SCAD Secession 2017

SCAD Secession

SCAD: THE UNIVERSITY FOR CREATIVE CAREERS The Savannah College of Art and Design is a private, nonprofit, accredited institution conferring bachelor’s and master’s degrees at distinctive locations and online to prepare talented students for professional careers. SCAD offers degrees in 43 majors, as well as minors in more than 75 disciplines across its locations in Savannah and Atlanta, Georgia; in Hong Kong; in Lacoste, France; and online through SCAD eLearning.

With more than 32,000 alumni worldwide, SCAD demonstrates an exceptional education and unparalleled career preparation. The diverse student body, consisting of nearly 13,000, comes from across the U.S. and more than 100 countries worldwide. Each student is nurtured and motivated by a faculty of nearly 700 professors with extraordinary academic credentials and valuable professional experience. These professors emphasize learning through individual attention in an inspiring university environment. The innovative SCAD curriculum is enhanced by advanced professional-level technology, equipment and learning resources, and has garnered acclaim from respected organizations and publications, including 3D World, American Institute of Architects, Businessweek, DesignIntelligence, U.S. News & World Report and the Los Angeles Times.

For more information, visit scad.edu.

WE CREATE

OUR OWN LUCK This year, Secession pays homage to the hard work and dedication required to climb the stairs of career preparation. The stairs in Adler Hall in Savannah, 1600 Peachtree St. NW in Atlanta, the North Kowloon Magistratcy in Hong Kong, even those in our own homes, symbolize our ascent to the top. Our department is the place where we’ve come together as a class, made new friends and met some of the most prolific professionals in our industry. Challenging critiques with our dedicated professors, the occasional all-nighter with our friends, and the support of our families have set the foundation for our success. With a record number of carefully curated submissions, this year’s edition of Secession embodies our rise from students to professionals, displaying our bold conviction to aspire to new heights in the professional design world.

The Secession Team

Preparation, it’s a funny thing. The more you commit yourself to it, the more confidence and predictability reveals itself in the result. Some may believe that success is a result of luck. But for those who know, it is, in fact, a predictable result of preparation. Making yourself lucky may be a stretch, but knowing that the rigor of a four-year journey of preparation is behind you, and that you are indeed fortified for what comes next, is not rhetoric. It’s the simple truth. This year’s graduating class reveals the result of its journey throughout these pages, and luck was not part of the equation.

Rest assured that the graduating class of 2017 is ready. Ready to hit the ground running, ready to meet user needs and innovate in our media-driven world. Through the pages of this catalog, you will find work that is immersive, conceptually relevant and filled with voice.

The ideas are nurtured with process and the style thoroughly explored through thoughtfully executed technique.

As you begin your career, be confident in the knowledge you’ve gained, the skills you’ve honed, and the relationships you’ve built.

Focus your efforts on the journey, work hard and don’t worry about the destination. Be confident in yourself, tenacious in your effort and prepared to pivot. The results will be predictable, no luck required.

Jason Fox Chair, Graphic Design and Visual Experience

MEDALISTS

GOLD

GERTIE’S RUM Rachael Boswell, B.F.A. graphic design Myrtle Beach, South Carolina The Prohibition era was largely dominated by men, but a handful of notable women played an important role. With that said, what’s cooler than a woman in the 1920s beating men at their own game?

Gertie’s is a brand of rum that celebrates women bootleggers, specifically highlighting Gertrude Lythgoe, one of the most famous female rum-runners. Careful not to oversexualize or gender the brand, I juxtaposed the powerful and demanding nature of red lipstick with subdued imagery and a monochromatic color scheme. My intent was to put heightened emphasis on the history and story behind the brand, forcing the user to take note.

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KENYA HARA BOOK Xueying Wu, B.F.A., graphic design, 2016 Foshan, China A publication project to introduce designer Kenya Hara. The book is designed to express his philosophy.

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SILVER

KEIGO HIGASHINO BOOK COVERS Eunbi Yun, B.F.A. graphic design Seoul, South Korea This project is a book cover design for Keigo Higashino, who is a famous Japanese author chiefly known for his mystery novels. This work includes three of his most famous stories, The Devotion of Suspect X, Under the Midnight Sun and Miracle of The Namiya General Store. It is using the same layout to give a unity to its design. Using a box on the image allows people to focus on the title and author’s name, as well as on the image. Through the use of photos and colors on the cover, readers get an idea of the stories and their moods.

NESTIN Silvana Volio, B.F.A. graphic design Escazu, Costa Rica NestIn is a new care package delivery service. Using a newly designed app, NestIn will allow anyone to receive a care package for any situation, like a special occasion, feeling a little off or just because; NestIn will have a special “nest” that combines all the products anyone needs. In addition to the app, the brand includes a website that describes the service, a bag in which the care package will be delivered (that is also reusable), and takes over subway carts for promotional purposes.

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PERSONALITY TESTS GUIDEBOOK Cecilia Villegas, M.F.A. graphic design Merida, Venezuela This book is a compilation of personality tests currently available, as well as their applications and results. The book provides the necessary guidance to choose the right test for the client’s specific needs. These tests are commonly used by human resources teams to analyze personalities and determine people’s compatibilities with particular jobs or teams. It is imperative to understand the purpose, audience, and context of each particular test, before its selection.

XENOPHOBIA INTERACTIVE POSTER Rachael Boswell, B.F.A. graphic design Myrtle Beach, South Carolina Unfortunately, xenophobia is prevalent in many aspects of modern culture. By focusing on interactivity, the poster fosters movement and involvement, instilling the idea that people can make a difference and crush negative stigma through their voices and actions. The attention-grabbing caution tape is to be pulled aside to reveal actual and unsettling xenophobic quotes that have been said in the U.S. This reminds the user that what can be irrationally viewed as “dangerous” isn’t what should be feared; hateful and violent actions and attitudes are what’s truly terrifying.

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BRONZE

DIRTBAG MAGAZINE Alanna Minor, B.F.A. graphic design Atlanta, Georgia Dirtbag is a punk rock music publication that celebrates the genre and subverts the stigma associated with it. The magazine focuses on established figures in the scene, shares tour information, and highlights up-and-comers. Staying true to a zine-esque, DIY feel that’s associated with punk culture, playful hand-lettering and pops of color tie the spreads together.

THE EARTH IS SO DELICIOUS Samyuktha Baliga, M.A. graphic design Chennai, India Inspired by the famed British molecular gastronomist Heston Blumenthal, this poster is a reflection of his thought process and methodology. Created by hand within the trunk of a tree, this piece illustrates the idea that good food is born from nature and natural sciences.

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Noey Tantanatipchai, B.F.A. graphic design Bangkok, Thailand Manao, which translated from Thai means lime, is an upscale Thai seafood restaurant located in the harbor area of Portland, Oregon.

The design concept of the cookbook and menu system is to capture the boldness of Manao’s dishes through the visuals of Bangkok’s motorcyclists. The concept was inspired by the eccentric and highspirited nature of motorcyclists in Bangkok as they contribute much to the personality of the city and are an important part of local culture.

MILK-T COLLECTION Unitha Ramirez, B.F.A. graphic design Plantation, Florida The Milk-T Collection includes four bottles of Hong Kong milk tea. The bottle label concept references ticket stubs and showcases numerous modes of Hong Kong transportation as a way to differentiate between flavors. Each label has a detachable illustration with a description of the specific Hong Kong location on the bottle and information on how to get there using the flavor’s mode of transportation. The outer package of the collection is a shipping envelope to reference travel and also imply that the milk tea is authentic from Hong Kong.

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BRONZE

MANAO KITCHEN

BRONZE

HEEL APP Jenny Lanier, M.F.A. graphic design Stone Mountain, Georgia Heel is an app that reimagines how we approach pet adoption.

Using the logic and algorithms of dating websites, this solution pairs pets with owners based on a variety of compatibility factors: lifestyle, interests and family size, to name a few. A person who lives in an apartment, travels often for work, and leads a quieter lifestyle might be paired with a small, older, more docile dog or cat. Heel will introduce the right people to the right animals to create more suitable companionships.

NFL SUPERBOWL 50 INVITATION Jerry Peitzman, B.F.A., graphic design, 2016 Atlanta, Georgia The National Football League celebrated the 50-year anniversary of the Super Bowl during the 2015–16 season. This invitation was designed for VIP guests to attend a Super Bowl celebration. It accentuates the golden theme of the 50th anniversary with gold foil logos and type. The three-dimensional bridge represents the game’s host city, Santa Clara, California.

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FINALISTS

FINALIST

3D POSTER: APRIL 6TH 1917 Sihan Wu, M.F.A. graphic design Shanghai, China The subject matter is based on my research of April 6, 1917. On that day, the U.S. was in its economic heyday, yet Europe was devastated heavily by World War I. The disparate situations between the U.S. and Europe are revealed in this work as viewers can interpret the different imagery and hues juxtaposed in the poster with different attitudes. To be mentioned, the portrait of a military officer extracted from a France-based newspaper released on April 6, 1917 — a snippet of the obituary announcing his death in World War I — is cropped and placed in gradient in order to indicate the brutality of the war and its strong impact on every individual of that time.

A STORY OF ENDURANCE Noey Tantanatipchai, B.F.A. graphic design Bangkok, Thailand A Story of Endurance is a sample book for the Dur-O-Tone paper line

by French Paper Co. The concept is an interpretation of events from the most epic polar expedition in history led by Ernest Shackleton in 1914 aboard his ship, the Endurance. It is the story of 28 men and their extraordinary will to survive in the unforgiving conditions of Antarctica. The overarching idea is to evoke the viewer’s sense of adventure and curiosity through the narrative, while also emphasizing the reliability of the paper.

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A WELL-TRAVELED LIFE POSTER Brittany Leverett, B.F.A., graphic design, 2017 Stockbridge, Georgia Everybody has a story to tell. That story is filled with both major life events and quiet little moments that may seem insignificant to outsiders. This is my story, and if I had to sum it up, I would say I have lived a well-traveled life. Using digital illustrations and iconography, I’m sharing with the world.

AFROPUNK FESTIVAL Clarke Davis, M.F.A. graphic design Atlanta, Georgia Afropunk is not only a music festival, but also a cultural movement that aims to celebrate the voices of those often unheard through music, art, fashion, skate and film. My branding project includes an identity for Afropunk 2017, as well as two promotional posters and a fashion lookbook that showcases the vibrant style of festivalgoers.

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HUMAN INSTINCT Jeffery Lawson, B.F.A. motion media design Thomasville, North Carolina Language is often an instinctual human behavior learned from an early age. Instincts are referred to as an urge or competence in which the person is unaware of. From the basics of human behavior, other factors stem and grow and affect other areas of life.

BIRTH CONTROL REDESIGN Rachael Boswell, B.F.A. graphic design Myrtle Beach, South Carolina Birth control packaging is mundane and over-regulated. Women are increasingly in control of their sexual health, as birth control pills are now accessible over-the-counter and online. The need and desire for a more interactive and enjoyable product inspired this rebrand of Ortho Tri-Cyclen, a widely used combination pill. The package focuses on hand-stitched, color-coded pouches: one for each week of pills. The pouches are key-chain accessible, encouraging natural day-to-day interaction and a more positive view regarding birth control pills. Also included in the package is “Moon Cycle Medicine Oil,� an all-natural rollerball oil that alleviates symptoms of PMS.

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BOOK COVER SERIES Xueying Wu, B.F.A., graphic design, 2016 Foshan, China Book covers designed to represent the writings of Junichi Watanabe.

BOXED WATER EARTH DAY CAMPAIGN Silvana Volio, B.F.A. graphic design Escazu, Costa Rica By playing with the original drop of water icon on its logo and changing it to a heart, Boxed Water promotes awareness of climate change on Earth Day. It will also launch stickers and tote bags that can be purchased. Fifty percent of the earnings from sticker and tote bag sales will be donated to the National Forest Foundation.

For the specially redesigned package of the water boxes, Boxed Water will donate 10 percent, instead of one percent, of earnings to the NFF, in efforts to help with reforestation.

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CELEBRATING CALIFORNIA Andrea Celis, B.F.A. graphic design Tustin, California Celebrating California is a fictional book series created to celebrate three destinations: Silicon Valley, Huntington Beach and Redwood National Park. These are all destinations that come with their clichés.

The objective was to highlight those clichés through repetition of those objects, but having one object disrupt that pattern to show diversity and originality. Places have what they’re known for, but this was created to look past that and realize that there is always more than meets the eye.

CHILE FOR A NEW CONSTITUITION Pablo Riquelme, M.F.A. graphic design Blackfoot, Idaho For this project, we were asked to relate a fairy tale to a modernday problem. I chose to compare a tragic moment in Chile’s history from 1973, that still affects the country today, to the story of Hansel and Gretel. In 1973, Chile suffered from the coup d’état commanded

by General Augusto Pinochet, who took power over the country for 17 years. Pinochet implemented a new set of laws, called the Constitution of 1980, that are still in force. The comparison between the fairy tale and these events are related with Chile. The candy in the story represents the laws that people are “eating.” No one wants to change the laws because each time the idea is brought up, the government gives more “candy” to the people to pacify or satisfy them for the time being.

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Thomas Gardner, B.F.A. graphic design Stockbridge, Georgia This is a brand established for a community kitchen that engages the community through metalworking, which is expressed through steam-punk culture and design. Steam-punk is a genre of science fiction that has a historical setting and typically features steampowered machinery rather than advanced technology. The design seamlessly integrates the over-the-top quality of this subculture with the beauty and simplicity of modern design, leaving you with a tasteful variant of Victorian era design. The deliverables include a logo mark, a menu, a cover for the menu, a cookbook, and a promotional video.

CONTRA: ROBERT MAPPLETHORPE PART ALTAR BOY, PART LEATHER BAR Amy Chang, B.F.A. graphic design Buena Park, California Robert Mapplethorpe was a controversial photographer in the ‘70s and ‘80s. His work focused the public’s attention on federal funding of artistic projects that were considered by some to be inappropriate or obscene. His career and personal life were characterized by inherent dualities. He was raised in a strict Catholic household but then grew up to be heavily involved in the underground BDSM scene in the mid ‘70s. To represent his duality, we utilized black bars on white as graphic elements and color scheme. We also used red as an accent color to represent the explicit and ostentatious qualities of Mapplethorpe and his work.

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CINDERS FOOD PORTAL

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CRYPTIC REFLECTIONS Amy Chang, B.F.A. graphic design Buena Park, California I chose to feature critically acclaimed Japanese author Haruki Murakami. His books are known for their surreal narratives and seemingly unassuming protagonists. Though plots differ from book to book, a common thread runs through them all: the theme of introspection. The main characters are thrust into a world different than their own and are forced to confront their deepest fears and desires head on. As they traverse physical and metaphorical hurdles in this unknown realm, they emerge on the other side of the story anew with a refreshed perspective on life.

CUTS BY DEZ BARBERSHOP Clarke Davis, M.F.A. graphic design Atlanta, Georgia Cuts by Dez is a branding project inspired by the story of real-life Brooklyn barber Dez Marshall. Cuts by Dez Barbershop would follow Dez’s mission to create an open, safe space for people in the LGBTQ+ community to receive stylish and professional haircuts.

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Samyuktha Baliga, M.A. graphic design Chennai, India This cheeky data visualization is derived from a study on dating apps and the integral role a woman’s actions play in making successful dating stories. With dating becoming so much more accessible with the boom in technology, users seem to be more removed from the process, making the interactions driven by anonymity. Today’s women do not stand for the crap thrown at them and are moving away from it. The project uses the medium of space to convey time and process. The visual language is inspired by common mobile typefaces and emojis that make it relatable and an interesting topic of conversation.

DAVID CARSON TYPE BOOK Karina Marti, B.F.A. graphic design Milwaukee, Wisconsin This typography book is designed to represent the grungy, chaotic style of graphic designer, David Carson. It takes a closer look at the designer’s background and the anatomy of a specific typeface he used during his career.

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DATING THE MODERN WOMAN IN AMERICA

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DECONSTRUCTING FATE Inbal Sella, B.F.A. graphic design Denver, Colorado A thesis project titled “Deconstructing Fate,” in which the concept is based on analyzing coincidences through bias and statistics, and finding beauty within the analysis.

DIRTY DEEDS Rhea Duckworth, B.F.A. graphic design Mumbai, India We’ve all had the unfortunate experience of living with people who are messy and refuse to do their dishes. No matter how many dishes there are in the sink, you always end up being the bad one. Well worry no more, because Dirty Deeds has come to your rescue! You no longer have to be the passive aggressive one, because these products will do it for you. This product line is for the kitchen and tackles every aspect of your culinary mess. It is a one-stop shop for kitchen cleaning products, so now your roommate has no excuse for leaving that counter the way that it is!

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EDWARD RAZORS Thomas Gardner, B.F.A. graphic design Stockbridge, Georgia Why are razors so expensive? The number of blades in a razor impacts the cost more than it should. Edward Razors is a company hearkening back to a time when shaving was simple and cheap, but there is a twist. How often have you shaved your beard and thought you looked better before shaving? Using augmented reality, Edward Razors shows you what beardly style will look best on you, based on your facial features.

EVERYBODY IS A WINNER Inbal Sella, B.F.A. graphic design Denver, Colorado A data visualization based on analyzing coincidences through bias and statistics, and finding beauty within the analysis. Coincidence isn’t coincidence at all, it’s a statistic. My research focused on finding the most common of each factor in order to create a coincidence for my audience (in this case, design students in Georgia).

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EXPERIMENTAL NEWSPAPER — A DISSECTION OF JENNY HOLZER Sihan Wu, M.F.A. graphic design Shanghai, China This newspaper project pertains to a topographical introduction of the conceptual artist, Jenny Holzer, through visualizing her renowned projects with metaphors consisting of playful typefaces and photographic imagery. Beyond that, the interplay between her anonymous personality and her thought-provoking poststructuralism style in conception is also delineated.

FOUNDATION STATIONERY Unitha Ramirez, B.F.A. graphic design Plantation, Florida Foundation Stationery is a hypothetical brand with the philosophy that a productive day begins with an organized desk and the right tools. In the creation of a mind map for the word “society,” the most noteworthy words were “architecture,” “organization” and “people.”

Society is able to function because of its people, who function through productive means. Unfortunately, a huge impediment to this is disorganization and a lack of necessary tools. Thus, for this brand, it was important to get back to the basics, stressing organization and simplicity through a clear and black and white aesthetic.

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Eunbi Yun, B.F.A. graphic design Seoul, South Korea In this project, students were asked to create a symbol design for the Georgia Jazz Festival 2016. This identity work focused on showing the festival’s characteristics and creating a symbol that all ages would intuitively understand. Jazz has a flexible character that can include many styles. To show the freedom of the festival and the diverse charm of jazz, the symbol of this festival has a variety of designs and colors. In addition to the symbol that has the G clef, other variations include different instruments, depending on the music. Also, the symbol used the flexibility of the line to express the jazz melody freely.

HANSEL’S BAKERY + CAFE Unitha Ramirez, B.F.A. graphic design Plantation, Florida “Hansel’s Bakery + Café” is a hypothetical café located in Washington Square Park, New York, where many NYU students come to get their bread and coffee fix. Relatable phrases on the packaging, like “I just want to lay in a pile of warm laundry and eat bread,” serve as quirky sayings the customers will be delighted to greet each time they buy something. Bread graphics were hand-drawn and vectorized.

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GEORGIA JAZZ FESTIVAL

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UZUME Rhea Duckworth, B.F.A. graphic design Mumbai, India Uzume is perfume brand targeted at women who are not very strongly represented in the media — the women who are curvy, edgy and still have a soft side. The brand itself was inspired by a real person, so the package strives to visually communicate each aspect of her unique personality. The name Uzume is from an old Japanese folk tale; she was the Shinto goddess of joy and happiness, and her energy and laughter were the only things able to lure the sun goddess out of a cave where she hid herself. The brand is named so to inspire women to shamelessly be themselves and to gain to confidence to step out from the shadows.

HÜ MAGAZINE Jessica Natasha, B.F.A. graphic design Jakarta, Indonesia HÜ magazine is a lifestyle magazine published quarterly, where each edition is based off of a color. The idea of color not only applies to something physical, but also the analogy and terms associated with each color. The color of each issue would respond to the chosen color, using different shades and tones of the color.

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Jeffery Lawson, B.F.A. motion media design Thomasville, North Carolina Custom apparel design for the 2012 Benghazi attacks. The memorial concept is a testament to the men and woman who paid so dearly a cost on the altar of freedom.

LA HAVAS Clarke Davis, M.F.A. graphic design Atlanta, Georgia La Havas is a poster design series that focuses on the manipulation of type in order to convey a specific feeling or message. The series visually interprets two songs — Never Get Enough and Ghosts by singer/songwriter Lianna La Havas, and has two additional concept posters that describe the design choices of the primary posters and also stand alone as posters themselves.

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BENGHAZI APPAREL DESIGN

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LIEFMANS LABEL DESIGN Laura Ramirez, B.F.A. graphic design Medellin, Colombia This project consisted of redesigning an existing label through the exclusive use of typography. I decided to redesign the Liefmans label. My objective was to bring out the delicacy of the fruits used to make the beer, emphasizing its principal characteristic, but also to follow a more feminine and sophisticated theme. It should be elegant and classy. Following the feminine and delicate theme I was aiming for, I created a logo featuring thin letters adorned with curved lines.

All the letters and decorations where made by hand first, and then digitized. The colors used are specific to the flavors of each drink.

MINIATURE ZEN GARDEN Ji Young Kim, B.F.A. graphic design Seoul, South Korea The objective of this project was to create packaging for a toy that I played with as a child. When I was a kid, our family lived near a beach in South Korea. Instead of playing with dolls, I played with sand and pebbles on the beach. I chose a miniature zen garden kit for a “toy.� There were a couple of problems I noticed on the pre-existing packaging for miniature zen garden kits. First, they do not convey the zen feeling. Secondly, they utilize plastic packaging, which goes against the whole teaching of zen and its advocacy for a harmonious relationship with nature. For the solution, I created eco-friendly packaging to better communicate the teaching of zen, which is about peace and meditation.

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MISS MOSS Silvana Volio, B.F.A. graphic design Escazu, Costa Rica Miss Moss is a branding project for a new service proposition.

Researching the market, there was a gap for flower and plant delivery that did not focus on a special occasion (flower arrangements) deliveries. Therefore, the MissMoss app is aimed at an older demographic (37–49 years old) who might want to buy flowers for their homes, businesses or social events. The user has the option to select between pickup or delivery, and creates a personalized profile that gives information on the plants and recommendations.

MORE IS A BORE Greer Chapman, B.F.A. graphic design The Plains, Virginia “More is a Bore” is a paper sample book for the French Paper Co., exhibiting their Kraft-Tone paper in context through a storyline narrative of postwar suburbia. “More is a Bore” presents Kraft-Tone to the target audience of designers and “DIY-ers,” encouraging them to tangibly engage with the book and featured paper. “More is a Bore” invites the audience to punch out a house of their own, fold it up and compare it to the other papers found in the book. It also invites the user to sample the papers on their work through the corresponding app, utilized by scanning embedded QR codes masked as houses.

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MYTHOLOGY BOOK SERIES Noey Tantanatipchai, B.F.A. graphic design Bangkok, Thailand Women of Mythology is an educational book series geared toward younger readers. It explores the origins, depictions and influences of three Greek goddesses, Athena, Aphrodite and Artemis, throughout history. Each goddess is portrayed through vector illustrations of objects and settings that reflect with her personality and story in a new way.

WATCH ME DO THE TWIST! Jenna Sullivan, B.F.A. graphic design Oak Park, Illinois Have you ever thought about quantum gravity? Or the real question might be, have you ever even tried thinking about it? The subject can be enough to tie anyone’s brain into knots — layers upon layers of dimensions, interacting and warping into the next. Baby steps, my friends! It’s your lucky day, this strawberry might be enough to explain all the forces in the universe. First things first, your fate is determined by more than just getting lucky.

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Nina Muccia, B.F.A. graphic design Glen Ridge, New Jersey This project is a thoughtful branding of custom corsets by designer Olivia Fredriksen called, “Olivia.” I wanted to rebrand this controversial item and give it a cultural update that was open ended and empowering for users, defying its historically oppressive role. After ordering the product online, the user would receive it in a package that mimics the laced nature of the corset, hopefully prompting the same excitement of unwrapping a gift.

OLYMPIC BIDDING CITY LOGO Maia Thagard, B.F.A. graphic design Canton, Ohio The logo was created for the 2028 Olympic bidding city, Berlin, Germany. The mark embodies the host city through the use of a large amount of symbolism from the country. The overall image is Germany’s national flower, the cornflower. Each petal embodies the structure of Germany’s unofficial mascots, The Buddy Bears, who raise their arms in friendliness and optimism. The petals also look like people uniting as one to celebrate the Olympics. In addition, the color of each petal is taken from the Olympic Rings.

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OLIVIA

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ORIGEN COLOMBIAN COFFEE Laura Ramirez, B.F.A. graphic design Medellin, Colombia One of my biggest passions is my home country, Colombia. Living in a foreign country gives me the opportunity to share my culture with other people, and coffee is the best way to do it. My objective was to bring the Colombian folklore to a young audience using our main and characteristic product, as a way to reveal the richness of my country. I created a brand called Origen. It is based on three Colombian popular myths: The Mohan, The Mother Water and The Big Hat. Each character belongs to a type of coffee, establishing a relation between the story and the specific characteristics of the coffee. Each illustration was made by hand first, and then digitized.

PERENNIAL Rachael Boswell, B.F.A. graphic design Myrtle Beach, South Carolina There is a lack of sustainable, environmentally conscious packaging in the modern world. Increasingly frustrated by society’s wasteful tendencies, I sought to work toward a no-waste product. Perennial is a brand of floral-infused chocolate, whose florals would ideally be grown on a Brooklyn-based urban farm. The paper used is made from post-consumer materials and is embedded with wildflower seeds.

Consumers can plant the packaging and grow beautiful flowers with minimal effort. In return, the user receives the opportunity to give back to the environment rather than engage in a harmful tendency.

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PIG & GREENS Liz Harman, B.F.A. graphic design Wilmington, North Carolina Community kitchen cookbook and menu system.

RAPID RECALL Michelle Compton, B.F.A. graphic design Little Rock, Arkansas This project was about converting a board game into an iPad app.

Because it wasn’t a rebrand, we wanted to embrace the tacky and retro style and use it throughout the interface. We decided to make the app a “pass and play” to ease the usability of the app itself. We kept the interface simple and clean as to not compete with the stylistic choices made by the game developers and us.

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ROLLERGIRLS IDENTITY PROGRAM Alanna Minor, B.F.A. graphic design Atlanta, Georgia This updated identity was dreamed up for Georgia’s finest roller derby league — The Atlanta Rollergirls. In keeping with the classic, edgy spirit associated with derby, a blend of sassy and sweet was used to develop the graphic elements.

SEAMBOAT Hiu Yan Chun, B.F.A. graphic design Hong Kong Shoes are not only a product to wear, but also represent personality and lifestyle. Seamboat is a leather boat shoe brand that focuses on sustainability and creativity. The leather that is used to create the shoes is leftover pineapple waste, and every pair of shoes is made by skillful artisans.

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SEVEN: A CONTEMPORARY COLLECTION OF HUMANITY Collette Flowers, B.F.A., graphic design, 2017 Dallas, Texas “Seven: A Contemporary Collection of Humanity,� is an editorial consisting of seven separate issues. Each issue features one of the seven deadly sins (pride, lust, greed, wrath, gluttony, envy and sloth). Within each issue, relevant articles, advertisements, fashion and imagery are covered. Much of the content uses juxtaposition between both imagery and text in order to touch upon various issues and ideas of modern-day society.

SHADOWPLAY Madison Albano, B.F.A. graphic design Ipswich, Massachusetts This piece was created as a hypothetical museum exhibition for the Savannah College of Art and Design Museum of Art. After personally experiencing multiple severe concussions due to equestrian-related injuries, this project was perfect to explore their depth and complexity.

The exhibition was designed to place the viewer into the shoes of someone experiencing visual impact from past head injuries.

Symptoms of head injuries displayed through the visual execution of this project included: migraines, spots in vision, difficulty reading and being in bright light or in the sun for too long.

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SHARE Amanda Shearon, B.F.A. graphic design Beaverton, Oregon SHARE is a conceptual brand and web experience for maker communities that gather bimonthly to create (and share) around a one-word prompt. Using an online platform, artists can document the work created at the event, network with other creative folks in their city, or sign up to host their own SHARE event. If interested, they receive a welcome kit that includes an interactive poster and promotional prompt cards, which feature artwork created at events around the world.

STREET ART IN THE NEW WORLD Thomas Gardner, B.F.A. graphic design Stockbridge, Georgia I find it interesting that the world sees street art as vandalism, when really, it is the last true form of art that is open to all. The writings found on walls share powerful messages including religious beliefs, political views, personal stories and so much more. Street Art in the New World is a book that covers the intricacies of street art across the globe. All the letterforms are drawn by hand to emphasize the energy and the stories that are represented through typography throughout the world.

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Inbal Sella, B.F.A. graphic design Denver, Colorado Cookbook design and art direction for Sugarbeet — a Detroit restaurant and cooking school. Inspired by the area’s jazz and bebop age of the 1940s, ‘50s, and ‘60s — our work playlist was filled with Aretha Franklin, Miles Davis, Yusef Lateef, The Supremes and Thad Jones.

THE BRAHMIN CONDO BROCHURE Noey Tantanatipchai, B.F.A. graphic design Bangkok, Thailand The Brahmin is a fictional series of renovated loft spaces located in Cambridge, Massachusetts, marketed toward artists. The concept title “Of Punks & Poets” was inspired by Steinbeck’s novel under the umbrella concept of “catalysts” who spark a change in their society.

The Brahmin lofts aim to provide residents a space where they can create, inspire and engage others within the artistic community.

SECESSION

37

FINALIST

SUGARBEET RESTAURANT

FINALIST

THE BROTHERS BRIMM BREWERY Samyuktha Baliga, M.A. graphic design Chennai, India The Brothers Brimm Brewery experience is a contemporary representation of the original story of Rumpelstiltskin, the story of an imp who spins straw into gold and reveals the secret of his name through a poem. The word play with Brimm introduces the idea of brewing something exciting and full. The logo represents the continuous spinning of this magical quality. The brand colors represent the values of pride (gold) and humility (brown). The typeface also presents the duality of the characteristics of humility and pride and come together to create beauty.

THE JOURNEY OF A BANANA Daniela Cedeño, B.F.A. graphic design Panama City, Panama The concept of this project was to show the different stages in a banana’s life, its transition from green to brown, and the different “destinies” its life could take. The main purpose was to communicate our concept through paper-folding techniques. Therefore, I folded a piece of paper to look like a banana on the outside with an unexpected “destiny” on the inside. Subsequently, I created a 3-D piece that portrayed the concept, the banana’s going from green to brown. I then photographed the piece and created a poster about the concept.

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Fina Garcia, B.F.A. graphic design Atlanta, Georgia Utilizing the original ornaments made by Pierre Simon Fournier, I produced new ones that were used on every chapter page and in other places throughout the book. The new versions of the ornaments would have not been possible to make during Fournier’s time, but now thanks to technology, we can repurpose the original ones. The original typeface was made during the typesetting era, so I wanted to help the user understand the process Fournier used to make each letter possible. I have incorporated 3-D printings of the different stages that creating a letter required to show the combination of a beautiful transitional style letter form with the modernity of today.

URBAN WAREHOUSE Andrea Celis, B.F.A. graphic design Tustin, California Urban Warehouse is an affordable high-quality brand that sells aesthetically pleasing skateboard kits, as well as individual hardware and tools to help make the millennial skateboarder’s experience a pleasurable one. Urban Warehouse is here to create a product that can be displayed nicely anywhere in the buyers’ living environment while still helping him/her keep organized.

SECESSION

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FINALIST

TYPE SPECIMEN BOOK

FINALIST

SECESSIONISTS

ANDREA CELIS

INBAL SELLA

JEFFERY LAWSON

andreacelis.com

inbalsella.com

jefferyl.com

Tustin, California

Denver, Colorado

MADISON ALBANO

SILVANA VOLIO

madisonalbano.com

silvanavolio.com

Ipswich, Massachusetts

VANDAL NOVACEK

Lowell, North Carolina

vandalnovacek.myportfolio.com

Thomasville, Georgia

Escazu, Costa Rica

GRDS FACULTY Michael Whitney Swapnil Mathkar

PHOTOGRAPHY Meghan West

thestarvingphotographer.com SECESSION

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CREATE YOUR OWN CONNECTIONS Madison Albano

Rhea Duckworth

Alanna Minor

Cecilia Villegas

B.F.A. graphic design

B.F.A. graphic design

B.F.A. graphic design

Ipswich, Massachusetts

Mumbai, India

Atlanta, Georgia

M.F.A. graphic design Merida, Venezuela

Samyuktha Baliga

Collette Flowers

Nina Muccia

Silvana Volio

M.A. graphic design

B.F.A., graphic design, 2017

B.F.A. graphic design

Chennai, India

Dallas, Texas

Glen Ridge, New Jersey

B.F.A. graphic design Escazu, Costa Rica

Rachael Boswell

Fina Garcia

Jessica Natasha

Sihan Wu

B.F.A. graphic design

B.F.A. graphic design

B.F.A. graphic design

Myrtle Beach, South Carolina

Atlanta, Georgia

Jakarta, Indonesia

M.F.A. graphic design Shanghai, China

Daniela CedeĂąo

Thomas Gardner

Laura Ramirez

Xueying Wu

B.F.A. graphic design

B.F.A. graphic design

B.F.A. graphic design

Panama City, Panama

Stockbridge, Georgia

Medellin, Colombia

Andrea Celis

Liz Harman

Unitha Ramirez

B.F.A. graphic design

B.F.A. graphic design

B.F.A. graphic design

Tustin, California

Wilmington, North Carolina

Plantation, Florida

Amy Chang

Ji Young Kim

Pablo Riquelme

B.F.A. graphic design

B.F.A. graphic design

M.F.A. graphic design

Buena Park, California

Seoul, South Korea

Blackfoot, Idaho

Greer Chapman

Jenny Lanier

Inbal Sella

B.F.A. graphic design

M.F.A. graphic design

B.F.A. graphic design

The Plains, Virgina

Stone Mountain, Georgia

Denver, Colorado

Hiu Yan Chun

Jeffery Lawson

Jenna Sullivan

B.F.A. graphic design

B.F.A. motion media design

B.F.A. graphic design

Hong Kong

Thomasville, North Carolina

Oak Park, Illinois

Michelle Compton

Brittany Leverett

Noey Tantanatipchai

B.F.A. graphic design

B.F.A., graphic design, 2017

B.F.A. graphic design

Little Rock, Arkansas

Stockbridge, Georgia

Bangkok, Thailand

Clarke Davis

Karina Marti

Maia Thagard

M.F.A. graphic design

B.F.A. graphic design

B.F.A. graphic design

Atlanta, Georgia

Milwaukee, Wisconsin

Canton, Ohio

B.F.A., graphic design, 2016 Foshan, China

Eunbi Yun B.F.A. graphic design Seoul, South Korea

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