CI
ICM
IBFR
USASBE
ASBBS
JAABC
Who: The Clute Institute
When: January 4-8, 2015
What: 2015 Intl. Business Conference
Where: Maui, Hawaii, USA
Who: International Conference on Marketing
When: January 9-10, 2015
What: ICM - 2015
Deadline: December 3, 2014
Where: Chennai, India Deadline: November 30, 2014
Who: IBFR
When: January 4-7, 2015
What: Winter Global Conference on Business and Finance
Where: Las Vegas, Nevada, USA
Who: USASBE
When: January 22-25, 2015
What: 2015 USASBE Roundtable Session Proposals
Where: Tampa, FL, USA
Deadline: November 10, 2014
Deadline: November 5th, 2014
Who: American Society of Business When: February 19-22, 2015 and Behavioral Sciences Where: Las Vegas, NV, USA What: ASBBS 22nd Annual Deadline: November 7, 2014 Conference Who: JAABC
When: December 11-14, 2015
What: 2014 The Finance, Economics, MIS, & Global Business Research Conference
Where: Miami, Florida, USA Deadline: November 25th, 2014
ICAM
Who: AACSM Intl.
Where: Tampa, FL, USA
What: ICAM - 2015
Deadline: March 15, 2015
When: April 26-28, 2015
NASBITE
Who: NASBITE International
When: April 13-17, 2015
What: 28th Annual Conference
Where: St. Louis, MO, USA Deadline: November 30, 2014
TI
Who: The Image
When: October 29-30, 2015
What: 6th Intl. Conf. on the Image
Where: Berkeley, CA, USA Deadline: November 6, 2014
IABE
Who: Intl. Academy of Business and Economics What: IABE 2015 Conference
ACPI
EJEM
When: June 18-20, 2015 Where: Rome, Italy
Deadline: April 10, 2015
Who: ACPI
When: June 18-19, 2015
What: 15th European Conf. on Govt
Where: Portsmouth, UK
Who: European Journal of Economics and Management
Deadline: November 27, 2014
Where: London, England Deadline: November 1, 2014
What: Volume 1, Issue 2
ECEG
AABRI
Who: University of Portsmouth
When: June 18-19, 2015
What: 15th European Conference on eGovernment
Where: Portsmouth, UK
Who: Academic and Business Research institute
When: January 1-3, 2015
What: AABRI Intl. Conference
AF
Deadline: November 27, 2014
Where: Orlando, FL, U.S.A. Deadline: December 5, 2014
Who: GSTF
When: May 18-19, 2015
What: 5th Annual Intl. Conference on Accounting and Finance
Where: Singapore
SBANC
UCA
UCA
The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated.
The Department of Marketing and Management at the University of Central Arkansas invites application for a tenure-track position in Innovation & Entrepreneurship beginning Fall 2015. The appointment is at the Assistant Professor level.
The Department of Marketing and Management at the University of Central Arkansas invites applicants for the position of Executive in Residence, beginning January 2015.
JSBS
The Small Business Institute is seeking a Sponsor for the Journal of Small Business Strategy. The SBI seeks an academic institution as a Sponsor to provide all editorial and production services required to maintain the academic integrity of the JSBS efficiently and effectively.
GSTF
The Global Science and Technology Forum is publishing it’s Vol. 3 No. 4 Journal and is encouraging the submission of research papers for review and publication. The submission deadline has been extended to October 31, 2014.
GAM
ECRM
The European Scientific Institute and Jawaharlal Nehru University in New Delhi, India, is having its 2nd Global Academic Meeting from April 1-4, 2015. The deadline for papers is March 1, 2015.
The University of Malta is having its 14th European Conference on Research Methodology for Business and Management Studies June 1112, 2015, on its campus in Valetta, Malta, and is accepting paper submissions. The deadline is November 20, 2014.
Tip
of the Week
“Engel’s laws can help marketers target markets at all income levels. ” Segmenting By Income And Expenditure Patterns Part of the earlier definition of market described people with purchasing power. Not surprisingly, then, a common basis for segmenting the consumer market is income. Marketers often target geographic areas known for the high incomes of their residents. Or they might consider age or household type when determining potential buying power.
for bargains at the supermarket. One other recent finding splits the food dollar according to meals cooked and eaten at home versus meals eaten out at restaurants. Over the years, the proportion of food U.S. consumers ate away from home gradually increased, to nearly half their food dollar. However, with the belt-tightening that accompanies an economic downturn, the restaurant industry has seen a Engel’s Laws sustained dip in sales. Currently, U.S. consumers How do expenditure patters vary with income? Over reportedly spend about 30 percent of their food dola century ago, Ernst Engel, a German statistician, lar on meals eaten away from home. published what became known as Engel’s laws — The second law remains partly accurate. However, three general statements based on his studies of the the percentage of fixed expenditures for housing impact of household income changes on consumer and household operations has increased over the spending behavior. According to Engel, as housepast 30 years. And the percentage of spent on hold income increases, the following will take place: clothing rises with increased income. Also expendi1. A smaller percentage of expenditures goes for tures may vary from region to region. In general, food. residents of the Northeast and West spend more on 2. The percentage spent on housing, household housing than people who live in the Midwest and South. operations, and clothing remains constant. The percentage spent on other items (such as The third law remains true, with the exception of medical and personal-care costs, which appear to recreation and education) increases. decline as a percentage of increased income. Are Engel’s laws still valid? Recent studies say yes, Engel’s laws can help marketers target markets at with a few exceptions. Researchers not a steady all income levels. Regardless of the economic envidecline in the percentage of total income spent on food, beverages, and tobacco as income increases. ronment, consumers still buy luxury goods and serAlthough high-income families spend greater abso- vices. One reason is some companies now offer their luxury products at different price levels. Merlute amounts on food items, their purchases reprecedes-Benz has its lower-priced C-class models, sent declining percentages of their total expendiwhile Tiffany sells a $125 sterling silver heart pentures compared with food expenditures of lowincome families. In addition, the overall percentage dant with chain. Both of these firms continue to offer their higher-priced items but have broadened their of income spent on food has declined over the last market by serving other consumers. century. But as food prices become inflated, consumers change how they shop — they may spend the same to buy fewer items, spend more to buy the same items, or try to spend less and buy as many items as possible within the new budget. Marketers note that consumers are more selective, on the alert 3.
“
Road Warriors and Information Systems Security This paper was written by Charlotte A. Allen and Warren W. Fisher from Stephen F. Austin State University.
Information systems are threatened by “road warriors’ and other employees whose computer and other electronic devices are used outside the organization. Devices can be lost, compromised, or misused; communications can be intercepted and organizational systems can be penetrated, especially when the compromised devices are brought back inside the organization. The increasing use of “cloud computing” and “BYOD” (Bring your own device) add to those risks. (pg. 25) Read Entire Paper Here
Executive Director Dr. Don B. Bradley III
Development Intern Daniel Champion Marissa Sides
The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.
Email: SBANC@UCA.EDU Phone: 1 (501) 450-5300 Mail:
UCA Box 5018 Allied Academics
Contemporary Marketing
2014 International Internet Confer-
Boone & Kurtz
ence Proceedings Charlotte A. Allen and Warren W. Fisher
201 Donaghey Avenue Conway, AR 72035-0001
CENGAGE LEARNING Page 288-289
Page 25
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