SBANC
Small Business Advancement National Center University of Central Arkansas — Conway Arkansas
Quote
115H, College of Business - University of Central Arkansas - 201 Donaghey Ave. Conway, AR Issue: 818 – May 20th, 2014
Of The Week
“For businesses to be successful, they need to constantly ask the question: 'How can we provide value to our customers?' At the end of the day, that is what matters.” - E l i B r oa d
Upcoming Conferences Who: Allied Academies SIIC
EMS
MMA
When: July 21-25, 2014
What: Summer International In- Where: Online ternet Conference
Who: International Conference On Advances in Economics, Management and Social Study
What: 2015 Conference
Who: Marketing Management Association.
When: September 17-19, 2014
When: January 5-9, 2015 Where: Bangkok, Thailand
Where: San Antonio, TX
What: Educator’s Conference
Who: Allied Academies SIIC
When: October 15-17, 2014
What: Fall International Internet Where: Online Conference
Announcements SBANC
The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated.
DIMRS
The Call for Papers is now underway for the 2014 Direct/Interactive Marketing Research Summit sponsored by Marketing EDGE, to be held October 25-26, 2014 in San Diego, CA. All submissions must be received by May 24, 2014.
ISBE
The Haydn Green Institute at Nottingham University in partnership with the Institute of Small Business & Entrepreneurship (ISBE) is inviting people to attend a Paper Development workshop that will take place on September 18, 2014 at Nottingham University, Nottingham,
ICSB
The Mentoring Institute at the University of New Mexico is accepting proposals for its seventh annual Mentoring Conference. The 2014 conference will be held on Tuesday, October 21 through Friday, October 24 in Albuquerque, NM, at the Student Union Building, UNM. The International Economic Development Council will be hosting a 2014 Spring Conference in Minneapolis, USA from June 1-3, 2014.
UNM
Call for Papers IISES
Who: International Institute of Social & Economic Sciences What: Vienna 2
SBR
AABRI
WBI
ng
Conference
When: June 3-6, 2014 Where: Vienna, Austria Deadline: May 20, 2014
Who: Society of Business
When: October 23-25, 2014
Research
Where: Nashville, TN
What: Nashville 2014
Deadline: October 1, 2014
Who: Academic and Business Research Institute
When: June 12-14, 2014
What: Hawaii Conference
Deadline: May 12, 2014
Who: World Business Institute
Where: Paris, France
What: Paris Conference
Deadline: June 30, 2014
When: August 7 - 8, 2014
Where: Honolulu, Hawaii
Tip
of the Week
“Trust exists when one party has confidence in an exchange partner’s reliability and integrity.” Strategic Alliances A strategic alliance, sometimes called a strategic partnership, is a cooperative agreement between business firms. Strategic alliances can take the form of licensing or distribution agreements, joint ventures, research and development consortia, and partnerships. They may be between manufacturers, manufacturers and customers, manufacturers and suppliers, and manufacturers and channel intermediaries. Business marketers form strategic alliances to strengthen operations and better compete. eBay’s popular online payment system, PayPal, has grown rapidly worldwide although adoption has been slow in Japan, where there are other more popular forms of electronic payment. However, eBay is partnering with Softbank to bring PayPal to the burgeoning mobile shopping movement and to increase credit card usage in Japan. Sometimes alliance partners are fierce competitors. For instance, sports and concert promotion company Anschutz Entertainment Group (AEG)
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announced plans in 2012 to partner with online ticket marketplace StubHub. On StubHub, event goers can bypass official ticket retailers like AEG and purchase tickets directly from other individuals—often scalpers—often at a much higher price than face value. Instead of trying to curtail the ticket resale market, AEG incorporated StubHub tickets into its own checkout system, collecting a commission on each StubHub order made through the site. Other alliances are formed between companies that operate in completely different industries. For example, tax preparation company H&R Block partnered with Arizona’s private Catholic school system in a marketing campaign highlighting the Private Education Tax Credit, which allows lowincome students to attend the state’s high-performing Catholic schools. The partnership generated good publicity for H&R Block while effectively serving the schools’ customers (the students’ parents). In the first year of the partnership, H&R Block clients generated $167,000 in tax credit gifts, sending ninety-two students to private Catholic schools. For an alliance to succeed in the long term, it must be built on commitment. Relationship commitment means that a firm believes an ongoing relation-
ship with some other firm is so important that it warrants maximum efforts at maintaining it indefinitely. A perceived breakdown in commitment by one of the parties often leads to a breakdown in the relationship. Trust exists when one party has confidence in an exchange partner’s reliability and integrity. Some alliances fail when participants lack trust in their trading partners. For example, the alliance between Volkswagen AG and Suzuki Motor Corp. was initially viewed as a win-win opportunity for both automobile companies. However, sharp differences between the corporate cultures of the two firms led to problems almost immediately after the $2.1 billion partnership was announced in 2009. Suzuki accused Volkswagen of holding back technology it promised to share, while Volkswagen claimed that Suzuki breached its contract by buying an engine from rival manufacturer Fiat instead of first considering Volkswagen. After trying to salvage the alliance for three years, Suzuki turned to the ICC International Court of Arbitration in 2012 in an attempt to force Volkswagen to return its 19.9 percent stake in the company.
Feature Paper
SBANC Staff
The Impact of Organizational Efficacy and Flexibility On Small Business Performance
Executive Director Dr. Don B. Bradley III
Development Intern
The current study examines the role of organizational efficacy and supplier flexibility in regards to the business performance of small and medium-sized firms. It was anticipated that both organizational efficacy and supplier flexibility would have positive relationships with performance for small and mediumsized businesses. Results supported these hypotheses and indicate the importance of firms developing the ability to respond to changing demands of the buyer in the areas of delivery, volume, and modification as well as developing the belief that the organization has the capabilities, judgment, and confidence necessary to perform successfully. (pg. 1)
Read Entire Paper Here
James Vire
Development Intern Daniel Champion
Comments? The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.
Contact Us Email: SBANC@UCA.EDU Phone: 1 (501) 450-5300 Mail:
Tip of the Week Source: MKTG: Principles of Marketing
UCA Box 5018 201 Donaghey Avenue Conway, AR 72035-0001
8th Edition Lamb, Hair & McDaniel CENGAGE Learning Page 125 - 126
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