Convergence
Integrated, bundled propositions are only one component of convergent products
Communication Dedicated product category with clear convergence promise
Customer interaction Integrated sales approach, billing, hotline, self-care, and technical service
Bundled propositions
Communication
Hardware
Convergent products
Customer interaction
Hardware Convergent devices/hardware combining fixed and wireless technologies, etc.
Services/ apps
Platforms
Platforms Integrated service platforms, seamless handover, single number, etc.
Services/apps Multi-screen/agnostic services, security, synchronized data, smart home, etc.
Source: BCG analysis BCG_Convergence_OTT.pptx
Draft—for discussion only
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Bundled propositions Integrated tariffs and package offers with attractive benefits and smart pricing