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‘Critical, make-or-break window’ Hospitality industry aims to maximize demand before summer ends
‘Working on creative approaches’ State superintendent of learning, others discuss virtual learning By JORGE MERCADO NEWS-PRESS STAFF WRITER
RAFAEL MALDONADO / NEWS-PRESS PHOTOS
Teresa Stiff, general manager of West Beach Inn since 2001, has noted more people reserving rooms at the hotel over the past month.
By JORGE MERCADO NEWS-PRESS STAFF WRITER
In Santa Barbara, tourism is one of the region’s largest economic sectors generating a lot of revenue. COVID-19 has decimated a huge portion of those tourists, however, as travel restrictions and general worriness has limited those seeking the beautiful Santa Barbara sunshine. Nevertheless, over the past few weeks the hotel industry is seeing a steady increase in reservations. “Absolutely, we are seeing more people wanting to come in,” Teresa Stiff, general manager of the West Beach Inn, told the News-Press. Ms. Stiff, who has been the general manager since 2001, noted that she’s seen people excited to go to a hotel, even if it’s just for a weekend. Most visitors are more local, as people are doing less airline traveling. “It’s almost like they are desperate, they’re just exhausted and they’re just fed up and they are relieved that we are open,” Ms. Stiff said. While the relief is nice, she added that revenue is not where it would be for a normal summer month. Ms. Stiff pointed out that typically, summer months are when hotels see a lot of business. She estimates that they are making a bit more than 50% of what they would normally be making. Still, while the revenue might not be up to usual demand, Ms. Stiff is happy with the way her hotel is currently operating. “We were open the entire time and at the beginning we wouldn’t even fill up 10%, or five, of our rooms at one time. Now, we are filling up at least 30 rooms at a time, and we have even been selling out some weekends,” Ms. Stiff said. Kathy Janega-Dykes, president and CEO of Visit Santa Barbara, noted a similar trend. “We’ve seen a slow and steady increase in hotel stays over the last few weeks, which has been encouraging, but South Coast occupancy, as of the latest report, was at 51%, compared to 88% this time last year,” Ms. Janega-Dykes told the News-Press in an email. “That said, compared to performance in some of the other California destinations that Santa Barbara usually competes with, such as several Southern California beach towns,
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With the ongoing pandemic forcing the shutdown of the majority of schools across the state, Assemblymember Monique Limón, D-Santa Barbara, hosted a virtual meeting Wednesday with California Superintendent of Public Instruction Tony Thurmond to provide an update on what is being done to make sure the virtual learning process is as smooth as possible. Assemblymember Limón was joined by State Sen. HannahBeth Jackson as well as Rep. Salud Carbajal. Also on the call were Santa Barbara County Superintendent of School Dr. Susan Salcido and Ventura County Superintendent of Schools Stan Mantooth. “We wanted to provide to you answers from the individuals who are making it happen not just at the state level, but also here locally,” Ms. Limón said. The biggest issues schools face as they move to remote learning for at least fall instruction is that not every student has access to the internet or the proper devices. Mr. Thurmond cited that about 700,000 students across the state are without a device, prompting him to create a task force to “close the digital divide.” This includes raising money through donations and also arranging a deal with internet service providers to provide free or low-cost internet in places where it is available. “That means if you’re a family that wants to use the reduced cost internet, you don’t have to give your social security number, you don’t have to give anything about your financial history. If anybody asks you for that you tell him the state superintendent said you didn’t have to give that because that’s what our task force negotiated,” Mr. Thurmond said. “We didn’t want anybody being given any fuss, any muss, about applications. If you want it, you
NEWS-PRESS FILE PHOTO
California Superintendent of public instruction Tony Thurmond has created a task force to help “close the digital divide.”
should get it.” Currently, Mr. Thurmond says he has distributed about 100,000 computing devices and more than 150,000 hotspots, but acknowledged that is not enough. Those interested in donating can email donatetech@cde.ca.gov. Additionally, Mr. Thurmond said as the state moves to go into remote learning, family development programs and more mental health programs are being initiated to help students and families adapt to the new normal. “Every school district got a letter from me this week letting them know that there’s $5.2 billion to use for distance learning to purchase devices, to support social and emotional learning programs, and to support professional development for educators,” Mr. Thurmond said. He added that he has created a counseling coalition and has spoken with social workers, school psychologists and others to build a network for students so they have the support needed. Mr. Mantooth agreed, adding Please see VIRTUAL on A2 Former San Marcos wide receiver Josh Brown recently moved to Erie, Pa., to attend Gannon University and is excited for his football career to resume.
West Beach Inn staff is spending extra hours cleaning out rooms and common spaces to keep customers as safe as possible.
we’re doing moderately better.” While the hotel is not offering its usual brunch breakfast or other amenities, Ms. Stiff still believes people will be pleased with the service. “I mean, I am still so blessed, our place is still great. I really like our place because we’ve never gotten into the resort fee, parking fee, Wi-Fi fee. It’s just room and tax so we have always been refreshing and our regulars are excited to come here,” she said. Cleaning has also been a big part of any business during this time. For West Beach Inn, it has added more sanitizers for guests to take with them and will spend extra hours cleaning common areas and rooms. Overall, Ms. Stiff is happy with the small revival in her hotel and hopes to continue
seeing the trend upward. “I’m always a very positive person and I know that we will guide our way through this situation,” Ms. Stiff said. “I’m not looking to go back to normal. We’re going to have a new normal and I’m willing to adjust and be flexible with change and I already see optimism, it’s not so bad. We also live in paradise so I feel very blessed.” For Visit Santa Barbara, a destination marketing organization for the Santa Barbara South Coast, its goal is to get people to visit the city, and stay at nice hotels like the West Beach Inn. When the stay-at-home order was lifted on June 12, Visit Santa Barbara gradually returned to marketing the region, primarily Please see HOTELS on A5
NEWS-PRESS FILE PHOTO
Finding their way in PA By MITCHELL WHITE NEWS-PRESS ASSOCIATE EDITOR
Ben Partee and Josh Brown were packing their bags for a cross-country trip when the news hit. The recent San Marcos High graduates and scholarship recipients at Gannon University in Erie, Pa., learned five days before they left that their freshman football season had been pushed
back. The Pennsylvania State Athletic Conference made its decision to suspend all fall sports competition through the fall semester on July 15. Nonetheless, the quarterbackreceiver duo decided to leave The American Riviera for Erie to continue training and working out with their new team. Brown told the News-Press by phone he never really considered Please see FOOTBALL on A3
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