SBCVA 2014 Annual Meeting Presentation

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Mission, Vision & Values President’s Message


SBCVA Mission • To promote the wine industry in Santa Barbara County (per by laws) • As a premium wine producing and wine grape growing region


SBCVA Vision • For Santa Barbara County to be known for world-class, authentic wines worth seeking out.

SBCVA Values • Have the members best interests in mind • All members will succeed together • Encourage participation and engagement


2013-2015 Goals • The county should be the brand, not the association • Work together (unify) with other wine and travel associations to maximize efforts – own the county • Increase member and community communication and value • Become the central voice/entry point to Santa Barbara County • Expand membership (qualified and associate) • Increase revenue so we can do more • Increase engagement of members in community & industry issues • Outsource and reinvigorate events


2014 Accomplishments


Refreshed & New Websites


Refreshed & New Websites


Refreshed & New Websites


Refreshed & New Websites


Updated Touring Guide


Media Buy (Non-Events)


Events Attended


Events (Co) Hosted


By the Numbers

Web + 28%

Instagram +237%

Facebook +121%

Twitter +135%

App +35%

Touring Guide +115%


Tourism Marketing Partners


Updated AVA Maps


Increase Membership 123 Winery Members 14 Grower Members 5 Vineyard Managers TOTAL MEMBERSHIP 142, +13%


Increase Membership 16 Accommodations 8 Restaurants 9 Touring & More 5 Wine Shops, Breweries & More TOTAL HOSPITALITY ASSOCIATES 28


Increase Membership Architecture/Construction Business to Business Services Civil Engineering and Surveying Consumer Direct Shipping Financial Services Insurance Services Photography Real Estate Services Water & Water Conditioning Website Development Wine Services Winery Products

TOTAL BUSINESS ASSOCIATES 20


Media Relations • • • • •

Individual Media Pitching and Outreach Festival Promotion and Attendance Itinerary Development and Journalist Hosting Posting and sharing articles Media tastings and submissions


Shaping the Industry Voice • • • • •

Vineyard and Winery Regulations Committee Agriculture Advisory Committee of SBC Right to Farm Sub-Committee of SBC Protect Wine Place & Origin, Signatory Stonebridge Research Economic Impact Study


To develop the Vintners’ Festival and the Celebration of Harvest into dynamic multi-day experiences for consumers, media and trade that showcases Santa Barbara County as a world-class wine and food destination.






2015 • Partnership with the Guild of Sommeliers • Santa Barbara Wine Camp, April • Further partnership with our tourism marketing associations, including CCTC • Expanded media relations efforts • New Festival Director, Cultivate Events • Monthly Industry Tastings • Quarterly Tasting Room Survey


2015 Touring Guide


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