Consumer Insights Top Amenities by Generation Top 50 MPCs of 2013 Regional Ranking Snapshot 2014 Mid-Year Outlook on Housing Demand
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ConsumerInsights What Do You Call Home?
NATIONWIDE SAMPLE
Consumer research in the real estate world is often overlooked because it is difficult and expensive to conduct. However, understanding what home buyers value is critical, given the market climate and competitive field today. Our third annual Consumer Insights report couples our timely market research with qualitative findings from our proprietary “What Do You Call Home?” survey to provide better information on consumer marketing strategies for your communities.
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Over 22,000 responses are collected across the nation annually. We have access to over 50,000 total responses in our past survey database.
PARTNERS
Builders, developers, and Zillow joined in the effort nationwide by sending an e-mail to their prospective shoppers.
E-MAIL SURVEY
Our survey includes over 100 questions and several hundred variables regarding shoppers’ opinions on their next home and community.
Insight Customized to Increase Your Bottom Line Consumer Insights is a “focus-forward� study so that real estate practitioners can use this information to make strategic decisions moving forward. The information can be customized to meet your needs.
GEOGRAPHIC
We understand that geography affects consumer preferences. Responses can roll up to a national or regional level or drill down to the MSA or submarket level.
PRICE POINT
We understand that affordability is different for each new home shopper. Respondents were asked their desired price point and payment in their next home; our report can be filtered accordingly.
GENERATIONS & LIFESTAGE
We understand that lifestage impacts purchasing behaviors. Reports are available specifically for 55+ and the millennial buyers.
Fantastic Insight On: HOME To learn more about how you can better develop your next community, marketing strategy, or new product design, please contact:
Kitchen Bathroom Private outdoor living Great space Architectural style Yard preferences Specifications & Technology
MOLLIE CARMICHAEL Principal
COMMUNITY
mcarmichael@realestateconsulting.com (949) 870-1214
Community amenities Lifestyle
INTERIOR STYLE
Interior style preferences Exterior style preferences Interior specifications Texture Color
ATTITUDES
How they live How they shop What they value
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Consumer
Insights
81%
of prospective shoppers say that design is one of the most important factors motivating them to buy a new home.
80%
will consider a smaller backyard if it is designed as a great outdoor space.
Consumer
Insights
4
Consumer
Insights
Look out for multi-generational living! 39% plan on an elderly parent and 35% plan on a child over 18 living with them in their next purchase.
67% of all shoppers have pets.
Consumer
Insights
5
Consumer
Insights
62%
will use either their tablet or mobile phone while shopping for their next home.
Top kitchen features include large islands, walk-in pantries, and high-tech appliances.
Consumer
Insights
6
Consumer
Insights New Home Shoppers
Generations
Let’s look at who’s shopping out there today for a new home! Who are they? What do they want? This infographic is part of a new series of studies by JBREC on generational differences, based on responses from 22,000 new home shoppers. This Generations infographic details each generation’s life stage and behavior in regards to purchasing a home. Visit www.realestateconsulting.com and let us help your team improve your home or community strategies by better understanding your consumers by specific location.
New Home Shoppers
Boomers
New Home Shoppers
Gen X
Born 1946 to 1964
Gen Y
Born 1965 to 1979
Born 1980 to 2000
LIFE STAGE Family
Single
21%
Family
Single
66%
14%
79%
10%
34%
have 2 or fewer people in household.
have 2 or fewer people in household.
Family
Single
44%
9%
56%
have 2 or fewer people in household. Highest percentage of college graduates at 45%
PAYMENT, PRICE, AND DOWN PAYMENT
47%
of Boomers have a down payment of 30% or greater—thanks to their home equity. This generation is looking for the lowest monthly payment but not necessarily the lowest price. Boomer payments are lower than Gen Y because they are moving down and putting down equity. Their larger down payments help! This consumer will rely heavily on equity—particularly for the consumer that needs to travel further out to purchase or “cash out” for financial security.
47% Gen X
are paying the highest monthly payments...not the Boomers. They also have the highest incomes.
of Gen Y will rely on savings for their down payment. They are the most budget-conscious of all shopping groups. They are almost 2x more likely to get their down payment from their family than Gen X.
18% will pay $2,500+/month
28% will pay $2,500+/month
19% will pay $2,500+/month
69% want a home under $2,500/month
45% want a home under $2,500/month
52% want a home under $2,500/month
33% are looking for a home priced above $400k (varies by geography)
37% are looking for a home priced above $400k (varies by geography)
26% are looking for a home priced above $400k (varies by geography)
WWW.REALESTATECONSULTING.COM
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Consumer
Insights
Top Amenities Check out what 22,000 new home shoppers shared as the amenities they most wanted in their next community. Below are the top 25 preferences by generation. The major differences relate to the presence of children for the younger generations.
Boomers
Born 1946 to 1964
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Gen X
Born 1965 to 1979
Gen Y
Born 1980 to 2000
*
Grocery Store Close By
Grocery Store Close By
Grocery Store Close By
Restaurants Close By
Restaurants Close By
Restaurants Close By
Walking Trails
Walking Trails
Fitness Center
Fitness Center
Fitness Center
Walking Trails
Village Square
Recreational Center
Children’s Park
Shopping
Village Square
Shopping
Wi-Fi Internet Access in Public Areas
Shopping
Recreational Center
Community High-Speed Internet
Wi-Fi Internet Access in Public Areas
Recreational Center
Community High-Speed Internet
Community-Wide events
Shaded Areas
Shaded Areas
Children’s Park
Community High-Speed Internet
Organized On-Site Programming
Community-Wide events
Shaded Areas
Community Intranet with Events, Clubs, Bulletin Boards, etc
Organized On-Site Programming
Yoga/Pilates Studio
Running
Dog Park
Lake, Pond, Stream, and Water Elements, $50/Month
Community Intranet with Events, Clubs, Bulletin Boards, etc
Running
*
All three generations ranked Fitness Center and Walking Trails as top amenities above retail shopping.
Wi-Fi Internet Access in Public Areas
*
Wi-Fi Internet Access and a Community Intranet with Events, Clubs, etc. are more Village Square important to the Boomers than they are to Community-Wide events Gen X and Gen Y.
*
Community-Wide events rank above pools, parks, and other typical amenities. Events can be much less expensive too!
Children’s Water /Play Area
*
Look for our future trends in what consumers want in communities and homes by generation. We believe it starts with your consumers. 8
Today’s shoppers rated Service & Retail as the most important amenities for their next community purchase.
A Dog Park is among the top park choices. It scored highest for Gen Y, followed by the Boomers.
Consumer research in the real estate world is often overlooked because it is difficult and expensive to conduct. However, understanding what home buyers value is critical, given the market climate and competitive field today. Our third annual Consumer Insights report couples our timely market research with qualitative findings from our proprietary “What Do You Call Home?” survey to provide better information on consumer marketing strategies for your communities.
Gen X
Boomers
16 17
Gen Y
Born 1965 to 1979
Born 1946 to 1964
Born 1980 to 2000
Hiking Trails with Historical Markers of the Area
Tennis Courts
Live Music in the Park
Yoga/Pilates Studio
Sport Fields
Remote Guard Gate, $50/month
Sport Fields
Basketball Courts
Dog Park
Children’s Water/Play Area
Tennis Courts
Cycling
Hiking Trails with Historical Markers of the Area
Yoga/Pilates Studio
Open Space, $50/Month
Lake, Pond, Stream, and Water Elements, $50/Month
Hiking Trails with Historical Markers of the Area
22
Amphitheater Outdoors
Dog Park
23
Adult-only Pool (18+)
Cycling
Art Shows in the Park
Basketball Courts
Lake, Pond, Stream, and Water Elements, $50/Month
Library
Live Music in the Park
Live Music in the Park
18 19 20 21
24 25
WATER
ADVENTURE
NATURE
ARTS &
ENTERTAINMENT
PARKS
Organized On-Site Programming
*
Events and experiences, as a whole, rank above “hard amenities” like a pool.
Community Intranet with Events, Clubs, Bulletin Boards, etc
Movies in the Park
REC CENTER
EVENTS
SERVICE & RETAIL
SPECIAL AMENITIES
Let us help! We can help optimize your community and home design for better homes, better places, and better profit. Please contact Mollie Carmichael at mcarmichael@realestateconsulting.com or (949) 870-1214. WWW.REALESTATECONSULTING.COM
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50
Top
Master-Planned Communities of 2013 2013
2012
YOY% ∆
Villages of Lake Sumter, LLC
3,419
2,851
20%
THE IRVINE RANCH1 Orange County, CA
The Irvine Company
1,444
1,434
1%
4
CINCO RANCH Katy, TX (Houston)
Newland Communities
854
982
-13%
5
MOUNTAIN'S EDGE Las Vegas, NV
Focus Property Group
841
948
-11%
10t
NOCATEE Ponte Vedra, FL (Jacksonville)
The PARC Group
838
508
65%
7
RIVERSTONE Houston, TX
Johnson Development Corp.
791
605
31%
6
PROVIDENCE Las Vegas, NV
Focus Property Group
726
760
-4%
3
THE WOODLANDS Houston, TX
The Woodlands Development Company
649
1,007
-36%
8
LAKEWOOD RANCH Sarasota, FL
Schroeder-Manatee Ranch, Inc.
618
573
8%
13
ALAMO RANCH2 San Antonio, TX
Galo Properties
600
500
20%
10t
STAPLETON Denver, CO
Forest City
570
508
12%
14
SUMMERLIN Las Vegas, NV
The Howard Hughes Corporation
566
471
20%
28
CROSS CREEK RANCH Houston, TX
Johnson Development Corp.
509
301
69%
16
LAKE NONA Orlando, FL
Tavistock Group
475
441
8%
2013
2012
1
1
THE VILLAGES The Villages, FL (Central FL)
2
2
3 4 5 6 7 8 9 10 11 12 13 15
N/A
ALIANA Houston, TX
Aliana Development Company
464
304
53%
16
24
WOODFOREST Montgomery, TX (Houston)
Johnson Development Corp.
457
308
48%
14
Net Sales
Developer
Project Name & Location
Rankings
18
SIENNA PLANTATION Houston, TX
Johnson Development Corp.
445
387
15%
CANYON LAKES WEST Cypress, TX (Houston)
Land Tejas Companies
378
190
99%
18
N/A
19
15
BRAMBLETON Ashburn, VA (Washington)
Soave Enterprises
373
466
-20%
31
VALENCIA Los Angeles, CA
FivePoint Communities
372
282
32%
32t
FIRETHORNE Houston, TX
JDC/Firethorne
361
280
29%
N/A
RANCHO MISSION VIEJO
360
0
N/A
26
DAYBREAK Salt Lake City, UT
Kennecott Land
353
304
16%
50t
CANE BAY PLANTATION Charleston, SC
Gramling Brothers Real Estate & Dev.
341
214
59%
17
34
EAGLE SPRINGS Humble, TX (Houston)
Newland Communities
321
277
16%
20 21 22 23 24
25
Rank Increased
1
Rank Declined
2
San Juan Capistrano, CA Rancho Mission Viejo, LLC
Irvine includes Cypress Village, Portola Springs, Stonegate, Woodbury & Laguna Altura Estimate
Project Name & Location
Developer
47
CANYON HILLS Lake Elsinore, CA (Riverside)
27
N/A
CRYSTAL FALLS
28t
Rankings
2012
Pardee Homes
308
223
38%
The Lookout Development Group
305
176
73%
29t
VALENCIA RESERVE Palm Beach, FL
GL Homes
299
292
2%
19t
SHADOW CREEK RANCH Houston, TX
Shadow Creek Ranch Development
299
362
-17%
22
MOUNTAIN HOUSE Tracy, CA (Central Valley)
Shea Homes
290
333
-13%
29t
VISTANCIA Phoenix, AZ
Sunbelt/Shea Homes
266
292
-9%
37
THE MEADOWS Castle Rock, CO (Denver)
Castle Rock Development Company
263
250
5%
19t
FISHHAWK RANCH Lithia, FL (Tampa)
Newland Communities
256
362
-29%
34
N/A
STONE RIDGE
Van Metre Homes
254
171
49%
35
48
ESTRELLA Goodyear, AZ (Phoenix)
Newland Communities
252
222
14%
N/A
DURBIN CROSSING2 Jacksonville, FL
Durbin Crossing LLC/Durbin Crossing N. LLC
250
212
18%
40
TERAVISTA Round Rock, TX (Austin)
Newland Communities
249
238
5%
38
N/A
PAVILION PARK AT GREAT PARK Irvine, CA
Five Point Communities
245
0
N/A
39
39
HASTINGS FARMS Queens Creek, AZ (Phoenix)
William Lyon Homes
244
242
1%
40
N/A
ONE LOUDOUN Ashburn, VA (Washington, DC)
Miller & Smith/North American Seksui House, LLC
243
75
224%
41t
35t
ST. CHARLES St. Charles, MD (Washington, DC)
St. Charles Companies
241
271
-11%
41t
41
VERRADO Buckeye, AZ (Phoenix)
DMB
241
233
3%
43t
42
HERITAGE WAKE FOREST Wake Forest, NC (Raleigh)
Ammons Development Group
235
232
1%
43t
N/A
WESTRIDGE Dallas, TX
D.R. Horton
235
197
19%
45
35
ROSEDALE Azusa, CA (Los Angeles)
Brookfield/CDG/Starwood Capital
234
271
-14%
46t
N/A
WESTHEIMER LAKES Katy, TX (Houston)
Land Tejas Companies
230
159
45%
46t
N/A
RIVERSTONE Naples, FL
GL Homes
230
188
22%
48
38
THE BRIDGES Delray Beach, FL (West Palm)
GL Homes
225
245
-8%
N/A
OAKHURST AT KINGSWOOD Houston, TX
Friendswood Development
224
221
1%
HIGHLANDS RANCH2 Denver, CO
Shea Homes
220
507
-57%
30 31 32 33
28t
2013
26
2012
YOY% ∆
2013
Net Sales
37
36
49
50
12
Leander, TX (Austin)
Aldie, VA (Washington, DC)
TOTAL
23,463
20,875
12%
SOURCE: John Burns Real Estate Consulting, LLC, January 2014
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Bad Data = Bad Information by John Burns, CEO
We are getting a little sick of the bad data that has resulted in some very misleading headlines this month, so I am going to share some proprietary information from our June survey of 228 local building execs overseeing 12% of all US new home sales. We distributed this to our clients on Monday, July 6. Here is the truth: • Eroding confidence. Builder confidence eroded slightly in June and did not spike as reported by the NAHB. We ask the same 3 questions and believe the Housing Market Index should have fallen by 1-2 points instead of risen by 4 points. Very few of our clients are far more confident in the market than they were earlier this year. • Rising starts. SF starts actually rose 4% this month in comparison to the 1% usual seasonal decline and did not decline 9% as reported by the Census Bureau (CB). The South, which the CB reported as the primary reason for the decline, was essentially flat, with the Southeast up 2%, Texas flat, and Florida down 2%. We have four offices in the South, and none of our local team members are seeing declining starts. Also, SF permits have been rising, and builders don’t pay for permits and not start the home unless there is a weather issue. Permits are the most accurate data but do not get as much headline attention because it is a start that generates economic activity.
• Slightly falling sales. The Census Bureau will report sales next week. The CB’s reported margin of error is so high (last month’s 90% confidence level was +/17%) that this data should always be taken as suspect and viewed over a 3-month period, as the CB even states in the press release. June new home sales in our survey fell 6% from May, 3% of which was their normal seasonal decline. Your guess as to what will be reported is as good as mine, but I am going to bet on even more negative headlines, since sales were so grossly overstated in May. The bottom line is this: don’t make decisions based on newspaper articles. Read the actual press release, including the methodology, and make sure the results jive with other data points and qualitative feedback you receive. The housing market continues to improve in 2014—but at a much slower pace than almost everyone expected.
John Burns, CEO (949) 870-1210 jburns@realestateconsulting.com
The next few pages show how we provide our clients with unparalleled networking opportunities, industry experience, service and cutting-edge research. 12
Regional Ranking Snapshot
Northwest
Midwest
Northern Florida
• Home Prices (YOY)(1): 5.8%
• Home Prices (YOY)(1): 3.9%
• Home Prices (YOY)(1): 8.5%
• 2014 Forecast (1)(2): 4.7% • Job Growth (YOY): 1.7% • Resale Sales Volume (YOY): 8.5%
• 2014 Forecast (1)(2): 5.4% • Job Growth (YOY): 1.1% • Resale Sales Volume (YOY): 16.3%
• 2014 Forecast (1)(2): 5.1% • Job Growth (YOY): 2.3% • Resale Sales Volume (YOY): 6.5%
Northern California
Texas
Southern Florida
• Home Prices (YOY)(1): 10.7%
• Home Prices (YOY) : 5.7%
• Home Prices (YOY)(1): 10.5%
• 2014 Forecast (1)(2): 7.3% • Job Growth (YOY): 2.5% • Resale Sales Volume (YOY): -6.7%
• 2014 Forecast (1)(2): 6.3% • Job Growth (YOY): 3.1% • Resale Sales Volume (YOY): 8.0%
• 2014 Forecast (1)(2): 8.6% • Job Growth (YOY): 2.9% • Resale Sales Volume (YOY): 7.3%
Southern California
(1)
Southeast
• Home Prices (YOY)(1): 8.8%
• Home Prices (YOY)(1): 4.6%
• 2014 Forecast (1)(2): 6.8% • Job Growth (YOY): 2.1% • Resale Sales Volume (YOY): -6.1%
• 2014 Forecast (1)(2): 5.3% • Job Growth (YOY): 1.7% • Resale Sales Volume (YOY): 11.2%
Southwest
Northeast
• Home Prices (YOY) : 5.1%
• Home Prices (YOY)(1): 2.5%
• 2014 Forecast (1)(2): 4.7% • Job Growth (YOY): 1.9% • Resale Sales Volume (YOY): -0.9%
• 2014 Forecast (1)(2): 4.6% • Job Growth (YOY): 0.9% • Resale Sales Volume (YOY): 12.1%
(1)
(1) Based on Burns Home Value IndexTM (2) Dec-13–Dec-14
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Housing Cycle Risk Index In our quest to be the first to properly call the bottom of a housing cycle, we developed a tool called the Housing Cycle Risk Index™ (HCRI). Our analysis has shown that the health of the market fundamentals (demand, supply, affordability, and US economic health)—which we measure with the HCRI—has proven to be a very good 1–2 year leading indicator for home price appreciation / depreciation. By monitoring the early signs of recovery or decline in market fundamentals, you will be better able to prepare for the future. Our proprietary index is measured on an A+ through F scale. When the risk index increases from a D to a B, price appreciation is likely to follow, and it is a good time to consider longer-term investments. When the risk index falls from a B to a D, this indicates a higher risk of price declines in the market and suggests lowering your risk profile and/or divesting some assets.
Phoenix
Riverside
Las Vegas
Orlando
Tampa
Washington, DC
Atlanta
Los Angeles
Higher
Houston
Chicago
San Diego
Minneapolis
Denver
Portland
Dallas
Orange County
Austin
Charlotte
Raleigh
San Jose
Fundamentals
Seattle
Market Volatility* Chart Title
Lower
Very Low Risk
Excellent (A)
Low Risk Medium Risk
Average (C)
High Risk Very High Risk
Poor (F)
*Volatility measures the historic fluctuation in new home revenues. The calculation is the difference between the average of the three greatest annual increases in revenue (resale price appreciation * increases in SF construction) since 1990 and the three worst years. We use our Value Index resale price appreciation number rather than new home price appreciation because it is a more accurate reflection of the overall market.
Fully Recovered Economies Top metros in Texas have far surpassed their pre-2009 peak employment: Austin has reached 115% of the peak, Houston 111%, and Dallas 106%. • Chicago and Washington, DC are two markets in which YOY employment gains have notably declined. The Chicago market is currently 97% of its pre-2009 peak employment, while Washington, DC is 103% of peak. • Technology jobs have supported strong job growth in the Northwest, and in Southern Florida the tourism and retirement industries have done so. • Most top markets in Southern California remain below their prior peak levels of employment. • San Jose is still 5% below peak employment, which is surprising, but this is because the 2001 peak (during the Tech Bubble) was so high. 14
Fully Recovered Economies
Current Employment / Pre-2009 Peak Employment 0%
20%
40%
60%
80%
100%
120%
Austin
115%
Houston
111%
Dallas
106%
Raleigh
106%
Denver Charlotte
105% 103%
Washington, DC
103%
Seattle
103%
Portland
102%
San Diego
102%
Minneapolis
102%
Orlando
101%
Atlanta
100%
Los Angeles
99%
Tampa
97%
Riverside
97%
Orange County
97%
Chicago
97%
Phoenix
96%
San Jose
95%
Las Vegas
94%
Source: JBREC, BLS, May 2014 versus prior Mays 2000-2009
140%
2014 Mid-Year Outlook on Housing Demand Great Long-Term Fundamentals • Strong job growth. Nonfarm payroll increased by 288K in June, and Q2 job growth was the best quarter in years. We finally regained all of the jobs lost since 2008, led by growth in higher paying professional business services, and lower paying trade, transportation, and utility jobs. The hospitality, education, health care, and construction industries are also contributing nicely to growth, while government and manufacturing are not. • Better affordability. The 30-year fixed rate mortgage fell to 4.1% in June, down from 4.5% last year, and home equity per owned household is up 23% YOY. • Returning to normal. Mortgage credit availability continues to improve, as does the securitization market for mortgages.
Lousy Short-Term Consumer Confidence • Not spending. All three consumer confidence metrics remain below average. Spending was so bleak in Q1 that GDP declined a whopping 2.9%. • Poor household formations. The household formation rate is a paltry 0.4%, and almost all of the growth is in rental households. • Low entry-level buying activity. Different surveys reveal near-record-low levels of renters leaving apartments to become homeowners, very low levels of mortgage applications, and a paltry 27% of home activity by first-time buyers. • Lack of urgency. 38% of consumers in Fannie Mae’s National Housing Survey believe the rate will stay the same over the next 12 months. Our young adults are going back to school, getting married later, and having kids later. 15
MOLLIE CARMICHAEL Principal Mollie is a Principal in our custom consulting practice. For over 25 years, Mollie has helped companies increase profits dramatically by understanding the market and consumer first. She is passionate about guiding strategic planning decisions with consumer and market based methodologies in order to optimize financial results. Mollie has led research efforts throughout the country on masterplan communities and individual neighborhood design. In addition to managing various consulting assignments, Mollie leads our firm’s Consumer Insights research to help our clients understand what consumers value in their homes and communities. Prior to joining the company, Mollie served as a Vice President of Strategic Marketing for Lennar, Centex Homes, Pulte Homes/Del Webb and Vice President of Residential Product Planning at The Irvine Company, where she led strategic planning, target land acquisition strategies, acquisition and market study due diligence, consumer and product segmentation, quantitative and qualitative consumer research, competitive research, as well as tactical media planning, model and sales office merchandising. Mollie has been quoted in various media publications including the Wall Street Journal, MSNBC, Reuters, Businessweek, and Professional Builder. She has spoken on Consumer Insights and innovative planning ideas throughout the country at conferences including PCBC, ULI, UBS, and BIA. Affiliations ULI – Community Development Council Building Industry Association 55+ Housing Council
16
Trusted Analysis for Executive Decisions INSIGHT With over 45 consultants and research analysts working together to provide understanding and clarity through the intricacies of an ever-changing real estate cycle, our objective is to make you more successful. Through straightforward and open dialogue, we can determine how to best put our experience and knowledge to work in a way that assists you in reaching your business goals and financial targets. RELATIONSHIPS We have worked with every stakeholder in the industry: builders and developers, private and institutional investors, financial and legal service firms, and building product manufacturers. This dense network of highachieving professionals allows us to see more clearly, create opportunity and generate creative solutions. RESULTS Our team’s understanding of the complexities posed through changing economic and business climates is demonstrated through our consistent ability to deliver timely service with exceptional results.
KEY LEADERSHIP
Our team, led by experienced industry executives, is committed to helping our clients make great investment decisions based on knowing the facts.
John Burns CEO
Don Walker President
Mollie Carmichael Principal
National Market Outlook & Forecasts
Portfolio & Valuations
Consumer Research & Community
Steve Dutra Sr. Vice President
Lisa Marquis Jackson Sr. Vice President
Lesley Deutch Sr. Vice President
Research & Data
Business Development
Florida Market Leader
Jody Kahn Sr. Vice President
Ken Perlman Sr. Vice President
Pete Reeb Sr. Vice President
Builder, Land, & Geographic Insight
Southwest Market Leader
So. California Market Leader
Lance Ramella Sr. Vice President
David Kalosis Sr. Vice President
Dan Fulton Sr. Vice President
Midwest Market Leader
Southeast Market Leader
Mid-Atlantic Market Leader
Dean Wehrli Sr. Vice President
Paige Shipp Sr. Manager
No. California Market Leader
Texas Market Leader
WWW.REALESTATECONSULTING.COM
(949) 870-1200 17
Consulting Services
Our Custom Consulting Team helps our clients maximize opportunity in the housing market. Our clients benefit from a team that applies its public and private home building background, local market insight, and analytical processes to market research.
Advisory 1. Market Feasibility
Market Health
Financial Testing
Societal/ Geographic Personality
Scope of Advisory
2. Consumer Research 3. Valuation & Cash Flows 4. Community Planning 5. Apartment Analysis
People/ Demographic Shifts
Marketing and Sales
Demand by Lifestage and Price
Product
6. Litigation Support 7. Performance Improvement 8. Demand Model by Lifestage 9. Business Plan/Strategy Development 10. Loan Workouts/Restructuring 11. Commercial Analysis 12. Urban Residential & Mixed Used Redevelopment 13. International & Resort Services
JBREC Client Segments
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Consumer Personality & Preferences
Competitve Environment Housing Supply
Research
Services
Metro Analysis & Forecast
MAF
This monthly report provides an overview of major housing and economic metrics, as well as our forecasts, at an MSA level. This is combined with local insight, proprietary surveys, and extensive data analysis to provide a complete picture of the important housing dynamics and shifts at the market level.
Regional Analysis & Forecast
RAF
This comprehensive monthly report summarizes important information in ten regions and key metro areas. This includes five-year pricing forecasts, supply and demand, and housing affordability and market health.
Monthly Builder Survey
Every month we survey more than 200 builders across the nation on new home market conditions. Our survey provides timely and accurate insights on housing market conditions just a few days after the end of every month. We believe our survey represents market conditions for production volume builders much more accurately than the Census Bureau.
Quarterly Land Survey and Land Index
Our quarterly land survey and index provides a balanced qualitative and quantitative approach to understanding the land market, using a proprietary model built through published data, local expertise, and our own market knowledge.
National Consumer Research
We have partnered with builders and developers across the nation to launch our third annual Consumer Insights survey. These three surveys combined present more than 50,000 total responses from prospective home buyers.
Ongoing Insight
U.S. Housing Analysis & Forecast
USHAF
This monthly report examines more than 150 metrics related to housing, and includes an Executive Summary with an overview of the important metrics affecting the housing market and our view of its impact on the future.
Home Builder Analysis & Forecast
HBAF
This report examines each of the publicly traded home builders based on their geographic footprint, ranked by their forecasted market growth in mid, small and micro-cap. It also includes location comparisons of builders based on the builders’ market fundamentals and submarket desirability.
Apartment Analysis & Forecast
AAF
This wide-ranging quarterly report includes an economic outlook for the multifamily market and analysis of the interplay between housing and apartment market dynamics and demographics. Included are five-year apartment rent forecasts, and rankings of top apartment REITs based on their regional diversification and economic factors.
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White Papers: We publish thorough research reports covering relevant and important topics.
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Truth in Housing: We regularly send out email notes to clients called “Truth in Housing” which include relevant nonconfidential insight that we uncover in the field, at industry conferences, or through our industry contacts.
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Public Builder Call Summaries: We summarize key performance statistics and market insight from the public builder quarterly earnings conference calls.
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Industry Expert Webinars: We sponsor webinars with Q&A that inform our clients of timely market and consumer research.
The Summit
Our annual client-only conference, The Summit, gathers leaders across the housing industry for one and a half days of thoughtprovoking discussion and networking.
HOUSING MARKET OUTLOOK The Housing Market Outlook, our other annual client-only conference, is designed to be the industry’s most informative day of the year. This new conference will highlight insight from 50 speakers from every region and discipline of the housing industry. For more information about our research, please contact:
Lisa Marquis Jackson Sr. Vice President
lmjackson@realestateconsulting.com (214) 389-9003
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Office Locations ATLANTA, GA 12600 Deerfield Parkway | Suite 100 Alpharetta, Georgia 30004 DIR: (770) 286-3493
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IRVINE, CA 9140 Irvine Center Drive | Suite 200 Irvine, California 92618 DIR: (949) 870-1200
NEW ENGLAND 155 Fleet Street | Suite 11 Portsmouth, New Hampshire 03801 DIR: (603) 235-5760
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