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Source: Pew Research Internet Project
Facebook’s user growth hit a plateau, but engagement on the network has increased. In fact, engagement across all major social media platforms — Twitter, Instagram, Pinterest, LinkedIn — is on the rise. Facebook draws the most engagement of all networks though, as 70% of its users are fully engage with the site daily, up from the 63% in the previous year. By comparison, 49 percent of Instagram users and 17 percent of Pinterest users engage with the respective networks each day. Where the young adult population is concerned, meaning 18- to 29-year-olds, 53 percent are on Instagram. That means if your audience is young adults, Instagram is where your business needs to be. The company announced a milestone last month of reaching 300 millions monthly active users, surpassing Twitter for the first time.
Here are some other key findings, which are based on the 81% of American adults who use the internet:
Multi-platform use is on the rise
For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half of all Instagram users (49%) use the site daily.
Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.
So don’t ignore the potentials of social networking platforms. Build powerful social media presence with us to promote brand successfully
www.sbr-technologies.com