Branding

Page 1

EMILY ECKARD FASHION MARKETING FASM 210

SPRING 2016


TABLE OF CONTENTS Title Page Talbe of Contents Brand Statement Key Words Business Card Mockup Business Card Final Cover Letter Mockup Cover Letter Final Resume Mockup Resume Final Email Signature Final Logo Research Business Card Research Resume Research Letterhead Research Email Signature Research Logo Drawings Computer Generated Logos Business Card Examples Letterhead Examples Resume Examples Color Exploration Final Design


Brand Statement


Brand Statement

I want my personal brand to evoke simplicity and chic with flair of color. I plan on executing my brand with simple typography with beautiful colors. I want to include an icon so my brand is recognizable but also make the icon chic but with out of the box use of color. My brand is going to evoke class, style, and simplicity, with fun aspects that allow me to showcase my skills as a fashion marketer.


Key Words


Key Words Chic Simple Style Color Class


Business Card Mock Ups



Business Card Final


Business Card

emily eckard FA S H I O N M A R K E T I N G

emily eckard 386.843.9487 emily.eckard@aol.com


Cover Letter Mock Up



Cover Letter Final


To Whom it May Concern,

emily eckard FA S H I O N M A R K E T I N G

You need a sharp intern with great attention to detail and excellent skills. My education and training make me an ideal candidate for this position. My educational background has prepared me for the role of Fashion Marketing intern. In particular, my study of Fashion Marketing and Management has given me a solid background so that I can perform highly. I am eager to contribute my enthusiasm and up-to-date skills to the Kate Spade team. I am certain that my resume will give you a greater understanding of my qualifications for this exciting opportunity. I would greatly appreciate the opportunity to work with and learn from you and your talented team. I look forward to speaking with you soon. Sincerely, Emily Eckard

386.843.9487 emily.eckard@aol.com


Resume Mockup



Resume Final


emily eckard FA S H I O N M A R K E T I N G

Education: •

Savannah College of Art and Design (SCAD) o (Georgia, USA) o -BFA in Fashion Marketing and Management o -Anticipated graduation date 2018

Software: • • • •

Adobe Illustrator CS6 Adobe Photoshop CS6 Adobe InDesign CS6 Microsoft Office

Experience: •

• •

Skills: • • • • • •

Sewing Research Presentation Awareness Multi-Tasking Deadline Oriented Public Speaker

Kate Spade Visual Leader Money Management Visual Display Leadership of Muses Child Care Tutor fourth and fifth graders in math at the local elementary school Sweetwater Elementary

Achievements: • • • • • • •

(Grade 12) Nominated for Citizen of the Month for Spruce Creek High School (3) CTE Department Student of the month for February 2014 Florida State Fair Art show award Scholastic Fair Honorable Mention on Art Portfolio Bethune Cookman University Senior Art Show selectee Artwork juried into professional art show at Bethune Cookman University

Activities: • •

Fashion Buzz- Fashion Marketing and Management Club Printmaking Club

emily eckard 386.843.9487 emily.eckard@aol.com


Email Signature Final



Logo Research




Business Card Research




Resume Research




Letter Head Research




Email Signature Research




Logo Drawings







Computer Generated Logos


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Business Card Examples


emily eckard 386.843.9487 emily.eckard@aol.com

emily eckard FA S H I O N M A R K E T I N G

emily eckard FA S H I O N M A R K E T I N G

emily eckard

emily eckard 386.843.9487 emily.eckard@aol.com

emily eckard 386.843.9487 emily.eckard@aol.com

FA S H I O N M A R K E T I N G

emily eckard FA S H I O N M A R K E T I N G

emily eckard 386.843.9487 emily.eckard@aol.com


Letter Head Examples


emily eckard FA S H I O N M A R K E T I N G

emily eckard 386.843.9487 emily.eckard@aol.com


emily eckard FA S H I O N M A R K E T I N G

emily eckard 386.843.9487 emily.eckard@aol.com


emily eckard FA S H I O N M A R K E T I N G

emily eckard 386.843.9487 emily.eckard@aol.com


emily eckard FA S H I O N M A R K E T I N G

386.843.9487 emily.eckard@aol.com


Resume Examples


emily eckard FA S H I O N M A R K E T I N G

Education: •

Savannah College of Art and Design (SCAD) o (Georgia, USA) o -BFA in Fashion Marketing and Management o -Anticipated graduation date 2018

Software: • • • •

Adobe Illustrator CS6 Adobe Photoshop CS6 Adobe InDesign CS6 Microsoft Office

Experience: •

• •

Skills: • • • • • •

Sewing Research Presentation Awareness Multi-Tasking Deadline Oriented Public Speaker

Kate Spade Visual Leader Money Management Visual Display Leadership of Muses Child Care Tutor fourth and fifth graders in math at the local elementary school Sweetwater Elementary

Achievements: • • • • • • •

(Grade 12) Nominated for Citizen of the Month for Spruce Creek High School (3) CTE Department Student of the month for February 2014 Florida State Fair Art show award Scholastic Fair Honorable Mention on Art Portfolio Bethune Cookman University Senior Art Show selectee Artwork juried into professional art show at Bethune Cookman University

Activities: • •

Fashion Buzz- Fashion Marketing and Management Club Printmaking Club

emily eckard 386.843.9487 emily.eckard@aol.com


Color Exploration



Final Designs


Business Card

emily eckard FA S H I O N M A R K E T I N G

emily eckard 386.843.9487 emily.eckard@aol.com


emily eckard FA S H I O N M A R K E T I N G

Education: •

Savannah College of Art and Design (SCAD) o (Georgia, USA) o -BFA in Fashion Marketing and Management o -Anticipated graduation date 2018

Software: • • • •

Adobe Illustrator CS6 Adobe Photoshop CS6 Adobe InDesign CS6 Microsoft Office

Experience: •

• •

Skills: • • • • • •

Sewing Research Presentation Awareness Multi-Tasking Deadline Oriented Public Speaker

Kate Spade Visual Leader Money Management Visual Display Leadership of Muses Child Care Tutor fourth and fifth graders in math at the local elementary school Sweetwater Elementary

Achievements: • • • • • • •

(Grade 12) Nominated for Citizen of the Month for Spruce Creek High School (3) CTE Department Student of the month for February 2014 Florida State Fair Art show award Scholastic Fair Honorable Mention on Art Portfolio Bethune Cookman University Senior Art Show selectee Artwork juried into professional art show at Bethune Cookman University

Activities: • •

Fashion Buzz- Fashion Marketing and Management Club Printmaking Club

emily eckard 386.843.9487 emily.eckard@aol.com


emily eckard FA S H I O N M A R K E T I N G

386.843.9487 emily.eckard@aol.com


To Whom it May Concern,

emily eckard FA S H I O N M A R K E T I N G

You need a sharp intern with great attention to detail and excellent skills. My education and training make me an ideal candidate for this position. My educational background has prepared me for the role of Fashion Marketing intern. In particular, my study of Fashion Marketing and Management has given me a solid background so that I can perform highly. I am eager to contribute my enthusiasm and up-to-date skills to the Kate Spade team. I am certain that my resume will give you a greater understanding of my qualifications for this exciting opportunity. I would greatly appreciate the opportunity to work with and learn from you and your talented team. I look forward to speaking with you soon. Sincerely, Emily Eckard

386.843.9487 emily.eckard@aol.com


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