SOCIAL INTELLIGENCE
REPORT
2014
SOCIAL MEDIA PLATFORMS
TOP BRAND PRESENCE ON SOCIAL MEDIA PLATFORMS
DECEMBER 2014 13
12
12
12
12
12
AVERAGE BRAND PRESENCE ON SOCIAL MEDIA PLATFORMS
By Industry D E C E M B E R 2 0 1 4 9.8 8.2 7.6 7.4 5.5 5.4
18 PERCENT RISE YEAR ON YEAR
INSTEAD OF RELYING ON FACEBOOK
2013 vs. 2014
STRONGEST GROWTH OF ANY SOCIAL MEDIA PLATFROM IN THE EAST OR WEST
CHINA We C h a t
Yo u k u
S i n a We i b o
ENGAGEMENT RATE BY TOP SOCIAL MEDIA PLATFORMS
The drop earlier this year, from 16% of followers engaging with a brand page post in 2012, to 6% in February 2014 for smaller pages and just 2% for pages with over 500,000 followers.
Average Organic Reach of content Published on Brand Facebook Pages
Source: http://www.social.ogilvey.com
HIGHEST REACH
Instagram Engagement 18 times better than Facebook engagement
COMMUNITY SIZE VS. ENGAGEMENT BY PLATFORM
Engagement Rate
1.5%
0.5%
-0.5% 1M
2M In Millions
3M
4M
5M
Platform Adoption By Brands Year Over Year 2013 vs. 2014
Leading Social Media Apps Among 18-34 Years Old Smartphone Penetration, U.S, June 2014
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w w w. s b r - t e c h n o l o g i e s . c o m www.facebook.com/SBR.Technologies www.twitter.com/SBRTech
Source http//blog.vine.com http//blog.jelly.com http//blog.pinterest.com http//newsroom.fb.com http//staff.tumblr.com
http//blog.linkdin.com http//youtube-global.blogspot.ca http//facebook.com/businessnews http://business.pinterest.com http://blog.twitter.com http://blog.snapchat.com http://googleblog.blogspot.ca http://blog.foursquare.com “ource: Does “ apchat’s “tre gth A o g Mille August 2014 http://www.social.ogilvey.com
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