SBANC
Small Business Advancement National Center University of Central Arkansas — Conway Arkansas
Quote
115H, College of Business - University of Central Arkansas - 201 Donaghey Ave. Conway, AR Issue: 826 – July 15th, 2014
Of The Week
“Climate change is a terrible problem, and it absolutely needs to be solved. It deserves to be a huge priority.” - Bill Gates
Upcoming Conferences Who: Atlantic Marketing Association
AMA
Where: Asheville, NC
What: 2014 Annual Conference When: September 25-27, 2014
AA
IEDC
AA
SBI
Who: Allied Academies
When: July 21-25, 2014
What: Summer International Internet Conference
Where: Online
Who: International Economic Development Council
When: October 19-22, 2014 Where: Fort Worth, TX
What: IEDC Annual Conference
Who: Allied Academies
When: October 15-17, 2014
What: Fall International Conference
Where: Las Vegas, NV
Who: Small Business Institute
When: February 12-15, 2015
What: 39th Annual Academic Conference
Where: St. Pete Beach, Florida
Announcements SBANC
IEDC
ISBE
ICSB
ASBE
The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated.
The International Economic Development Council is offering an Economic Development Credit Analysis training course on August 6-8, 2014 in Denver, Colorado.
The Haydn Green Institute at Nottingham University in partnership with the Institute of Small Business & Entrepreneurship (ISBE) is inviting people to attend a Paper Development workshop that will take place on September 18, 2014 at Nottingham University, Nottingham, The Mentoring Institute at the University of New Mexico is accepting proposals for its seventh annual Mentoring Conference. The 2014 conference will be held on Tuesday, October 21 through Friday, October 24 in Albuquerque, NM, at the Student Union Building, UNM. The Association for Small Business and Entrepreneurship is having their 2014 ASBE Conference September 24-26, 2014, at the Doubletree Hotel in Memphis, Tennessee.
Call for Papers WBI
WBI
ICEHM
Who: World Business Institute
When: December 8-9, 2014
What: World Business, Finance & Management Conference
Where: Auckland, New Zealand
Who: World Business Institute
When: December 15-16, 2014
Deadline: November 24, 2014
What: Annual Tokyo Business Re- Where: Tokyo, Japan search Conference Deadline: October 31, 2014
Who: Int’l Centre of Economics, Humanities and Management What: ICMBM 2014 Conference
When: October 1-2, 2014 Where: Phuket, Thailand Deadline: August 1, 2014
Who: International Advisory Board When: February 19-20, 2014
IAB
What: 15th Int’l Conference on Knowledge, Culture and Change
Where: Berkeley, California Deadline: July 17, 2014
Tip
of the Week
“What trends are on the way that might benefit or harm the retailer’s new position?” How To Implement a Store Positioning Program
Assess how shoppers and even competitors view the retailer by asking them to describe the retailer’s stores, merchandise, services, and overall image. Determine what’s good and bad about the current position. Determine whether the current positioning must be changed to increase sales.
Determine what the best position for the retailer is. Next identify how to market the retailer’s products, promotions, and image to convey and reinforce this desired position. What are the meaningful differences between the retailer and its competition?
Analyze the retailer’s current target customers. Are these the correct ones? Who will benefit most from the retailer’s new positioning? Does the retailer’s target market really value the anticipated change in positioning?
Factor in current environmental trends. What trends are on the way that might benefit or harm the retailer’s new position?
Implement the new positioning strategy but remember that a retailer’s business objective drives its market strategy, which drives its positioning strategy. After all, if the business objective is to have fewer customers who spend more per sale by buying higher quality, the strategy must reflect this in the products or services offered. The retailer’s positioning strategy will also determine the messages to communicate to its target customer.
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Feature Paper
SBANC Staff
Accounting Malfeasance: Discerning Intent
Executive Director
Through Restatement Activity
Dr. Don B. Bradley III
Development Intern Abstract
James Vire
The author analyzes the more recent events in the consumer bankcard world which entail bankcard usage, consumer debt and whether recent regulation is actually working. This theoretical piece will serve as a springboard for a more elaborate empirical study on specific impacts of consumer use of extended credit and its implications for the economy as well as economic policy. Such consumption that has, in many cases, led to over-indebtedness has been of great concern to many in recent years. It has had economic, social, and legal impacts. The efforts at regulation in recent years will be reviewed for effectiveness. Personal consumer debt continues to be the bane of many an individual’s existence. There have been drastic changes in the consumer behavior landscape since the arrival of the first revolving credit card in the 1950s. The findings in this paper intend to illustrate the relationship between regulation and recent statistics of cardholder debt. Is the regulation doing what it was designed to do? What is the understanding of the consumer on the use of credit products and accumulation of debt?
Development Intern
(pg. 7)
Daniel Champion
Comments? The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.
Contact Us Email: SBANC@UCA.EDU Phone:
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1 (501) 450-5300 Mail:
Feature Paper Source:
Tip of the Week Source:
Allied Academies International
Retailing
Conference
Dunne, Lusch & Carver
John T. Finley
Cengage Learning
Pages 7 - 14
Page 140
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