SBANC
Small Business Advancement National Center University of Central Arkansas — Conway Arkansas
Quote
115H, College of Business - University of Central Arkansas - 201 Donaghey Ave. Conway, AR Issue: 822 – June 17th, 2014
Of The Week
“A warm smile is the universal language of kindness.” - W i l l i a m A r t h u r Wa r d
Upcoming Conferences IACS
AA
AA
AA
SBI
Who: International Academy for Case Studies
When: July 25, 2014 Where: Asheville, NC
What: 2nd Annual Interactive Case Writing and Development Conference Who: Allied Academies
When: December 15-19, 2014
What: Winter International Internet Conference
Where: Online
Who: Allied Academies
When: April 8-10, 2015
What: Spring International Conference
Where: New Orleans, LA
Who: Allied Academies
When: October 15-17, 2014
What: Fall International Conference
Where: Las Vegas, NV
Who: Small Business Institute
When: February 12-15, 2015
What: 39th Annual Academic Conference
Where: St. Pete Beach, Florida
Announcements SBANC
IEDC
ISBE
ICSB
ASBE
The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated.
The International Economic Development Council is offering an Economic Development Credit Analysis training course on August 6—8, 2014 in Denver, Colorado.
The Haydn Green Institute at Nottingham University in partnership with the Institute of Small Business & Entrepreneurship (ISBE) is inviting people to attend a Paper Development workshop that will take place on September 18, 2014 at Nottingham University, Nottingham, The Mentoring Institute at the University of New Mexico is accepting proposals for its seventh annual Mentoring Conference. The 2014 conference will be held on Tuesday, October 21 through Friday, October 24 in Albuquerque, NM, at the Student Union Building, UNM. The Association for Small Business and Entrepreneurship is having their 2014 ASBE Conference September 24-26, 2014, at the Doubletree Hotel in Memphis, Tennessee.
Call for Papers Who: Asia Pacific Int’l Academy When: November 13-14, 2014 APIA
USASBE
GICEA
AICLEP
What: Asia Conference on Eco- Where: Singapore nomics & business Research Deadline: July 22, 2014 Who: Atlantic Marketing Association
When: January 22-25, 2015
What: Tampa Conference
Deadline: August 31, 2014
Who: Le Harve University
When: November 27-28, 2014
Where: Tampa, Florida
What: Global International Con- Where: London ference in Europe & America Deadline: October 15, 2014 Who: Oxford University
When: September 1 - 3, 2014
What: Annual Int’l Conference on Law, Economics, & Politics
Where: Oxford, UK Deadline: August 1, 2014
Tip
of the Week
“A market is a group of customers or potential customers who have purchasing power and unsatisfied needs.”
Understanding Potential Target Markets To prepare the market analysis section of the marketing plan, an entrepreneur needs a proper understanding of the term market, which means different things to different people. It may refer to a physical location where buying and selling take place (“They went to the market”), or it may be used to describe selling efforts (“We must market this product aggressively”). Still another meaning is the one emphasized here: A market is a group of customers or potential customers who have purchasing power and unsatisfied needs. Note carefully the three ingredients in this definition of a market: A market must have buying units, or customers. These units may be individuals or business entities. Customers in a market must have purchasing power. Those who lack money and/or credit do not constitute a viable market because no transactions can occur. A market must contain buying units with unsatisfied needs. Customers, for instance, will not buy unless they are motivated to do so—and motivation can occur only when a customer recognizes his or her unsatisfied needs. In light of our definition of a market, determining market potential is the process of locating and investigating buying units that have both purchasing power and needs that can be satisfied with the product or service that is being offered.
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Feature Paper
SBANC Staff
A Resource-Based View Of Entrepreneurial
Executive Director
Orientation: Its Impact On SME Performance
Dr. Don B. Bradley III
Development Intern This research seeks to identify unique relationships between the resources utilized by Small and Mediumsized Enterprises (SMEs) and examines which resources are critical to firm performance. A model was developed and a cross-sectional survey administered to 229 SMEs in the United States. Statistical tests were conducted on the relationship between five resource categories: human, organizational, social, knowledgebased resources and entrepreneurial orientation (EO) and firm performance. In contrast to many previous studies, this research takes the position that EO is a firm-specific resource. Findings indicate that the resource dimensions of EO and knowledge-based resources are more important to SMEs. (pg. 37)
James Vire
Development Intern Daniel Champion
Comments? The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.
Contact Us Read Entire Paper Here
Email: SBANC@UCA.EDU Phone: 1 (501) 450-5300 Mail:
Feature Paper Source:
Tip of the Week Source:
Allied Academies: New Orleans Inter-
Small Business Management:
national Conference
Launching and Growing Entrepre-
David Price, Michael Stoica, and
UCA Box 5018 201 Donaghey Avenue Conway, AR 72035-0001
neurial Ventures
Scott Weaven
Longenecker, Petty, Palich & Hoy
Page 37 - 44
CENGAGE Learning Page 183
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