SCAD Secession
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Jackson Bernard, B.F.A. graphic design student, Oak Park, Illinois
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( INTRODUCTION) Dimensions in design are often assigned to the physical space in which they exist; the first dimension length, the second height and the third depth. The emerging role of the professional designer in our culture forces us to reconsider this canon. As you’ve undoubtedly learned in your time in the graphic design department, design is an action, a process associated with problem solving. A poster is a poster, a package a package and an app an app. All are designed but none in their final form is a design. They are what they are. As we reorient the dimensions of design, consider a designer’s first dimension to be assigned to human context. Context is the first consideration of any designer who focuses on the user. The second dimension is assigned to concept. Once context is thoroughly considered, your concept must be applied. The third dimension is associated with media. The new designers rarely, if ever, dictate media. Media are always informed by the context defined in the first dimension and are always appropriate to user need. But what about the fourth dimension? Commonly associated with time, the fourth dimension is where future designers will thrive. The new designer considers human need as the foundation of their work and anticipates user needs across media, bringing new obligations and opportunities to augment physical space and immersive, visual experiences. As you close the 2014–15 academic year and your college career, consider the words of Horst Rittel: “The designer has no right to be right or wrong, the result of his efforts can only be good or bad, as all solutions inform the next …” The time you’ve spent developing your toolkit while at SCAD has great value. Four years stitched together by infinite moments. Good or bad, each moment informed the next, and as you continue to design your life, we anticipate your next moments to be great.
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( INTERSECTIONS of POSSIBILITY ) Current technology allows for design to easily exist within a multidimensional reality. Due to this newfound potential for designing greater experiences, today’s designers are beginning to consider the relationships between context, visuals, form and the fourth dimension: time. It is through an understanding of both the intersections of these conditions and the undefined spaces between them that one can develop design that communicates thoroughly. The emphasis on collaboration and use of rapidly advancing creative technology provides tangible opportunities to visually express all four dimensions at once. The Secession 2015 modular logo takes all these dimensions into consideration. Three visible pieces move around in space to display their changing relationships within a sequence where they intersect and overlay. Simply put, this year’s exhibition is about the infinite breadth of possibilities before us. These are the dimensions in which we continue to explore, grow and exist.
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awards secession 2015 (concept)
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GOLD THE AUTHOR & AUTEUR COLLECTION Jackson Bernard, B.F.A. graphic design student Oak Park, Illinois The Author & Auteur Collection is a boxed set of movies packaged with the books they are based on. I designed the cover artwork for each movie and book, highlighting with simple graphics the motifs, symbols, meanings and messages of the works. I designed a logo, and finally two promotional posters based on stereotypical cinephiles and bookworms. The linework is an aesthetic reminiscent of both Golden Age Hollywood and antique book covers.
EMOJIKIT Ting Alexandra Wang, M.F.A. graphic design student Dalian City, China EmojiKit is a concept for a mobile application that allows users to generate unique emojis based on pictures they have taken. These are then added to the phone’s keyboard. Its design is based on a modern, modular grid system. Each emoji is meant to blend an iconic, systematic feel with a more personal approach.
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PROJECT TURN AROUND Jordan Wright, B.F.A. graphic design student Goose Creek, South Carolina One80 Place is an organization that provides food, shelter and hope across the United States. It seeks to bring an end to homelessness and hunger by targeting business owners to influence more business partnerships as well as increased community involvement.
SILVER FOCUS CREATIVE PHOTOGRAPHY MAGAZINE Erkan Cetin, B.F.A. graphic design student Atlanta, Georgia Focus magazine is a photography magazine that focuses on creative photography with some editing and color techniques from famous photographers and retouchers.
FRENCH PAPER BOOKLET Thomas Rosselli, B.F.A. graphic design student Stuart, Florida The paper sample booklet for French Paper Company emulates typical patient folders. Inside are stories that feature some of the craziest 911 calls from Florida residents.
SHOW SCAD: THE EXPLOSION OF POSSIBILITIES Ting Alexandra Wang, M.F.A. graphic design student Dalian City, China The poster titled “The Exploration of Possibilities� visualizes the connections between each SCAD major and future professions.
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NAV-GO: THE SOLO WOMEN’S SURVIVAL GUIDE Alia Knowlan, B.F.A. graphic design student Montauk, New York Nav-Go is a company that aims to reinvent the traveling experience for solo women travelers. The guide contains resources on where to go, where to live and how to cope with living alone.
BRONZE HENDERSON FARMS GRILLING KIT Jordan Wright, B.F.A. graphic design student Goose Creek, South Carolina Henderson Farms presents a line of grilling products adorned with illustrations featuring each member of the Henderson family. The lighthearted approach represents the laughter and joy that best express the brand’s core value: family.
IDEAS OF INFLUENCE Taylor Brown, B.F.A. graphic design student Cincinnati, Ohio This small collection of political essays by 21st-century activists is printed on newsprint. It is meant to be distributed to visitors at a similarly themed exhibit.
‘LITTLE MISS SUNSHINE’ Camille Nettles, B.F.A., graphic design, 2015 Pensacola, Florida This collector’s edition DVD packaging for “Little Miss Sunshine” plays on the dichotomy between being a winner and a loser. For instance, included in the box is an ironic trophy for the #1 Loser, because all characters in the film are losers in their own right, which is what makes them unique.
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TYPEWRITER POSTER Jung Eun You, M.A. graphic design student Seoul, South Korea Each poster in the series aims to demonstrate the relationship between sound and visuals for the exhibition “Symbols of Industrial Design: A Collection of Typewriters.�
BRONZE DESIGN SIMPLICITY Dosung Hwang, M.A. graphic design student Seoul, South Korea This poster is for a lecture about the intersection of design simplicity and technological development. The plain white orb takes center stage as a symbol for the fundamentals of design while its reflection features a pattern inspired by a computer motherboard.
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finalists secession 2015 (concept)
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CORAL TYPEFACE Emily Tulett, B.F.A. graphic design student Yokohama, Japan Coral is an original typeface inspired by the delicate details of gorgonians – aquatic soft coral colonies also known as sea fans.
FINALISTS SONDER Taylor Alley, B.F.A. graphic design student Jacksonville, Florida The handmade book visually defines sonder – the realization that each random passerby is living a life as vivid and complex as your own. The obscure emotion is revealed through expressive photography and experimental typography.
LIVING ART: ART EXHIBITION Eli Schneider, B.F.A. graphic design student Topeka, Kansas Three posters advertise a fictional art auction, “Living Art,� to raise awareness and funding for Oakland Wildlife. Expressive, painterly strokes create silhouettes of different animals to bridge the idea of fine art and the wild.
WELCOME Emma Lesser, B.F.A. graphic design student East Hampton, New York This series of posters educates viewers on issues of environmental safety and preservation of marine life on Tybee Island.
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HUMAN IMPACT ON THE ENVIRONMENT Anushree Agarwal, M.A., graphic design, 2015 Mumbai, India The interactive installation uses each side of nine different boxes to visualize data that educates viewers on humans’ impact on the environment. Together, the boxes inspire the individual to find solutions to the problem at hand.
FINALISTS NOMA RESTAURANT Albie Eloy, B.F.A. graphic design student Perth, Western Australia Noma is a highly acclaimed Nordic restaurant in Copenhagen, Denmark. The current identity was redesigned to showcase its focus on pure, world-class food through earthy tones and a hand-crafted aesthetic.
SCAD CALENDARS Audrey Baechle, B.F.A. graphic design student Savannah, Georgia Through the use of unique materials to build typographic visual elements, two calendars were designed for different SCAD quarters.
THE PERFECT YEAR Alex Gough, Marisa Taphouse, Taylor Schmidt, Weston Doty B.F.A. graphic design students Varna, Bulgaria; Traverse City, Michigan; Harrisburg, Pennsylvania; Los Angeles, California The experimental calendar is an interpretation of a series of poems by Pamela Russell. Through the composition and manipulation of typographic form, it is a commentary on a world fascinated with perfection and the struggle to make uncomfortable decisions.
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OUR MARKS: TYPE SET DESIGN Eli Schneider, B.F.A. graphic design student Topeka, Kansas
FINALISTS
Based on an original short poem that describes the past becoming “nothing more than ... pieces of what once was,� the alphabet was created out of cut and burnt newspaper. The physical paper represents the passing of time, the fire symbolizes mortality and the ashes are the marks left behind.
WHAT IF TIME WAS A PERSON? Gabby Manotoc, B.F.A. graphic design student Manila, Philippines Based on the idea that time is an entity that observes the unique moments that happen in life, letterforms were created from human fingerprints. The typeface was translated into a set of cards with thematically similar quotes from literary figures and philosophers.
COFFEE ALPHABET SET Nayoung Kim, B.F.A. graphic design student Seoul, South Korea Coffee, like time, is irreversible. The alphabet set is inspired by the fact that once brewed, the original coffee bean ceases to exist.
SPOLETO FESTIVAL USA Jordan Wright, B.F.A. graphic design student Goose Creek, South Carolina The dynamic logo system for Spoleto Festival visualizes the event as a celebration of the contemporary forms in the performing arts.
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ROOK Danielle Torres, B.F.A. graphic design student Boca Raton, Florida Rook is a spray paint company inspired by Wynwood, a lively art district in Miami. With the mobile app, users can build inspiring color schemes for spray paints that celebrate Wynwood artists. On the website, they are able to purchase products as well as customize different spray paint colors.
FINALISTS THE HOLY BAGEL Alia Knowlan, B.F.A. graphic design student Montauk, New York The Holy Bagel is a sandwich food truck that specializes in handcrafting unique and experimental sandwich combinations with the famous New York bagels.
CROOKS HARD CIDER Jordan Wright, B.F.A. graphic design student Goose Creek, South Carolina This new line of hard ciders from the Carolina Cider Company is inspired by a long history of cider in the United States. The flavors are packaged with influences from American folklore, with a twist.
REINVENT YOURSELF: DIGITAL MAGAZINE Gabby Manotoc, B.F.A. graphic design student Manila, Philippines Reinvent Yourself is a multipage digital magazine article. The original print version from Psychology Today was translated into a more interactive experience, which has additional information, interactive games and surprise animations.
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LYNX DESIGN SOLUTIONS Chase Feus, Daisy Barth, Ali Bassir B.F.A. graphic design students Savannah, Georgia; New York, New York; Tehran, Iran Lynx Design Solutions is a fictional, multidisciplinary design firm that provides meticulous attention to detail. Its branding is sophisticated and timeless.
FINALISTS MOODBOARD Emma Lesser, B.F.A. graphic design student East Hampton, New York This is a digital platform for creative minds to store and share inspiration in order to shape their own creations.
LIXO REGULAR Aranxza Lopez Alvizo, B.F.A. graphic design student Mexico City, Mexico Lixo is a sans serif typeface inspired by Russian Constructivism. The letterforms are bold, geometric and powerful – similar to the passion for abstraction and modernity of the avant-garde movement.
FISHBOWL Danielle Torres, Jessica Tuszynski, B.F.A. graphic design students Cameron Hughes, B.F.A., graphic design, 2015 Boca Raton, Florida; Seven Valleys, Pennsylvania; Chapel Hill, North Carolina Fishbowl is a mobile app that provides users with a curated collection of news based on political stance and other special interests. It offers breaking news alerts and twice-daily notifications and allows for multiple feeds to be broken down into major news categories.
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IMPRINT LETTERPRESS KIT Marisa Taphouse, B.F.A. graphic design student Traverse City, Michigan
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Imprint is a fictional press company specializing in traditional, hands-on letterpress printing methods. The company encourages the revival and appreciation of original typesetting processes by providing accessibility to designers interested in practicing such techniques.
FRENCH PAPER POP-TONE MIXTASTICAL MASH UP Kyle Patton, B.F.A. graphic design student Augusta, Georgia Mixtastical Mash Up! is a paper sample book that expresses the dexterity and fun of colored paper. The book utilizes silk screening and laser printing to provide an interactive experience where the reader can combine colors across pages that are split in half.
FORVU : MOBILE APPLICATION Kara Humphreys, B.F.A. graphic design, 2015 Gabby Manotoc, B.F.A. graphic design student Storm Sampson, Christian Edwards, B.F.A. service design students Warner Robins, Georgia; Manila, Philippines; Dayton, Ohio; Ashburn, Virginia Forvu is a mobile application that streamlines the exchange of favors between students. The metaphor of “messages in a bottle� visually represents this exchange.
THE SAKE OF A NUMBER Alia Knowlan, B.F.A. graphic design student Montauk, New York This animated typography video was inspired by an original poem. The themes of time, nostalgia and memory were explored stylistically through variations in type, dramatic sound effects and a muted color palette. The voiceover is by Kyle Ryan Murray.
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GOOD PEOPLE ANNUAL REPORT Suji Kweon, B.F.A., graphic design, 2015 Suwon, South Korea The annual report focuses on accurately portraying the values of Good People, a nonprofit Korean organization that focuses on educating children worldwide.
FINALISTS BEECAUSE Taylor Alley, B.F.A. graphic design student Jacksonville, Florida The handmade book explores the importance of bees in nature. It educates viewers on why they are going extinct, what happens if they go extinct and ways to prevent this. It draws strong parallels between the collapse of both bees’ and humans’ environmental structure.
EDUCATION IN THE 21ST CENTURY Vrunda Patel, M.A., graphic design, 2015 Mumbai, India The interactive installation aims to increase awareness about the lack of educational opportunities for women today. Viewers had to literally shed light on these issues using light from their mobile devices to travel across the 108-inch-long journey one slide at a time.
MEMORY BOX Virginia Nicholson, M.A. graphic design student Boulder, Colorado The work explores shifting concepts of memory within our digital culture. Designed to resemble an archival letter box, the container holds only mirror-lined walls and a disjointed video loop. The video reflects endlessly, yet the box itself is empty, underlining the disembodied nature of digital memory. The box opens partially, creating a sense of inaccessibility. secession 2015 finalists
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WHAT’S IN MY CLOSET Samantha Ford, B.F.A. graphic design student Clayton, Delaware This two-part poster series displays 300 pieces of information regarding the clothing in the designer’s closet. The data is organized between self-purchased garments and other articles that were gifts. Colors delineate time period.
FINALISTS TYBEE ISLAND OCEAN CONSERVATION Taylor Schmidt, B.F.A. graphic design student Harrisburg, Pennsylvania This series of images captures the magic of the ocean using found objects from Tybee Island. The abstract forms enchant viewers with the beauty of the water and reminds them of the importance of ocean conservation.
M365: MUJER Tania Alvarez-Moreno, B.F.A., graphic design, 2014 Miami, Florida The multimedia campaign seeks to empower women to reach their true potential both professionally and personally. The work specifically targets Hispanic women because of the prevalence of patriarchy and “machismo” in contemporary Hispanic culture.
SINGER-SONGWRITER LYRIC SHEETS Yuping Qin, M.F.A. graphic design student Yubei, China Each collectible lyric sheet visualizes a song’s title and lyrics inspired by the music’s rhythm and mood.
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HUMAN BODY INFOGRAPHIC Tyler M. Banez, B.F.A. graphic design student Dover, Delaware The large infographic portrays the pivotal connections between parts of the human body. The magenta lines organize which system each part belongs to, while the blue lines show the relationship between these eight systems.
FINALISTS POPSHOP Weston Doty, B.F.A. graphic design student Los Angeles, California PopShop is a fictional store that creates gourmet pops in a variety of flavors. The branding is designed to emphasize that each pop is “made with love� and fresh ingredients. Its handcrafted philosophy was shown through multiple mediums.
PRIORI Will Brennan, B.F.A. graphic design student Evanston, Illinois Priori is a conceptual condominium complex. The identity is designed to reflect the lively, vibrant and incredibly sassy neighborhood it belongs to.
SWAP MAGAZINE Yuping Qin, M.F.A. graphic design student Yubei, China The magazine features interviews with six designers from different fields. Each article layout is inspired by each person’s individual style and work.
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MY PROCESS MAP Suji Kweon, B.F.A., graphic design, 2015 Suwon, South Korea This is a self-reflective project that explores an individual’s unique design process, especially the journey of breaking through a creative block.
FINALISTS JCPENNEY Vrunda Patel, M.A., graphic design, 2015 Mumbai, India JCPenney’s mobile application was redesigned to streamline the user’s shopping experience.
WAY TO INFINITY: THE WORKS OF YAYOI KUSAMA Nayoung Kim, B.F.A. graphic design student Seoul, South Korea Way to Infinity is a fictional exhibition that features the work of Japanese contemporary artist Yayoi Kusama. The aesthetics draw from the artist’s hallucinations as well as her use of repetition, bold colors and other surrealist elements.
QUADRAT Virginia Nicholson, M.A. graphic design student Boulder, Colorado Conceived as the first in a series, these sophisticated lunchboxes pair regional wines with four complementary cuisine samples. This sample, featuring an original diecut design, uses sunny colors and flowered tile patterns to evoke the flavors of Spain.
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LITTLE NECESSITIES Meredith Cox, B.F.A. graphic design student Kansas City, Kansas This seven-piece kit of organic baby products is inspired by the story of a mother matryoshka doll and the imaginative stories she told her children.
FINALISTS FRENCH PAPER SAMPLE BOOK – THE TV DINNER Samantha Ford, B.F.A. graphic design student Clayton, Delaware French Paper created Speckletone at the same time TV dinners were becoming popularized. Thus the book was designed to feel like a microwave.
COLONIAL ROBOTS Tyler M. Banez, B.F.A. graphic design student Dover, Delaware The specimen book for the French Paper Company’s Parchtone paper is aesthetically inspired by parchment used in the 1700s. However, the robot illustrations in a flat, modern style contrast the Colonial theme in a satirical manner.
WHEN GOTHIC MEETS THE ORIENT Suji Kweon, B.F.A., graphic design, 2015 Suwon, South Korea When Gothic Meets the Orient is a deck of playing cards that harmoniously blends a Western typeface with Oriental figures. Every pattern is constructed by the letterforms of Franklin Gothic, arranged to resemble traditional Korean patterns.
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GOLDEN ADVENTURE AGENCY: ADVENTURE APP Gabby Manotoc, B.F.A. graphic design student Manila, Philippines
FINALISTS
Golden Adventure Agency Adventure App is a mobile application that aims to bridge the gap between children of the computer age and the previous generation. It considers low vision users but balances function with a form that ultimately renews a sense of adventure in seniors.
JOURNALISM IN JAIL Ali Fakharian, M.A. graphic design student Hamedan, Iran The installation aims to spotlight how the imprisonment of journalists and absence of journalism negatively affects the exchange of information.
‘THE CHRONICLES OF NARNIA’ MOVIE BOOK Xena Levina O. Gunawan, B.F.A. graphic design student Jakarta, Indonesia The experimental typography book illustrates the film version of “The Chronicles of Narnia” by C.S. Lewis. Parts of the script were explored as typographic forms to express the mood of specific scenes.
EasyGo Travel Agency Nayoung Kim, B.F.A. graphic design student Seoul, South Korea EasyGo travel agency plans personalized travel experiences. Through branding, marketing and a strong digital presence, users have the ability to prepare for their trip before sharing their experiences.
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WILDCARD BEVERAGE CO. Marisa Taphouse, B.F.A. graphic design student Traverse City, Michigan
FINALISTS
Located in the brewing capital of Asheville, North Carolina, Wildcard Beverage Company caters to the adventurous side of craft beer drinkers. Every month, Wildcard offers a taster fourpack equipped with a mystery “Wildcard” flavor. In order to reveal each month’s secret brew, a layer of the label must be peeled off to expose the featured brew.
MILK & HONEY Taylor Alley, B.F.A. graphic design student Jacksonville, Florida Milk & Honey is an exclusive, organized archive of travel opportunities for wealthy consumers. Through strategic research, it presents readers with tales of unparalleled, unique adventures.
THE EPIC JOURNEY BOOK SERIES Gabby Manotoc, B.F.A. graphic design student Manila, Philippines The Epic Journey Book Series redefines the reading experience of classic literature for students. Each book bridges the old world with the new, through the use of medieval woodcuts, calligraphy and bright colors. The inner pages are designed to easily find pages, write notes and keep track of the story.
CLOCKWORK Kristian Stojek, B.F.A. graphic design student The Woodlands, Texas Inspired by life as a graphic design and printmaking student, the work merges digital and analog processes in one striking visual of a Savannah container ship.
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MGMT TOUR POSTER Susana Castro, B.F.A. graphic design student Cartagena, Colombia This tricolor, illustrative poster is inspired by MGMT’s song “Of Moons, Birds & Monsters.”
FINALISTS BEATSTREET MOBILE APP Lindsay Boland, Charles Chen, Brennon Dantzler-Campbell, B.F.A. graphic design students Acacia De Almeida, non-degree seeking student Raleigh, North Carolina; Philadelphia, Pennsylvania; Evans, Georgia; Bauru, Brazil BeatStreet is a multifunctional mobile music app that specializes in creating custom tunes for people on the go, curated by location and past activity. Users are also able to share their own collection of custom tunes.
PROPAGANDA MODEL ZINE Laura Small, M.F.A. graphic design student Fort Branch, Indiana The work is inspired by Noam Chomsky’s propaganda model, which discusses how media is heavily influenced by funding; published facts are often unreliable and more biased than they are presented. The zine format is used, as it is known as a lowbudget, DIY format.
F.A.C.E. Shannon Krupka, B.F.A. graphic design student Jacksonville, Florida The fictional activist group F.A.C.E. aims to create awareness of animal cruelty in European Union countries as well as inspire action to protect these animals.
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CHOCOLATE BAR DESIGNS Lillian Mueller, B.F.A. graphic design student Fayetteville, Georgia The quality and craftsmanship of the Godiva brand was captured in chocolate packaging inspired by the styles of prominent graphic designers from the past, namely Koloman Moser, Julius Klinger and Sonia Delaunay.
FINALISTS A DAY IN THE LIFE Mollie Starnes, B.F.A. graphic design student San Antonio, Texas Each photograph is a reflection on the material culture as well as the value families place on their things.
TIME+GRID+TYPE Nayoung Kim, B.F.A. graphic design student Seoul, South Korea An unusual arrangement of typography and abstract shapes along a structured grid expresses that life is an unstoppable journey.
A DAY IN THE ALPHABET Samantha Ford, B.F.A. graphic design student Clayton, Delaware Each letter of the alphabet represents items from parts of a typical daily routine.
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FLIPSIDE Taylor Alley, B.F.A. graphic design student Jacksonville, Florida Flipside is an exhibition that showcases a unique approach to third-wave feminism by utilizing a more approachable aesthetic. The goal is to encourage women to embrace their natural beauty and sexuality.
FINALISTS LIES BENEATH THE NIGHTSHADE Jackson Bernard, B.F.A. graphic design student Oak Park, Illinois Designed for a SCAD senior film, “Lies Beneath the Nightshade,” the poster was directly inspired by the movie’s images, particularly prison tattoos in the 1930s.
CHILD TRAFFICKING CAMPAIGN Lillian Mueller, B.F.A. graphic design student Fayetteville, Georgia This social awareness campaign aimed to bring awareness to child sex trafficking around the world. Through multiple mediums, the audience is informed and influenced to take action.
ANTHROPOLOGIE ANNUAL REPORT Marissa Taphouse, B.F.A. graphic design student Traverse City, Michigan This 2013 Anthropologie Annual Report uses contemporary type pairings and feminine aesthetics to effectively represent the company’s brand image. It is bound in leather, using a Japanese bind, to further emphasize Anthropologie’s handmade feel and to create a more authentic connection to the unique in-store experience. secession 2015 finalists
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CONTACT: THE MAKER MOVEMENT Emma Lesser, B.F.A. graphic design student East Hampton, New York The Maker Movement is an exhibition centered around DIYloving self-starters that combine traditional craftsmanship with modern technology.
FINALISTS TIME Tyler M. Banez, B.F.A. graphic design student Dover, Delaware “No “ matter how much time passes … there are some things we can never assign to oblivion …” was the inspiration for the poster. The decay of materials is the most crucial element. As the viewer progresses through the alphabet, all that is left is ash.
KAFFA Vrunda Patel, M.A., graphic design, 2015 Mumbai, India This digital publication is geared toward the international coffee community. It is a monthly magazine featuring unique content for coffee lovers such as news, recommended coffee shops and coffee-related events, among others.
HAPPILY EVER AFTER PROJECT Virginia Nicholson, M.A. graphic design student Boulder, Colorado The keyboard cover is inspired by the classic fairy tale of Hansel and Gretel. It reminds college students to protect their online security by playing with the copy on the “command” key as well as on the cover’s protective function.
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DIASPORA Nayoung Kim, B.F.A. graphic design student Seoul, South Korea Diaspora is a fictional novel about a Jewish girl raised in New York in the early ’80s. The cover uses fallen leaves as the primary metaphor for living away from the motherland.
FINALISTS RED DOOR RECORDS MAGAZINE Chris Befeld, B.F.A. graphic design student Richmond, Texas Red Door Records is a small record label centered around local, youthful bands in Austin, Texas. The publication features upcoming events, articles about different bands and a poster.
RISE AND FALL OF PEIGNOT’S FOUNDRY Suji Kweon, B.F.A., graphic design, 2015 Suwon, South Korea The typographic posters tell the tale of successes and failures of Peignot’s foundry. Letterforms are used as main visual elements, which are arranged to be reminiscent of manual typesetting.
HOW TO DO TARI SAMAN Xena Levina O. Gunawan, B.F.A. graphic design student Jakarta, Indonesia This is an interactive practice mat where the instructions for how to do the “Tari Saman,” a traditional Indonesian dance, are embedded into the mat.
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ROALD DAHL Camille Nettles, B.F.A., graphic design, 2015 Pensacola, Florida The book cover designs for three of Roald Dahl’s beloved children’s books invite readers to become characters in the stories. When closed, each character is only partially revealed, hidden behind a mask.
FINALISTS OKGO Albie Eloy, B.F.A. graphic design student Perth, Western Australia OKGO’s website was redesigned to express the alternative rock band’s creative, quirky sound. The new site is responsive and uses a modular content system that aggregates the band’s social media content.
SCAD ADMISSION APPLICATION REDESIGN Erin Chan, B.F.A. graphic design student Tallahassee, Florida The standard school application form is redesigned with engaging typography and exciting colors. Split typography encourages applicants to explore what’s inside the folder. Questions were redesigned to make the process more understandable for any prospective SCAD applicant.
15 PIECES PUZZLE Yan Zhang, M.F.A. graphic design student Beijing, China The project aims to educate American children about traditional Chinese culture through presenting it in a Western design aesthetic. The puzzle combines learning and play as children use templates to build their own unique creations.
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WHAT IS AN ORNAMENT Xena Levina O. Gunawan, B.F.A. graphic design student Jakarta, Indonesia The work consists of patterns covering a 19x19 cm box that explore the subject of ornamentation. The visual elements were inspired by Tchaikovsky’s compositions and later translated into doodles.
FINALISTS SMALL DETAILS IN NATURE Lillian Mueller, B.F.A. graphic design student Fayetteville, Georgia Each letterform in the poster was digitally carved from several photographs of a sculpture that was made entirely of hand-dyed paper, which mimics the natural forms of a red cabbage’s interior.
IN SHANGHAI Yuping Qin, M.F.A. graphic design student Yubei, China In Shanghai is a mobile app designed for tourists in the city. Users can plan their trip before arriving, explore the city, and then share the experience with their friends.
GRAVITY POSTER Denzel Hill, B.F.A. graphic design student Miami, Florida The poster aims to capture the interest of children and adults to educate them about gravity.
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ENIGMA OF LANGUAGE I & II Maggie Wolicki, M.F.A. graphic design student Kalamazoo, Michigan This poster is inspired by the novel “Invisible Cities� by Italo Calvino, particularly the city Irene. Though characters are drawn to this place like a magnet, they can never fully see it in focus.
FINALISTS
The oil and vinegar represent the divide between the two cities that live in the city of Leandra.
FUTUREBRAND PROMOTIONAL BOOK Erkan Cetin, B.F.A. graphic design student Atlanta, Georgia The promotional book is for FutureBrand, an international brand and design consultancy network that values strategic rigor and creative excellence. They design identities, packaging, digital service design, employer branding and architecture, to name a few.
I DO MAGAZINE Samantha Mitchell, B.F.A. graphic design student Douglasville, Georgia I DO is a quarterly wedding magazine that features wedding tips and current trends for the big day.
FROST SALON Yasmin Utterback, B.F.A. graphic design student Valdosta, Georgia Frost Salon is a fictional hair salon whose identity was designed to be easily recognizable through the repeated use of a hairdresser’s scissors to form an intricate icon of a snowflake.
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BROOKLYN ROASTING COMPANY IDENTITY Erin Chan, B.F.A. graphic design student Tallahassee, Florida The identity of Brooklyn Roasting Company was redesigned to better reflect its urban yet eco-friendly attitude. Sustainable materials also speak to the brand’s mission.
FINALISTS WE CAN DO IT! BLOCKS Ting Alexandra Wang, M.F.A. graphic design student Dalian City, China This block set is designed for young girls to inspire a passion for knowledge and education. Each block represents a powerful, historically relevant woman. The entire set can be assembled to form an image of Rosie the Riveter, the face of the women’s liberation movement in World War II.
TURNING WEAPONS INTO ART Yan Zhang, M.F.A. graphic design student Beijing, China Castleberry Hill is a block in Atlanta where weapons were collected during the Civil War. Currently, the area is a hub for creativity and even hosts the annual art event “Flux Night.” The paper gun invitation bridges history with presentday culture.
THE LONDON ACOUSTIC GUITAR SHOW POSTER Dosung Hwang, M.A. graphic design student Seoul, South Korea Different photographs of an acoustic guitar interact with expressive typography for three posters that advertise The London Acoustic Guitar Show in 2014.
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SCHEMATIC DESIGN TIMELINE: DESIGN IS PROGRESS Jessica Aaron, M.F.A. graphic design student Clemson, South Carolina The multipage infographic is designed as an insert in the publication Adbusters, which targets activists. It evokes the two sides of a graphic information delivery system dichotomy in the modern world: the literal and the framed.
FINALISTS A CURIOUS JOURNAL Brinson McGowan, B.F.A. graphic design student Greenville, South Carolina The work physically portrays a personal journey through expressive typography on the body. Life lessons have a lasting, permanent impact on our identity, similar to the permanence of tattoos.
NEENAH HONG KONG SWATCHBOOK Albie Eloy, B.F.A. graphic design student Perth, Western Australia This limited edition Neenah Swatchbook was inspired by Hong Kong, specifically traditional Chinese junk boats.
TURNER DUCKWORTH Samantha Mitchell, B.F.A. graphic design student Douglasville, Georgia This is a promotional book for Turner Duckworth, a brandfocused design agency. The inside features the company’s history, business approach and examples of noteworthy work.
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MILK Jane Koo, B.F.A. graphic design student Lawrenceville, Georgia Milk is a cool, modern and hip dessert cafe company widely known for its popular ice cream macarons. The complete redesign of their identity system helps create a more consistent, clean and modern aesthetic that speaks to a wide demographic.
FINALISTS THUMBELINA Xiaoli Wang, M.A. graphic design student Shenzhen, China The tale of Thumbelina was used as the main source of inspiration for a book about the challenges of healthy eating. It celebrates the title character’s courage as well as exposes the growing fast food threat.
‘TRAINSPOTTING’ MOVIE SCRIPT BOOK Erin Chan, B.F.A. graphic design student Tallahassee, Florida The book is a visual representation of the film “Trainspotting,” which seems to have neither beginning nor end. Motifs such as trains, departure boards, handwritten notes and purchase receipts are present throughout the dark tale.
SUBJECT SEQUENCING SPECTRUM Jessica Aaron, M.F.A. graphic design student Clemson, South Carolina This is a visual display of SCAD’s cross-curriculum network of majors and minors as well as enrollment sizes. It organizes how each degree fits together in an effort to advertise opportunities for future creative careers. Emphasis is placed on showcasing the diverse curriculum network while still maintaining equal hierarchy between each program. secession 2015 finalists
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Gabby Manotoc Manila, Philippines gabbymanotoc.com
Jackson Bernard Oak Park, Illinois jacksonbernard.com
Jordan Wright Goose Creek, South Carolina wrightdesigner.com
Nayoung Kim Seoul, South Korea nayokim.com
Taylor Alley Jacksonville, Florida tayloralley.com
Taylor Schmidt Harrisburg, Pennsylvania taylorschmidtstudio.com FACULTY Swapnil Mathkar Michael Whitney
4a.
( secessionists )
intersection 1 (3, -9, 27)
( contacts ) Jessica Aaron
Audrey Baechle
Erin Chan
Clemson, South Carolina
Savannah, Georgia
Tallahassee, Florida
jessicaaarondesign.com
audreybaechle.com
erinchan.co
Anushree Agarwal
Chris Befeld
Charles Chen
Mumbai, India
Richmond, Texas
anushreeagarwal.com
Philadelphia, Pennsylvania goodbyeparadise.com
Jackson Bernard Taylor Alley
Oak Park, Illinois
Jacksonville, Florida
jacksonbernard.com
tayloralley.com
Meredith Cox Kansas City, Kansas meredithcoxdesign.com
Lindsay Boland Acacia De Almeida Bauru, Brazil acaciadealmeida.com
Raleigh, North Carolina be.net/lboland Will Brennan
Brennon Dantzler-Campbell Evans, Georgia be.net/BrennonDantzler
Evanston, Illinois
Weston Doty
Mexico City, Mexico
willfbrennan.com
Los Angeles, California
be.net/aranxza
Taylor Brown
Aranxza Lopez Alvizo
Cincinatti, Ohio Tyler M. Banez
be.net/taylorbrown
Dover, Delaware
be.net/westond Albie Eloy Perth, Western Australia albieeloy.com
Susana Castro Daisy Barth
Cartagena, Colombia
New York, New York
susanacastro.com
be.net/daisybarth Erkan Cetin Ali Bassir
Atlanta, Georgia
Tehran, Iran
erkancetin.com
be.net/alibassir
Ali Fakharian Hamedan, Iran alifakharian.com Chase Feus Savannah, Georgia chasefeus.com
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Samantha Ford
Alia Knowlan
Tania Alvarez-Moreno
Clayton, Delaware
Montauk, New York
Miami, Florida
samanthaforddesign.com
aliaknowlan.com
taniavam.com
Alex Gough
Jane Koo
Lillian Mueller
Varna, Bulgaria
Atlanta, Georgia
Fayetteville, Georgia
alexgough.co
janekoo.co
lillianmueller.com
Xena Levina O. Gunawan
Shannon Krupka
Camille Nettles
Jakarta, Indonesia
Jacksonville, Florida
Pensacola, Florida
be.net/xenalevina
be.net/ShannonMKrupka
camillenettles.com
Denzel Hill
Suji Kweon
Virginia Nicholson
Miami, Florida
Suwon, South Korea
Boulder, Colorado
sujikweon.com
virginianicholson.com Vrunda Patel
be.net/dehill20 Cameron Hughes
Emma Lesser
Chapel Hill, North Carolina
East Hampton, New York
Mumbai, India
camhugh.es
be.net/emmalesser12
vrundapatel.com
Kara Humphreys
Gabby Manotoc
Kyle Patton
Warner Robins, Georgia
Manila, Philippines
Augusta, Georgia
karahumphreys.com
gabbymanotoc.com
be.net/kylepatton
Dosung Hwang
Brinson McGowan
Yuping Qin
Seoul, South Korea
Greenville, South Carolina
Yubei, China
dosungdesign.com
be.net/brinsonmcgowan
be.net/ypq
Nayoung Kim
Samantha Mitchell
Thomas Rosselli
Seoul, South Korea
Douglasville, Georgia
Stuart, Florida
nayokim.com
be.net/smitchell25
be.net/thomasrosselli
Taylor Schmidt
Jessica Tuszynski
Harrisburg, Pennsylvania
Seven Valleys, Pennsylvania
taylorschmidtstudio.com
jessicatuszynski.com
Eli Schneider
Yasmin Utterback
Topeka, Kansas
Valdosta, Georgia
elischneiderdesign.com
be.net/yasminutterback
Laura Small
Ting Alexandra Wang
Fort Branch, Indiana Mollie Starnes San Antonio, Texas molliestarnes.com Kristian Stojek The Woodlands, Texas be.net/kristianstojek Marisa Taphouse Traverse City, Michigan marisataphouse.com Danielle Torres Boca Raton, Florida dtorrvis.com Emily Tulett Yokohama, Japan emitulett.com
Dalian City, China alexandrawangdesign.com Xiaoli Wang Shenzhen, China xiaolidesign.com Maggie Wolicki Kalamazoo, Michigan maggiewolickidesign.com Jordan Wright Goose Creek, South Carolina wrightdesigner.com Jung Eun You Seoul, South Korea be.net/jungeunyou Yan Zhang Beijing, China be.net/YZAbbey
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ATLANTA 877.722.3285 or 404.253.2700 scadatl@scad.edu HONG KONG 852.2253.8000 (Hong Kong) or 800.869.7223 (U.S.) admission_hk@scad.edu SAVANNAH 800.869.7223 or 912.525.5100 admission@scad.edu eLEARNING 800.869.7223 or 912.525.5100 admission@scad.edu
75174.05.15
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SCAD: THE UNIVERSITY FOR CREATIVE CAREERS The Savannah College of Art and Design is a private, nonprofit, accredited university, offering more than 100 academic degree programs in 41 majors at locations in Atlanta and Savannah, Georgia; Hong Kong; Lacoste, France; and online via SCAD eLearning. SCAD enrolls 12,000 undergraduate and graduate students from more than 100 countries. SCAD’s innovative curriculum is enhanced by advanced, professional-level technology, equipment and learning resources, as well as opportunities for internships, professional certifications and collaborative projects with corporate partners. In 2014, the prestigious Red Dot Design Rankings placed SCAD in the top 10 universities in the Americas and Europe. Career preparation is woven into every fiber of the university, resulting in a superior alumni placement rate. In a survey of Spring 2013 SCAD graduates, 93 percent of respondents reported being employed, pursuing further education, or both, within 10 months of graduation.
scad.edu