“Punctuality is the soul of business.” - Thomas Chandler Haliburton
Upcoming Conferences UCA
AA
IEDC
AA
SBI
Who: University of Central Arkansas
When: September 26, 2014
What: Arkansas College Teachers of Economics & Business
Where: Conway, AR
Who: Allied Academies
When: December 15-17, 2014
What: Winter International Internet Con- Where: Online ference
Who: International Economic Development Council
When: October 19-22, 2014 Where: Fort Worth, TX
What: IEDC Annual Conference
Who: Allied Academies
When: October 15-17, 2014
What: Fall International Conference
Where: Las Vegas, NV
Who: Small Business Institute
When: February 12-15, 2015
What: 39th Annual Academic Conference
Where: St. Pete Beach, Florida
Announcements SBANC
IEDC
ISBE
ICSB
ASBE
The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated.
The International Economic Development Council is offering an Economic Development Credit Analysis training course on August 6-8, 2014 in Denver, Colorado.
The Haydn Green Institute at Nottingham University in partnership with the Institute of Small Business & Entrepreneurship (ISBE) is inviting people to attend a Paper Development workshop that will take place on September 18, 2014 at Nottingham University, Nottingham, The Mentoring Institute at the University of New Mexico is accepting proposals for its seventh annual Mentoring Conference. The 2014 conference will be held on Tuesday, October 21 through Friday, October 24 in Albuquerque, NM, at the Student Union Building, UNM. The Association for Small Business and Entrepreneurship is having their 2014 ASBE Conference September 24-26, 2014, at the Doubletree Hotel in Memphis, Tennessee.
Call for Papers WBI
WBI
ICEHM
Who: World Business Institute
When: December 8-9, 2014
What: World Business, Finance & Management Conference
Where: Auckland, New Zealand
Who: World Business Institute
When: December 15-16, 2014
What: Annual Tokyo Business Re- Where: Tokyo, Japan search Conference Deadline: October 31, 2014 Who: Int’l Centre of Economics, Humanities and Management What: ICMBM 2014 Conference
EBES
Deadline: November 24, 2014
Who: Istanbul Economics Research Association
What: EBES Conference
When: October 1-2, 2014 Where: Phuket, Thailand Deadline: August 1, 2014 When: January 8-10, 2015 Where: Lisbon, Portugal Deadline: October 28, 2014
Tip
of the Week
“Search engine optimization is as critical for online retailers as intense promotion is for brick-and-mortar stores and lists are for catalogue retailers.” The Importance of Price to Marketing Managers Search engine optimization is as critical for online retailers as intense promotion is for brick-andmortar stores and lists are for catalogue retailers. The goal is the same: to effectively engage customers. The industry term for harnessing ways to increase the number of visitors to a site by increasing the site’s ranking within the search engine is called search engine optimization. Distinguishing between natural and paid search is the first step to understanding the process. Both are necessary to optimize the numbers of potential customers driven to a retail Web site. Natural search is used to look up a topic of general interest or to do research. It is also called organic search or natural-search marketing, and requires no monetary compensation. Paid search involves the advertisements located in the sponsored link boxes at the top of a Web page, which are purchased by online retailers. Prime position helps capture the attention of viewers, and retailers pay premium prices to be at the top of the list. This is also called pay-per-click advertising. Both are types of external search, which uses search engines such as Google to locate Web sites of interest. Internal search is used within a Web site to allow visitors to locate information or items easily. For example, you might do an internal search on the Sports Authority Web site by typing into the search box “Merrell hiking boots” to see if the retailer carries your favorite brand. More retail sites are implementing programs to encourage deeper internal searches by customers. The percentages of Web sites where customers select merchandise using several criteria are:
42 percent—color
29 percent—size
23 percent—customer ratings
22 percent—new merchandise arrivals
16 percent—sales or specials
Whether directed at paid or natural search, the objective of retailers is to harness the power of search and get relevant key words working for them. Key words are chosen carefully to avoid being too generic but reflect the business, name, mission, merchandise, and other unique qualities that will make a retailer’s site stand out from the competition.
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Feature Paper
SBANC Staff
ERG for MGT: A Practical Model for the Small Business Manager
Executive Director Dr. Don B. Bradley III
Development Intern Abstract
James Vire
Managers experience difficulty focusing their time on higherlevel management activities (strategy, innovation, change, etc.) designed to promote the success of their company because lower-level issues arise requiring their attention. This is especially true for managers of small businesses. These issues are interruptions and are disruptive to managers because it takes them away from their work of creating opportunities for growth of their organization. This research introduces a model to enhance the understanding of an organization’s composition and activity for the practicing manager, and focuses on the negative impact of these interruptions. Introduction
“Growth will continue to be a desirable and indeed a necessary business objective.” - Peter F. Ducker The purpose of this exploratory research is to provide a model for practicing managers to more effectively operate within their organizations and to focus on particular factors which compromise management’s engagement in organizational growth activities. Specifically, this project will examine the effects of interruption on managers’ ability to dedicate their time to those responsibilities which will ensure the future of the enterprise.
Development Intern Daniel Champion
Comments? The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.
Contact Us Email: SBANC@UCA.EDU
(pg. 147)
Phone:
Read Entire Paper Here
1 (501) 450-5300 Mail:
Feature Paper Source:
Tip of the Week Source:
Small Business Institute National
Retailing Principles, 2nd Edition
Conference
Lynda, Rose & Poloian
David Snow
Fairchild Books
Pages 147 - 161
Pages 204—205
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