sponsorship pack
Average Age 38
Gender
3,500 Runners
Runners age breakdown
66% - Male
3% - 17-20 years 21% - 21-30 years
35% - 31-40 years
29% - 41-50 years 10% - 51-60 years 2% - 61+ years
34% - Female
Spectators
Where do the runners live?
21,000 Spectators 8,000 - In Stafford Town Centre
13,000 - Around the rest of the course
67% - Live in Stafford Borough
19% - Live in rest of Staffordshire 13% - Live in rest of UK 1% - Live outside of UK
Stafford Half Marathon
Demographics
Web 40,240 unique
web visits*
Social Media
Who Are We…
Social Media 196,000 users* 30% - Users in rest of the UK 8% - Users outside the UK
Reach by gender
51% - Men
49% - Female
*During 2015 campaign (Oct 2014 – April 2015)
62% - Users in Stafford Borough
The Stafford Half Marathon will see 3,500 runners embark on our popular course around Stafford. Starting in Stafford’s town centre, the race, which was first run in 1984, heads out into the Stafford countryside before winding its way back into Stafford’s Market Square via the iconic Victoria Park. The Stafford Half Marathon is proud to be one of the most well-known and respected half marathons in the country, and has grown to be one of the largest in the Midlands.
The Stafford Half Marathon provides a perfect opportunity for your company to gain maximum exposure in unique, and cheaper ways than traditional advertising mediums. Because of our solid demographic reach the event has also been able to make a positive social and economic impact on the town of Stafford. A conservative positive economic impact to the Stafford economy is around £100,000 per year, generated by the event.
Runners Medal Branding 3,500 people take part in the Stafford Half Marathon, and they could all be wearing your brand! People aged between 17 and 61+ participate in the course; reaching out to such a wide demographic with a medal that will be treasured forever can only be beneficial to your business.
Runners T-shirt Branding The Runners T-shirt is given to all 3,500 people who take part in the race; it is a token of their achievement and something that is sure to be worn with pride. Having your branding on the T-Shirt will ensure that your business is remembered as a part of that experience.
Branding on Runners Numbers There are approximately 21,000 spectators along the whole course of the Half Marathon and they will all see your brand! By having your branding on the Runners Numbers it will be viewed by thousands of people in just a few short hours.
Social Media Posts
On average the Half Marathon’s social media reach is over 190,000 users and we can engage this audience in your brand for up to ten weeks by posting about your business in the build up to the race day. This is guaranteed to bring more interest and interaction to your business and click throughs to your web site and social media pages.
Branding and link to website on Stafford Half Marathon Website
The Stafford Half Marathon website has roughly 40,000 unique visits during the campaign period; we can add your link and branding to our site so you can benefit from the thousands of people who enquire about the Half Marathon online.
Race Gantry Branding The Half Marathon brings nearly 9,000 people to the town centre, when you include spectators and participants. The race gantry will be one of the key focal points of the day and by having your business’s brand on the gantry you will be too.
Crowd Barrier Branding A great way to get your brand recognised as a part of the day. Barriers are used by people in the race, the spectators and also viewed in the background of most photo opportunities, so countless people will see your business associated with the Half Marathon.
Presenter Feeds On Main Stage On Race Day
Presenters will be commentating and entertaining throughout the day of the Marathon and they will feed into that commentary information about your business, making sure that the 8,000 spectators in the audience hear all about you!
Branding on Town Entry Signs Your company brand will be added to the Town Entry Signs, meaning thousands of people who enter the town on a daily basis for up to six weeks before the event day will be informed that your business is sponsoring one of the major Stafford events of the year.
Runners Handbook Advert
The Runners Handbook contains crucial information for all 3,500 people taking part in the race; as a result it needs to be read thoroughly, so by placing an advert in the handbook it is sure not to be missed!
Sponsor a Mile Marker for just £100 Mile Markers are certain to be something that the runners are paying attention to. Sponsor a mile marker for £100 each or three for £250
Route Map
Bespoke package to suit your needs
key: Mile markers
1
Approximate distances only Race route Finish leg Major roads Temporary road closures
10
A34
Joseph Tromans
Rail River Sow
Tel: 01785 619 354
Tollgate Ind. Estate
San
11
Email: jtromans@ staffordbc.gov.uk
MOD Stafford
s on ac
don Rd
b
Isa
Holmcroft
3 Be A51
Rd
rail el T
Market Sq. Stafford Hospital
Stafford St.
12
Castletown
Broadeye Windmill
stafford
H
Littleworth on Rd 7 st We Kingston Hill 8 1 A5
Crematorium ll Rd Tixa
ich
START ey R d
A
FINISH
Doxey Dox
Staffordshire University
51 8
Isabel Trail
Sow River
8
We sto nR
B5 06 6
e id
d
e Ston
A5 Ec 013 Tillington cle sh al lR d
6
Roads
S
9
J14
All Enquiries:
Parking restrictions
Rd
Ln
M6
Parkside
Redhill
M
on and
Victoria Park
St T Lan homa s e
Basw
Trinity Fields
ow
Highfields
3
Baswich Baswich Ln
Queensville 4
W es tw ay
2
ford
Ban k
5
A51 3M il We ford R epi d n Cro ss g
ock
n Can Rd
Burton Manor
A34
Rad Risingbrook
6
Rd
49 A4
M6
eld
Rowley Park
d tR
r po ew N 18 Western A5 Downs
Lic hfi W-t on
A5
18
N
Rd
1
Stafford Castle
d rt R po w e
S er Riv
Wildwood Park
Sponsorship Item
Gold (Only one available.)
Silver
Bronze
Runners Handbook Advert:
Full Page
Full Page
Full Page
Social Media Posts:
10 Posts;
5 Posts; 1 post
3 Posts
10 throughout day
6 throughout day
2 throughout day
Free Race Places:
5
2
2
Crowd Barrier Branding:
8 metres
3 metres
3 metres
Price:
£3,500
£2,250
£1,500
Branding on Town Entry Signs:
Runners Medal Branding: Runners T-shirt Branding: Race Gantry Branding:
1 per week for 10 weeks until race day
every other week for 10 weeks prior to the event
on selected weeks prior to race day
Branding and link to website on Half Marathon Website: Branding on Event Stage: Main stage through race day Presenter feeds: Branding on Runners Numbers:
near finish gantry
near finish gantry
near finish gantry
“The Stafford Half Marathon is considered one
of the best organised races in the Midlands, not just by myself but my friends and running club, keep up the good work.� Stafford Half Marathon Feedback Questionnaire 2013
Leisure and Culture Stafford Borough Council Civic Centre Riverside Stafford ST16 3AQ
Tel: 01785 619000 Email: events@staffordbc.gov.uk
www.staffordbc.gov.uk/halfmarathon