Make a Splash. Make Waves. Every designer leaves a legacy. Every legacy begins with a splash. This year, we champion the thunderous splash of a new generation of designers. Like a polished stone cast into still water, the waves made by this moment will be felt from shore to shore. The ebb and flow of our creative momentum saw us through times of unease and uncertainty, and we now stand on the crest of a most vibrant tide, reflecting on the waves we have all made at SCAD. Though the past year brought unparalleled challenges, our persistent bonds between friends, family, classmates, and creatives kept us proudly afloat. We move forward, then, not as denizens of distant shores, but as masters of the same sea and surfers of its wild waves. To design is to make waves. Visual thinkers engineer everything from the label on a bottle to the layout of a ballot. Each of these decisions instruct, influence, and inspire people in stark and subtle ways. Every moment, memory, and idea we put to paper is yet another splash and another roaring wave. No matter where or how we work, our craft carries the capability to affect communities across the globe. Just as critically, we all possess the power to affect those closest to us. The largest waves carry innovation and empathy. The loudest splashes bring the largest waves. This is your splash. What waves will you make from here? The SCAD Graphic Design Showcase Team
A LETTER FROM THE CHAIR Since March 2020, everyone who owns a business or merely manages a public space found themselves designing graphics — ad hoc masking tape signage directing people to “go this way,” or sidewalk chalk “art” reminding folks to stand six feet apart, or posters encouraging patrons to don their masks before entering. While purely utilitarian and largely devoid of the elegant systems-thinking or sophisticated visual language that separates designed graphics from graphic design (and the work we do here in the SCAD graphic design and visual experience department) the archive of amateur posters, environmental graphics, wayfinding, and beyond — what Fast Company calls “survival graphics” — will serve as a unique history of how the pandemic changed the ordinary world ... and changed us. At SCAD Graphic Design and Visual Experience, we have created a beautiful and effective record of recent history, too. The work over the last year — collectively, a deep and successful investigation of and testimony to these uncertain and, yet, somehow galvanizing times — can’t help but leave me with extraordinary confidence in our students and their faculty, and fills me with extraordinary hope. Welcome and thank you for joining us for this year’s Make a Splash. Make Waves. I’m certain you will find the students, the professors, and their work as poignant and inspiring as I do. Gratefully, Duke Greenhill Chair, Graphic Design and Visual Experience and Advertising and Branding
Karina Argueta B.F.A. graphic design San Pedro Sula, Honduras The Architecture of Creativity In this paper sample booklet for French Paper’s Pop-Tone line, the good side of 2020 is explored by having a couple from the 1980s accidentally stumble upon 2020. These art forms are represented in each spread within the architecture of each city and the old-timey visitors are provided with souvenirs from each art form they encounter. Since each city has a different aesthetic, each city was created with a different technique. The book was assembled by hand to include the interactive elements that engage the readers. Colleen Miller B.F.A. graphic design, Saginaw, Michigan Abiblio Abiblio builds books with you in mind. With our unique ability to customize the text, Abiblio’s books are more accessible for any bibliophile, especially those who are dyslexic or visually impaired. Exclusive collaborations with publishing houses across the world make it easy to search for your favorite titles and authors. From there, simply choose from pre-set text accommodations or use the advanced settings to adjust manually. Either way, you are guaranteed a more personal, accessible reading experience.
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Colleen Miller B.F.A. graphic design, Saginaw, Michigan Exploring Empathy Cognitive empathy is a skill vital to effective communication and the creation of trusting relationships, yet many physicians find they have decreased empathy following medical school or as a symptom of professional burnout. To help remedy this problem, Exploring Empathy is a kit designed for self-guided professional development of practicing physicians.
Colleen Miller B.F.A. graphic design, Saginaw, Michigan WellnessWallet Despite the availability of chargemaster lists and other services, WellnessWallet was created because many Americans still receive medical treatment without any idea what their bill will be afterward. WellnessWallet is an app available to everyone, regardless of insurance coverage, and combines the numerical data of chargemasters with one’s specific insurance policy to provide a cost estimate for medical procedures. It allows for comparison price shopping of medical services. 7
Madison Moats B.F.A. graphic design, Atlanta , Georgia Best End Brewing Co. Rebrand This project is an updated identity system for Best End Brewing Co. in Atlanta, a brewpub crafting a line of drinks with locally sourced ingredients. The packaging is an interruption to the illustrative style that is currently popular among craft beer brands, taking on something more graphic and eye-catching. Heavily inspired by physical processes, the typography and textures refer back to printmaking techniques, and the new mark is hand-drawn. Karina Argueta B.F.A. graphic design, San Pedro Sula, Honduras The Cubist Anomaly
The Cubist Anomaly Boutique Hotel is located in Barcelona, Spain. Taking inspiration from the cubist king Pablo Picasso, The Cubist Anomaly uses cubist patterns and takes it one step further by implementing origami into the equation. From foldable furniture to actual origami ornaments, the origami-cubist experience starts from the very moment the hotel is entered, starting with the origami welcome package and origami folded amenities to the menus and souvenirs. The designs are made with cubist patterns designed from scratch and a combination of images made into a collage to fit the specific aesthetic that this boutique hotel is meant to have. All of the hotel amenities are hand made into miniature origami sculptures that can be done and undone as many times as the guest likes.
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Aadarsh Santosh B.F.A. graphic design, Dubai, United Arab Emirates Proxima Nova Proxima Nova, a font created by Mark Simonson, is a type specimen book designed with the idea of incorporating Star Wars, since the typeface was used for the branding for the movie. The book consists of famous lines heard in the movie and the colors orange and blue, resembling the film’s lightsabers, and yellow derived from the Star Wars logo itself.
Stephan Thions B.F.A. graphic design, Mexico City, Mexico FOX Campaign The objective for this campaign for FOX clothing was to create very loud ads to connect with their clients on an emotional level. To get people involved, I created a micro site for the campaign where people could upload their best hard-face reaction shot to the site, with the winner receiving a FOX helmet. 9
Aadarsh Santosh B.F.A. graphic design, Dubai, United Arab Emirates Journi Journi is a concept app designed to help high school students apply to universities without any hassle. The application helps users figure out where they want to apply and which university they desire to study at through questionnaires. Users can contact counselors from the desired universities and look at their checklists from the app to ask questions and get the answers they need. The main ideology behind the app was to make college applications fun again by using shapes and illustrations as well as seamless UI interaction while scouring for universities.
Michaela Groveman B.F.A. graphic design, Long Island, New York Typographic Playing Cards This pack of playing cards was created to learn about hierarchy, figure and ground, form and counter form, and negative space. For the design, I created a symmetrical elegant look with a muted color palette. With the actual design of each card, I used the letters that were associated with the number or face card. 10
Chloe Hui B.F.A. graphic design, Huntsville, Alabama Honeypie Bakery + Cafe Families may bicker over football or politics, but there’s one thing we can all agree on: Grandma does it best. Whether it’s cooking or hosting, no one can top her. Honeypie is a Southern style bakery and café that strives to create the warm feeling of grandma’s southern hospitality. If there’s one thing to miss when you grow up and move away, it’s grandma, so Honeypie is here to be your grandma away from home.
Stephan Thions B.F.A. graphic design, Mexico City, Mexico X Games Designed for an ABDR 252 course objective to create a series of posters with strong visuals, this X Games campaign promoted the winter event live on ESPN. 11
Qingyang Li M.A. graphic design and visual experience Hangzhou, China Hey Follow Me Designed to guide people to work together in the face of COVID-19, this book is derived from The Wizard of Oz. This project considers a real-world problem that people need to work together and face together through COVID-19. I have redefined new partnerships for COVID-19 in this book, and you’re one of them! In this book, you can learn how to cooperate with each other during the pandemic and how to protect yourself from COVID-19.
Chloe Hui B.F.A. graphic design, Huntsville, Alabama Jungle Invasion Jungle Invasion is an annual four-day music festival that invites music lovers of all ages to unleash their inner animal. This package serves as a promotional item that attendees receive prior to the festival. The contents include an admission bracelet and a toothbrush. Upon removal of contents, the package can be transformed and used as a purse during the festival. 12
Chloe Hui B.F.A. graphic design, Huntsville, Alabama K-pop: The Korean Kraze This infographic takes a look at the unique culture of K-pop. Over the last two decades, K-pop has made a huge impact around the world. As idol groups rise to fame with their catchy songs, complex choreography, and flashy concepts, more and more people begin to follow the trend. This successful formula has opened up countless streams of revenue for the South Korean entertainment industry and the genre only continues to grow.
Aadarsh Santosh B.F.A. graphic design, Dubai, United Arab Emirates Kesar Kesar was designed to create a fine dining Indian experience for customers. The branding behind Kesar’s type and color was inspired by Indian spices and the historic Mughai period. In order to create a sense of luxury for the branding, the key components were simplicity mastered with elegance. Kesar’s branding consists of the identity, menu cards, and website. 13
Madeleine Stulz B.F.A. graphic design, Waldbroel, Germany Starcrossed Tulum is on the Caribbean coastline of Mexico’s Yucatán Peninsula. It is known for its serenity, pristine white sand beaches, gourmet food, and that vibe that you have always dreamed of. This is the place where you can enjoy beauty, quiet, peacefulness, and uniqueness. As one of the original properties on Tulum Beach, Starcrossed is a magical setting for an authentic experience, elevated by original architecture and exceptional service in an intimate native beach setting. We preserved the magic of a Tulum private beachfront villa and bungalows, adding an ode to Mexican art and craft and wood in all its forms to offer comfort, surprise, and daydreams. Starcrossed is your personal slice of heaven that hides and tucks you away from the rest of the world. Here no one but us needs to know you exist.
Yasmine Keirbeck B.F.A. graphic design, Alpharetta, Georgia Porsche and Mohawk The project is a paper promotion book for Porsche and Mohawk. All illustrations are hand-drawn images of professionally taken images of the cars. This book follows all of the generations of the Porsche 911 starting from the original to the current eighth generation. 14
Sanchita Singh B.F.A. graphic design, Alpharetta, Georgia Wieden+Kennedy Premium Book Wieden+Kennedy is a global creative with world-class media, design, and technology operations. This book showcases Wieden+Kennedy’s philosophy, team, famous projects, and awards they have won. The design for the book cover casing was inspired by the company’s New York office and the use of wood tones at the office.
Changran Du M.F.A. graphic design and visual experience, Xiamen, China When Dada Meets... When Dada Meets... features various types of artworks that overlap art, design, and other movements with Dadaism. This catalog showcases the combination of different movements with Dadaism in the 1920s and the contemporary period. Those combinations create numerous possibilities that provide powerful influences in the fields of art and design. The catalog is divided into three small catalogs, wrapped with a wrap-around band. The design of the catalog and collateral is based on the collaged typeface exploration. 15
Changran Du M.F.A. graphic design and visual experience, Xiamen, China Connect The engagement of parents in schools was limited before COVID-19. During the pandemic, the cooperation between teachers and parents (especially for K-8 students) became an essential aspect of children’s learning, but miscommunication between parents and teachers can make cooperation harder. This app is designed so that parents at work can track their children’s learning at any time. When children encounter problems with their studies, the app empowers parents to find help. Dividing a child’s learning situation into three parts better allows teachers to allocate work to help children who need support the most.
Madeleine Stulz B.F.A. graphic design, Waldbroel, Germany Loved One Loved One is a campaign targeting females who are exposed to unrealistic body ideals and expectations regarding their body image and diet. Skinny does not equal healthy, and your weight should not equate to your worth. “Healthy” looks different on different people. On social media, you are exposed to countless fad diets that all are meant to result in one thing — being skinny — but just because you see your favorite influencer or one of your friends doing it does not mean it is the best thing for you. How would you feed a loved one right now and why aren’t you feeding yourself the same way? 16
Yasmine Keirbeck B.F.A. graphic design, Alpharetta, Georgia ATLiens ATLiens is a mixed-use app that allows you to book places to eat, stay, and things to do in Atlanta. The difference between this app and its competitors is that ATLiens offers deeper insight into the city and recommends places other than the typical ones like the Georgia Aquarium or World of Coke. It also allows for a community feature to keep in touch with friends and see how they rate places they go, allowing the app to be used by tourists and residents.
Sanchita Singh B.F.A. graphic design, Alpharetta, Georgia NASA App Redesign The National Aeronautics and Space Administration (NASA) is responsible for the United States’ civilian space program and for aeronautics and aerospace research. My goals for the redesign were to deliver a more organized, easily navigable, and intuitive user interface experience, as well as a more engaging and appealing interface. My personal goals were to take full ownership of the different roles involved in designing an app interface, such as User Researcher, User Experience Designer, and UI Designer, while enhancing my learning experience by challenging some design decisions and problem-solving them. 17
Sanchita Singh B.F.A. graphic design, Alpharetta, Georgia Sapling Sapling is an app designed for plant moms and dads to help them take care of their plants the right way. You can never have too many plants. Whether you are a veteran plant parent, or you’re new to the plant game, Sapling will give you customized plant recommendations based on your skills and preferences. Although this app is just a concept, there was a landing page created for it, too. The page talks about what Sapling is about, its features, and where to download it.
Madeleine Stulz B.F.A. graphic design, Waldbroel, Germany Cosmic Cowboy Health and wellness is everywhere, and with that there is a rise in popularity of kombucha. Cosmic Cowboy still has health and wellness in mind, but gives the typical hard kombucha a playful upgrade. 18
Maisy Dewey B.F.A. graphic design, Haddonfield, New Jersey Nana Cafe Nana Cafe is inspired by French-American sculptor, painter, and filmmaker Niki de Saint Phalle’s very popular “nana” sculptures. Widely noted as one of the few female monumental sculptors, Saint Phalle was also known for her social commitment in addition to her artwork.
Taneesha Iyangar B.F.A. graphic design, Mumbai, India Vernacular Responsible Architecture This book was designed, printed, and hand-bound for production. It speaks about the importance of embracing vernacular architectural practices, many of which have been lost today. It features Wall House in Auroville, India, and Sharma Springs in Bali, Indonesia — both structures in which innovative architecture combines with vernacular methods to exemplify elegant and sustainable design. This book is inspired by architects, designers, and artists who make the conscious choice to be both cool and responsible. 19
Taneesha Iyangar B.F.A. graphic design, Mumbai, India Tower of Human Development This data visualization project helps viewers understand the Human Development Index based on Nobel Laureate Amartya Sen’s Capabilities Approach. This approach revolutionized the way human development was previously viewed by focusing on the real functionings and capabilities of human beings. To grasp the facts set forth in the approach, the entire visual is based on the game of Jenga — where players pull blocks out on their turn without letting the Jenga tower fall. The tower is located at the center of the visual, forming the legend. The annotated factors are then reflected in the form of a city landscape, indicating a functioning economy.
Emily Horrocks B.F.A. graphic design, Atlanta, Georgia Junior Prom This project establishes the identity of your new favorite band, Junior Prom. Through the typography, various visual elements, and bright colors, Junior Prom evokes excitement and a unique style. I collaborated with other SCAD students across various majors to help bring this vision to life and to create this bright, fun, and loud identity and band. 20
Erin Dreyer B.F.A. graphic design, Lake Elmo, Minnesota These Stats Have Stories These Stats Have Stories is a social issue campaign promoting awareness of police brutality on minorities and telling the stories of those who have been killed by police. Khushboo Uday Nayak M.A. graphic design and visual experience Thane, India Typographic Voice and Visual Narrative This project aims to extract the text from the existing label and redesign it in a new context. More importance is given to the typographic positions — layouts on how we can play with type and organic abstract strokes in a more dynamic way. The project is divided into six steps, and each step pushes the complexity of the design to a new level. I chose a Thai Kitchen Coconut Cream wrapper as my type of composition study project, where I can only use type from the wrapper but with different sizes, weights, typeface, and assistant element-like lines, strokes, and tools for these steps. I have used Helvetica and Adobe Garamond as my primary typefaces and then tried to explore hand-drawn lettering and graffiti-style calligraphy by using different textures, tools, and strokes effects to create impressive layouts. In some designs, I even tried to come up with a bilingual perspective by using Latin and Devanagari. 21
Taneesha Iyangar B.F.A. graphic design, Mumbai, India Kerala Tourism Redesigned Identity The identity of Kerala tourism has remained unchanged for many years. India enjoys tropical climates around all of its water-facing states, though Kerala’s logomark is often confused with that of Goa or Pondicherry. As India’s premier tourist destination, active even during the pandemic, there was a unique opportunity to revamp the current identity to truly reflect Kerala’s vibrant culture. The decision to use culture as a unifying factor came from the idea that Kerala is more than just a coastal beauty. The Kathakali dancer is no stranger to playing dual roles. As Kerala’s most iconic symbolic visual, it seemed befitting to draw inspiration from it for the redesigned logomark.
Madison Moats B.F.A. graphic design, Atlanta, Georgia Minion Type Specimen This project is a type specimen exploration of Minion, designed by Robert Slimbach for Adobe Originals in 1992. Minion is a utilitarian, serif typeface inspired by the Renaissance often used for instructions and extended reading. The book uses passages from Niccoló Machiavelli’s The Prince, a Rennaissance-era instructional guide for new royalty, to dissect the type. 22
David Quampah B.F.A. graphic design, Tema, Ghana Neenah Paper Promotion This book seeks to promote paper design by Neenah with a focus on works by Es Devlin. The book features her biography, brief biographies of the musicians she has worked with, her works within the music industry, and pages of die cuts.
Khushboo Uday Nayak M.A. graphic design and visual experience Mumbai, India Indic Callifest Poster Series This is an advertising event poster about the Indic Callifest organized by MODA in Atlanta. As the name suggests, this event is a festival, a celebration of Indian scripts, and an introduction to all kinds of different tools used in calligraphy. It is a series of events spread over four months, including exhibitions of various Indian artists, calligraphy demonstrations, and workshops. This series of bilingual posters embraces the beauty of Indian scripts and calligraphy with these traditional calligraphy tools. The calligraphy is hand-drawn with one of these tools. I have photographed the means to communicate the boldness and freeness of the calligraphy. 23
Brianna West B.F.A graphic design, Kettering, Ohio EMERGE EMERGE Design Conference is a two-day event based in Dayton, Ohio. It connects both design professionals and students through engaging presentations and interactive activities. My goal as a designer was to create a unique identity system for the conference, so it is easily recognizable and catches the attention of the target audience.
Sarah Ray B.F.A. graphic design, Rome, Georgia Mind Ya Business In our society women are judged for their sexuality regardless of what they do, while men aren’t held to the same standard. It’s time that people start to mind their business and let women do what they want to do. Mind Ya Business is about inspiring women to break away from those societal pressures and embrace their sexuality free of guilt and judgement. 24
Victoria Eggers B.F.A. graphic design Covina, California Plastic in People Plastic in People ultimately creates a space for conversation about the overuse of plastic and long-lasting effects in our body, as well as spark action into using less plastic in our daily lives.
Karina Wong B.F.A. graphic design, Hong Kong Chinese Tea Tasting House This project is to use a topic of choice to develop an independent project that shows the proficiency with the designer’s role in visualizing complex projects across multiple media. I chose to create a brand identity for a made-up Chinese tea tasting house called Mingcha Xuan that sells different Chinese tea types and introduce its tradition and history to the community. 25
Stephanie Dodgen B.F.A graphic design, Palatine, Illinois The Instinct of Collecting Everyone’s home has a unique story of items and trinkets. We all have objects that spark a little joy in our hearts when we see them in our homes or come across them while shopping. For my project, I was drawn to the recurring narrative of a dragon that hoards and protects its treasure as a visual metaphor that we are instinctual and sentimental creatures.
Kawleen Singh M.A. graphic design and visual experience New Delhi, India Masala Box This is a packaging project for handcrafted soaps with commonly found spices in Indian kitchens that are also used as home care remedies for the skin. The packaging is supported by an interface design for customers to make their own blends of soaps. 26
Woo Jin Kim B.F.A. graphic design, Seoul, South Korea Jin Air Jin Air is a leading domestic low-cost carrier in South Korea. Jin Air’s new brand identity and upgrades are a perfect opportunity to implement an identity that calls to mind a clean and well-established brand image.
Kawleen Singh M.A. graphic design and visual experience New Delhi, India Polaroid Posters This project is for an online exhibition showcasing the evolution of Polaroid cameras. I own two beautiful Polaroid cameras and had the chance to photograph them for the posters. The use of grid system here gives a good balance between the visual and type. 27
Mills Hayes B.F.A. graphic design, Beaconsfield, England The INKY Game The INKY Game is a clever and creative ‘who doesn’t know it’ game. Games were a big part of my life growing up, but we always struggled to find a game that was suitable for everyone involved. Using my own experiences, I designed this game with everyone in mind. It can be varied depending on who is playing by age or theme.
Matt Kastritis B.F.A. graphic design, Algonquin, Illinois Golden Brew This campaign focuses on establishing the brand for a healthy coffee alternative company using golden milk (turmeric milk). Golden Brew targets those who don’t like coffee but still want the energy boost to get them through the day. This project utilizes Greek meander art and mythology. 28
Stephanie Dodgen B.F.A. graphic design Palatine, Illinois Guise of Green This is a social campaign dedicated to bring awareness to greenwashing, where a company paints its image and products as “green” and environmentally friendly but in reality has not taken any action toward a sustainable future, lying to the world. I used animals with specific meanings as signals of warning to both the consumer buying products and the corporation conducting these deceitful practices.
Emily Horrocks B.F.A. graphic design, Atlanta, Georgia Cowboy Pocket Guide Cowboy Pocket Guide evokes the idea of duality, combining modern cowboy fashion that is heavily prevalent in pop culture within the guidelines of the more traditional aspects of cowboys and cowboy culture. Through my designs, I aimed to create this sense of modernity and traditional cowboy style through imagery, typography, and content. 29
Woo Jin Kim B.F.A. graphic design, Seoul, South Korea Mary Katrantzou Invitation Card The goal of this project was to create an invitation card for the Mary Katrantzou exhibition at SCAD FASH Museum of Fashion + Film. I designed the invitation card based on the dress that I chose as the main inspiration. The most prominent features of the dress are colorful frills that remind me of flowers and gradations in various colors.
Krista Miller B.F.A. graphic design, Stafford, Virginia FoxFolk This is branding identity and packaging design for a hard cider brand called FoxFolk. The visual inspiration is taken from Russian folk art styles and folktale story elements. The project included can labels, a carrier, and a point-of-purchase display. 30
Krista Miller B.F.A. graphic design, Stafford, Virginia Glam + Gore Glam + Gore is a campaign designed to educate people about the horrors of animal testing in the cosmetics industry. Through a zine, stickers, and postcards, this project is a complete set to educate the recipient and share with others about how to stop this practice.
Kawleen Singh M.A. graphic design and visual experience New Delhi, India MadPlanner Cosplay App This app is for people who love to plan their costumes by connecting consumers with where to buy them. It also gives costume designers big and small a platform to connect with the right customers. This app also lets people exchange costumes, connect with likeminded people, and inform users about upcoming events where dressing up for fun is the game. 31
Khushboo Uday Nayak M.A. graphic design and visual experience Mumbai, India Multilingual/Multicultural Branding Event This project consists of a foldable brochure that highlights the future of graphic design in multilingual multicultural branding. Today, branding is done in a multilingual way for better communication and understanding. That is the core reason and essence of this project, which depicts the future of graphic design with its multilingual approach in the world.
Woo Jin Kim B.F.A. graphic design, Seoul, South Korea After Osaka Festival After Osaka is an illumination festival with Japanese traditional monsters. The story of the festival is based on the idea of local people sneaking into the monsters’ party at night. This festival is right for people who seek a unique place and enjoy taking pictures with their friends. 32
Karina Wong B.F.A. graphic design, Hong Kong LP Album Cover Vinyl This project is to create an LP album cover for an existing or imagined CD album based on an art movement. For this project, I chose to recreate the first album of the popular K-pop group EXO. Also, recreating their first album brings back memories to their fans, nicknamed EXO-L.
Krista Miller B.F.A. graphic design, Stafford, Virginia Choupinette This project is the complete branding and licensing of a storybook character named Choupinette. Through a storybook, plush toy, imaginary play items, and clothes, the main character is used to create a cohesive brand and an identity for children to connect to. 33
Rhoda-May Miller B.F.A. graphic design, Johns Island, South Carolina Awakened: The Legend of Helen Keller Helen Keller had to overcome many challenges in her life, learning sign language and Braille to be able to speak and write. Keller graduated college and became a successful writer, becoming an inspiration to people with disabilities.
Alex Phelps B.F.A. graphic design, Marietta, Georgia Ulta Beauty Brand Identity Redesign Ulta Beauty is the largest beauty retailer in the U.S. The brand identity redesign aims to give the chain a more stylish look and feel. The inspiration for the sleek, dynamic, and contemporary redesign comes from Ulta’s mission of being a welcoming place to shop. 34
Alex Phelps B.F.A. graphic design, Marietta, Georgia Cooper Black Type Specimen The Cooper Black Type Specimen showcases the rich history and lively character of the Cooper Black typeface. The booklet is a walk through time beginning with Cooper Black’s creation in 1921 through its resurgence in popularity in the 1970s and the present day.
Gianluca Catalini B.F.A. graphic design, Somerdale, New Jersey Pay for Play This is a campaign designed to bring to light how Division I college athletes are being exploited for their work by the NCAA and universities. 35
Sonali Mestri M.A. graphic design and visual experience Mumbai, India Promotional Type Specimen Booklet and Poster Design The purpose of this Clarendon promotional type booklet is to ignite a curiosity to discover typefaces by having a little information behind typography, the development of typeface, the typeface expression, and how it is used in various contexts.
Leah Feniger B.F.A. graphic design, Westchester, New York The Passage of Time The Passage of Time explores the perception of time and its measurement physically and psychologically. Since every person experiences time differently, this booklet is designed for open interpretation. The designs are not literal and more like collages that express physical ways time has been measured, mixed with the psychological perception felt in the moment. 36
Kexin Chen M.A. graphic design and visual experience Baoding, China An Underlying Message from the Grid The design of the exhibition catalog is a visualization of my own interpretation of the grid system. The design system is like a blueprint in architecture; it is the base, but a non-specialist may not recognize it, so it forms a message behind these works. I developed the visual elements based on the structure of the envelope. The rectangle with one corner missing symbolizes the opened envelope. This underlying message is revealed and highlighted through the use of bold and bright orange.
Savanna Heishman B.F.A. graphic design, Stephens City, Virginia Fusion Cocktail Co. Fusion Cocktail Co. is a small-batch alcoholic beverage company that creates handcrafted cocktails that only the most daring consumers would drink. This four pack was inspired by Frankenstein’s monster, who was a mixture of many things. These crafty cocktails will leave you feeling alive, eight feet tall, and completely unstoppable. 37
Dyan Szall B.F.A. graphic design, Sandy Springs, Georgia SCAD FASH Event Invitation This project was designed to be the key art poster for Articles of War, an exhibition at SCAD FASH Museum of Fashion + Film. The exhibit looked at military streetwear in hip hop culture. The poster uses dance and camouflage to highlight the underlying spirit of exploration and freedom that is at the core of the exhibition’s audience.
Sonali Mestri M.A. graphic design and visual experience Mumbai, India Columbus Zoo Identity Design My design proposes a modular mark system. Each iconography is divided into three parts: eyes, nose, and mouth. In mismatch aspects, this iconography act as a playful genre. This mixture of colors, shapes, and animal body parts creates a sense of playful, fun, and modern energy that speaks to both young children and their parents. 38
Leah Feniger B.F.A. graphic design, Westchester, New York Best Buds Plant Co. Best Buds Plant Co. is a plant subscription service for kids teaching them how to take care of plants in a fun, easy, and instructive way. Each plant is given a human-like persona, so kids can easily identify what each plant will need to survive and are given every tool necessary to take care of their new “best bud.” For this branding campaign, I have developed a kid-friendly app, the subscription box and plant-care cards, and a website.
Ivan Delgado B.F.A. graphic design Cincinnati, Ohio Weeknight Hero This set of kitchenware, Weeknight Hero, is marketed toward amateur bakers. The brand frames cooking as a hero’s j ourney through messy trials and triumphs, encouraging consumers to embrace the process of making their own meals. 39
Savanna Heishman B.F.A. graphic design, Stephens City, Virginia Not for the Weak Not for the Weak is a server starter kit for those who are brave enough to take on the task of being a restaurant server. Being a server is hard, strenuous work that takes a lot of patience and skill. This starter kit provides everything you need to be a successful server — shoe insoles, hair ties for those with long hair, a bottle opener, ink pens, guest receipts, an apron, and a server book. Now the question is: Do you have what it takes?
Abby Redding B.F.A. graphic design, Graham, North Carolina CYCLOPS i Cyclops Eye is a colloquial term for a fermata — which means staying or stopping in music, also known as a hold or pause. CYCLOPS i is a monthly magazine that showcases and discusses current music artists and their music styles, music in other cultures, popular albums and singles, genres, and reflects on past musicians. Included in the integrative design system of CYCLOPS i is a website that showcases the artists that are spotlighted in the monthly issues. 40
Jahlen Grant-King B.F.A. graphic design, White Plains, Maryland Franklin Gothic Type Specimen This is a type specimen book showcasing Franklin Muller Benton’s typeface, Franklin Gothic. The book was created to praise the font’s “bold solidity” while also displaying its overall imperfections that give the typeface its beloved character. In reference to Franklin Gothic’s cheeky nature, the book itself invites the reader to analyze the deceiving minimalist layout to discover numerous hidden secrets.
Ivan Delgado B.F.A. graphic design, Cincinnati, Ohio 3Muses 3Muses is a set of branded wines meant for the luxury market. The emphasis for the line was a feeling of high quality but also adventure and freedom, with a tone that contributed an extra layer of spunk and intrigue. The three muses on the bottles deliver empowering lines to this effect. 41
Kexin Chen M.A. graphic design and visual experience Baoding, China A Glimpse of Time A Glimpse of Time uses visual language to discuss how works of literature and artwork from different people are interlinked. This book includes text, images, texture, graphics, structure, typography, layout, prototyping, and production, with two sections that are bound together on an extended cover.
Ivan Delgado B.F.A. graphic design, Cincinnati, Ohio Freebird Hotel & Spa Freebird Hotel & Spa is a boutique hotel catering exclusively to solo travelers. Deliverables include a lookbook, door hangers, key cards, and a decorative alarm clock that, instead of asserting a schedule, gives suggestions for 24/7 events. 42
Luke Wittman B.F.A. graphic design, Shorewood, Wisconsin Preservation Brewery Preservation Brewery is a progressive beer brand focused on spreading the awareness of endangered species. Featuring six different animals and flavors, the package designs have vibrant colors and graphic illustrations which appeal to the lighthearted as well as the rugged. Upon reading, consumers will learn that their purchase will be donated to the World Wildlife Fund. Designs for bottles, six-packs, and cans were made to show unity throughout the brand.
Mackenzie Wachs B.F.A. graphic design, Owings Mills, Maryland Frogside Fingerboards are given a whole new twist. This collection features five different types of frogs, each with personalized skateboards. Every package includes a biography about the frog on the back, along with wraparound graphics using bright colors and illustrations. The back wall of the package is attached to a quarter pipe that rests inside the box before purchase, but flips out of the package and can be used for fingerboard tricks. The toy frogs can be attached or detached from the skateboard using an embedded magnet. When all five packages are together, they attach to form their own fingerboard skate park. 43
Mackenzie Wachs B.F.A. graphic design, Owings Mills, Maryland Wonderland Coffee Wonderland Coffee Company presents its first line of canned cold brews: Lost in Wonderland. Each coffee flavor focuses on a different stop on a trip through Wonderland. The can art reflects the different locations while the outer packaging unravels to serve as a map guide. Four total scenes are depicted, including Dessert Desert, Galactic Pool Party, Arctic Castle, and Dark Enchanted Garden. Coffee flavors featured are black, caramel latte, vanilla, and mocha.
Luke Wittman B.F.A. graphic design, Shorewood, Wisconsin National Park Awareness This is a campaign promoting awareness for the decline of our national parks. With the current state of our planet in regards to global warming, the national parks are threatened. I wanted to create a series of posters, social media posts, and a website to educate the masses on this problem. Illustrations and typography played a big role in communicating this message. The posters take a humorous approach and a paper cut feel to differentiate from protests that have already been done. Social media and the website follow that theme and are personable to the viewer. 44
The Team
KARINA ARGUETA San Pedro Sula, Honduras karinargueta.com
IVAN DELGADO Cincinnati, Ohio ivandelgado.design
LEAH FENIGER Westchester, New York leahfeniger.com
MATT KASTRITIS Algonquin, Illinois mattkastritis.com
COLLEEN MILLER Saginaw, Michigan colleendennison.com
KRISTA MILLER Stafford, Virgina kristamillerdesign.com
MADISON MOATS Atlanta, Georgia madisonmoats.com
MADELEINE STULZ Waldbroel, Germany madeleinestulz.com 45