INSTANT VISITORS INSTANT RESULT
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Pay Per Click SBR-TECHNOLOGIES
What Is
PPC
An Advertising model unique to the internet
A small, four line ad consisting of a headline, two short lines of text and URL.
www.mybusiness.com
One of the most powerful & Successful ways of advertising today.
PPC ads only displays if the visitor has an active interest in your topic
You only pay when your ads get clicked
on
There are two types of Pay per click ads
Search Ads
• ‘Search’ ads appear besides the organic search results • Search Ads consist text only
Display Ads
• Display ads appear within a website or blog • Display ads can consist both text & image
Types of Display Ads YOUR ADS HERE
Text-the traditional type of Google ad
YOUR ADS HERE
Image adsi.e. animated banners
BENEFITS
Of
PPC
PPC can produce instant result and can generate quick visitors even for recently launched websites. On the other hand, with SEO, it can take months for sites to rank on the first page of search Engines
Reach Targeted Audience Instant Result
Easy to track Results Convert Better
The cost of pay per-click-click Advertising
Rewarded for high quality and penalized for lowgrade quality
You can set limits on your spending
You also get to set a daily budget
Things to Keep in mind Before You Begin PPC advertising
KEYWORDS QUALITY SCORE AD TIMING LANDING PAGE TARGET AREAS AD WRITE UP
KEYWORDS
A huge part of PPC success You can bid on the keywords that you think will be possible. Finding the best keywords for highest conversion is an art.
FOR KEYWORDS WITH HIGH COMMERCIAL INTENT
ALMOST 2/3 OF CLICKS
ACCOUNT FOR
64.6
%
OF CLICKS
35.4
%
Go to sponsored result
of clicks are from
ORGANIC
UNPAID RESULTS
Source: Word stream research July 2012
PAID ADS ARE GAINING GROUND
QUALITY SC
Conversion rate
RE
QUALITY SCORE
AD
TIMING Timing is an important aspect of PPC Advertising and requires constant monitoring of the result data. Depending on seasonality, visitor trends, click through rate and conversions rate, PPC manager should display their ads.
Ad target Area
Location targeting helps you focus your advertising on the areas where you'll find the right customers, and also help you to restrict your ads from unwanted areas.
AD
WRITE UPS
Ad contents are very important. Write appealing ads to attract visitor & ensure guaranteed clicks on your ads.
A PPC Ad needs a perfect Landing Page NO NEVIGATION
HEADLINES CTA (Call-To-Action) BUTTONS
SOCIAL ICONS
Perfect Heading VIDEO CTA Button
SCREEN SHOTS
FEATURES
TESTIMONIALS
HOW TO USE
PPC LANDING
PAGES
FOR HIGHER CONVERSIONS & LOWER COST-PER- CLICK Higher quality score Higher Ad rank Lower bounce rate Higher conversion rate
1
Use a targeted landing page for each ad group for higher Quality Score and Conversion
Call-To-Action
LANDING PAGE
CTA -
Promotion specific standalone
2
CTA
3 Optimized Landing Page helps Visitors – to take Desired Action or to Buy
BUY
SIGN UP
Captured lead moves directly to the confirmation page.
CONFIRMATION PAGE This is your point of conversion and the start of your post-conversion marketing strategy
SUCCESS
4
DISPLAY ADS 1
APPROPRIATE HEADLINES
2
PERFECT IMAGE
3
PERSUASIVE COPY
4
For brand awareness the headlines should be your logo and brief taglines
HEADLINES
If you use an image it should be your background. Choose relevant image
For brand awareness your copy need not be more than just your optimized tagline.
CALL TO ACTION For click volume, use traditional phrase like 'buy now’ , ‘Find out more’ .
Persuasive Copy Call of action
“REMARKETING CAMPAIGN” A new way of Paid Advertising What is happening:
Potential clients are visiting your website and leaving
What could happen: Ad Website Visit
Receive a Tracking Cookies
Then Leaves and Visits another website
Clicks the ad and buys from you
See your add on that website
NEED EXPERT ADVICE ? http://www.sbr-technologies.com