December Meeting 2013
Board of Directors & Staff
Mission, Vision & Values President’s Message
SBCVA Mission To promote the wine industry in Santa Barbara County (per by laws)
SBCVA Vision For Santa Barbara County to be known for world-class, authentic wines worth seeking out
SBCVA Values Have the members best interests in mind All members will succeed together Encourage participation and engagement
2013-2014 Goals The region should be the brand, not the association Out source and reinvigorate events Work together (unify) with other wine and travel associations to maximize efforts Increase member and community communication and value Become the central voice/entry point for Santa Barbara County wines Expand membership (qualified and associate) Increase revenue so we can do more Increase engagement of members in community & industry issues
2013 Accomplishments
How do we get there?
The roadmap for 2014 and beyond
New Brand Identity
New Brand Identity
New Brand Identity Your Journey Starts Here Seth and Michael L.
New Brand Identity Your Journey Starts Here Seth and Michael L.
New Brand Identity Your Journey Starts Here Seth and Michael L.
New Brand Identity Your Journey Starts Here Seth and Michael L.
One Big Happy Family The AVAs
New Brand Identity Your Journey Starts Here Seth and Michael L.
New Brand Identity Your Journey Starts Here Seth and Michael L.
Marketing Collateral Upgrade Website, Brochure, Ads
New Brand Identity Your Journey Starts Here Seth and Michael L.
New Brand Identity Your Journey Starts Here Seth and Michael L.
New Brand Identity Your Journey Starts Here Seth and Michael L.
New Brand Identity Your Journey Starts Here Seth and Michael L.
New Brand Identity Your Journey Starts Here Seth and Michael L.
New Wine Country Weekends Partnership Announcement
To develop the Vintners’ Festival and the Celebration of Harvest Festivals into dynamic multi-day experiences for consumers, media and trade that showcases Santa Barbara County as a world-class wine and food destination.
East to West NYC -> LAX
The Low Hanging Fruit Santa Barbara
The L.A. Crowd
Export
Media Outreach
Somms
The Bloggers are Coming
The Bloggers are Coming Morgen
It’s been 10 years?
Morgen
Updated AVA maps
We Can’t Do it Alone. The Partnerships
Shaping the Industry Voice
Financial Sustainability
Business Associates
Hospitality Associates
Winery Dues Structure
2014 SANTA BARBARA VINTNERS WINERY MEMBERSHIP DUES CASE PRODUCTION
SANTA BARBARA 2014
PASO ROBLES 2013
WINE DONATION
500
$850
$1,500
6
1,000
$1,150
$2,000
12
3,000
$1,550
$3,500
15
6,000
$2,275
$5,000
18
10,000
$3,075
$8,500
24
15,000
$4,075
$8,500
24
Vineyard Dues Structure
Budget Overview
2014 vs. 2013 Budget TOTAL INCOME
$910,000
$472,000
Events $418,000 $245,000 Membership Dues $347,000 $164,000 Marketing Programs $110,000 $ 10,000 Other $ 35,000 $ 53,000 TOTAL EXPENSES
$888,500
$563,000
Events $218,000 $126,000 Marketing & Advertising $300,000 $ 60,000 Administration & Office $300,000 $250,000 Research $ 15,000 $ 6,250 Other $ 55,500 $120,750
Questions
Reception