Who: Univ. South Florida
IIBEAC
IRC
AA
When: March 28 - April 2, 2015
What: 3rd Intl. Interdisciplinary Busi- Where: Ft. Lauderdale, FL, USA ness-Economics Adv. Conf. Deadline: December 15, 2014 Who: IRC 2015
When: December 29-30, 2014
What: Intl. Research Conference on Business, Economics and Social Sciences
Where: Dubai, UAE
Who: Allied Academies
When: December 15-19, 2014
What: Winter 2014 International Internet Conference
Where: Online
Deadline: November 20, 2014
Deadline: December 11, 2014
TIIM
AA
JAABC
Who: MakeLearn and TIIM
When: May 27-29, 2015
What: Joint International Conference 2015
Where: Bari, Italy
Who: Allied Academies
When: April 8-10, 2015
What: Spring 2015 International Conference in New Orleans
Where: New Orleans, Louisiana
Who: JAABC
When: December 11-14, 2015
What: 2014 The Finance, Economics, MIS, & Global Business Research Conference
Where: Miami, Florida, USA
Deadline: April 1, 2014
Deadline: February 26, 2015
Deadline: November 25th, 2014
AACSB
Who: AACSB Intl.
Where: Tampa, FL, USA
What: ICAM - 2015
Deadline: March 15, 2015
When: April 26-28, 2015
IIABR
OPEN
Who: IIABR
When: January 4-6, 2015
What: 2015 New Year’s Intl. Multidisciplinary Conference
Where: Miami Beach, FL, USA Deadline: December 10, 2014
Who: VentureWell
When: March 20-21, 2015
What: 2015 Open Conference
Where: Washington, D.C. Deadline: February 4, 2015
GABER
Who: Global Academy of Business When: May 7-8, 2015 & Economic Research Where: New York, USA What: 16th Intl. Conference Deadline: February 28, 2015
Who: ICAMERP
Where: Baguio City, Philippines
ICAMERP What: 2nd Intl. Conference
ABR
Who: Academy of Business Research What: ABR Intl. Conference
RCBR
AABRI
Deadline: November 25, 2014
When: March 25-27, 2015 Where: New Orleans, Louisiana Deadline: February 15, 2015
Who: Review of Contemporary Business Research
When: December 31, 2014
What: Vo. 3 No. 3
Deadline: November 30, 2014
Who: Academic and Business Research institute
When: January 1-3, 2015
What: AABRI Intl. Conference Who: Global Research Journals
IS15
When: January 8-10, 2015
Where: Athens, Greece
Where: Orlando, FL, U.S.A. Deadline: December 5, 2014 When: April 3-5, 2015
What: 2015 International Symposi- Where: Chennai, India um
SBANC
The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated.
ISF
The 2nd International Scientific Forum is being held on December 1113, 2014 in Tirana, Albania. The ISF is welcoming the submission of research papers and the papers accepted will be published in the European Scientific Journal. The submission deadline is December 1, 2014.
ICAMS
The 2nd International Conference on Advances and Management Sciences is being held in Amsterdam, Netherlands February 12-13, 2015. The 2015 ICAMS are inviting the submission of papers. The submission deadline is December 5, 2014.
ECEG
IBESRA
GAM
ECRM
The 15th European Conference on eGovernment is inviting the submission of papers for their conference at the University of Portsmouth, UK in June 2015. The submission deadline is November 27, 2014.
The International Business Economics Social Sciences Research Association is inviting the submission of research papers for their first IBESRA conference in Istanbul, Turkey. The submission deadline is November 23, 2014.
The European Scientific Institute and Jawaharlal Nehru University in New Delhi, India, is having its 2nd Global Academic Meeting from April 1-4, 2015. The deadline for papers is March 1, 2015.
The University of Malta is having its 14th European Conference on Research Methodology for Business and Management Studies June 1112, 2015, on its campus in Valetta, Malta, and is accepting paper submissions. The deadline is November 20, 2014.
Tip
of the Week
“Happy customers are loyal customers. ” Managing Customer Satisfaction Why is customer satisfaction so important? Because happy customers are loyal customers, and that often leads them to cross-buy products with higher margins, react less to price increases, encourage their friends to buy the same products, and engage in oth er behaviors that tend to enhance the firm’s profits. Research conducted by Ruth Bolton, professor of marketing at Arizona State University, has shown that, on average, a mere 10 percent increase in customer satisfaction leads to an 8 percent increase in revenues generated over the long term. Companies control a number of factors that affect customer satisfaction. For example, customers have basic expectations regarding the benefits they should receive from any firm selling the product or service that your company provides. Your offering must meet these most basic expectations to satisfy customers and earn their repeat business. Beyond that, customers anticipate that your business will provide assistance to them at the time they make a purchase and again later if they should encounter problems. Keep in mind that those who buy prestige products, such as a Louis Vuitton purse or a Rolex watch, will expect more intensive assistance. Personal Attention Personal attention is the “gold standard” against which the quality of customer service is judged. Firms that provide the best response to the needs of a specific buyer in a given situation are sure to have satisfied and loyal customers– and plenty of them. It follows, however, that personalized service will be an option only for those companies that listen intently to their customers and thus understand their precise needs. Because small companies like flower shops, for example, have fewer customers and fewer layers of employees between the customer and the business owner, they are able to build stronger and closer relationships with those they serve and to hold on to them as customers. The following are some of the more common signposts on the road to extraordinary, and very personal, customer service.
“
Doing business on a first-name basis. Small ventures that know their customers by name and greet them as friends establish a bond that is powerful and encourages loyalty. Keeping in touch. Face-to-face and phone conversations are much more effective that e-mail messages or mass mailings. Asking for feedback during these interactions is helpful to your business and shows that you are committed to getting customers’ approval. It also confirms that you are about more than selling. Finding ways to help. Helping customers doesn’t always lead to an immediate sale, but it can be good for business, and at minimal cost. Send them articles and information of interest with a kind note attached, remind them of important dates (like birthdays and anniversaries), and so on. Customizing your service to meet customer preferences. By remembering your customers’ personal preferences and adjusting your service to meet them, you increase the value of what you offer. Addressing problems promptly. When an issue arises, take steps to resolve it quickly. Doing so lets a customer know that he or she is important to you. Contact lost customers to find out why they went elsewhere and use that information to correct deficiencies.
Smart Money and Market States This paper was written by Steve A. Nenninger from Sam Houston State University.
This paper examines the performance of mutual funds in different states of the investing market. Past studies related to “smart money� have found that investors tend to chase past above-average returns. This paper examines portfolios of funds and reveals that the most consistent positive returns are actually from the top performing funds formed during poor market states and from past poorly performing funds during good market states. Evidence suggests that trend-chasing behavior may be more profitable following market declines rather than good market. (pg. 15)
Executive Director Dr. Don B. Bradley III
Development Intern Daniel Champion Marissa Sides
The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.
Read Entire Paper Here
Email: SBANC@UCA.EDU Phone: 1 (501) 450-5300 Mail:
UCA Box 5018 Allied Academics
Small Business Management
2014 International Conference Pro-
Longnecker, Petty, Palich, Hoy
ceedings
201 Donaghey Avenue Conway, AR 72035-0001
CENGAGE LEARNING
Steve A. Nenninger
Page 370-371
Page 15
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