Mission, Vision & Values President’s Message
SBCVA Mission • To promote the wine industry in Santa Barbara County (per by laws) • As a premium wine producing and wine grape growing region
SBCVA Vision • For Santa Barbara County to be known for world-class, authentic wines worth seeking out.
SBCVA Values • Have the members best interests in mind • All members will succeed together • Encourage participation and engagement
2013-2015 Goals • The county should be the brand, not the association • Work together (unify) with other wine and travel associations to maximize efforts – own the county • Increase member and community communication and value • Become the central voice/entry point to Santa Barbara County • Expand membership (qualified and associate) • Increase revenue so we can do more • Increase engagement of members in community & industry issues • Outsource and reinvigorate events
2014 Accomplishments
Refreshed & New Websites
Refreshed & New Websites
Refreshed & New Websites
Refreshed & New Websites
Updated Touring Guide
Media Buy (Non-Events)
Events Attended
Events (Co) Hosted
By the Numbers
Web + 28%
Instagram +237%
Facebook +121%
Twitter +135%
App +35%
Touring Guide +115%
Tourism Marketing Partners
Updated AVA Maps
Increase Membership 123 Winery Members 14 Grower Members 5 Vineyard Managers TOTAL MEMBERSHIP 142, +13%
Increase Membership 16 Accommodations 8 Restaurants 9 Touring & More 5 Wine Shops, Breweries & More TOTAL HOSPITALITY ASSOCIATES 28
Increase Membership Architecture/Construction Business to Business Services Civil Engineering and Surveying Consumer Direct Shipping Financial Services Insurance Services Photography Real Estate Services Water & Water Conditioning Website Development Wine Services Winery Products
TOTAL BUSINESS ASSOCIATES 20
Media Relations • • • • •
Individual Media Pitching and Outreach Festival Promotion and Attendance Itinerary Development and Journalist Hosting Posting and sharing articles Media tastings and submissions
Shaping the Industry Voice • • • • •
Vineyard and Winery Regulations Committee Agriculture Advisory Committee of SBC Right to Farm Sub-Committee of SBC Protect Wine Place & Origin, Signatory Stonebridge Research Economic Impact Study
To develop the Vintners’ Festival and the Celebration of Harvest into dynamic multi-day experiences for consumers, media and trade that showcases Santa Barbara County as a world-class wine and food destination.
2015 • Partnership with the Guild of Sommeliers • Santa Barbara Wine Camp, April • Further partnership with our tourism marketing associations, including CCTC • Expanded media relations efforts • New Festival Director, Cultivate Events • Monthly Industry Tastings • Quarterly Tasting Room Survey
2015 Touring Guide