sponsorship pack
Average Age 38
Gender
2600 Runners
Runners age breakdown
66% - Male
3% - 17-20 years 21% - 21-30 years
35% - 31-40 years
29% - 41-50 years 10% - 51-60 years 2% - 61+ years
34% - Female
Spectators
Where do the runners live?
14,000 Spectators 6,000 - In Stafford Town Centre
8,000 - Around the rest of the course
67% - Live in Stafford Borough
19% - Live in rest of Staffordshire 13% - Live in rest of UK 1% - Live outside of UK
Stafford Half Marathon
Demographics
Web 16,245 unique
web visits*
Social Media
Who Are We…
Social Media 126,000 users* 30% - Users in rest of the UK 8% - Users outside the UK
Reach by gender
51% - Men
49% - Female
*During 2014 campaign (Oct 2013 – April 2014)
62% - Users in Stafford Borough
The Stafford Half Marathon will see 2600 runners embark on our popular course around Stafford. Starting in Stafford’s town centre, the race, which was first run in 1984, heads out into the Stafford countryside before winding its way back into Stafford’s Market Square via the iconic Victoria Park. The Stafford Half Marathon is proud to be one of the most well-known and respected half marathons in the country, and has grown to be one of the largest in the Midlands.
The Stafford Half Marathon provides a perfect opportunity for your company to gain maximum exposure in unique, and cheaper ways than traditional advertising mediums. Because of our solid demographic reach the event has also been able to make a positive social and economic impact on the town of Stafford. A conservative positive economic impact to the Stafford economy is around £100,000 per year, generated by the event.
Runners Medal Branding 2,600 people take part in the Stafford Half Marathon, and they could all be wearing your brand! People aged between 17 and 61+ participate in the course; reaching out to such a wide demographic with a medal that will be treasured forever can only be beneficial to your business.
Runners T-shirt Branding The Runners T-shirt is given to all 2,600 people who take part in the race; it is a token of their achievement and something that is sure to be worn with pride. Having your branding on the T-Shirt will ensure that your business is remembered as a part of that experience.
Branding on Runners Numbers There are approximately 14,000 spectators along the whole course of the Half Marathon and they will all see your brand! By having your branding on the Runners Numbers it will be viewed by thousands of people in just a few short hours.
Social Media Posts
On average the Half Marathon’s social media reach is over 120,000 users and we can engage this audience in your brand for up to ten weeks by posting about your business in the build up to the race day. This is guaranteed to bring more interest and interaction to your business and click throughs to your web site and social media pages.
Branding and link to website on Stafford Half Marathon Website
The Stafford Half Marathon website has roughly 16,000 unique visits during the campaign period; we can add your link and branding to our site so you can benefit from the thousands of people who enquire about the Half Marathon online.
Race Gantry Branding The Half Marathon brings nearly 9,000 people to the town centre, when you include spectators and participants. The race gantry will be one of the key focal points of the day and by having your business’s brand on the gantry you will be too.
Crowd Barrier Branding A great way to get your brand recognised as a part of the day. Barriers are used by people in the race, the spectators and also viewed in the background of most photo opportunities, so countless people will see your business associated with the Half Marathon.
Presenter Feeds On Main Stage On Race Day
Presenters will be commentating and entertaining throughout the day of the Marathon and they will feed into that commentary information about your business, making sure that the 6,000 spectators in the audience hear all about you!
Branding on Town Entry Signs Your company brand will be added to the Town Entry Signs, meaning thousands of people who enter the town on a daily basis for up to six weeks before the event day will be informed that your business is sponsoring one of the major Stafford events of the year.
Runners Handbook Advert
The Runners Handbook contains crucial information for all 2,600 people taking part in the race; as a result it needs to be read thoroughly, so by placing an advert in the handbook it is sure not to be missed!
Sponsor a Mile Marker for just £100 Mile Markers are certain to be something that the runners are paying attention to. Sponsor a mile marker for £100 each or three for £250
All Enquiries: Tel: 01785 619 354 Email: events@ staffordbc.co.uk
Item Branding on Town
Bespoke Entry Signs:
Runners T-shirt Branding:
Tailored Package to suit your needs
Race Gantry Branding:
Enquiries to: Joseph Tromans
Runners Handbook Advert:
Tel: 01785 619 354 Email: jtromans@ staffordbc.gov.uk
Runners Medal Branding:
Sponsorship
Social Media Posts: Branding and link to Marathon Website: Branding on Event
website on Half
Stage:
Presenter Feeds on main stage on race day: Branding on Runners
Numbers:
Free Race Places: Crowd Barrier Branding:
Price:
Gold (Only one available)
Silver
Bronze
Full Page
Full Page
Full Page
10 Posts; 1 per week for 10 weeks until race day
5 Posts; 1 post every other week for 10 weeks prior to the event
3 Posts on selected weeks prior
10 throughout race day
6 throughout race day
2 throughout race day
5
2
2
8 metres near finish gantry
3 metres near finish gantry
3 metres near finish gantry
£5,000
£2,750
£1,500
to race day
“The Stafford Half Marathon is considered one
of the best organised races in the Midlands, not just by myself but my friends and running club, keep up the good work.� Stafford Half Marathon Feedback Questionnaire 2013
Leisure and Culture Stafford Borough Council Civic Centre Riverside Stafford ST16 3AQ
Tel: 01785 619000 Email: events@staffordbc.gov.uk
www.staffordbc.gov.uk/halfmarathon