Strategic Partner Brochure

Strategic Partner sought for the next decade

SSI

SECURITY SOLUTIONS INTERNATIONAL

速

Protecting the Homeland Together 速

Introduction:

The Global Homeland Security Market and SSI – Security Solutions International, LLC The demand for homeland security equipment and services will be driven by security threats: terrorism, illegal border infiltration, piracy, drug trafficking, cyber crime and warfare, and the need to protect critical infrastructure. A global market that could reach a value of $2595 billion dollars will be dominated by Asian Pacific countries. China will spend an incredible 50% of this, far exceeding its Defense spending.

In all these areas, SSI – Security Solutions International is poised to play a vital role as one of the most experienced brands in homeland security in the USA. For either a US company looking at these markets, or for companies in these markets looking at the US, Security Solutions International offers the perfect partnership on which to build.

Many companies today offer single products and solutions.

Companies during this coming decade are likely to consolidate and offer a portfolio of options under one roof.

SSI is the only company in the USa with a varied service mix: 1. Counter terrorism and violent crime training programs known throughout the USA

2. Equipment training representing top manufacturers 3. Public Safety products like the Portable Vehicle Barrier—manufactured in the USA

4. Information, data and media on the Homeland

Security sector across the world—including the leading magazine in the sector, the Counter Terrorist Magazine

5. Ezine, Newsletters, Websites—all committed to

providing the professional with the best information available and companies with great ways to promote themselves

6. Tactical gear marketing for manufacturers

2 Strategic Partner for the Next Decade - Security Solutions International

7.

Marketing, promotion and testing services for many leading companies

8. Consulting on the above areas of expertise and also in hospital subjects: implementation of mass casualty preparation and telemedicine, turnkey solutions

Company History Security Solutions International (SSI), founded in late 2003, has been dedicated to the Homeland Security effort in the USA and abroad through the provision of training programs, products and media to better protect against crime and terrorism. The company has trained representatives of more than 1000 federal, state and local agencies, making it the leader in the USA. What does this mean to your company? A strategic partnership gives your company a 10 year intensive head start in this most complex of markets with the advantage of a credible brand, reputation, and performance.

Training programs for the First Responder Beginning with training programs (2004) on subjects such as suicide bomber awareness, the company went on to deal with complex tactical and operational issues that are required by law enforcement, emergency management, emergency medical personnel, military and planning personnel.

SSI offers programs such as: • Building Safety • Homeland Security training in Israel • Operational Response to Mass Casualty • SWAT to Counter Terror Unit, MACTAC (Multiple Assault Counter terror action capability) • Programs for active shooter scenarios • Mitigating the effects of explosives and many more

“I have been to a multitude of homeland security training seminars over the past 7 years as the learning curve in this arena is steep. I can say that the training that SSI offers is second to none in this field.

It brings experts from Israel to the USA to help us identify our capabilities and deficiencies. ” Lt. John Kost, Sarasota County Sheriff’s Office

Security Solutions International - Strategic Partner for the Next Decade 3

Homeland

Security Hello from Georgia!

I came away from that trip with a new appreciation for how the Israelis deal with the threat of terrorism with regard to infrastructure protection, police operations, tactical shooting, defensive tactics and overall security operations. In my opinion, they are the best in the world at what they do. They do not sit back and wait for the attacks to happen… they are very proactive and take the fight to the enemy. In fact, I was able to bring some of that material back and integrate it into some of the advanced counterterrorism training we conduct here at the Federal Law Enforcement Training Center (FLETC).

Henry and Sol arranged access for us to some of the most sensitive sites and people in Israel, including the Knesset (Israeli Parliament building), the Port of Haifa (this is the city repeatedly attacked during the last war with Hezbollah), a nuclear power plant, etc. The caliber of guest speakers was exceptional and included highranking police executives, politicians and Israeli Special Operations types.

In fact, our bodyguards (yes, we had our own security team during the trip) were former ISA special operators.

4 Strategic Partner for the Next Decade - Security Solutions International

Excellent Training Reputation brings recognition as experts in Homeland Security These programs have distinguished SSI and created a first class reputation for providing training by experts who are not academic but hands-on, having been involved in operations with Intelligence, Counter Intelligence, Personal protection, Maritime security, Special Response Units, Counter Terror Units, and incident management including disasters.

The company is viewed by US agencies as an expert in the field of security. This means that SSI training programs, in many cases based on military operations experts, are easily transported to the important defense sector across the globe.

Many military personnel have either trained with SSI, or used SSI media.

“I have found SSI to be an invaluable resource for help in bringing our products to the Homeland Security market. The company is not just a magazine publisher but an established training company and a media company. They know their market and customers and, more importantly, the customers know them.

With SSI’s help, I can rest assured that our products reach their target audience.

From demos at their training events to ads in their magazine, SSI provides the additional reach we need. I enjoy working with them and appreciate their professionalism”.

Karen Lynch, Director of Marketing, Energizer Corporation

International best practices training creates relationships The company developed a specialized training program abroad that brought the best practices of international agencies to the knowledge of US First Responders. This program, founded in 2005, has taken many agency representatives to Israel.

Many jurisdictions changed their security policies as a result of sending representatives to this program. Many of the people who were sent have become leaders in the field of US Homeland Security. This means important relationships for the strategic partner that would take years to develop at the cost of millions of dollars.

In addition, SSI has trained Chinese delegations, members of Guam’s police force, Embassy personnel from Europe, Saipan’s special operators and many more.

First class, opt-in list of First Responders developed over 10 years leads to entry into the publishing field.

“The training in Israel is not only interesting from the theoretical side but we saw the practical aspects of the Israeli methods at work. While we were there we saw how rapidly they responded after an unfortunate attack and how in hours they had taken care of the scene and were well into the investigation stage. The level of cooperation and interaction between all the agencies was truly at a level that we can only imagine here.”

David Vaughn US Army Reserve - Security Advisor

Israel Mission June 2006 Security Solutions International - Strategic Partner for the Next Decade 5

“SSI has been so good at making a name in the Homeland Security Training arena that they should do extremely well even without their own great training, just by helping older established training companies reach their target audiences.”

Clayton Searle, President— policetraining.net and former LAPD narcotics detective and founder of the International Narcotics Interdiction Association

With a list of first responders developed over 10 years, and with almost 100,000 who have opted-in to that list, the company began by promoting its own services through the provision of a bi-monthly newsletter. This developed into a print magazine named The Counter Terrorist magazine, (2008), an award-winning publication that goes out in the US and abroad to as many as 25,000 readers. This media effort means that SSI has access to media that is unmatched in both reach and penetration of market that takes place at 3 different levels (Federal, State and Local). Advertising clients include industry giants: Energizer, Ruger, Fisher Scientific, Barrett, DSG Arms and as many as 50 others.

Since a large part of the business of Homeland Security is conducted at the State and Local levels, this is one of the very few resources that enable companies to reach these markets.

Manufacturing unique products for the Homeland Security Sector In 2009, SSI began manufacturing unique products for the sector. With patent applied for, the Portable Vehicle barrier is an innovative device that stops hostile vehicles and provides venues such as stadiums, infrastructure and special events. The U S Navy, some of the biggest stadiums, police, and infrastructure have purchased this product which has also been sold abroad in Russia (Army) and other countries.

Annual Conference comes to life in 2005 In 2005, the company began its annual homeland security conference that is today attended by more than 300 people and sponsored by more than 40 companies who come to hear their peers share knowledge on developments in homeland security.

6 Strategic Partner for the Next Decade - Security Solutions International

Shareholding Ownership SSI is a Corporation and the company has applied to FINRA for a 211 Filing. This should be completed in August of 2014 and the company will have a trading symbol. The company was founded on the capital provided by its founders in 2003.

The company now consists of two principal investors owning 71.36 % of the stock and qualified accredited investors (private placement memorandum) investors that own 27.04% of the stock.

Lack of vulnerability to existing shareholders All shareholders have been accepted under the rules of Private Placements and have signed on to acknowledge the risk of owning non-transferable shares in the company and the general risks of participating in the venture. Shareholders have been with the company since 2005 in some cases.

No litigation or complaints have been made against SSI.

Company activity product/service benefit Security Solutions International offers a unique blend of activities with considerable synergy. Some typical examples of how this works among training, media and products are:

1. SSI is as an approved vendor in the Bay Area consisting of 10 counties, 100 cities and more than 7 million people and a large number of First Responders. All participants in SSI training are given the SSI media expanding the reach and target of the media.

2. SSI subject matter experts also may contribute to the discovery of new products such as the case of the Portable Vehicle Barrier. Clients abroad came to SSI for the Barrier through magazine advertising. In the USA, clients like the US Navy, The Arlington Police, (Super Bowl), the University of Michigan and many other venues, gas and oil companies and the department of Homeland Security have become purchasers of this American made product for Homeland Security. This product exemplifies 100% SSI channels from concept to development, market and marketing and finally successful sales and manufacturing.

Security Solutions International - Strategic Partner for the Next Decade 7

3. As an active training company, SSI can offer its

advertisers the opportunity to demo their products at select trainings throughout the country. This unique ability differentiates SSI from other publications and media in the field and differentiates the training from other training companies.

4. SSI is in a unique situation to provide equipment

training. An example is the association with a leading manufacturer of elevated platforms that SSI met through being an advertiser in the magazine. Today, SSI is also the trainer for a manufacturer of Armored Vehcicles that is the USA leader in Police Rescue Vehicles.

Company assets:

1. Goodwill – 1000 agencies and up to 10,000 have received training from SSI.

2. Company trademarks and patents: SSI has registered 2 trademarks and has applied for 1 patent.

3. Company website domains: about 85 different

domains point to SSI and are owned by SSI giving partners a good base on which to diversity.

4. Company Training programs available at any one time are 20 programs active and a library of past performance.

5. Company Media: The Counter Terrorist magazine,

the e-newsletter, the e-zine, and SSI websites. There is also an agreement with the Homeland Security Network web site for operation and management.

8 Strategic Partner for the Next Decade - Security Solutions International

6. Company conference activity is approximately 60

conferences where SSI is either the media sponsor or a direct participant.

7. Company advertising: The magazine aside from

revenues derived from advertising and trade show participation also gets barters worth approximately $250,000 per annum in trade show services.

8. Company training staff: 15—on a regular per project basis.

9. Company office staff: 3 salaried (includes two

managers), 2 commissioned salesmen, and two part time interns.

s A. Demonstrating products including market evaluation and reports

B. Branding and product development and market introduction

C. Trade show participation planning, press releases, product review writing

Products: A. The Portable Vehicle Barrier

Security Solutions International - Strategic Partner for the Next Decade 9

Competitive Advantages SSI holds several key competitive advantages which result in benefits to the strategic partner looking to expand in this sector or use this as a base for an expansion in a different product/ service mix.

• Barriers to entry for competitors: previous performance— With more than 140 different projects undertaken in approximately 1000 jurisdictions since 2003, there is impressive past performance that forms a natural barrier to entry.

• Official vendors to the US Urban Area Security Initiative Zones: San Francisco, Miami, St. Louis Franklin County and more.

• Mixture of media, product and services means that the company has a built in marketing advantage. This has been demonstrated with the successful launch of products for other companies.

10 Strategic Partner for the Next Decade - Security Solutions International

Sales and Marketing information Apart from selling its own service/product mix, SSI designs campaigns to sell products for other manufacturers, sometimes under its own label. Here is an example of one campaign: A manufacturer of high quality footwear and tactical gear came to SSI for help in creating a brand in the USA. The product utilizes US components and is assembled in Mexico.

SSI took the product and created a brand for the product along with a development story. SSI was able to get the NTOA seal of approval. The product was advertised in the Counter Terrorist Magazine.

SSI was able to offer distributors of the product a mention in the magazine, which incentivized them to handle the line, knowing that if they did prospective customers would come into the business and buy other products.

SSI also handled contact through its telemarketing to increase distribution of the product.

The power of SSI’s own media should not be underestimated.

Look at who reads the publication: • • • • • •

Department of Defense – 39% Department of Justice and State – 7% Department of Health and Human Services – 9% Department of Homeland Security – 11% Other Federal Executive Departments – 16% Federal, Legislative and Independent Agencies – 18%

Additional marketing channels • SSI utilizes Webinars led by subject matter experts as marketing tools, leading to sales.

• The Homeland Security Network, managed by SSI but owned by a separate company, has more than 5000 members and is also used to advertise SSI services and products.

• Direct e-blasts of SSI’s own services are very successful marketing channels and lead to strong sales.

Future potential for growth SSI has the platform on which to develop global sales for any company that is willing to invest in the solid base that has been created.

Benefits for the strategic partner SSI offers many potential benefits besides those mentioned in the preceding pages.

• SSI has always been run as a business and not as a collection of individual trainers as is common in the Homeland Security Training field.

• The owners of the company are not necessary to the continued and successful functioning of the company but are willing to stay on for any strategic partner.

• SSI is a portable entity and can have its offices moved from its current location to almost anywhere without disrupting operations.

• Strength of the brand across training, media and products is the greatest benefit for a strategic partner.

Security Solutions International - Strategic Partner for the Next Decade 11

If you are interested in discussing this opportunity contact: Henry Morgenstern contact@homelandsecurityssi.com 305-401-6906

SSI

12 Strategic Partner for the Next Decade - Security Solutions International

SECURITY SOLUTIONS INTERNATIONAL

速

Protecting the Homeland Together 速