Who: Univ. South Florida
IIBEAC
ACERE
When: March 28 - April 2, 2015
What: 3rd Intl. Interdisciplinary Busi- Where: Ft. Lauderdale, FL, USA ness-Economics Adv. Conf. Deadline: December 15, 2014
Who: University of Adelaide
When: February 3-6, 2015
What: ACERE 2015 Conference
Where: Adelaide, Australia Deadline: October 31st, 2014
IBFR
USASBE
ASBBS
JAABC
Who: IBFR
When: January 4-7, 2015
What: Winter Global Conference on Business and Finance
Where: Las Vegas, Nevada, USA
Who: USASBE
When: January 22-25, 2015
What: 2015 USASBE Roundtable Session Proposals
Where: Tampa, FL, USA
Deadline: November 10, 2014
Deadline: November 5th, 2014
Who: American Society of Business When: February 19-22, 2015 and Behavioral Sciences Where: Las Vegas, NV, USA What: ASBBS 22nd Annual Deadline: November 7, 2014 Conference Who: JAABC
When: December 11-14, 2015
What: 2014 The Finance, Economics, MIS, & Global Business Research Conference
Where: Miami, Florida, USA
Deadline: November 25th, 2014
ICAM
Who: AACSB Intl.
Where: Tampa, FL, USA
What: ICAM - 2015
Deadline: March 15, 2015
When: April 26-28, 2015
NASBITE
Who: NASBITE International
When: April 13-17, 2015
What: 28th Annual Conference
Where: St. Louis, MO, USA Deadline: November 30, 2014
TI
Who: The Image
When: October 29-30, 2015
What: 6th Intl. Conf. on the Image
Where: Berkeley, CA, USA
Deadline: November 6, 2014
GABER
GS
GSTF
IJBAS
AABRI
EJEM
Who: Global Academy of Business When: May 7-8, 2015 & Economic Research Where: New York, USA What: 16th Intl. Conference Deadline: February 28, 2015
Who: Global Studies
When: July 20-21, 2015
What: 8th Global Studies Conference
Where: London, UK Deadline: November 18, 2014
Who: Global Science and Technol- When: May 18-19, 2015 ogy Forum Where: Singapore What: 5th Intl. Conference Deadline: November 14, 2014 Who: Intl. Journal of Business and Applied Science
When: November 15, 2014
What: Vol. 1 No. 1
Deadline: November 2, 2014
Where: Portsmouth, UK
Who: Academic and Business Re- When: January 1-3, 2015 search institute Where: Orlando, FL, U.S.A. What: AABRI Intl. Conference Deadline: December 5, 2014 Who: European Journal of Economics and Management
What: Volume 1, Issue 2
Where: London, England Deadline: November 1, 2014
SBANC
UCA
UCA
The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated.
The Department of Marketing and Management at the University of Central Arkansas invites application for a tenure-track position in Innovation & Entrepreneurship beginning Fall 2015. The appointment is at the Assistant Professor level.
The Department of Marketing and Management at the University of Central Arkansas invites applicants for the position of Executive in Residence, beginning January 2015.
JSBS
The Small Business Institute is seeking a Sponsor for the Journal of Small Business Strategy. The SBI seeks an academic institution as a Sponsor to provide all editorial and production services required to maintain the academic integrity of the JSBS efficiently and effectively.
GSTF
The Global Science and Technology Forum is publishing it’s Vol. 3 No. 4 Journal and is encouraging the submission of research papers for review and publication. The submission deadline has been extended to October 31, 2014.
GAM
ECRM
The European Scientific Institute and Jawaharlal Nehru University in New Delhi, India, is having its 2nd Global Academic Meeting from April 1-4, 2015. The deadline for papers is March 1, 2015.
The University of Malta is having its 14th European Conference on Research Methodology for Business and Management Studies June 1112, 2015, on its campus in Valetta, Malta, and is accepting paper submissions. The deadline is November 20, 2014.
Tip
of the Week
“...the best customers will be easily reachable through clear channels of promotion. ” Screening New Business Ideas Since you can’t pursue multiple startup ideas for now, it is important to narrow your focus to the one that seems most promising. After taking that step, you should complete an in-depth feasibility analysis to determine whether the idea you have selected is viable and merits the investment of time and money that will be necessary to launch it. At this point, however, you really need to decide on the business idea that you want to consider further. The business idea screening process can help you do this. It is important to understand that the quality of the final evaluation will only be as good as the information used to generate it. For that reason, running business ideas through the screen will require adequate background research and informed estimations so that the analysis and conclusions will be based on trustworthy facts and reasonable judgments. The process must be more than a dart-throwing exercise. But it also doesn’t need to be time consuming: in most cases, one hour will be enough time to complete the screening for each business idea assessed.
Because the business idea screening tool is designed to provide a quick assessment, it is by no means comprehensive. Rather, it only takes into account the merits of an idea relative to fiver very important factors.
Strength of the business idea: The best business ideas will meet a definite market need, create value for end users, and offer products or services that customers favor and find easy to use. They also will have no fatal flaws.
Targeted market and customers: Businesses are more likely to thrive if they focus on a sizeable market that is easy to identify, growing rapidly, and composed of customers with high levels of purchasing power that they are very willing to use. Further, the best customers will be easily reachable through clear channels of promotion.
Industry and competitive advantage: The most favorable industries for startups have fe w or no competitors, are growing quickly (to allow room for more entrants), and feature high operating margins. They also present few or no barriers to keep new businesses out and would allow your startup to establish and sustain its specific competitive advantage.
Capability of founder(s): In a best-case scenario, the founder(s) will have industry-related experience, skills, and networks, as well as great passion for and fit with the new business.
Capital requirements and venture performance: An entrepreneur will fare best when the venture needs little capital to launch, it’s anticipated profit potential is great, and similar enterprises perform very well. Low levels of liability and other risks are ideal, as in the ability to start the new business incrementally or test it cheaply before full launch.
“
Use of Social Media in the Selling Process This paper was written by Barbara A. Schuldt of Southeastern Louisiana University and Jeff W. Totten of McNeese State University.
The purpose of the study was to measure to what extent salespeople have integrated social media types (LinkedIn TM, Twitter TM, etc.) in the various steps or states of the personal selling/sales process. Using a table developed by Andzulis, et al. (2012), a questionnaire was developed based on the table, pretested and revised. It was loaded on Google Forms TM and the URL was included in an email message sent to former students, who were asked to send it on to other salespeople they knew, thus creating a snowball sample. It appears that there is greater use of social media networks in the earlier stages of the selling process than in the latter stages. The focus seemed to be on monitoring customer comments, both positive and negative, and sharing company news (successes and community involvement). (pg. 35)
Executive Director Dr. Don B. Bradley III
Development Intern Daniel Champion Marissa Sides
The Small Business Advancement National has recently made immense changes to the layout of its website, SBAE R.UCA.E DU, as well as its Newsletter. We welcome constructive cri ticism, comments, and of course, all questions throughout this transi tion.
Read Entire Paper Here
Email: SBANC@UCA.EDU Phone:
1 (501) 450-5300 Mail: UCA Box 5018 Allied Academ ics
Sm all Business Management
2014 International Internet Confer-
Longenecker, Petty, Palich, & Hoy
ence Proceedings Barbara A. Schuldt & Jeff W. Totten
201 Donaghey Avenue Conway, AR 72035-0001
CENGAGE L EARNING Page 79-80
Page 35
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