A Social Media Guide for Small Business Owners

Page 1


NEWEST MARKETING TOOL

SOCIAL MEDIA


SOCIAL MEDIA CAMPAIGNS CAN

GO

VIRAL

INSTANTLY


BUT

If the concept, strategy & planning is unclear ..you are a LOSER..!

LIKE THEM


SMALL BUSINESS OWNER

Thought social media would work wonders ….but it just didn’t CLICKkkk…

GIVEN BEST EFFORTS

BUT Alas!! NO SUCCESS…


I THOUGHT IT WOULD GO VIRAL !!!


I M REALLY CONFUSED…


WHAT’S WRONG WITH CAMPAIGNS OF SMALL BUSINESS


First understand the audience you are targeting


Don’t Spam Your Fans, Followers and Circles with unsolicited sales pitches, posting the same updates over and over, and sending private messages after being asked to stop.


Don't Lie or Mislead to your followers


Don’t Share Too Much posts in your updates


Don’t Self-Promote All the Time



How Small Business Should Use Social Media


A WELL DESIGNED PROFILE IS MUST

USE COMPNAY LOGO

FOR AVATAR


Use Industry specific

POSTS


Highlight

Industry news Highlight

Product updates

Highlight Business insights


Answer every FAQ related to business and business achievements


USE #tags A hashtag is a phrase begun with the symbol #. It is a form of metadata tag. Short messages on micro blogging and social networking services such as Twitter, Tout, identi.ca, Tumblr, Instagram, Flickr, Google+ or Facebook may be tagged by putting "#" before important words, as in: #Wikipedia is an #encyclopedia that anyone can edit.


Interconnect every social media profile, so that posts can be shared automatically in every connected account.

Connect with Twitter

Connect with Facebook


Maintain Your Account Regularly…

TELL PEOPLE ABOUT YOUR RESEARCH AND STAY UPDATED…


AUTOMATICALLY SHARE EVERY BLOG POST TO MULTIPLE SOCIAL MEDIA PLATFORMS

ONLINE TIME 2:35

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SHARE


Highlight Customer Testimonial


Use Interesting funny facts, quotes and great visuals in your posts.


A simple question to the community may trigger an‌

‌interesting discussion


CREATE FAN PAGES


Make sure your campaigns are innovative enough so that your brand gets a

voice


Offer Discounts and Promo Codes You can stay connected to your customers through Social Network Profiles by posting discounts and promotional codes for your business products and services.


Conversation Matters‌ When a human reaches out to you, find a way to build the contact into a relationship with a highly customized (i.e., human) response.


USE SOFTWARE to schedule

POSTS so that your feeds look alive when you are not available.


Bring human resources to the table where the opportunity for real social media engagement exists, and use computers to make all else more efficient. Just be sure the quality meets high standards and drive audience


Presentation is brought to you by‌

http://www.sbr-technologies.com


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