SBANC
Small Business Advancement National Center University of Central Arkansas — Conway Arkansas
Quote
115H, College of Business - University of Central Arkansas - 201 Donaghey Ave. Conway, AR Issue: 814 – April 22nd, 2014
Of The Week
“In order to succeed, your desire for success should be greater than your fear of failure.” -
Bi l l Cos b y
Upcoming Conferences ICBAEE
AMA
Who: International Conference What: Int’l Conference on Biotechnology, Agriculture, When: May 22-23, 2014 Environment and Energy Where: Beijing, China
Who: Atlantic Marketing Association
When: September 24-27, 2014 Where: Asheville, NC
What: 2014 Conference
MMA
Who: Marketing Management Association.
When: September 17-19, 2014 Where: San Antonio, TX
What: Educator’s Conference
Who: GBC GBC
What: Winter Conference When: February 2-6, 2014
Where: Tignes, France
Announcements SBANC
IEDC
SOBIE
ICSB
UNM
The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated. The International Economic Development Council will be offering an Economic Development Marketing & Attraction course from June 5-6, 2014 in Baltimore, MD, which qualifies as a professional development elective needed for the Certified Economic Developers Exam.
The Society of Business, Industry, and Economics will be holding their 16th Academic Conference at Sandestin Golf and Beach Resort in Destin, Florida from April 8-11, 2014. The Mentoring Institute at the University of New Mexico is accepting proposals for its seventh annual Mentoring Conference. The 2014 conference will be held on Tuesday, October 21 through Friday, October 24 in Albuquerque, NM, at the Student Union Building, UNM.
The International Economic Development Council will be hosting a 2014 Spring Conference in Minneapolis, USA from June 13, 2014.
Call for Papers HSGBI
Who: Healthcare Systems and Global Business Issues What: 8
th
Int’l Conference
When: June 23-25, 2014 Where: Lincolnshire, England Deadline: May 15, 2014
AGB
Who: Association Global Busi- When: November 13-15, 2014 ness Where: Orlando, FL th What: 26 Int’l Conference Deadline: August 30, 2014
ASBE
Who: Association for Small When: September 24-26, 2014 Business and Entrepreneurship Where: Memphis, TN What: Memphis Conference Deadline: June 16, 2014
USASBE
Who: US. Association for Small When: January 22-25, 2015 Business & Entrepreneurship Where: Tampa, FL What: Florida Conference Deadline: August 31, 2014
Tip
Building Customer Loyalty Almost 70 percent of new business comes from a firm’s existing customers, and acquiring new customers can cost 5 to 10 times
of the Week
as much as maintaining current ones. Given that, companies are focusing on building customer loyalty as
“… acquiring new customers can cost 5 to 10 times as much as maintaining current ones.”
never before. How can you achieve this valuable goal?
Avoid training customers so
Repeat customers are important
Know who your custom-
you can offer personalized
and these strategies can help
ers really are and what
service.
build the kind of loyalty that
Make sure your customer loy-
keeps buyers coming back.
Make every customer
alty program is easy and re-
However, customers defect
contact a positive one,
warding to use. Upgrade it to
from a firm’s goods or services
and anticipate custom-
the digital age so it can gath-
for many reasons. They may be
ers’ needs instead of
er customer data for you.
bored, they move away, they
Make sure customer phone
don’t need the product any-
Hire only people who
calls and emails are an-
more, or they discover they pre-
share your customer-
swered right away.
fer a competitor’s product.
they really want.
waiting for the to ask.
responsive orientation,
Resolve customer problems
and motivate them to
immediately. Apologize and
make customer service
make it right without trying to
their top priority every
close a sale, and learn from
day.
customer service mistakes so
Get to know your best
they don’t happen again.
customers so you can offer personalized service.
“
Let unprofitable customers go; it’s too expensive to retain them.
Feature Paper
SBANC Staff
A Services Marketing Perspective On The
Executive Director
Short-term International Study Tour
Dr. Don B. Bradley III
Development Intern Abstract
James Vire
This paper explores marketing of short-term (one to two week) international study tour programs to business students. A services marketing framework is used to define the target market and an appropriate marketing mix. The primary target market is business students who have low interest in studying abroad, not willing to take risks or tolerate ambiguity. Elements of the services marketing mix include the product, place, promotion, pricing, people, physical evidence, and process. These services marketing mix elements are discussed in relation to the primary target market for the short-term international study tour. (pg. 42)
Development Intern
Read Entire Paper Here
Joshua Tucker
Comments? The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.
Contact Us Email: SBANC@UCA.EDU Phone: 1 (501) 450-5300 Mail:
Tip of the Week Source: Contemporary Marketing
UCA Box 5018 201 Donaghey Avenue Conway, AR 72035-0001
Sixteenth Edition Boone & Kurtz Cengage Learning Page 360-361
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